• Journal of the Korean Institute of Landscape Architecture
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• v.39 no.1
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• pp.56-64
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• 2011

Ecotourism is an alternative tourism which can be defined as responsible tourism in natural areas. This study deals with changing the tourists' environmental attitudes of ecotourism activities based on the elaboration likelihood model(ELM). The surveys were conducted based on the same participants to clearly measure the differences of environmental attitudes between pre and post-participation ecotourism activities. A total of 183 samples were collected in Upo Wetlands. The results showed that there were significant differences in the tourists' environmental attitudes between pre and post-participation ecotourism activities. This indicates that ecotourism participants delicately reinforce their eco-friendly attitudes through various ecotourism experiences and educational programs. The most significant finding is that anti-environmental behavior can be relieved with eco-friendliness through participation in ecotourism.

• The Journal of the Korea Contents Association
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• v.8 no.6
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• pp.242-252
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• 2008

This article was examines an attitude towards Tourism Development that has relevance to social psychological differences of individuals in terms of social psychological research on Tourism Development. It used the self-monitoring scale developed by Snyder(1974) who focused on individual behavior, which has been recently paid attention in the field of social psychology. It is considered that the result of this study contributes to academic world from two extensive points of view. One is that this study was conducted without any previous studies on self-monitoring and was performed to arrange the concept of Tourism Development Attitude in the stream. Another one is that this research proved the influence of self-monitoring on the citizen's propensity towards Tourism Development Attitude toward economic impact, Tourism Development Attitude toward social impact and with the tendency of participating in tourism development. Finally, Tourism Development Attitude that has relevance to social psychological differences of individuals.

• Journal of Digital Convergence
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• v.14 no.1
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• pp.83-90
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• 2016

This study is focused on analysing the relationship among ethical consumption concept, fair tourism attitude and purchasing intention of ethical consumption on tourism social media with considering risk perception of ethical consumption as a mediator between fair tourism attitude and purchasing intention of ethical consumption. We found the results as follows. First, the statistically positive relationship is found between ethical consumption concept and fair tourism attitude and between fair tourism attitude and purchasing intention of ethical consumption. And also we observed that the moderating effects of risk perception of ethical consumption on the relationship between fair tourism attitude and purchasing intention of ethical consumption. The most important is resulted as offering fair tourism information through social media.

• Korean Journal of Heritage: History & Science
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• v.48 no.3
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• pp.120-137
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• 2015

This study aims to understand the ways in which experience programmes affect visitors' attitude at cultural heritage sites. Through a literature review, this study constructed measurement scales that specifically measure experience at the cultural heritage sites. Afterwards, this study measured visitors' experience, satisfaction, and attitude at cultural heritage sites. This study found that visitors experience fun, authenticity, leaning, and a sense of escaping/togetherness through the experience programmes. Second, authenticity, fun and learning influence their satisfaction in terms of their visit, whereas a sense of escaping/togetherness does not link to their satisfaction. Third, visitors' satisfaction is the key determinant in changing their attitude. Fun is the key determinant that directly influence visitors' attitude change, whereas authenticity is the key determinant that indirectly influence visitors' attitude change.

• The Journal of the Korea Contents Association
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• v.9 no.2
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• pp.423-431
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• 2009

This study which sees analyzes the tourist resort image affects in tourist attitude and this leads and there is the goal the fundamental data of tourist resort marketing strategic establishment provides. According to research result demographics quality the tourist resort image there was a difference to recognition, the tourist resort image was analyzed with the fact that affects in tourist attitude. The research which sees the tourist resort image affects with the scholastic questionable matter which analyzes the thing provided fundamental information a together the tourist resort marketing people in charge for new marketing strategic establishment to tourist attitude a practical questionable matter has.

• Journal of Digital Convergence
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• v.20 no.3
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• pp.459-468
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• 2022

The outbreak of COVID-19 is facing a global crisis. Therefore, this study comprehensively reviews the risk perception, tourism attitude, and tourism intention of potential tourists in the COVID-19 situation. As a research finding, three factors were derived for tourism risk perception: physical risk, social risk, and performance risk. It is verified that social risk to be a significant factors affecting tourism attitude. Also, it proved that social risk, performance risk to be important factors affecting tourism intention. A t-test was conducted to examine the implications of demographic characteristics(gender, age, job) in the study. As a result of the analysis, it was found that potential tourists in their 20's age perceived social risk as more important than other age groups. In addition, potential tourists in their 20's showed more positive tourism attitudes than other age groups. As a result of analyzing differences according to job, it was found that the student group had higher social risk, tourism attitude, and tourism intention than other occupational groups. Based on the research results, it can help derive strategies to reduce tourists' perception of risk in special situations such as COVID-19 and contribute to academia.

• Journal of Digital Convergence
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• v.18 no.5
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• pp.473-484
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• 2020

The purpose of the research is to propose ways to activate package tours through active promotion by verifying the motives and constraints pursued by customers of package tours, highlighting the advantages of content development and package tours that are revived in their needs. This study verified empirical analysis using SPSS 25.0 for 481 adults aged 19 or older who experienced package tours. The results of the research analysis are as follows. First, the daily escape, external activities, and service appeal of the tourist motivation were all verified with a positive impact on attitude. Second, it was found that the inherent constraints of tourism constraints had a negative effect on the relationship with attitudes, but the structural constraints were not significantly affected. Third, attitudes have shown to have a positive effect on satisfaction. Based on these results, I have described what factors tourists feel important when participating in package tour products, and hope that The factors will be useful in exploring the development of customized products required by tourists. It will need to be expanded to realistic comparative studies needed to revitalize package tours in the future.

• Korea Science and Art Forum
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• v.37 no.3
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• pp.213-224
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• 2019

This study was to investigate if there are any segmented groups of residents' attitude toward tourism development and also to examin if there are significant differences among such segmented groups in terms of community spirits and touridms development supports. From the literature review, the survey questionaries was developed and a total of 358 useful sample were collected and analyzed in SPSS. The results from cluster and MANOVA showed that there are some significant differences among the segmented groups. the higher residents have positive attitude toward tourism development the stronger residents have community spirits and tourism development support, More insight implication and discussion was provide in conclusion.

• The Journal of the Korea Contents Association
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• v.10 no.6
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• pp.460-470
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• 2010

This study was designed to analyze the impacts of the Festival's service quality to identify influence of Festival visitor's attitude and behavior. The result of the verification are follows : Fist festival's perceived service quality affecting potential visitors' attitude. Second potential visitors' attitude affect their behavior. This finding is contribute to the understanding of festival attendee behavior, to give useful suggestion to festival's effective development and management. Quality of festival the research which precedes in the object measuring element in the center escape. Integral part the service quality of festival escape, service quality integral part of at that resultant festival 5 dimensions became escape. This findings contribute to the understanding of festival attendee behavior, providing researchers and practitioners with insights into how effectively to design a festival.

• Journal of Korea Game Society
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• v.21 no.2
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• pp.89-98
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• 2021

This study investigated the link between esports spectators and their tourism intention using value-attitude-behaviour hierachy(VAB) and co-branding. We've conducted a survey on Chinese who had a direct spectator experience on esports. Using a total of 311 samples, this study found that the link between the attitude of esports shows a positive effect on the tourism intention of the venue. Also, esports attributes have a positive relationship with the attitude of the venue.