Journal of Convergence for Information Technology (융합정보논문지)

Convergence Society for SMB (중소기업융합학회)
권호 표지
DOI QR코드

DOI QR Code

A Study on the Influential Factors Affecting Korean Medical Tourism - Focusing on Chinese K-Medical Tourists

한국의료관광에 영향을 미치는 요인에 대한 연구 - 중국인 의료관광객을 중심으로

  • Received : 2019.06.21
  • Accepted : 2019.08.20
  • Published : 2019.08.28
Download PDF
⟨ Previous Next ⟩

Abstract

Despite of advanced plans from Korean government to encourage Korean medical tourism, the medical tourism in Korea is still under competitive compared to the countries including Thailand, Singapore, and India, in which the government has been driving the development in industries of medical tourism, Moreover, the studies identifying the factors affecting tourists' satisfaction has not been actively performed up to date. Therefore, this study attempts to investigate the influences of quality of medical service, accessibility, cost adequacy, and quality of tourism of Korean medical tourism on Chinese tourists' satisfaction and revisit intention. For the purpose of empirical study, a survey has been conducted to Chinese medical tourists. Findings are as follows. First, the factors of medical tourism attributes including quality of medical service, cost adequacy, and quality of tourism have turned out to have positive effects on medical tourists' satisfaction. Second, tourists' satisfaction has a positive effect on revisit intention.

국내 의료관광은 태국이나 싱가폴, 인도 등 정부가 주도하는 의료관광 선진국에 비해 성장이 저조한 편이며, 이에 따라 국내의료관광 활성화를 위한 많은 정책들이 시도되고 있음에도 불구하고 의료관광만족에 영향을 미치는 의료관광속성에 관한 연구는 부족한 실정이다. 더욱이 의료관광속성을 의료품질과 관광품질, 그리고 비용 및 접근성 등으로 다차원적인 접근을 통하여 연구해 볼 필요가 있다고 판단되며, 따라서 본 연구는 중국의료관광객의 한국 의료관광에 있어 의료품질, 접근성, 비용적정성, 관광품질이 관광객만족과 재방문의도에 미치는 영향을 검정하였다. 실증분석을 위하여 의료관광을 목적으로 한국을 방문한 경험이 있는 중국인을 대상으로 설문조사를 실시하였으며, 회수된 설문지를 이용하여 구조방정식 모형으로 분석하였다. 연구결과 첫째, 의료서비스품질, 가격적정성, 관광품질은 의료관광객만족에 정(+)의 영향을 미치는 것으로 나타났으며, 둘째, 관광객만족은 재방문의도에 정(+)의 영향을 미치는 것으로 나타났다. 이를 바탕으로 이론적 실무적 시사점을 제시하고자 한다.

Keywords

JKOHBZ_2019_v9n8_102_f0001.png 이미지

Fig. 1. Research Model

Table 1. Characteristics of Respondents

JKOHBZ_2019_v9n8_102_t0001.png 이미지

Table 2. Results of Confirmatory Factor Analysis

JKOHBZ_2019_v9n8_102_t0002.png 이미지

Table 3. Discriminant Validity

JKOHBZ_2019_v9n8_102_t0003.png 이미지

Table 4. Results of Path Analysis

JKOHBZ_2019_v9n8_102_t0004.png 이미지

References

  1. J. H. Lee & H. B. Kim. (2018). A study on the selection attributes and satisfaction of health tourism to foster the growth of health tourism industry. Regional industry review, 41(1), 115-141. https://doi.org/10.33932/rir.41.1.6
  2. K. H. Chung. (2019). A Study on the Antecedents Influencing Chinese Tourists' K-Medical Tourism. The Journal of internet electronic commerce research, 19(1), 241-253. https://doi.org/10.37272/JIECR.2019.02.19.1.241
  3. R. Mishra & S. Kumar. (2008). Making Indian healthcare market a global medical tourism destination. IOSR Journal of Business and Management, 2(4), 23-28. https://doi.org/10.9790/487X-0242328
  4. S. A. Cho & S. D. Choi. (2016). A Preliminary Study on the Problems of the Medical Tourism Activation Policy and its Political Countermeasures: Focused on the Identifying Major Issues Using Foreign Case Analysis. Korean Journal of Tourism Research, 40(7), 165-181. DOI : 10.17086/JTS.2016.40.7.165.181
  5. Y. Lim. (2018). Statistics on International Patients in Korea, 2017 : Korea Health Industry Development Institute.
  6. M. C. Kim, Y. B. Choi & C. S. Boo. (2014). Choice Intention on Health Tourism Destination of Chinese Tourists. International Journal of Tourism and Hospitality Research, 28(1), 159-170.
  7. M. G. Song & S. H. Kim. (2015). A Study on the Differences of Medical Tourism Selection Attributes by Nationality, Visiting Purpose, and Consumption Tendency - Focused on Chinese and Japanese Medical Tourists. Korean Journal of Tourism Research, 30(2), 331-351.
  8. S. J. Lee & K. H. Choi. (2015). The study of the influencing relationship between medical tourism motivation, perceived risk, and loyalty of Chinese medical tourists of Korea : Focused on the verification of mediating effects of medical tourism service quality. Journal of tourism management research, 67, 217-243.
  9. E. J. Yang & M. H. Cho. (2015), A Study on the Influence Factors of Behavior Intention for Chinese Cosmetic Surgery Tourism: Focusing on Extended Model of Goal-directed Behavior. Journal of tourism sciences, 39(6), 47-64. DOI : 10.17086/JTS.2015.39.5.47.64
  10. V. A. Crooks, P. Kingsbury, J. Snyder & R. Johnston. (2010). What is known about the patient's experience of medical tourism? A scoping review. BMC Health Services Research, 10(1), 266-277. https://doi.org/10.1186/1472-6963-10-266
  11. R. J. Lee & B. W. Chung. (2016). The structural relationships between Korea brand image through Korean wave contents BPL and medical tourism related image. International journal of tourism and hospitality research, 30(8), 183-193. DOI : 10.21298/IJTHR.2016.08.30.8.183
  12. M. Imison & S. Schweinsberg. (2013). Australian news media framing of medical tourism in low-and middle-income countries: a content review. BMC Public Health. 13(1), 109. https://doi.org/10.1186/1471-2458-13-109
  13. N. Lunt & P. Carrera. (2010). Medical tourism: assessing the evidence on treatment abroad. Maturitas, 66(1), 27-32. DOI : 10.1016/j.maturitas.2010.01.017
  14. Y. S. Cho. (2015). The Effects of Medical Tourism Selection Attributes on Service Value, Customer Satisfaction, and Behavioral Intention: Focused on Chinese Medical Tourists. Journal of tourism and leisure research, 27(9), 301-320.
  15. H. P. Park. (2012). An Empirical Study on the Destination Choice Attributes, Satisfaction, and Behavioral Intention of Medical Tourism in Korea. Daehan Journal of business, 25(1), 131-146.
  16. H. C. Lin. (2010). How to promote international medical tourism in Southeast Asia. Internet Journal of Healthcare Administration, 7(1), 1-6.
  17. D. Y. Kwak. (2011). A Study on Product Choice Attributes of Medical Tourists. International journal of tourism and hospitality research, 25(4), 85-101.
  18. J. Yu & T. Ko. (2011). A cross-cultural study of perceptions of medical tourism among Chinese, Japanese and Korean tourists in Korea. Tourism Management, 33(1), 80-88. https://doi.org/10.1016/j.tourman.2011.02.002
  19. H. K. Chung & H. J. Lee. (2015). Factors Affecting Customer Satisfaction of Medical Service from the Perspective of Chinese : Implications for Check-ups or Cosmetic Surgery Tourism. Management education review, 30(5), 117-141.
  20. D. A. Baker & J. L. Crompton. (2000). Quality, satisfaction and behavioral intentions. Annals of Tourism Research, 27(3), 785-804. https://doi.org/10.1016/S0160-7383(99)00108-5
  21. B. S. Choi & Y. S. Kim. (2014). A Study on selective Factors and Satisfaction and Preference for selective Factors of Korean Medical Tour Service. Journal of Hospitality and Tourism Studies, 16(2), 122-145.
  22. Y. G. Wang, Y. J. Cho & S. J. Han. (2016). Relationship Analysis on Chinese Satisfaction to Korea Medical Tourism and Revisits Intention Korea. Journal of Hotel and Resort, 15(2), 221-242.
  23. C. H. Kang, K. G. Rhee & H. G. Kang. (2013). A Study on the Effects of Core Factors of Medical Service Quality on Customers' Intention of Reuse. Daehan Journal of business, 26(9), 2227-2251.
  24. B. J. Jang, Y. K. Kim & C. W. Kim. (2012). A Study on the Structural Relationships among Service Quality of Medical Institution, Customer Satisfaction, Revisit Intention, Recommendation Intention for Medical Tourists. Northeast Asia tourism research, 8(2), 119-137.
  25. M. H. Kim, S. W. Choo & Y. H. Hwang. (2015). The Effect of The Brand Image on Perceived Value, Customer Satisfaction, and Customer Loyalty. Journal of tourism and leisure research, 27(2), 115-131.
  26. J. F. Hair, R. E. Anderson, R. L. Tatham, & W. C. Black. (1998). Multivariate Data Analysis(5ed), Prentice Hall.