• Title/Summary/Keyword: 관계적 속성

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A Study on the Sensory Evaluation and Affective Test of Foundation (파운데이션의 관능적 특성 평가와 선호도 조사에 대한 연구)

  • 선보경;정수정;김수정;문성준;장이섭
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2000.11a
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    • pp.164-170
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    • 2000
  • 화장품의 관능평가는 크게 분석형 관능평가와 기호형 관능평가로 나눌 수 있으며 본 보고에서는 메이컵 화장단계 중에 사용되는 파운데이션의 분석형 관능평가를 통해 파운데이션 사용 시 느껴지는 관능적 특성 용어의 도출과 정의를 내린 후 실제 소비자들을 통해 여러 가지의 파운데이션을 사용하면서 느껴지는 관능적 특성 강도 및 그에 따른 선호도 등을 기호형 관능평가로 수행하여 파운데이션 사용 시에 만족 및 불만족 요인으로 작용하는 관능속성 및 주요요인들을 분석하였다. 그 결과 파운데이션의 관능속성 평가의 주요인은 커버력 요인과 화장상태 요인으로 나타났으며 밀착감과 화장지속력, 화장상태의 자연스러움이 제품의 선호도와 가장 큰 상관관계를 보였다. 이와 같이 파운데이션에 대한 관능속성과 만족도를 결합하져 소비자가 선호하는 관능속성의 제품을 설계하고 평가할 수 있는 관능적 평가방법을 개발하여 제품개발에 활용하였다.

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A Study on the Structural Relations among Choice Attributes, Brand Image, and Buying Action of Restaurant Customers (레스토랑 이용자의 선택 속성, 브랜드 이미지, 구매 행동 간의 구조적 관계에 관한 연구)

  • Woo, Moon-Ho
    • Culinary science and hospitality research
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    • v.16 no.4
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    • pp.151-162
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    • 2010
  • This paper examines the structural relations among choice attributes, brand image, and buying action of restaurant customers, using a structural equation model. Based on the analysis of one hundred fifty cases, the following results were found First, it was found that the choice attributes of accessability, materiality, and kindness have positive influence on the differentiation, brand image and buying action of restaurant customers. Second, the choice attributes of accessability and styles have positive influence on the familiarity, brand image and buying action of restaurant customers. Third, the choice attributes of styles have positive influence on trust in brand image and buying action of restaurant customers.

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The Prioritized Traits of Brand Association Initiating Consumers' Preference on Fine Dining selection (고급 레스토랑 선택에 있어서 브랜드 연상 속성의 우선순위 연구)

  • Kwon, Yong-Joo;Kim, Ji-Eun
    • Culinary science and hospitality research
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    • v.15 no.3
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    • pp.179-196
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    • 2009
  • As consumers are more conscious about the preferred traits and branding in restaurant selection, restaurant practitioners are getting more interested in the traits which constitute and influence consumers' brand association. Dining selection is known to be a complicated psychological process that consumers undergo, incorporating social and cultural values, personal tastes, and other psychological factors. This study was designed to investigate the specific non-food traits perceived by consumers in fine restaurant selection. Also, it prioritized those examined traits. Building on exploratory qualitative research, results from 11 interviews through focus group sessions were utilized in data analysis. Content analysis of the interviews enabled categorization of the associations. The categorized variables were utilized for empirical data analysis of conjoint analysis. First, the results suggested five superior traits such as atmosphere, price, customer relations, employee competence, and convenience of systems in fine restaurant brand association. Second, they were prioritized in the order of atmosphere, price, consumer relations, employee competence, and convenience. Finally this study provided practical implications for fine restaurant professionals in linking consumers' psychologically networked traits to brand selection.

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Consumers'′ Evaluation toward Retail Salespeople Attributes : Scale Development, Validation, and Some Related Variables (소비자가 지각하는 백화점 의류판매원의 평가속성 : 측정도구 개발 및 관련변인)

  • 진병호;홍병숙
    • Journal of Distribution Research
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    • v.4 no.3
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    • pp.65-86
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    • 2000
  • From the perspective of relationship marketing, salespeople acts important role by creating values and developing, establishing long-term relationship with customers. This study is designed to suggest validated measure of evaluating retail salespeople in department store setting in an effort to facilitate active future studies. For this purpose, this study investigated attributes of retail salespeople based on series of personal interviews and literature reviews, and validated its measurement via exploratory and confirmatory factor analysis. In addition, this study explored consumers' rating of the importance of attributes related to some selected consumer variables (consumer knowledge, product involvement, and demographic variables). The findings of this study revealed five dimensions of retail salespeople attributes: Service Mind, Sales Efforts, Product Knowledge, Comfortable Impression and Sale Inducing Skill. Customers of department stores put importance of salespeople attributes in this order. Some dimensions of consumer knowledge and product involvement do affect consumers' rating of retail salespeople attributes. Theoretical and managerial implications were suggested based on empirical results.

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Frege's and Early Wittgenstein's Concept of Objects (프레게와 전기 비트겐슈타인의 대상 개념)

  • Park, Jeong-Il
    • Korean Journal of Logic
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    • v.18 no.1
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    • pp.1-39
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    • 2015
  • Are properties and relations objects in the Tractatus Logico-Philosophicus? In this paper I will discuss essentially important problems concerning that question. That is, I will try to show that in a sense the concept of objects of the Tractatus is closely intertwined with that of Frege, and moreover the former was suggested to overcome Frege's predicament concerning the concept of objects. In the process of our discussions, it must be kept in mind that these discussions have no relations with metaphysical disputes, but proceed only from a logical point view. Futhermore it is Ramsey that made a most decisive contribution on these problems. In this paper I will try to show that in the Tractatus, properties and relations are objects via the discussions of Ramsey who was under the direct influences of Wittgenstein.

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Bibliographic Attribute Analysis of Reading Material Based on Book Usage Data (도서이용 데이터에 기반한 독서자료의 속성 분석)

  • Jiyoung Shim
    • Journal of the Korean Society for information Management
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    • v.40 no.4
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    • pp.279-306
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    • 2023
  • This study analyzed bibliographic attributes related to the selection and use of reading materials based on data on books borrowed or purchased together in order to understand the properties of reading materials that have complex user needs from various perspectives. As a result of creating co-occurrence matrices of bibliographic attribute terms by dividing them into 26 sub-attribute units related to KDC main class, target reader, and user age, and performing network analyses, the details and prominent mediating role of bibliographic attributes of reading materials were identified. The results of this study will be helpful in designing facets of reading information systems, including library OPAC, in the future.

The Cr*-Tree Supporting a Circular Property of Objects (객체의 순환 속성을 지원하는 Cr*-트리)

  • Seon, Hwi-Jun;Kim, Hong-Ki
    • The KIPS Transactions:PartD
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    • v.10D no.7
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    • pp.1077-1088
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    • 2003
  • To increase the retrieval performance in spatial database systems, it is required to develop spatial indexing methods considered the spatial locality. The spatial locality is related to the location property of objects. The previous spatial indexing methods are not considered the circular location property that objects will be taken. In this paper, we propose a dynamic spatial index structure called $Cr^*$-tree, and evaluate the performance of the proposed index structure. This is a new spatial index structure considered the circular location property of objects in which a search space is constructed with the circular and linear domains. By the simulation results, the $Cr^*$-tree shows that the number of disk across is low and the bucket utilization is high regardless of object distribution and bucket capacity.

An Object Oriented Spatial Data Model Based on Geometric attributes and the Role of Spatial Relationships in Geo-objects and Geo-fields (지리-객체와 지리-필드에서 기하 속성과 공간관계 역할에 기반한 객체 지향 공간 데이터 모델)

  • Lee, Hong-Ro
    • The KIPS Transactions:PartD
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    • v.8D no.5
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    • pp.516-572
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    • 2001
  • Geographic Information System(CIS) deal with data which can potentially be useful for a wide range of applications. The information needed by each application can be vary, specially in resolution, detail level, application view, and representation style, as defined in the modeling phase of the geographic database design. To be able to deal with such diverse needs, GIS must offer features that allow multiple representation for each geographic entity of phenomenon. This paper addresses on the problem of formal definition of the objects and their relationships on the geographical information systems. The geographical data is divided into two main classes : geo-objects and geo-fields, which describe discrete and continuous representations of spatial reality. I studied the attributes and the relationship roles over geo-object and nongeo-object. Therefore, this paper contributed on the efficient design of geographical class hierarchy schema by means of formalizing attribute-domains of classes.

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A Research on the Information Quality of influence on work performance in Disaster Management Operation (정보속성이 재난관리 업무 성과에 미치는 영향에 관한 연구)

  • Jeong, Duke-H.;Shim, Hyoung-Seop
    • Journal of the Korean Society of Hazard Mitigation
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    • v.8 no.5
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    • pp.85-91
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    • 2008
  • The disaster damages resulted not only in life and property damages of the individual, but also, could be spread situation of national crisis. The information quality control in disaster management is essential to response and recover in the disaster management process. The improvement of efficiency of disaster management depends on information quality control to be right time and accuracy for effected area for the disaster management This research is to investigate the relationship of information quality and work performance on different phases in the disaster management.

Adaptive Euclidean Distance Measure Method for Numeric Data Distribution (수치 데이터 분포에 적응적 유클리드 거리 측정 기법)

  • Choi, You-Hwan;Joo, Bum-Joon;Jung, Sung-Won
    • Proceedings of the Korean Information Science Society Conference
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    • 2011.06c
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    • pp.67-69
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    • 2011
  • 데이터의 군집 분석에서 두 개의 서로 다른 데이터에 대한 유사도(거리)를 어떻게 정의하는가는 매우 중요한 문제이다. 수치속성에 대한 거리 측정 방법에는 다양한 기법이 존재하지만 각 속성의 크기와 범위가 서로 크게 다를 경우 이들을 동일한 인자로 여기고 거리 측정을 하게 되면 논리적인 오류를 범할 수 있다. 기존의 군집 분석 연구에서 사용된 거리 측정 기법은 데이터의 정규화 과정을 통해 이 문제를 해결하려고 노력하지만 일반적인 정규화는 이상치의 존재나 데이터의 편중된 분포 등의 이유로 속성별 거리가 왜곡될 수 있다. 본 논문은 이러한 문제점을 해결하기 위해 정규화된 데이터에서 각 속성의 비중을 고려한 적응적 유클리드 거리 측정 기법(AEDM: Adaptive Euclidean Distance Measure)을 제안한다. AEDM은 유클리드 거리를 기반으로 정규화 된 데이터의 형태에 따라 가중치를 부여하여 데이터의 분포에 관계없이 각 속성간의 거리를 충분히 반영하기 때문에 더욱 정확한 군집 분석을 가능하게 한다.