• Information Systems Review
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• v.19 no.4
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• pp.135-156
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• 2017

An intelligent personal assistant (IPA) is a software agent that assists people to perform basic tasks or services for an individual by commonly providing information via natural language. In spite of the versatile capabilities of the IPA to answer a user's simple information-based queries, such as the weather and driving directions, the actual usage rates for IPA services are limited to date. In this research, to evaluate the factors affecting the intention to use IPA, we develop an empirical model based on technology acceptance model, innovation diffusion theory, and IS success model. Afterward, we collect 203 questionnaires from actual users of IPAs. Finally, the structural equation model validates the causal relationship between the constructs of the model. Consequently, the innovation characteristics of IPA drawn from innovation diffusion theory, namely, relative advantage, compatibility, observability, all exerted a positive influence on perceived usefulness. Furthermore, information quality, a quality characteristic of IPA obtained from DeLone and McLean's IS success model, presented a positive effect on perceived usefulness and perceived ease of use. Finally, the perceived intelligence of IPA displayed a positive influence on perceived usefulness and ease of use. This characteristic was also a major factor that can increase the intention to use the IPA. Given these research findings, this study is significant for identifying factors that may influence the intention to use the IPA by providing strategic guidelines to relevant business operators and establishing an integrated model.

• Journal of the Korean earth science society
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• v.28 no.3
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• pp.266-276
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• 2007

This purpose of this study was to analyze high school students' alternative conceptions and understanding levels about rocks, crust, plate tectonics and interior of the Earth. Data were collected through surveys, drawing assignments, and interviews. A total of 158 high school students in the first grade were involved in this study. The results showed that students have lots of major alternative conceptions which are meaning and forming process of rock, distinction of continental crust and ocean crust, formation and disappearance of ocean crust, movement of plate, continental drift, activities of volcano and earthquake. Physical and chemical characteristics, including mantle and core state could be found through analyzing from drawings.

• Journal of Venture Innovation
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• v.1 no.2
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• pp.75-87
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• 2018

We designed this study for verifying the differences of causes and individual results of job stress between Koreans in Korea and Chinese in China of a same company. The results in the study are as follow. Significant differences between two groups were identified in job stressors: Koreans showed higher levels than Chinese for factors like inter-group conflicts, supervision/evaluation, job overload, task characteristics, socio-demographic factors, and Chinese showed higher levels than Koreans for factors like job conflicts, job ambiguity, family-related factors. We also identified that levels of stress perceived by individuals as anxiety, depression, and physical symptoms of Koreans are higher than those of Chinese. As to the influence of job stressors on stress level, Koreans show significant results for supervision/evaluation, decision making/responsibility, family-related factors, and Chinese show significant results for family-related factors, social support, socio-demographic factors. Based on the results of this study, implications, limitations, and future research topics were discussed.

• Journal of Korea Entertainment Industry Association
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• v.14 no.8
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• pp.213-219
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• 2020

The purpose of this study was to investigate the characteristics of error types in naming task for 8 questionable demeatia groups, 9 definite dementia groups, and 10 normal groups. The items of naming error analysis were classified into visual perception errors, semantic association errors, semantic non-correlation errors, phoneme errors, Don't Know, and No Response. For the analysis, descriptive statistics analysis, analysis of variance, and multivariate analysis of variance were conducted using SPSS 21.0. As a result, there was a significant difference in the error rate between groups according to the error type. The errors that showed significant differences between the normal group and the other two groups were visual perception errors and semantic non-related errors. The error of non-response was different from the dementia confirmation group, but there was no significant difference from the dementia suspicion group. These results showed that Alzheimer's patients had a defect in confrontation naming ability. Also, it was found that it is appropriate to provid other clues when the defects caused by the degeneration of a specific step during the information processing process become severe.

• Journal of The Korean Association For Science Education
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• v.27 no.4
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• pp.354-365
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• 2007

The purpose of this study was to understand the undergraduate students' response characteristics by their cognitive conflict levels and result predictions when they were confronted with the learning tasks of action & reaction and electric circuits. The 147 engineering college students who were enrolled at the introductory physics classes were selected as the subjects for this study. The students were grouped by cognitive levels and result predictions. First, in action and reaction task, the trend of suspecting experimental results and finding the reasons was dominant; however, in electric circuits, the trend of accepting the results was dominant. Second, the reasons for the responses on the subcategories of cognitive conflict were different by the level of cognitive conflict. The responses were influenced by students' preexisting knowledge, former experiences, learning habits, learning motivation, and epistemological beliefs, etc. The high conflict group recognized what they do not consider and was positive to reappraise their preconceptions, while the low conflict group showed the tendency of accepting the situation without doubt and low interest on learning physics. In conclusion, students responses showed differences in cognitive conflict levels, result predictions and presented conflict tasks. The research results, especially the response characteristics, suggest that more research on effective cognitive conflict strategies appropriate for different tasks and students' conflicts are necessary for effective physics teaching.

• Journal of Distribution Science
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• v.7 no.3
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• pp.49-69
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• 2009

With the proliferation of electronic commerce, online transactions have become a norm. Its enormous potential, however, can be truly realized if consumers feel comfortable facing invisible sellers over the Internet, a virtual business channel. Trust has been identified as a key component in many e-Commerce studies. The purpose of this study is to find out which factors play a major role in building buyer trust and how the build-up trust affects buyer's purchase intention in online used car transactions. Based on the information asymmetry, TAM (Technology Acceptance Model), and the trust theory, our research model includes factors such as a buyer's propensity-to-trust, institutional characteristics (inspection and warranty policy), word-of-mouth referral, perceived size, and perceived benefits as independent variables. The model also includes trust as a mediate variable, purchase intention as a dependent variable, and perceived quality risk as a moderate variable. The research model is tested by analyzing 448 sample data gathered from used car websites. The result shows that the trust has significant effects on the online purchase intention, and institutional characteristics have been identified as one of the most significant factors for trust building in used car websites. For those who perceive quality risk high, actual purchasing behavior occurs only when they have trust on the used car websites, indicating that trust plays a vital role as a mediate variable. This study suggests that buyer trust on the used car websites is important to increase buyer's online purchase behavior.

• The Journal of the Korea Contents Association
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• v.21 no.4
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• pp.193-204
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• 2021

Based on risk-benefit theory, this study examined a structural equation model accounting for the mechanisms through which affective perceptions of AI predicting individuals' support for the government's Ai policies. Four perceived characteristics of AI (i.e., usefulness, entertainment value, privacy concern, threat of human replacement) were investigated in relation to perceived benefits/risks, attitudes toward AI, and AI policy support, based on a nationwide sample of South Korea (N=352). The hypothesized model was well supported by the data: Perceived usefulness was a strong predictor of perceived benefit, which in turn predicted attitude and support. Perceived benefit and attitude played significant roles as mediators. Perceived entertainment value along with perceived usefulness and privacy concern predicted attitude, not perceived benefit. Neither attitude nor support was significantly associated with perceived risk which was predicted by privacy concern. Theoretical and practical implications of the results are discussed.

• Korean Journal of Cognitive Science
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• v.9 no.1
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• pp.47-60
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• 1998

The study was designed to investigate implicit and explicit memory effec representations of bilinguals. Hierarchical model of bilingual information processing word naming and translation tasks in the context of semantically categorized or rar Experiments 1 and 2, bilinguals first viewed stimulus words and performed naming or tr then implicit and explicit memory tasks. In experiment I, word recognition times(exp were significantly faster for semantic category condition than random category condi naming task and lexical decision taskOmplicit memory task)showed no difference in e experiment 2, naming task and exlicit memory task showed categorization effect but fOWE a and implcit memory task showed no categorization effect. These findings support the which posits that memory representations of bilinguals are composed of two independer a and one common conceptual store.

• Phonetics and Speech Sciences
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• v.12 no.4
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• pp.91-98
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• 2020

This study investigated the acoustic characteristics of sustained vowel /a/ and sentence utterance produced by patients with muscle tension dysphonia (MTD) using cepstrum-based acoustic variables. 36 women diagnosed with MTD and the same number of women with normal voice participated in the study and the data were recorded and measured by ADSVTM. The results demonstrated that cepstral peak prominence (CPP) and CPP_F0 among all of the variables were statistically significantly lower than those of control group. When it comes to the GRBAS scale, overall severity (G) was most prominent, and roughness (R), breathiness (B), and strain (S) indices followed in order in the voice quality of MTD patients. As these characteristics increased, a statistically significant negative correlation was observed in CPP. We tried to classify MTD and control group using CPP and CPP_F0 variables. As a result of statistic modeling with a Random Forest machine learning algorithm, much higher classification accuracy (100% in training data and 83.3% in test data) was found in the sentence reading task, with CPP being proved to be playing a more crucial role in both vowel and sentence reading tasks.

• Journal of Broadcast Engineering
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• v.18 no.2
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• pp.225-236
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• 2013

3D contents could cause unique 3D visual fatigue. Screen disparity, image blurring, and crosstalk are known to be the three major factors responsible for the fatigue. Among these, screen disparity and image blurring are content factors, that is, one can directly manipulate contents themselves to handle visual fatigue caused by these two factors. On the other hand, because crosstalk is closely tied to physical characteristics of 3D display, it is difficult or even impossible to reduce crosstalk-driven visual fatigue unless one replaces 3D display itself (for example, from active to passive display). However, the effects of crosstalk on 3D visual fatigue depends on visual stimulus features (that is, contents), and thus it is possible to manipulate stimulus features in order to handle visual fatigue caused by crosstalk. Hence, this research tested the effects of visual stimulus features on crosstalk (which then causes 3D visual fatigue). Using relative depth discrimination task, we tested the effects of stimulus-background contrast, background texture density, and screen disparity on the degree of perceived crosstalk. The results showed that crosstalk decreases with presence of background texture and with less degree of screen disparity.