• Journal of Convergence for Information Technology
• /
• v.9 no.8
• /
• pp.102-109
• /
• 2019

Despite of advanced plans from Korean government to encourage Korean medical tourism, the medical tourism in Korea is still under competitive compared to the countries including Thailand, Singapore, and India, in which the government has been driving the development in industries of medical tourism, Moreover, the studies identifying the factors affecting tourists' satisfaction has not been actively performed up to date. Therefore, this study attempts to investigate the influences of quality of medical service, accessibility, cost adequacy, and quality of tourism of Korean medical tourism on Chinese tourists' satisfaction and revisit intention. For the purpose of empirical study, a survey has been conducted to Chinese medical tourists. Findings are as follows. First, the factors of medical tourism attributes including quality of medical service, cost adequacy, and quality of tourism have turned out to have positive effects on medical tourists' satisfaction. Second, tourists' satisfaction has a positive effect on revisit intention.

• Journal of the Korea Convergence Society
• /
• v.9 no.10
• /
• pp.339-346
• /
• 2018

The purpose of this study is to examine how visitors' recognition on cultural tourism festivals influences festival satisfaction and festival effects and suggest plans for operating the festivals. To address the goal, this author conducted a survey to visitors of memorable Chungjang Festival, and 441 sheets were finally used for positive analysis. According to the analysis results, the factors of recognition on cultural tourism festivals were divided into those related to recognition on tourism and recognition on culture, and these recognitions influence festival satisfaction and festival effects. Based on the results, this researcher suggests that it is important for those operating the festivals to make efforts to enhance tourism convenience for visitors and also develop programs which can allow visitors to learn about the unique culture of the region closely.

• The Journal of the Korea Contents Association
• /
• v.18 no.10
• /
• pp.507-517
• /
• 2018

This study is focused on analyzing the characteristics of repeat foreign tourists to Korea and suggest how to increase the repeat ratio. As the result of analysis, there were significant differences in the variables of sex, age, country in the case of demographic characteristics and in the variables of travel types, the number of company, the purpose of visit, accommodations, major visiting places and visiting areas in the case of travel characteristic. And also there were significant differences in the variables of accommodation fees per person and expenses per person in their own country in the case of travel expenses and in the variables of immigration formalities, public transportations, accommodations, foods, shopping, tourist attractions and security in the case of satisfaction. Lastly there were significant differences in the variables of revisit intention within 3 years, recommendation intention, the image of Korea(before trip) and the image of Korea(after trip) in the case of behavior intention after trip and image evaluation. Therefore it should be considered the characteristics of repeat foreign tourists when we make the tourism products to increase the repeat ratio.

• Journal of Digital Convergence
• /
• v.14 no.3
• /
• pp.143-150
• /
• 2016

We analyzed the relationship among customer value, satisfaction and continuous use intention of tourism social commerce in this study. And also we observed the moderating effects of regulatory focus on the relationship between customer value and satisfaction. As the results, we found partially positive relationship between customer value and satisfaction and positive relationship between satisfaction and continuous use intention of tourism social commerce. The regulatory focus partially moderated the relationship between customer value and satisfaction. Finally we emphasize the importance of customer value, enhancing promotion focus and weakening prevention focus for continuous use intention of tourism social commerce.

• Journal of Digital Convergence
• /
• v.12 no.1
• /
• pp.221-227
• /
• 2014

This study is a comparative study of the factors to affect Korean and Chinese tourism satisfaction in Incheon Chinatown. Namely, by showing the tourism satisfaction of Korean and Chinese to examine which factors affecting tourism satisfaction each of both. As a result, first, tourism infrastructure affected the tourism satisfaction of two countries tourists. Second, human service affected Korean tourism satisfaction but not to Chinese. Third, information service affected Chinese tourism satisfaction but not to Korean. so that, we can find the differences between the factors to affect Korean and Chinese tourism satisfaction and expect to provide suggestions to the relevant industry professionals.

• The Journal of the Korea Contents Association
• /
• v.9 no.6
• /
• pp.417-425
• /
• 2009

Jeju Special Self-governing Province continues to try to attract tourists on the basis of an active investment in the tourist industry. But most of the researches and studies on Jeju Tourism were made on a viewpoint of hardware. Therefore, the researches and studies which are related to 'the inclination of tourists who visit Jeju Island', 'the tourist satisfaction by a selection of tourist destination' and 'tourists' activities after the visit to Jeju Island' are insufficient. Accordingly, this study will support a basic datum needed for formulating a policy of Jeju tourism by closely examining the related influences among the Jeju tourists' inclination, their satisfaction and their activities after a tour of Jeju.

• Journal of Korea Port Economic Association
• /
• v.28 no.3
• /
• pp.193-214
• /
• 2012

The interest on cruise service has been increased due to the economic development and income growth all over the world during last several decades. However, cruise industry in Korea is located in the initiating stage and the service is just focused on costal cruise service. This study investigates relationship between influencing factors of the selection attributes of cruise service on tourism satisfaction and behavioral intention. Additionally, the study aims to provide information to establish customer-oriented marketing strategies for cruise tour service. Literature review is conducted to find out the factors in order to meet the future users preference and expectations. The data was collected on-board customers of "One Night Cruise" on Panstar Line. The result of the study shows that a certain number of factors are statistically significant on the cruise tour intention of potential customers. It shows that there is significant difference related to the using purpose and the usage attitude. Managers in the cruise company are able to utilize the practical implications of the present study when the cruise service launches in Korea. This study exists limitations that samples are not sufficient and the research can not be generalized due to the inadequate samples of target company.

• The Journal of the Korea Contents Association
• /
• v.17 no.3
• /
• pp.31-41
• /
• 2017

Foreign tourists who are visiting Korea urban tourism destination have been continuedly growing and more various tourism products and service are requested to fit those foreign tourists' needs and wants. Accordingly, tourism contents and its satisfaction in urban tourism destination have been developing to provide more valuable products and service to tourists. This study was conducted to segment foreign tourists based on 4 different tourism urban destination contents, including destination facility contents, leisure entertainment contents, shopping contents, accommodation contents. Cluster analysis provided four different groups based on the mean score of urban tourism destination contents. MANOVA was conducted to identify whether ot not there are differences among the segmented groups in terms of travel performances and destination loyalty, Chi-square analysis were also conducted to see if there are differences among the segmented groups based on demographic informations. Theoretical and practical implication were discussed in the conclusion section. The results of this study would be helpful for tourism products planners and developers.

• Journal of the Economic Geographical Society of Korea
• /
• v.15 no.1
• /
• pp.63-76
• /
• 2012

This study has the purpose of examining the effect of the festival post image on the satisfaction and loyalty of tourists in terms of revisit and recommendation for Baekjae Cultural Festival. The questionnaires for the survey were distributed among 287 visitors of Baekjae Cultural Festival. For the empirical analyses, frequency analysis, reliability analysis, factor analysis, and multiple regression analysis were used based on the conducted survey. The results are as follows: According to the analyses, five factors were drawn such as regionality, convenience, amusement, cultural characteristic of Baekjae, and management. According to the hypothesis testing, convenience, regionality, and amusement affected tourists' satisfaction for the festival, while convenience and amusement influenced revisit intention of the tourists. On the other hand, significance, convenience, and cultural characteristics of Baekjae affected recommendation intention for the festival. In conclusion, amusement & novelty and cultural characteristic of Baekjae were the factors that festival post image affected the satisfaction and loyalty of tourists in terms of revisit and recommendation for Baekjae Cultural Festival.

• The Journal of the Korea Contents Association
• /
• v.19 no.1
• /
• pp.196-204
• /
• 2019

The purpose of this study is to investigate the effect of tour motivation on satisfaction and revisit intention of Tourists in Jeonju Hanok Village. 450 questionnaires were distributed to tourists in Jeonju Hanok Village and the final 426 copies were used for empirical analysis. The survey was conducted from July 1, 2018 to July 20, 2018, and the convenience extraction method was used. The results of this study are as follows. First, tourists' motivation of tourism was factored by uniqueness, history, education, artistry, and nostalgia. Second, uniqueness and artistic factors have a positive effect on the dependent variables, satisfaction and revisit intention. Third, the satisfaction of tourists had a positive effect on revisit intention. It is necessary to make efforts to combine uniqueness and artistry in all aspects of Hanok Village such as tourism, architecture, environment, sanitation, transportation, food, and lodging. Also, Jeonju Hanok Village should have marketing efforts to attract a large number of tourists.