• The Journal of the Korea Contents Association
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• v.19 no.4
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• pp.138-149
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• 2019

The purpose of this study is to empirically address the influences of motives for using SNS on relational bridging and relational bonding in SNS and motives for continuous use SNS by applying the concepts of bonding and bridging, defined in the social capital theory, and major motives for using SNS are classified into three categories-social, information, and recreation categories - based on the previous studies and the usage and gratification theories. Through this study, it was revealed that motives of all these three categories-social, information, and recreation categories-have significant influences over relational bridging and relational bonding in SNS while relational bridging and relational bonding in SNS have significant influences over consistent motives for using SNS so the hypothesis of this study is accepted. It was also proven that motives of all these three categories - social, information, and recreation categories-for using SNS are important factors for creating new communities or expand relationships with other SNS users sharing similar interests. In addition, it was found that SNS users constantly use SNS to build relationships that could create a strong bond between individuals and receive emotional supports when necessary and to expand its own network by creating new relationships with other SNS users.

• The Journal of the Korea Contents Association
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• v.18 no.12
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• pp.456-467
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• 2018

This study analyzed the repeated causes of policy failure focusing on Yangyang International Airport cases. Yangyang International Airport, which opened in 2002, was built with about 360 billion won, but it is considered as a representative example of policy failure of local airports. According to the policy failure theory, the failure factors of Yangyang International Airport are anlyzed by rationalistic, political, and environmental complexity viewpoint. The results are as follows. First, from a rationalist point of view, Yangyang Airport failed to achieve the policy goal of securing passengers and revitalizing local economy, This is due to the pressure of politics and the lack of geographical infrastructure. Second, the failure of the stakeholders to resolve conflicts in the flow of politics can be seen as the conflict between the airline and the airport, and the failure to reconcile conflicts between the government and the airports on the low cost airline permits and subsidies. Third, from the viewpoint of environmental complexity, Yangyang International Airport can be regarded as a failure to adapt to environmental changes such as the opening of nearby expressways and railway lines, and the sharp decline of Chinese tourists. This study sugeests the establishment of an independent organization that can prevent unreasonable business promotion by politics in the case of large scale national projects, the linkage with the surrounding infrastructure and related businesses in the case of transportation facilities such as airports and railways, and institutionalization of cooperative governance for coordinating conflict among stakeholders.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.19 no.4
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• pp.129-137
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• 2019

New technology leads the fast changes to cope with the fourth industrial revolution in the modern society. To meet the changes of the times, not only daily life but also cultural life of the modern people are changing, and these changed the times when we watch the cultural performances such as drama, musical, and opera that we should appreciate onsite into the times to see them whenever and wherever we want to see upon digitalizing them. However, studies have not been actively performed on the performance videos unlike other areas probably since they expect better image quality and services. Hence, considering the expectations from performance video contents by consumers as benefit, convenience, and innovation, this study was conducted to review the effectiveness of these attributes on the trust and satisfaction level. Also, upon reviewing the effectiveness of these on the word of mouth effect, expansion potential of the performance video contents was investigated to deduct the meaningful implications. Study results showed that benefit and convenience affected trust and satisfaction positively while innovation did not affect them at all. Yet, trust and satisfaction showed the positive influence on the word of mouth effect.

• Journal of Korea Entertainment Industry Association
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• v.15 no.1
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• pp.13-25
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• 2021

Hoseonmu belongs to the genre of a composite of song, music, and dance. At that time, there was no widely known record of Hoseonmu in Baekje, but it is clear that it was popular enough to be invited to Changan by Emperor Yang of Sui. The musical instruments, songs, and dances were analyzed through the research method of literature and the content of the Hoseonmu version was established. The setting of the stage for the performance of Baekje instrumental music reveals its characteristics through sabangak from Gigaku in the neighboring countries. The stage for Hoseonmu was set up utilizing the creation of the imperial performance stage in the Baekje instrumental music. In particular, Hoseonmu has two types: heavenly and earthly. The heavenly Hoseonmu can be found on the wall of the Cave No. 220 formed in the Chodang (618-707) era. They include Dongbang Pharmacopoeia jingbian and Western Paradise jingbian. Hoseonmu would have chosen to be the fast-paced spinning dance. Motions for Hoseonmu could be set up through them. Meanwhile, Mimaji's instrumental dance is presented. Six dancers appear in two turns of the performance. Four dancers in front row and other two in the back are dressed up as hunters, wearing goblin masks, and holding flowering plum tree branches in their right hands. Through this, the movements and costumes of Hoseonmu are reproduced in more detail. Various sectors of education, theater, dance, and tourism in the Hoseonmu contents of Baekje instrumental music contributed to the Korean Wave.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.227-232
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• 2022

This study is an exploratory study on the sustainable management of MICE events, and was conducted using the FGI method. Twelve experts in the MICE field, industry, and academia were selected as the subjects of the study. The reason is that understanding and specialty of those targets provides research reliability and validity. The study period was 3 months from June to August 2021. As a result, it is very important to prepare a sustainable development strategy in the MICE industry, and in particular, the need for guidelines to be practiced during event operation from the organizer's point of view was derived. In addition, to derive items that can be used in practice based on the theoretical basis, and it was necessary to derive research results using internationally recognized Sustainable Development Goals (UNSDGs) and sustainable MICE research developed in the fields of tourism and MICE. Therefore, through the verification of such experts in the field of MICE, theoretical and practical guidelines from the perspective of the organizer that can be used when holding MICE were developed. The results of the study will provide implications for establishing more effective strategies for hosting sustainable MICE events in the future.

• 지역과문화
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• v.7 no.1
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• pp.153-182
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• 2020

Andong is the place where the most ginger is produced in Korea. The article is based on a study on the development of storytelling of a co-brand of local agricultural products, focusing on the case of 'The Geudae Ginger,' a co-brand of ginger in Andong. This study aims to develop a brand storytelling of Andong Ginger's co-branded 'Geudae Ginger' to build an image as a local specialty and help revitalize the Andong ginger's industry. The process of developing storytelling to activate 'Geudae Ginger' brand is as follows. In the first step, I collected storytelling materials through data research. Ginger, which has long been used as a medicine for mankind, has more historical and cultural stories than anything else. In the second step, story resources were extracted based on data research. By analyzing the story properties of Andong ginger, we made its list. As a result, the image of the nobility, rigidity and chastity of ginger, which is used to benefit all over, could be associated with the image of Andong, the capital of Korean spiritual culture. Storytelling was developed in the third step. The main theme was 'Andong ginger with anther level ' and the main story was 'The Story of Andong's Ginger Teacher'. The scenario developed is as follows: 1. Introducing Andong's Ginger Teacher, 2. The birth of Dosan Thirteen Tea, 3. 'Geudae Ginger' that bridges love. In the last fourth step, I proposed ways to utilize storytelling. I presented the spread methods of consumer-participated storytelling using images of 'Geudae Ginger' and a new-tro event with teachers highlighting the image of 'Ginger Teacher' and others as a local business program for storytelling expansion.

• Journal of the Korean earth science society
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• v.43 no.6
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• pp.749-761
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• 2022

As the number of National and UNESCO Global Geoparks has increased, awareness of geological heritage and local government interests have also increased. In this study, data from the geological heritage sites in the Ulsan area were summarized, a practical use plan for geological heritage was prepared based on the assessment results, and the expected effects were also presented. The value for 33 of 112 geological heritage sites identified through literature surveys was evaluated. In terms of the geological heritage types in Ulsan, there were two geological, one geomorphological, and thirty mixed-heritage sites. In the context of the geological heritage of Ulsan, rivers and coastal topography were found to be dominant, and various geomorphological and geological features, such as fossils, folds, faults, shear zones, minerals, and ore deposits are included. Based on the assessment results, there were three, eighteen, nine, and three sites in Classes I, II, III, and IV, respectively. Considering the intrinsic and subsidiary values of geological heritage, the Gangdong Coast, Jujeon Coast, Taehwagang area, Daewangam area, the Daegokri-Cheonjeonri track sites, and Mujechineup are likely to be listed as potential geosites. When the endorsement of the geopark has been promoted alongside these geosites, it can contribute to the sustainable preservation and maintenance of the geosites, satisfy the demand for science education through geo-education, and support the sustainable development of the local economy following the detailed standards for geopark certification in the Natural Parks Act. This is expected to increase the brand value of Ulsan Metropolitan City.

• Journal of Agricultural Extension & Community Development
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• v.29 no.4
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• pp.265-280
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• 2022

Rural life improvement has remained a key policy concern for the governments of most developing countries. However, developing countries mostly focused on agricultural productivity and technology development while implementing rural development policies. This paper was aimed at constructing the trends and identify the major tasks implemented through the rural life improvement programs in Korea and describing rural development efforts in Ethiopia after the Second World War. The data was generated through an intensive review of literature and focus group interview in Korea. The two countries in general and their rural areas in particular, were poor and almost similar initially. While the condition of rural Korea rapidly transformed since 1960s, rural Ethiopia has not yet experienced major improvement. Although different rural development efforts have been made in Ethiopia, erratic policies implemented by the different political regimes across time emerge to be one of the main factors behind the poor performance of the of the rural sector. Further, while the Korean government's rural development policy gave equal emphasis to improvement of agricultural production base as well as rural life improvement right from its inception, the Ethiopian rural development policy has rather neglected the rural life improvement aspect. Diversification of rural economy was also another priority area in Korea's rural development policy through agro-processing, rural tourism, and non-farm employment opportunities whereas this has not been the case in Ethiopia's rural development policy. We suggest some lessons that Ethiopia might adapt for its rural life improvement endeavors.

• Journal of the Korean Society of Marine Environment & Safety
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• v.29 no.2
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• pp.106-117
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• 2023

The social impact of hazardous and noxious substances from marine industrial facilities was evaluated, and implications for the application of social impact assessment items and methods required in the process of setting technology-based effluent limitations were derived. The scope of the study was based on marine industrial facilities in Incheon Metropolitan City. The analysis results are as follows. First, the impact on companies and industries was evaluated as "great," but large companies had little impact on operating profit losses, bankruptcy possibilities, and employment losses, while small and medium-sized companies had a large impact. Second, the impact on the community and economy was evaluated as "less," but it is judged that careful policy intervention is needed because the impact of fishing producers, local tourism workers, and the region can be concentrated and large. Third, it is judged that items and methods for calculating social loss costs and social benefits can be usefully applied in the method of setting technology-based effluent limitations.

• Land and Housing Review
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• v.14 no.2
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• pp.51-71
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• 2023

Based on the challenges encountered in the urban regeneration projects (general neighborhood-type) of Anjung District and Sinjang District in Pyeongtaek City, this study aims to explore the key factors of improvement measures for urban regeneration projects. Using the first survey conducted among shopping mall owners, employees, and residents, this study finds a significant level of awareness and very strong needs for urban regeneration projects. On the other hand, the overall satisfaction levels are observed to be low across the three factors: social, economic, and cultural. The second expert survey and the subsequent Analytic Hierarchy Process (AHP) analysis conducted for improvement measures reveal notable discrepancies in the prioritization of factors between administrative experts and practical experts. For the importance of administrative experts, the establishment of network-type regional governance was ranked first for the importance, followed by hosting events related to the U.S. military and long-term pre-market operations, and expanding exchange and cooperation between the U.S. Forces Korea and the community. For the importance of working-level experts, hosting U.S. military-related events and long-term pre-market operations was ranked first, while supporting U.S. military-related festivals and developing local natural landscape resources was ranked second. Our findings suggest the need for proactive measures such as attracting commercial facilities to stimulate demand from both the U.S. military and local residents, thereby revitalizing general neighborhood-type urban regeneration projects, developing programs for local tourism, and operating pre-market operations in the long run. Therefore, this study highlights the importance of regional government cooperation for urban regeneration projects.