• Journal of Convergence for Information Technology
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• v.8 no.6
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• pp.367-374
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• 2018

The purpose of this research is to promote traditional markets, which are part of urban regeneration project, and to promote cultural and tourism market by applying characteristics and differentiated elements through story development through market-related resources in order to secure identity of the JeCheon Central market that lost function of the traditional market and regional aging of the traditional market. To this end, the basic survey and analysis of the Jecheon area and the current situation of the Jecheon Central Market were conducted to diagnose problems and to analyze keywords through surveys by local merchants and visitors. By drawing up measures to vitalize the Jecheon Central Market by floor and space, the Jecheon Central Market's design story is developed and applied so that it can restore the image of the local traditional market through regional and cultural elements and become a center of space and culture that can become a landmark for the region in the future. The storytelling designed for this purpose shall be linked to the spatial planning of each floor as well as the C.I. and exterior of the C.I. and the building of the Jecheon Central Market, and the identity of the Jecheon Central Market can be reestablishe.

• Korean Business Review
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• v.11
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• pp.149-171
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• 1998

The most important thing in the Tourist Market Segmentation is to find descriptive variables which can describe the changes of tourist demand properly. There are many descriptive variables. Among them, vital statistical variables were proved to be effective. The strongest variable but which was studied much less is the Family Life Cycle. This study will focus on the relation between Family Life Cycle and Travel Behavior of Destination Choice. In this study, I will verify the validity of Family Life Cycle as a descriptive variable of Tourist Market Segmentation, and try to find the meaningful variable at each steps. Therefore, The purpose of this study is to explain the relation between Family Life Cycle and Travel Behavior of Destination Choice, to verify the validity of Family Life Cycle as descriptive variable and to find the strategy to respond to the increase in quantity and diversity of quality of Tourist Market. The studies on the Family Life Cycle should be updated continuously according to the change of family structure and it should be understood as standard for Tourist Market Segmentation in the public and private sphere.

• Journal of the Korea Society of Computer and Information
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• v.27 no.8
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• pp.233-240
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• 2022

In this paper, we propose a marketing strategy for traditional markets that lays the foundation for regional economic development by developing traditional markets as regionally specialized tourism resources. This study conducted a survey of local residents and tourists, who are market users, and conducted a factor analysis to establish a market brand strategy using SPSS 25 and a reliability analysis to verify internal consistency. In addition, correlation analysis was performed to verify the significance to confirm the relevance. The analysis results of Anyang Central Market brand tourism products for traditional market marketing strategies are as follows. First, it is necessary to establish a brand identity that activates brand elements and brand criteria and brand positioning. Second, it is required to improve brand awareness, which can elicit brand awareness and brand information and brand memory. Third, it is necessary to improve the brand image that can increase brand association and brand loyalty. Fourth, it is necessary to make efforts to improve brand equity, which can improve brand value, brand concern, and brand life. By developing and proposing marketing policies for traditional markets by utilizing market brand strategies, it can be expected to revitalize traditional markets and local economies as specialized local tourism resources.

• Journal of Industrial Convergence
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• v.20 no.11
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• pp.197-203
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• 2022

The purpose of this study is to establish an S.I. (Space Identity) considering the spatial location and cultural specificity of Jecheon Jungang Market, the oldest and largest market in Jecheon with historical characteristics. To this end, we identify the flow of the cultural tourism market, investigate and analyze the current state of Jecheon Central Market, and present a direction based on storytelling for each space. The concept of space design was divided into space, time, people, and culture as coexistence, and merchants, products, and shopping malls share temporality and coexist in one space. Therefore, the facilities for each floor consisted of a gate, information board, lighting, rest area, design bench facility, information center, business compliance line, floor sign, and gate floor sign for each floor. Through this, it is necessary to establish a mid- to long-term development strategy by establishing a step-by-step promotion strategy to predict the economic effect of creating new demand and increasing sales in Jecheon Central Market.

• Journal of the Korean Geographical Society
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• v.35 no.3
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• pp.473-488
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• 2000

본 연구는 관광경기 침제현상으로 지역 전체가 몸살을 앍고 있는 수안보온천의 현재의 단계를 관광지 라이프사이클 모델에 근거하여 진단하고 이에 따른 활성화 방안을 제시하는데 목적이 있다. 수안보온천은 관광지 라이프사이클에 따르면 1998년 이래로 관광시장의 축소, 편의시설의 소명, 주말 및 당일 체류관광객의 증가 등의 관광지 쇠퇴단계의 지표가 나타나고 있다. 쇠퇴단계에 이른 수안보온천의 가장 큰 문제점은 관광 편의시설물의 노후화와 자본이 부족하다. 이러한 문제점을 해결할 수 있는 방안에는 다음 세가지가 있다. 첫째는 기존 시설물을 일부만 변경하며 노년층의 영구 거주지로 분양하는 것이다. 둘째는 방치괸 야외무대장을 주말 상설놀이마당으로 활용하고, 섯째는 수안보온천 관광호텔 자리에 있는 냉천을 약수로 개발하여 관광자원화하는 것이다.

• Archives of design research
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• v.15 no.3
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• pp.223-230
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• 2002

The studies of souvenirs in korea are mostly limited to the development of souvenirs as tourism resources. The purpose of this study are as fellows. First, to develop the model of souvenir purchasing behavior and to segment a market. Second, To emphasize the value of a souvenir as cultural goods centered around it？ authenticity. Third, To establish an integrated concept through reviewing various definitions of souvenir. An extensive literature review was conducted in order to become familiar with salient issues in the authenticity and of souvenir？ and question are method was used and the collected data ware analyzebby means of SPSS/PC+. The major findings of the study may be summarized as follows: First, Tourism style, the congnition of a souvenir？ authenticity and souvenir purchasing behavior are different according to Tourists(equation omitted) nationality. Second, souvenir purchasing behavior is affected by the tourism style, tourist(equation omitted) of a souvenir？ authenticity and these three factors are interrelated.

• Knowledge Management Research
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• v.21 no.4
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• pp.265-285
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• 2020

The inbound tourism market is recognized as a vital sector of the tourism industry today, but it is highly volatile due to each country's economic, social, and cultural variables. The causes of volatility vary according to the inbound country, and we intend to revitalize the stabilized tourism industry by minimizing risks. In this study, the portfolio theory was applied to derive the optimal combination for each country to achieve the minimum risk level's maximum growth rate. The number of inbound travelers and the average expenditure per person was simultaneously applied. As a result of the analysis, the best mix by country based on the number of inbound travelers was the UK, the United States, Germany, China, and Japan. Based on average spending, each country's best combinations were Thailand, Middle East, Singapore, Japan, Russia, Hong Kong, and Germany. It is expected to be able to establish a plan to operate the Korean inbound tourism market strategically.

• 열린충남
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• s.45
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• pp.38-57
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• 2009

• Korea Science and Art Forum
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• v.37 no.2
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• pp.205-217
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• 2019

This study began with the focusing the growth of importance of cultural marketing and its successes by applying to branding in a phase in which the cultural production era has arrived after the industrial production era. This study aimed to reveal the effect of cultural marketing, which are used as marketing strategy in the tourism field, on brand attitude and awareness. Therefore, this study tried to investigate the brand equity and attitude in accordance with the cultural marketing factors by survey Chinese tourists visiting Korea. The result and contents of the study are as follows. First, it was confirmed that the research question on the possibility of market segmentation in accordance with cultural marketing factors; the market segments were classified as Cluster 1 general involvement perceived group, Cluster 2 high involvement perceived group, Cluster3 middle involvement perceived group. Second, it revealed significant differences on brand attitude among the segments; Cluster 2 showed high brand attitude and Cluster 3 showed average level on brand attitude. Third, it found a statistically significant differences in the perception of brand equity including perceived quality, brand awareness and brand image of tourism destination. In conclusion, this study was able to identify market segments in accordance with cultural marketing factors of tourism destination and revealed significant differences in the segments by brand attitude and brand equity. This could provide practical implication that various cultural marketing activities to generate positive results on brand equity and brand attitude and cultural marketing strategies is also needed to increase foreign tourists' awareness of these cultural marketing activities.

• 한국디지털정책학회:학술대회논문집
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• 2004.05a
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• pp.37-49
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• 2004

According as the use of information and communication technologies and the Internet are advancing rapidly, the digital economy are no longer emerging or beginning today. They are here with ours already. We are living in a new era that the economic paradigm and structures are changed remarkably, namely the digital economy era. Tourism policy is crucial to tourism industry competitiveness by triggering changes in the digital economy. Better tourism policy in the digital economy should satisfy the tourist needs as well as create additional value for the tourism industry.