• Title/Summary/Keyword: 공익

Search Result 580, Processing Time 0.021 seconds

The Influence of Company's Culture & Arts Sponsorship Activities on Purchase Intention of the Consumer (기업의 문화예술후원 활동이 수요자의 구매의도에 미치는 영향)

  • An, Sung Nam;An, Jong Suk
    • Journal of Korea Society of Industrial Information Systems
    • /
    • v.22 no.5
    • /
    • pp.101-111
    • /
    • 2017
  • This Research is to Find how the CSR Activities for the Growth of Stable and Sustainable Family Business do Influence the Improvement of Company's Brand Image and Service Purchase Intention. It is Aimed for Finding how the Image of Company Pursuing the Diverse CSR Activities is Recognized by General Consumers and the Correlation between the Improvement of Company's Image and the Product & Service Purchase Intention. 323 Exemplars were Distributed to the University Students in Seoul Metropolitan and Chungcheong Area, and 314 Finally were Used for the Analysis. It was Investigated the Demographical Factors, the Important Fields among Company's CSR Activities, the Reason for Company's CSR Activities, the Preferred Companies among Sponsoring Companies. It was Analyzed Three Items of Company Image such as Product/Service, Potential Competence, Relation to Public Benefit and the Regression Model was Investigated how these Three Items do Influence the Purchase Intention. The Research Results Show 'the Improvement of Social Awareness for Company' and 'Negative Awareness Change for Company' as the Reason for CSR. Consumers have the Preference to the Companies Actively Sponsoring Culture & Arts, and this Generally Affects the Business Results, and thus, it is Considered that the Companies have to Contribute the Local Society with the Sprit of Corporate Citizenship in Accordance with the Consumers needs, and Actively to Extend the Culture & Arts Sponsorship.

Study to Estimate the Economic Value of Railway Services Using a Contingent Valuation Method Focusing on Tourist Train Service in Korea (조건부 가치추정법을 활용한 국내 관광열차서비스의 가치추정 연구)

  • Lee, Sang-Jae;Kim, Hyun-Koo;Ahn, Se-Young
    • Journal of the Korean Society for Railway
    • /
    • v.20 no.1
    • /
    • pp.120-127
    • /
    • 2017
  • The South Korean rail authority is constructing a nationwide tourism belt by developing new rail tour routes in an effort to combine local tourism resources with rail service and to create value in regional areas. As massive financial resources are required to develop and operate such tourist trains, governing authorities are required to examine the feasibility of this project as a sound business model and to assess the public benefit and profitability of the project. In this study, the economic feasibility of the tourist trains was assessed with the contingent valuation method (CVM). According to an estimation of the willingness to pay of potential tour train passengers, the surveyed subjects were willing to pay fares that were higher than prices currently published at the time of this study, thereby demonstrating that the economic value they invest on tourist trains may be higher than published prices at the time. For instance, they were willing to pay 28.4% and 54.9% more for the O-train and V-train types, respectively, according to the study, suggesting that the quality as perceived by train passengers for tourist train services is relatively high. The study is significant in that it succeeded in quantifying the satisfaction level of tourist train passengers using quantitative data (additional funds people are willing to pay).

A Survey on the Public Awareness of the Bioinformation Utilization (바이오정보 활용에 대한 시민 인식 조사 연구)

  • Choi, Kyujin;Kim, Byoungsoo;Oh, Byoung-il;Chang, Yeo-Kyung;Lee, Eun-woo;Byeon, Hyejin;Lee, Sangyun
    • Journal of Science and Technology Studies
    • /
    • v.17 no.1
    • /
    • pp.117-144
    • /
    • 2017
  • In Korea, currently, only the growth possibility of bioinformation industry has received the public attention, and social discussion on bioinformation management is meager. Based on this critical perspective, this study investigates the current status of public awareness of the bioinformation which can be a basis for the social discussion for bioinformation management. The most significant characteristics identified in the survey is that many citizens, while expressing their agreement on the use of biometric technology by purpose and taking an open stance on national fingerprint information collection, have considerable concern for the identity authentication system using the current biometric technology. In particular, the survey pointed out that it is hard to trust the institutions that collect the bioinformation. Also, the public expressed the particular concern for the health data including the body information and showed overwhelming consent for the necessity of more stringent regulation compared with other personal information. In regards to the medical information gathered from medical institutions, nearly 80% of the survey respondents did not agree on providing the information to commercial enterprises, and even 60% of them disagreed on using it for academic and statistical research. This result well demonstrates that thorough management of the bioinformation is required for its utilization.

Analysis of Citizen's Attitude to the Foodwaste (II) (음식쓰레기에 관한 실태조사(II))

  • Jang, Won;Kim, Mikyeong;Kang, Changmin;Park, Youngsuk
    • Journal of the Korea Organic Resources Recycling Association
    • /
    • v.5 no.1
    • /
    • pp.53-61
    • /
    • 1997
  • This study was conducted to analysis citizen's attitude and style to the foodwaste from l0th Sept. to 30th Sept. in 1996. The research was used questionare method and analysis was used prequency analysis and cross table method by SPSS (scientific statistics). The foodwaste of householdwaste account for 24.8%, and the magnitude by the kinds of garbage were waste from pre-cocking stage, fruitshell, foodwaste remained after eating, septic foodwaste during storage. The more the housewives'age are young, foodwaste volumne were much. Most remained foodwaste after eating were soup and pot stew. The main cause of foodwaste production was overvolumne cooking. 88.8% of answers think that a menu can be useful to reduce foodwaste. The survey showed that 87.3% of answers put into the meter-rate bag after removed wetness of garbage. 84.1% of answers thought that the recycling of foodwaste needed, but the practical housewife was only 21%. For the suitable treatment of foodwaste, Survey showed that the consistent policy of goverment and continuous publicity was needed essentially, and that the public notice of TV or radio was effective. All of answers would like to participate in recycling of foodwastes whether public-posting or personal-posting. To set up vessel of posting at household, the proper purchase price and space of institution are needed, also the solution of sanitory & aesthetic problem and the collection of composting-product must be achieved smoothly.

  • PDF

Politics through Academic Career or Academic Career for Politics Focused on the current status and conditions of Media scholars' political participation (지식을 통한 정치 혹은 정치를 위한 지식 언론학자의 정치 참여 현황과 특징 연구)

  • Kim, Sung Hae;Seo, Bo Yun;Jin, Min Jung;Kang, Kuk Jin
    • Korean journal of communication and information
    • /
    • v.79
    • /
    • pp.7-39
    • /
    • 2016
  • Journalism and Mass Communication as an academic field is believed more politicized one than pure literature and natural science. With the growth of the media, there follows additional opportunities for media scholars to take a part in politics as well. Few attention was given to understand the status and mechanism of political intervention either as advisers or decision makers though. This study attempts thus to fill this vacuum. For this, first of all, it examines a various types of laws related to media politics. Total number of 164 scholars who participated in 12 councils and commissions were analyzed on the following step. Research shows that there are patterns which favor Seoul National University, U.S. trained Ph. D and geographic preference to the capital. Neither academic excellence nor commitment to public interest appear to have impact on taking those positions. Taking into account media's expansion into politics, it is inevitable for media scholars to take responsibility not only in policy making but in taking leadership. Accordingly, the question of necessity is not who but how as much as manner. The authors hope this study will be a valuable opportunity to establish a kind of ethical standards in media politics.

  • PDF

Characteristics and Policy Implications of Private Development Parks in Japan (일본 민설공원 제도의 특성과 시사점)

  • Kim, Hyun
    • Journal of the Korean Institute of Landscape Architecture
    • /
    • v.44 no.1
    • /
    • pp.119-128
    • /
    • 2016
  • Urban park planning has become difficult due to the lack of municipal funds. Thereupon, a special scheme was imposed for city park planning. Since then, a legal amendment was made for economical improvement and more active participation. However, there are a lot of questions about whether it was a suitable direction for parks and where it should be emphasized for public interest. Base on these concerns, this study examined the basis and characteristics of location, creation, and maintenance of private development parks in Japan, which was the policy model of Korean private parks. Location and space planning of private development parks was made up considering an effective green network and disaster prevention function, and a minimum area was about 1.42ha. The minimum area, 1ha, was established on the basis of considering realistic possibilities, disaster protection, and universal validity. It was also amended to consider the standard of type two mid- to high-rise exclusive residential areas and consultation with regional governance. Finally, it was built on the lowest limit of ordinance of the relevant city; for example, 100% of the floor area ratio, 30% of the building coverage ratio, and the maximum height of 11 stories, etc. For maintenance, private and public sectors were working together. Maintenance fees for 35 years (based on $300yen/m^2$ per month) were paid en bloc by the licensee. However, the city was paid for facilities that accompanied excessive maintenance costs. Meanwhile, it seemed difficult to introduce attractive profit facilities because of the limitations in location, usage permission, and introduction equipment; furthermore, there were problems with management authority, and the burden of expenses was deducted. For creating private Korean parks, this study suggested that we should build priority of creating city parks and select appropriate locations first; also, we need to make criteria for location, creation, and standard management rules that are relevant to the whole nation of Korea.

Democracy, The Media and Discourse Politics -Case Study about Media's Intervention in Representing Labor Strikes (민주주의, 언론 그리고 담론정치 -파업에 대한 미디어 프레임 변화를 중심으로)

  • Choi, Jong Hwan;Kim, Sung Hae
    • Korean journal of communication and information
    • /
    • v.67
    • /
    • pp.152-176
    • /
    • 2014
  • Public opinion has dramatically shifted from positive to negative in Korea society especially since the IMF crisis. Such terms as 'aristocratic union', 'collectivism', 'damages on public interest' became a kind of conventional wisdom. Undoubtedly, media's representation has much to do with such a tantamount difference. This study thus attempts to understand the mechanism by analyzing media discourse related to labor strikes. For this purpose, this paper made a choice three cases including doctor-pharmacist dispute, general strike by truckers' solidarity, and Ssangyong Motor's strike. Total 217 editorial pieces of , and conceived to be a representative newspaper of ideological stance were analyzed. Research showed that while paying particular attention to demoralizing labor strikes, shed positive light on such disputes by articulating fundamental causes hampered by pro-capital policies along with anti-labor law enforcement. The believed to be relatively a neutral one showed ambivalent attitudes toward those cases. More favorable and inclusive reporting were found in accordance with policy shifts as well. Media's selective partisanship for the sake of private interests is firmly believed to downgrading credibility on Korean journalism. Also is fair, balanced and less biased reporting over socal disputes a vital part in crystallizing social consensus. In this consideration, the authors hoped this study to provide an opportunity to contemplate on what would be desirable journalistic values in modern democracy.

  • PDF

A Study of the Health and Medical Manpower Policy - The Case of dental Technicians - (의료인력(醫療人力)의 수급정책(需給定策) 개선방안(改善方案)에 관한 연구(硏究) - 치과기공사(齒科技工士) 분야(分野)를 중심(中心)으로 -)

  • Roh, Jae-Kyung
    • Journal of Technologic Dentistry
    • /
    • v.17 no.1
    • /
    • pp.82-108
    • /
    • 1995
  • 인력은 한 사회에 있어서 자본을 축적하며 자연자원을 개발하고 사회 경제 정치적 조직을 성장시키는 변화요인으로, 인간을 중심으로 하는 사회경제적 자원을 종합적으로 지칭하는 말이다. 이렇게 국가 사회가 필요로 하는 인력을 정부가 적절히 계획하여, 형성시키며, 배분 및 활용하는 문제를 논리적이고 일관성 있게 다루는 것을 인력정책이라 한다. 이러한 거시적이고 대 사회적인 정부의 인력정책은 국민의 건강과 생명을 보호하기 위한 보건의료 서비스를 제공해야 하는 의료인력을 대상으로 하는 경우 그 중요성이 더욱 특별하다 할 것이다. 국민에 대한 보건의료 서비스는 훈련된 보건 인력에 의해서 제공되며, 국가의 인력정책의 결과로 나타나는 보건의료인력 공급의 적합성은 인력의 불균형이라는 개념들을 통해서 검토될 수 있다. 의료인력의 불균형이라 함은 의료인력의 수, 종류, 기능, 분포, 질 등과 의료서비스에 대한 국민의 전체적 요구에 대응하여 정부가 생산하여 채용, 지원, 유시할 수 있는 정부 능력의 한계를 의미한다. 다시 말해서 국민에 대한 의료서비스의 적정화는 잘 훈련된(well qualified) 의료인력이 충분히 공급되어야(adequately supplied) 하고, 또한 적절히 분포되어야(well distributed) 한다는 양적, 질적, 그리고 분포의 세 가지 측면에서 살펴볼 수 있다. 질적, 양적, 그리고 분포의 불균형이라는 범주를 통하여 살펴본 치과기공사 분야의 인력정책에 대한 연구 결과와 개선방안은 다음과 같다. 첫째, 수적 불균형의 면에서 치과기공사의 인력은 1970년대 중반이래 계속 과잉 공급되어 왔으며, 이에 대해 정부는 그동안 소극적으로 대처하므로 과잉공급을 가속시켜왔다. 따라서 이러한 과잉공급을 최소하기 위해서는 치과이용에 대한 수요의 확장, 무면허자의 취업규제단속 및 대학의 치과기공학과 정원 축소 등을 생각해 볼 수 있다. 이러한 외형상의 과잉공급에도 불구하고 현업에 종사하는 실제인력은 수용에 비해 부족한 과소 공급현상을 빚고 있다는 점이 문제이다. 이러한 역설적인 현상을 타파하기 위하여 무면허자의 적발을 위시한 제도적 장치가 마련되어야 한다. 둘째, 질적 불균형은 수적 과잉공급에 의한 취업률 저하로 인한 실력 있는 전문인력 확보의 어려움과 전문 교육인력 및 교육시설의 열악한 조건이 원인으로 지적될 수 있으며, 이에 대한 해결방안으로 적절한 인력수요의 조절과 교육인력 및 시설 여건의 향상이 요망된다. 예컨대 3년제로 되어있는 학제를 4년제로 상향조정하는 방안을 고려할 수 있다. 세째, 치과기공사 분야의 인력분포 불균형은 그다지 심각하지는 않은 것으로 나타난다. 그러나 변화하는 소득수준과 사회환경은 의료인력과 균등한 지역적 분포에 대해 지속적인 관심을 가질것을 요청한다고 할 것이다. 이를 위하여 현재의 공중보건의 제도처럼 치기공 분야의 인력을 무의촌지역에 배치하여 공익요원으로 봉사케 하는 제도를 생각해 볼 수 있다.

  • PDF

Estimation of Forest Management Ratio under Article 3.4 of the Kyoto Protocol: A Case Study on the Chungcheongbuk-do (교토의정서 제3조 4항의 산림경영율 추정방안 및 사례분석 - 충청북도를 대상으로 -)

  • Kim, Hyungho;Kang, Hyeondeug;Kim, Rae Hyun;Kim, Cheol Min;Koh, Kwang Chul;Lee, Kyeong Hak
    • Journal of Korean Society of Forest Science
    • /
    • v.102 no.4
    • /
    • pp.608-616
    • /
    • 2013
  • The objective of this study was to suggest contingent valuation method, simple random sampling method, systematic sampling method, maximum practice area method, and overlay practice area method as the estimation methods for forest management area to estimate carbon dioxide sink by forest management as stated in Article 3.4 of the Kyoto Protocol. A case study for Chungcheongbuk-do was performed using maximum practice area method which was thought of as the most rational method within MRV(Measurable, reportable and verifiable). The forest management ratio was defined as forest management area over the total forest area. Based on the definition of forest management activity, forest area was divided into practice forest land and non-practice forest land. The area of forest mangement for practices was based on the 'National Forest Management Information System' and the history of practices from the 'Proposals on Private Management Information Database'. The area of forest management for non-practices was based on the public used forest land from 'Categorial map of forest land'. It was shown that the forest management area of Chuncheongbuk-do was 115,566 ha for practice forest land, and 131,008 ha for non-practice forest land. The forest managent ratio was 49.7% of the total forest area of 495,806 ha. This study made possible to the estimation of the forest management ratio under Kyoto Protocol, and had an advantage in searching for a practical method of forest management plan in which the forest management ratio could be enhanced.

Performance Evaluation of Quasi-Public Bus System: Publicness and Efficiency - Case: Busan - (시내버스 준공영제 성과분석: 공공성 및 효율성 - 부산시 사례 -)

  • Shin, Yong Eun;Jeong, Ji Woo
    • KSCE Journal of Civil and Environmental Engineering Research
    • /
    • v.34 no.1
    • /
    • pp.251-259
    • /
    • 2014
  • Securing publicness and efficiencies are the two core goals for implementing quasi-public bus system. However, researches for evaluating the quasi-public bus system with respect to the two goals have been very limited. This study represents an attempt to evaluate the system performance in these two aspects. To achieve this, a framework for performance evaluation is developed. Utilizing the framework, the 5-year performances of the quasi-public bus system in Busan are evaluated. Acess, agency and public interests are employed as criteria for publicness evaluation. Financial aspects of operators, labor, vehicle utilization, productivity and operational costs are selected as indicators for efficiency evaluation. The results show that the publicness of bus services has been vastly improved, while the efficiency has been also improved in most areas except in cost and vehicle utilization aspects. The results of this study will be of use for planners and policy-makers developing strategies for system improvement. It is hoped that this study can be further refined by adding and adjusting indicators which this study may neglect or ignore.