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http://dx.doi.org/10.22156/CS4SMB.2019.9.8.102

A Study on the Influential Factors Affecting Korean Medical Tourism - Focusing on Chinese K-Medical Tourists  

Kim, Yu-Mi (Department of Nursing, Cheongam College)
Kim, Sang-Sook (Department of Nursing, Cheongam College)
Publication Information
Journal of Convergence for Information Technology / v.9, no.8, 2019 , pp. 102-109 More about this Journal
Abstract
Despite of advanced plans from Korean government to encourage Korean medical tourism, the medical tourism in Korea is still under competitive compared to the countries including Thailand, Singapore, and India, in which the government has been driving the development in industries of medical tourism, Moreover, the studies identifying the factors affecting tourists' satisfaction has not been actively performed up to date. Therefore, this study attempts to investigate the influences of quality of medical service, accessibility, cost adequacy, and quality of tourism of Korean medical tourism on Chinese tourists' satisfaction and revisit intention. For the purpose of empirical study, a survey has been conducted to Chinese medical tourists. Findings are as follows. First, the factors of medical tourism attributes including quality of medical service, cost adequacy, and quality of tourism have turned out to have positive effects on medical tourists' satisfaction. Second, tourists' satisfaction has a positive effect on revisit intention.
Keywords
Korean medical tourism; Chinese medical tourists; Medical tourism attributes; Tourists' satisfaction; Revisit intention;
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