• Title/Summary/Keyword: 관광정보특성

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Predictive Models for the Tourism and Accommodation Industry in the Era of Smart Tourism: Focusing on the COVID-19 Pandemic (스마트관광 시대의 관광숙박업 영업 예측 모형: 코로나19 팬더믹을 중심으로)

  • Yu Jin Jo;Cha Mi Kim;Seung Yeon Son;Mi Jin Noh
    • Smart Media Journal
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    • v.12 no.8
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    • pp.18-25
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    • 2023
  • The COVID-19 outbreak in 2020 caused continuous damage worldwode, especially the smart tourism industry was hit directly by the blockade of sky roads and restriction of going out. At a time when overseas travel and domestic travel have decreased significantly, the number of tourist hotels that are colsed and closed due to the continued deficit is increasing. Therefore, in this study, licensing data from the Ministry of Public Administraion and Security were collected and visualized to understand the operation status of the tourism and lodging industry. The machine learning classification algorithm was applied to implement the business status prediction model of the tourist hotel, the performance of the prediction model was optimized using the ensemble algorithm, and the performance of the model was evaluated through 5-Fold cross-validation. It was predicted that the survival rate of tourist hotels would decrease somewhat, but the actual survival rate was analyzed to be no different from before COVID-19. Through the prediction of the business status of the hotel industry in this paper, it can be used as a basis for grasping the operability and development trends of the entire tourism and lodging industry.

XML-Based Tourism Information System Using Mobile Agent under Distributed Environment (이동 에이전트를 이용한 분산환경 하에서의 XML-기반 관광정보시스템)

  • Lee Dong-Cheol;Choi Doug W.
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.9 no.3
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    • pp.654-660
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    • 2005
  • The internet is comprised of various users with diverse hardware and software platforms. This paper presents a tourism information system which enables the stable and reliable transmission of information over the dispersed, heterogeneous, and/or mobile platforms. The proposed system assumes XML as the basic document format since it has been accepted by W3C as the standard for information exchange on the internet This paper exploits the characteristics of JAVA and XML as they provide software applications independent of the platforms. The proposed system also deploys Aglet, a mobile agent developed by IBM, to ensure a dynamic and flexible performance of the system over the internet. The system provides the user oriented search and retrieval of tourism information, and also enables the reservation of various services and facilities with mobile devices.

The Analysis on Customer Behavior of Tourism Omnichannel based upon ICT (ICT 기반 관광옴니채널에 대한 고객행동분석 -인구통계학적 특성에 따른 통합기술수용모형의 변수를 중심으로-)

  • Park, Hyun-Jee
    • Journal of Digital Convergence
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    • v.16 no.6
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    • pp.95-104
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    • 2018
  • This study is focused on analyzing the difference by demographical characteristics of users on acceptance behavior of tourism omnichannel based upon Unified Theory of Acceptance and Use of Technology. Through field survey with 392 respondents, the results are as follows. Partially differences on acceptance behavior are found according to gender, age, education and job as demographic characteristics of tourism omnichannel. And the difference by demographic characteristics on acceptance behavior about preferring tourism information is not significant. However performance expectancy and effort expectancy as factors of UTAUT are significantly positive in thirties group of tourism omnichannel users.

A Study on the Sustainable Tourism Destination Management Plan using LBS (LBS를 이용한 지속가능한 관광지 관리방안에 관한 연구)

  • Park, Jae-Wan
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.3
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    • pp.447-451
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    • 2017
  • This study proposes a new model of tourism destination management based on the tourism management program using information and communication technology provided by LBS. The personalized tourist information service can enhance the satisfaction of tourists. Sustainability can be expanded through management based on the capacity of the tourism destination. Increased satisfaction leads to more diverse tourism activities. Various tourism activities increase the consumption expenditure, which satisfies the local tourism destination management purpose. The tourism destination management plan of the central and local governments is a comprehensive system in which detailed policy support plans are formulated from the perspective of the three requirements for sustainability-economic, socio-cultural, and environmental-and concerned parties are connected and resources are supported through detailed processes in which the sources of disparities in accessibility are identified and the roles are delegated at the national, community, and regional levels.

Service Platform of Regional Smart Tour Ecosystem Support (지역중심의 스마트관광 생태계 지원 서비스 플랫)

  • Weon, Dalsoo
    • The Journal of the Convergence on Culture Technology
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    • v.4 no.4
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    • pp.31-36
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    • 2018
  • The tourism industry has a great influence on national economy activation. The development of IT technology has enabled the collection and analysis of personal profile information, location information and activity information based on the characteristics, behavior, purchase propensity and interest of tourists. In order to realize this, the implementation of convergence smart tourism information service platform is completed by developing business model, IoT & Big Data integration management system, big data algorithm development and analysis platform in three stages. The underlying technology of the platform and algorithm needs a process of adopting open source, expanding the service element on the basis of it, and then complementing the problem through the test-bed demonstration test that connects the area. Using this platform, it is possible to develop a smart tourism environment that can provide customized services for each tourist by analyzing various information in an integrated manner. Also, it will be possible to improve the life of tourist destination residents and contribute to regional revitalization and job creation through the creation of smart tourism ecosystem focused on the region.

A Study of the Characteristics of Tourism SNS Information and the Influence of Social Capital on the word of Mouth Intention Through the Immersion (관광 SNS 정보 특성과 사회적 자본이 몰입을 통해 구전의도에 미치는 영향 연구)

  • Kim, Dae-Seok;Seo, Young-Wook
    • Journal of Korea Entertainment Industry Association
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    • v.14 no.7
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    • pp.27-41
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    • 2020
  • The purpose of the project is to identify the relationship between the sub-factors of SNS information characteristics (information quality, information reliability) and the impact of immersion on social capital (connected capital) on word of mouth intention, and to present measures to revitalize the tourism industry using the results obtained. The study conducted empirical analysis on 326 adults aged 19 and older. The results of the study are as follows: First, it has been confirmed that the sub-factors of SNS utilization (information quality, information reliability) have a positive effect on immersion. Second, immersion has been verified to have a significant influence relationship on the degree of word of mouth intention. Third, it was analyzed that social capital has positive interrelationships with immersion and word of mouth intention. Based on these findings, social network services (SNS) in the tourism industry can be used as basic data to attract potential tourism customers in the future by providing efficient information on tourism products by utilizing social network services (SNS) in the development of tourism contents and marketing strategies, and it is meaningful in that it is intended to help the tourism industry in practice.

Effect of Attitude on Image of the Tourist Resort of the Tourist Discretion (지각된 관광지 이미지가 태도에 미치는 영향)

  • Lee, Yk-Su
    • The Journal of the Korea Contents Association
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    • v.9 no.2
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    • pp.423-431
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    • 2009
  • This study which sees analyzes the tourist resort image affects in tourist attitude and this leads and there is the goal the fundamental data of tourist resort marketing strategic establishment provides. According to research result demographics quality the tourist resort image there was a difference to recognition, the tourist resort image was analyzed with the fact that affects in tourist attitude. The research which sees the tourist resort image affects with the scholastic questionable matter which analyzes the thing provided fundamental information a together the tourist resort marketing people in charge for new marketing strategic establishment to tourist attitude a practical questionable matter has.

A Case Study on the Smart Tourism City Using Big Data: Focusing on Tourists Visiting Jeju Province (빅 데이터를 활용한 스마트 관광 도시 사례 분석 연구: 제주특별자치도 관광객 데이터를 중심으로)

  • Junhwan Moon;Sunghyun Kim;Hesub Rho;Chulmo Koo
    • Information Systems Review
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    • v.21 no.2
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    • pp.1-27
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    • 2019
  • It is possible to provide Smart Tourism Service through the development of information technology. It is necessary for the tourism industry to understand and utilize Big Data that has tourists' consumption patterns and service usage patterns in order to continuously create a new business model by converging with other industries. This study suggests to activate Jeju Smart Tourism by analyzing Big Data based on credit card usage records and location of tourists in Jeju. The results of the study show that First, the percentage of Chinese tourists visiting Jeju has decreased because of the effect of THAAD. Second, Consumption pattern of Chinese tourists is mostly occurring in the northern areas where airports and duty-free shops are located, while one in other regions is very low. The regional economy of Jeju City and Seogwipo City shows a overall stagnation, without changes in policy, existing consumption trends and growth rates will continue in line with regional characteristics. Third, we need a policy that young people flow into by building Jeju Multi-complex Mall where they can eat, drink, and go shopping at once because the number of young tourists and the price they spend are increasing. Furthermore, it is necessary to provide services for life-support related to weather, shopping, traffic, and facilities etc. through analyzing Wi-Fi usage location. Based on the results, we suggests the marketing strategies and public policies for understanding Jeju tourists' patterns and stimulating Jeju tourism industry.

A study on how to improve tourism competitiveness for the activation of cruise tourism industry - Focusing on the influence of attribute satisfaction on overall satisfaction of cruise tourists by countries - (크루즈관광산업 활성화를 위한 관광경쟁력 제고방안 연구 - 방한 크루즈관광객의 어권별 관광만족도의 차이를 중심으로 -)

  • Hong, Jang-Won;Jeong, Byeong-Ok
    • Journal of Navigation and Port Research
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    • v.37 no.2
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    • pp.211-219
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    • 2013
  • The purpose of this study is to find out how to improve tourism competitiveness of cruise harbours in Korea by analyzing tourism satisfaction level of international cruise visitors to Korea, who are increasing rapidly as Northeast Asian cruise tourism market is growing up. In this study we analyzed the factors of effects on tourism satisfaction level by Chinese visitors, Japanese visitors and English speaking visitors respectively based on the results of "International Cruise Visitor Survey 2012". The results of this study show that the individual satisfaction level of port of calling & tour schedule, immigration procedures, transportation, shopping influenced overall tourism satisfaction level by countries. It implied that those attributes should be reflected hereafter when we establish a marketing strategy for each of cruise cities. This study has a great significance in that those results suggest useful information when we make plans not only for activating cruise harbours but also for cruise tour marketing.