• Title/Summary/Keyword: 관광경제

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A Study of Brand Value Development on Convention Destination: Application of Means-End Chain and Laddering Technique (Means-End Chain과 Laddering을 이용한 컨벤션도시의 브랜드가치 개발에 관한 연구)

  • Oh, Chang-Ho;Yook, Poong-Rim;Hwang, Jae-Wie;Kang, Sun-Goo
    • Management & Information Systems Review
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    • v.31 no.2
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    • pp.253-272
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    • 2012
  • One of the fastest growing sectors in tourism industry is the use of applications from the MICE industry in various parts including business, politics, and cultural exchange due to globalization among the countries. The means-end chain theory suggests that convention participants perceive and judge convention destination as the means to achieving a desired end-state in a given destination selection situation. This study aims at establishing a convention destination's attributes, the benefits of consequences of using it, and the personal values it satisfies. A laddering interview was conducting in order to provide in-depth probing and to elicit responses from 96 visitors. This study presents the unique pyramid-structure of the means-end chain; a model linking perceived convention destination attributes to values. Understanding these concepts provides opportunities for convention destinations to target market segmentation and advertising based on the participants' desired end-states. In conclusion, the major correlations of attributions of the visitors, consequences, and the values are; informativeness(A), activity(A), tourist attraction(A) - sympathy(C), human relations(C) - self-development(V), and fellowship(V).

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Detection of Knowledge Structure of Korean Studies Using Document Co-citation Analysis: the Difference between Self-perception and Others' Perception (문헌동시인용 분석을 통한 한국학 지식구조 파악: 주체 인식과 타자 인식의 차이)

  • Kim, Hea-JIn
    • Journal of Korean Library and Information Science Society
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    • v.51 no.1
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    • pp.179-200
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    • 2020
  • This study aims to detect the knowledge structure of Korean studies using document co-citation analysis and text mining techniques. This study divided Korean corpus into two perspectives: Self-perceived and others' perceived Korean studies. To this end, we collected 10,929 humanities and social literature containing the word Korea or Korean as a keyword in the SCOPUS database. As a result of analysis, a total of 20 subdomains were found in the knowledge structure of self-perception, and a total of 14 subdomains were found in the knowledge structure of otherts' perception. Differences in Korean Studies between two are: First, the sub-area of self-perceived Korean studies is subdivided into more diverse areas than the sub-area of other-perceived Korean studies. Second the major areas in self-perceived Korean studies are customers and services, industrialization, multiculturalism, mental health, tourism, Korean language, environment, and cities. Others' perceptions of Korean Studies are grouped into domestic and foreign situations of Korea, Korean pop culture, Koreans as US immigrants, and Korean language. Finally, the common areas of self-perception and others' perception were mental health, tourism, Korean language, North-Korean defectors, and juvenile delinquency.

Applied geography:retrospect and prospects (응용지리학 일반의 회고와 전망)

  • ;Lee, Hee-Yeon
    • Journal of the Korean Geographical Society
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    • v.31 no.2
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    • pp.329-345
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    • 1996
  • The purposes of this study are to review research trends of applied geography field, to retrospect geographical works done by Korean geographers in applied geography, and to prospect the future of applied geography. We are in the period where societal problems such as energy, transportation, pollution, environment, health care, and many others, require careful consideration and need throughout strategies for solution. Most societal problems have some geographical dimensions. Because these problems are geographic in nature, there is an obvious implication that geography as a discipline has something to offer in their solutions. In fact, most geographic problems are best presented and analyzed through the applications of geographic theories, concepts and tools. Applied geography is a branch of general geography. It relies on the scientific methods and uses the principles and methods of pure geography. However applied geography is different in that it analyzes and evaluates real world action and planning and seeks to implement and manipulate environmental and spatial realities. Thus, geographic theories and other social theories that have geographic dimensions are fundamental to applied geography. Applied geography has a short history as theme in Korean geography. During the last two decades. Korea achieved remarkable economic growth. We have also encountered widening regional disparity, housing shortage of larger cities, transportation congestion, environmental pollution and many other problems. Applied geographers have tried to analyze and solve such spatial problems during the last 30 years. The research trend of Korean applied geography can be subdivided into 5 categories: (1) land use analysis and efficient utilization, (2) national physical development and planning. (3) regional development and regional planning, (4) tourism and location-allocation, transportation planning. Still the overconcentration of Seoul metropolitan region and unbalanced regional development are perceived to be the serious spatial problems which may induce more works to solve these problems. In Korea new emphasis has to be given to some professional training and experimental learning, including methodology, field techniques data management, statistical analysis, cartography, GIS, and other tools, as applicable and beneficial to problem solving in real world. The growth of applied geography depends on new insights and purposed solutions of future applied geographers in Korea. Applied geographers will contribute to the creation of future Korean geographies.

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The Heterotopiatic Placeness of North Korea and a Priming Effect: The Case of The Korean-American (북한의 헤테로토피아적 장소성과 점화 효과: 재미교포를 대상으로)

  • Oh, In-Hye
    • Journal of the Korean Geographical Society
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    • v.50 no.4
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    • pp.407-430
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    • 2015
  • The purpose of this study is to prove double faced heterotopiatic placeness of North Korea which can be highlighted to one aspect through priming test. Korean-Americans are found to have a perception of North Korea as a closed society where political leader cult is practiced, Pyongyang as a display city. They have Christian nostalgia toward it as a place where Christianity was first introduced to. North Korea's heterotopiatic placeness is sharing the 5,000 years of history of the Korea peninsula on the one hand and being a closed dictatorship place on the other. North Korea is kept isolated and closed but has had a liminal space through the intentional open system like special economic zone. Pyongyang is the city for specific class where it shows the heterotopiatic character. Priming is found effective in Yeongbyun, a place of extreme mixtures placeness as being the hometown of the beloved Korean poet Kim So-Wol and the site of nuclear weapon experiment but Korean-Americans have not found any priming effect regarding the Geumgang mountain tour. As to the Arirang performance, a man-made landscape expressing North Korea's sense of value and ideology, priming resulted in preference. This study raises the needs for understanding North Korea as a multifaced placeness and it can purposely be emphasized and changed to contribute the two Korea's unification.

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A Study on Digital Divide from Socio-Technical Convergence: With Focus on Korean Women's Travel Activities (사회기술융합적 관점에서 살펴본 디지털기기 이용한계에 대한 연구: 한국 여성의 관광유형을 중심으로)

  • Lee, Seung-Jae
    • Journal of Digital Convergence
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    • v.13 no.5
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    • pp.177-185
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    • 2015
  • The gender difference in social roles affects digital devices' utilization differences in man and woman even in the 21st Century. Prior studies analyze the digital divide (genders, ages, etc.) from the assessment perspectives of digital equipment, such as PCs. In the area of high speed internet, most functions of PCs have been replaced with smartphones, and around 80% of the mobile phone users adopt smartphones. Subsequently the inequality of physical access to the digital devices is no longer a criterion for digital divide. The focus on digital divide should be shifted from the physical access to other factors, such as socio-technical or socio-cultural ones. This paper examines utilization of women's digital equipment, in particular, preparing for tourism activities, which is popular but sensitive to the technology. A survey was conducted with participants of [Suncheon Garden Expo] 2013. The results of this study capture the inactive use of digital devices particularly women over 50s. This phenomenon (high utilization of the digital devices for social or informative purposes, but low utilization of the digital payment) implies other aspects of Korean women (economic independence, low self-assertion, technical difficulties, etc.), which is considered from the socio-technological convergence perspective. This study also has a practical implication on the side of the digital device developers as well as marketing, where the qualitative communication is likely to be incorporated for the women over 50s.

The Preservation Policy and Historical Landscape Characteristic of Ancient City Gyeongju (고도경주의 역사문화경관 특성과 보존 대책)

  • Kang, Tai-Ho
    • Journal of the Korean Institute of Traditional Landscape Architecture
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    • v.28 no.4
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    • pp.64-75
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    • 2010
  • Gyeongju, with its thousand-year-old history of the Silla Dynasty, is an impressive historical city where beautiful nature of mountains in the background and rivers in its front is getting along with the city landscape. The historic landscape of Gyeongju is divided into three groups: the old town, the ruins preservation region in the southeast of old towns, and the natural landscape region surrounding these regions. The old town region shows a common landscape of which general small cities in Korea may have, while its surroundings display the overlaps of natural and historic landscapes. The special city landscape is presented only in Gyeongju. Nevertheless, the northern area of the old town was built based on the concept of new towns without any height restriction of buildings, damaging the historic landscape of Gyeongju. It is misjudgment by interpreting the cultural heritage as the individual artifact rather than the continuous historic landscape. Since the 1970s when rapid industrialization and urbanization appeared along with the comprehensive development for Gyeongju tourism, the historic landscape has been slowly damaged. There were not enough financial and political supports from the central government, because the project for Gyeongju tourism was focused on the investment on the tourist industry. Now, in order to preserve the historical city like Gyeongju which represents the culture of Korea, the central government should actively engage in its protection. Policies of the central government should be focused on educating people that the historical restoration of Gyeongju is a way of recovering the national pride, and drawing the agreement of people. For its accomplishment, the government should change its policy from economy-oriented to culture-oriented. That is, the cultural policy should be emphasized.

A Monitoring and Evaluation on the Project for Utilization of Cultural Property - Focused on the Project "SaengSaeng Cultural Property" in 2016 - (문화재활용 사업 모니터링 및 평가 - 2016년 생생문화재사업을 중심으로 -)

  • Park, Dong-Seok
    • Journal of the Korean Institute of Traditional Landscape Architecture
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    • v.35 no.1
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    • pp.90-103
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    • 2017
  • This study carried out field evaluation by experts, monitoring by the public, and visitor satisfaction survey for 88 sites by using cultural property projects that received support from "SaengSaeng Cultural Property"in 2016. The result of the comprehensive evaluation was 'good', the part of planning, outcome, annual special index were 'good', field operation and performance were 'normal'. The field evaluation was rated as 'normal' by experts, monitoring by the public was 'good', and visitor satisfaction survey was also 'good'. The advantages of the project were as follows; increased enjoyment of local cultural assets, utilization of historical and cultural heritage as tourism, expansion of local participation and cooperation. On the other hand, the disadvantages were as follows; shortage of promotion to other local people, deterioration of program's quality, insufficient materials for explanation of cultural assets, insufficient program for staying. We suggested measures to develop the project as follows; developing paid contents in order to secure sustainability, connection with other programs, developing representative program and brand, improvement of environment to participate, strengthening of role for experienced local organization, utilization of local artists and volunteers, exchange between local organization, promoting by government organization, managing existing visitors, establishing of strategy for promotion, improvement of monitoring by the public, strengthening of reflection of visitor's opinions, consulting for each programs.

An Overview of Cultural Heritage Research and Policy in Central Eurasia (유라시아 문화유산 연구와 정책 동향)

  • Park, Pilho
    • Korean Journal of Heritage: History & Science
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    • v.48 no.3
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    • pp.154-165
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    • 2015
  • Common issues in research and policy on cultural heritage can be extracted among Eurasian countries although countries in the region show different colors of policies and studies. Among them one thing peculiar to Central Asian countries is that in general they do not have well delineated laws and regulations on the protection of cultural heritage. It may be because they had no enough time and experience to legislate and implement relevant laws and regulations ever since they got independence. Research on cultural heritage in Central Asian countries is often made in cooperation with foreign institutions. As shown in archaeological excavation projects in Central Asian countries, cooperative projects exceed noncooperative ones in terms of size and longevity. UNESCO, through its projects on the Serial and Transboundary World Heritage Nomination of the Silk Roads in Central Asia, also supports countries in Central Asia and others along the Silk Road in order to facilitate inclusion of their cultural heritages in the Tentative List of the World Heritage. With regard to activities on the protection of cultural heritage, while respective countries in Central Asia have made good efforts, they could not produce effective outcomes due to short of budget and specialized manpower. They have rich resources of cultural and documentary heritage but their registered heritages on the UNESCO's World Heritage List and Memory of the World are under-represented because of short of technology and experience among other things. A new trend in cultural heritage studies that combined cultural heritage with tourism has merged in recent years. While some critics have raised some negative questions, this new fashion became popular and will continue with the support of governments of Silk Road countries. In conclusion, Korean institutions are further encouraged to organize cooperative networks for research and policy with respective Eurasian countries.

Development Status and Prospect of Geopark Characters (지질공원 캐릭터의 개발 현황과 전망)

  • Ha, Sujin;Shin, Seungwon;Chae, Yong-Un;Lim, Hyoun Soo
    • Journal of the Korean earth science society
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    • v.42 no.1
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    • pp.65-75
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    • 2021
  • Over the past decade, the number of national geoparks has rapidly increased, and 13 areas are currently designated as geoparks. After Jeju Island (2010), Cheongsong (2017), Mudeungsan (2018), and Hantangang River (2020) National Geoparks were listed as UNESCO Global Geoparks. Despite the continuous increase in the number of national geoparks and UNESCO global geoparks, the public interest in geoparks and the effect of regional economic development by geoparks are not yet very significant. Some geopark management organizations have developed geopark characters to appeal to the public through intimacy and friendliness, utilizing parks for education and tourism. However, the characters are not being utilized properly due to a lack of plannings, expertise, storytelling, and management. For geopark characters, which have been neglected since development, to perform their original roles, content production based on appropriate budget compilation and analysis of consumption trends in the character market is necessary. Instead of merely using geopark characters, geopark characters should be loved by the public, as well as local residents.

The Consumption Value of Goods Effect on Purchase Intention of Corporate Brand Products: Study According to The Type of Goods (굿즈의 소비가치가 기업브랜드 제품 구매의도에 미치는 영향: 굿즈의 종류에 따른 연구)

  • Kim, Eun-Young;Lee, Sang-Yun;Chae, Myeong-Sin
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.3
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    • pp.321-334
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    • 2021
  • In this study, in order to analyze the effect of the consumption value of goods on the purchase intention of corporate brand products, the model was tested using SPSS 21.0 and Smart PLS 3.0 by receiving questionnaires from 457 men and women who have purchased goods. After examining the consumption values of goods, such as limited, functional, aesthetic, hedonistic, innovative, and social ego values, and product satisfaction, the effect on purchase intention of corporate brand products was analyzed. All were found to be significant except for innovative value, and product satisfaction had a significant effect on brand attachment and purchase intention of corporate brand products. We have recently redefine goods according to the trend of the times, and put an academic significance on the first classification of goods into four categories: human brand goods, brand goods, tourism goods, and character goods. It was confirmed that there was a partial difference in consumption value and satisfaction according to the type of goods. Through research, it is intended to broaden the understanding of goods and suggest the possibility of effective and useful marketing by suggesting planning and development directions according to the target.