Korea Science and Art Forum (한국과학예술포럼)

The Korean Society of Science & Art (한국과학예술융합학회)
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A Study on complex Differences of Community Spirits and Tourism Development Supports based on Segemented Groups of Residents' Attitude of Tourism Development

지역주민의 관광개발태도에 따른 공동체 의식과 관광개발 지지도 복합차이연구

  • Song, Rae Heun (Dept. of Hotel Leisure Service Management, Paichai University) ;
  • Yoon, Yoo Shik (Dept. of Convention Management, College of Hotel & Tourism, Kyunghee University)
  • 송래헌 (배재대학교 호텔여가서비스경영학과) ;
  • 윤유식 (경희대학교 컨벤션경영학과)
  • Received : 2019.05.31
  • Published : 2019.06.30
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Abstract

This study was to investigate if there are any segmented groups of residents' attitude toward tourism development and also to examin if there are significant differences among such segmented groups in terms of community spirits and touridms development supports. From the literature review, the survey questionaries was developed and a total of 358 useful sample were collected and analyzed in SPSS. The results from cluster and MANOVA showed that there are some significant differences among the segmented groups. the higher residents have positive attitude toward tourism development the stronger residents have community spirits and tourism development support, More insight implication and discussion was provide in conclusion.

본 연구에서는 관광개발에 대한 지역주민의 태도를 세분화하여 이에 대한 지역공동체와 관광개발의 지지도에 차이가 나타나는 가를 분석하고 각 세분집단에 대한 특성을 파악하고자 하였다. 조사자료는 대전지역의 지역주민을 대상으로 설문조사를 실시하여 유효표본수 358부를 대상으로 분석하였다. 먼저 관광개발에 대한 태도를 군집분석을 통하여 세분화를 시도한 결과, 관광개발에 대한 긍적적인 집단, 관광개발에 대한 부정적인 집단, 조건적 관광개발 태도집단으로 세분화할 수 있었고 지역공동체의식과 관광개발지지도의 차이를 분석하기 위하여 MANOVA 분석을 실시한 결과, 관광개발의 긍정적인 태도는 지역공동체의 의식과 관광개발에 대한 지지도가 높다는 것을 제시하고 시사점을 제시하였다.

Keywords

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