• The Journal of the Korea Contents Association
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• 제15권11호
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• pp.524-533
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• 2015

This study aims to prove the value of SNS tourism information by confirming the relation between SNS tourism information and perceived risk and by verifying its influence on the intention to switch tourism destination. The data was collected from 302 tourists. For data analysis, SPSS 18.0 program and AMOS 18.0 were conducted. First, functional characteristics of SNS tourism information have been verified to have no relationship with the tourist's perception of risk, and therefore the functional tourism information is thought to cause individual motive regardless of tourist's perception of risk. Second, aesthetic value and economic benefits of SNS tourism information have been analyzed to reduce perceived risk of tourists. Third, a symbol of SNS Tourism information has proved to be an element that increases the risk perceived by tourists, indicating that various kinds of tourism information provided by other channels including SNS can serve as a momentum to make tourists recognize new risks the other way round as new tourism information is accumulated, which acts as new motivating factor.

• The Journal of the Korea Contents Association
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• 제21권12호
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• pp.250-263
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• 2021

This study tries to understand the Infectious disease recognition and perceived risk of the COVID19 of air traveller on risk reduction behavior and tourist destination switching intention. The study method was to conduct a online survey research targeting air travelers with airline experience within a year. The empirical survey was conducted between Jun 2 and Jun 24, 2021, and 250 valid questionnaires were analyzed. data analysis was conducted using SPSS 20.0 and AMOS 23.0 the hypothesis was tested through structural equation modeling. First, Infectious disease recognition of the COVID19 has effect on perceived risk and risk reduction behavior. Second, perceived risk of the COVID19 has effects risk reduction behavior, but has no effect on tourist destination switching intention. Third, risk reduction behavior has effect on tourist destination switching intention. The findings has significant implications for infectious disease recognition and perceived risk of the COVID19, risk reduction behavior, tourist destination switching intention and academic researchers. This study has shown that infectious disease recognition of the COVID19 is critical for preventing the spread of infectious diseases.

• Journal of the Korea Convergence Society
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• 제10권11호
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• pp.23-31
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• 2019

With the advent of the era of mass tourism in China and people's yearning for a better life, the demand for family tourism is increasing. This paper adds the filial piety concept variable to the original model based on the theory of planned behavior (TPB). It tests the influence mechanism of attitude, subjective norm, perceived behavior control and filial piety on the intention of family tourism behavior. The results show that； Attitude and subjective norms have significant influence on the intention of family tourism behavior; Perceptual behavior control has no significant influence on the intention of family tourism behavior; Mutual filial piety has a significant impact on family tourism behavior and authoritative filial piety has no significant effect on family tourism decision-making behavior. This conclusion expands the application boundary of the theory of planned behavior in the study of family tourism behavior intentions, and provides application reference for tourists and tourism enterprises.

• The Journal of the Korea Contents Association
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• 제19권8호
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• pp.184-193
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• 2019

With the development of the information and communication technology, tourism items or products based on new technology is created or developed for tourists. This study examines tourist's satisfaction about VR program, "Secret Wind Forest", which is the story of Gotjawal, one of famous Jeju eco-tourism attraction. In order to achieve the study goal, it identified a study model from the previous studies. It collected data using survey from visitors who used VR program. The total of 227 questionnaires was utilized for data analysis. Based on the study model, it accepted five hypotheses (H1~H5), which are as follows. Firstly, individual innovativeness has a significant effect on perceived usefulness. Secondly, individual innovativeness influenced perceived usefulness, and perceived usefulness and ease influenced usage satisfaction. These results have both theoretical and practical contribution in terms of the development to tourist products using VR program. Academics can provide basic theories such as tourism activities, behaviors, and attitudes to tourism consumer-related studies on VR tourism program in terms of content application. Practically, it can help tourist marketers who want to use VR tourism program and content developers who use VR devices to construct VR program stories using tourism resources and to plan and execute contents considering the target market.

• Journal of Agricultural Extension & Community Development
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• 제15권4호
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• pp.577-597
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• 2008

The purpose of this study is to examine the effects of residents' perceptions of tourism impact and conflicts on residents' participation in rural tourism village. Method of analysis involves factor analysis and regression analysis in this study. In order to measure the level of perception, three factors(economic benefits, social benefits, social and environmental cost) are derived from the factor analysis. And also in order to measure the level of conflict, two factor(openness of information, leading of operation) are derive from the factor analysis. The result of regression analysis indicate that perceived economic benefits and social benefits are rather greater impacts on residents' participation than social and environmental cost, and also openness of information is rather greater impacts on residents' participation than leading of operation.

• The Journal of the Korea Contents Association
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• 제11권7호
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• pp.467-477
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• 2011

The purpose of this study is to examine the structural relationship among the destination attractiveness, perceived value and loyalty of Japanese tourists. In this study, 2 hypotheses based on literature reviews were employed. Questionnaire was also developed based on the previous study. Data were collected from Japanese tourists. Then the data and hypotheses were examined using structural equation modeling(SEM) by AMOS. The results are as follows. Firstly, 'nature culture' factor has no effect on tourist perceived value. Secondly, 'convenience' and 'access' factor have positive effects on both functional value and symbolic value. Moreover, these factors have stronger effects on functional value. Lastly, tourist's functional value has a positive effect on loyalty while symbolic value has no effect on loyalty. The contribution and limitations of this research were discussed and the future possible researches were mentioned.

• Journal of Applied Tourism Food and Beverage Management and Research
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• 제15권2호
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• pp.167-186
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• 2004

본 연구의 한계는 설문대상이 주로 대학생들로 나타나 표본선정에 있어 고루 분포되지 못한 직업군 등으로 연구결과의 대표성에 문제가 제기된다. 또한, 이용자들이 피자 배달 전문점에 어떠한 이미지를 가지고 있는지에 관한 부분들이 결여되어 있다. 따라서, 향후 연구 과제에 대한 제안으로 인구통계적 특성이나 라이프스타일에 따른 보다 구체적인 피자 배달 전문점의 서비스 품질 등을 가미한 연구가 필요할 것이며, 이용자들의 피자 배달 전문점의 서비스품질에 대한 정확한 지각을 측정하기 위해서는 지각된 품질을 구성하는 보다 심층적인 연구가 필요한 것으로 사료된다. 향후 과제로 이러한 부족한 점들을 보완한 연구가 요구되어진다고 사료된다.

• International Commerce and Information Review
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• 제15권4호
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• pp.3-25
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• 2013

With the ever-changing medical tourist environment, the study has delved into issues ranging from judged value on medical tourist service quality and its effect on the service level and recurring rate of return visit through the quantitative analysis with the survey for a group of tourists from Japan, China, USA and the interview survey on medical specialist on tourists. Verifying the Hypothesis 1 reveals the assertion that quality of medical service for tourists has effected upon the functional value has proven to be true except the cases on responsiveness and accessibility. And the assumption that the quality of medical service for tourists has effected upon the emotional value has proven to be true except the case on accessibility. The paper has its limitation in that it is confined to medical tourists of small numbers of target countries, relatively short survey period. The study shall be followed by the further analysis on the factors for medical tourists' personal and societal effect

• Korean Business Review
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• 제19권2호
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• pp.207-230
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• 2006

The study which it sees probably is the tourist' from the tourist resort, a emotional response and the change of stay hour and the follows in crowding perceived degree and it examines it does. In order to achieve the purpose of this study, carried out literature study of a related field and set up a study model. We used one method. The first method was directly distributing questionnaires to tourist' by use of one researcher who has been trained in tourist site, in order to confirm hypothesis established according to a theoretical background. And as the site of study, chose Mureung Valley which are located in the East Sea region which is one of the largest domestic vacation destinations. Through these methods, we were able to obtain participation of 450 people from across the country. Using 408 responses(42 responses removed). we derived statistics by means of Win SPSS Version 10.0 statistics program package. The analysis results ara as follows: First, Perceived Crowding affects tourists' Emotional Response and the Stay hour change. Specially, perceived Crowding is from in the Emotional Response factor it is joyful with there is relationship of excitation relationship effect. Second, There is relationship of effect even to sentimental reaction and stay hour change. This also is from in the Emotional Response factor it is joyful with there is relationship of excitation relationship effect. Finally, we discuss the results of analysis and suggest research limitation and future and future study.

• The Journal of the Korea Contents Association
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• 제13권5호
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• pp.472-484
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• 2013

The purpose of this research is to prove a possibility which contributes the globalization of Korean dining and its potential in perceptions from international visitors about images of LOHAS they have. The main study results as follows. There were three subordinate concepts; health, eco-friendly, and substantiality. Second, perceived value noticeably affected the satisfaction of korean restaurant. respectively, the satisfaction of korean restaurant also noticeably affected customer loyalty. This research suggested academic implications of contributable view on foodservice management and tourism study based on the result from Japanese visitors with their Perceived value and domestic restaurant customer loyalty toward Korean dining LOHAS. This study also suggests the implication of the globalization of Korean dining and taking a position as a supporter of the globalization plan from korean dining foundation. Additionally, this study intended to present capable contribution based on the results of study with related proposals of globalization of Korean dining, Korea in-bound tour, and its interagency.