• Journal of Intelligence and Information Systems
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• v.13 no.3
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• pp.83-99
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• 2007

Nowadays, the advancement of digital information technology resulting in the increased interest of the management and the use of information has given stimulus to the research on the use and management of information. In this paper, we propose an integrated data mining model that can provide the necessary information and interface to users of scientific information portal service according to their respective classification groups. The integrated model classifies users from log files automatically collected by the web server based on users' behavioral patterns. By classifying the existing users of the web site, which provides information service, and analyzing their patterns, we proposed a web site utilization methodology that provides dynamic interface and user oriented site operating policy. In addition, we believe that our research can provide continuous web site user support, as well as provide information service according to user classification groups.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.7 no.3
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• pp.105-113
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• 2012

There are many studies about the relationship between customer satisfaction and SCM, web site quality or online Word of Mouth (WOM). When a customer wants to purchase any product online, he has to watch the detail of a online shopping web by computer. So the web sits' quality can be very important for the customer to get enough information. Recently, internet shopping malls are very much prospered. To understand why these kinds of internet transactions become very popular, this study investigates a possible effect of such crucial factors as web site quality, supply chain management(or deliver service), and online Word of Mouth(WOM) of an internet shopping mall to its customer satisfaction and trust, eventually leading to purchasing product and services. This study develops a experimental research model and tests it based on 170 survey response using regression analysis.. The finding of this research implies that system quality, information quality, quick and correct, accurate delivery service, and online WOM are influential factors to the performance of online shopping mall, while design quality, cost of delivery do not affect relationship significantly.

• Journal of the Korea Convergence Society
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• v.9 no.9
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• pp.371-378
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• 2018

The purpose of this study is to classify the customers according to the characteristics of the relational benefits and to compare the performances of the sub-groups. As a result of the research, the group type according to the relational benefits was subdivided into 3 groups, and each group was named emotional relational group, continuous relational group and intermittent relational group considering customer characteristics. First, the emotional relational group is the group that emphasizes the empathy and assurance between the service provider and the customer, and the continuous relational group is the group with the highest social, confidence and economic benefits. The intermittent relational group was simply a transaction-oriented group. This implies that a differentiated customer management strategy is needed for each relational benefit group based on customer experience in medical services.

• Journal of the Korea Society of Computer and Information
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• v.20 no.2
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• pp.221-229
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• 2015

In this paper, it should be established what influence to customer satisfaction by advertisement and promotion, store management and quality of products of large discount stores, and in order to present the structural relation model. In order to establish it empirically, this study proposed a structured alternative model by conducting a survey to customers live in metropolitan areas who use biggest discount store, through the SPSSWIN 18.0 and AMOS 18.0. This analysis shows a number of points, first, customers were aware of having meaningful impact on store management to products quality. Through broad and clean store represents confidence appears to have a products quality. Second, the store management were shown to have a meaningful impact on customer satisfaction. Cleanliness and atmosphere of store, convenience of parking facilities, and transportation convenience of their roles in customer satisfaction seem to believe. Third, advertising and promotion is shown to not affected meaningful impact on stores management, products quality and customer satisfaction.

• 한국경영정보학회:학술대회논문집
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• 2007.11a
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• pp.129-135
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• 2007

IT에 대한 의존도와 그에 따른 투자 비용이 증가함에 따라 IT거버넌스에 대한 관심이 높아지고 있는 추세이다. 또한 IT아웃소싱 시장의 확대, 계약 규모의 증가로 인해 IT 아웃소싱의 효과적인 운영에 대한 관심도 또한 높아지게 되면서 IT 서비스 제공을 위한 표준 등 프로세스를 기반으로 한 IT 서비스 관리가 주요 이슈로 떠올랐다. 본 연구는 국내 SI업체 V공급사와 그의 4개의 고객사를 대상으로 고객사와 공급사의 IT거버넌스 및 IT 서비스 관리에 대한 인식에 따른 IT아웃소싱 성공을 평가하였다. 자료의 수집은 IT거버넌스와 IT서비스 관리 프로세스 부문에 대해서는 관련 전문가(key informant)들을 대상으로 인터뷰와 설문을 통해 이루어졌고, IT아웃소싱 성공 평가는 고객사의 사용자(end user)를 대상으로 설문하여 약 200개의 데이터를 확보하였다. 그 결과 IT거버넌스와 IT 서비스 관리 성숙도가 IT아웃소싱 성과에 영향을 끼치는 것으로 나타났으며, IT 아웃소싱 성과를 평가하는 차원들끼리도 전체 만족도에 대해 영향을 미치는 것으로 조사되었다. 본 연구는 IT거버넌스와 IT서비스 관리 프로세스 성숙도가 IT아웃소싱 성과에 미치는 영향을 제시함으로써 IT거버넌스의 중요성을 인식시키고 IT서비스 관리 프로세스 시스템 도입을 고려하는 기업에 지침을 제공하고자 한다.

• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.3
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• pp.480-494
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• 2016

This study focuses on influential relationships for consumer's cognition about sponsorship, consumer-brand relationship, brand equity, customer satisfaction and customer loyalty. To accomplish it, a questionnaire survey (answered by 600 males and females over the age of 20) was conducted by an Internet Research Company from October $5^{th}$ to $20^{th}$ in 2011. The results of the analysis were: First, consumer's cognition about sponsorship consisted of sponsorship interest, sponsorship importance, sponsor-sponsorship suitability, and sponsorship expectation. Consumer-brand relation consisted of personal attachment, trustful relationships and commitment relationships. Brand equity for golf wear consisted of three factors (brand awareness, brand image, perceived quality). Customer satisfaction and customer loyalty consisted of one factor. Second, the commitment relationship was influenced by sponsor-sponsorship suitability, sponsorship interest, sponsorship importance and sponsorship expectation. However, personal attachment was influenced by only sponsorship interest and sponsorship expectations. The trustful relationship was influenced by all factors of consumer cognition, except sponsorship interest. Customer loyalty was influenced by consumer's cognition about sponsorship, consumer-brand relationship, brand equity and customer satisfaction. The leverage of consumer-brand relationship and consumer's cognition for sponsorship was notably larger than others.

• Journal of the Korea Society of Computer and Information
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• v.27 no.10
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• pp.59-66
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• 2022

This research conducted a study classifying gender of speakers by analyzing feature vectors extracted from the voice data. The study provides convenience in automatically recognizing gender of customers without manual classification process when they request any service via voice such as phone call. Furthermore, it is significant that this study can analyze frequently requested services for each gender after gender classification using a learning model and offer customized recommendation services according to the analysis. Based on the voice data of males and females excluding blank spaces, the study extracts feature vectors from each data using MFCC(Mel Frequency Cepstral Coefficient) and utilizes SVM(Support Vector Machine) models to conduct machine learning. As a result of gender classification of voice data using a learning model, the gender recognition rate was 94%.

• The Journal of the Acoustical Society of Korea
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• v.28 no.5
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• pp.477-482
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• 2009

The emotion recognition system in commercial environments such as call-center undergoes severe system performance degradation and instability due to the speech characteristic differences between the system training database and the input speech of unspecified customers. In order to alleviate these problems, this paper extends traditional method of emotion recognition of neutral/anger into two-step hierarchical structure by using emotional characteristic changes and differences of male and female. The experimental results indicate that the proposed method provides very stable and successful emotional classification performance about 25% over the traditional method of emotion recognition.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2017.05a
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• pp.645-645
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• 2017

이른바 제4차 산업혁명시대에 즈음하여 산업 기술간 융합과 함께 IOT, AI등 첨단 하이테크 제품, 서비스의 수요가 더욱 증가되는 추세이다. 현재의 스마트세대는 1인 가구가 증가 추세이며 나 홀로족인 혼술, 혼밥 등 솔로 마케팅 연구가 많이 진행 되어 지고 있다. 본 연구는 이에 발맞추어 스마트세대를 대상으로 이성적, 감성적 커뮤니케이션과 구매자의 개인적 특성을 중심으로 AI기반 음성인식 서비스의 구매의도 영향을 알아보고자 한다.

• Journal of KIISE:Software and Applications
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• v.36 no.3
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• pp.200-207
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• 2009

U-Healthcare is more efficient as a solving method for health problems rather than visiting the hospital. Recently, systems have been studied to offer appropriate service to user, which gather and analyze biological signals of a user and context information around the user from a variety of sensors. The existing systems for U-Healthcare are based on domain specific service so it is difficult to expand and link to other systems. Also, they lack services focusing on the specific quality of the user, because they offer a general service which targets a lot of users. To address this problem, we expand an extensibility of system using the context-awareness agent based on multi-agents. Also, we provide the suitable services which match with the context information of user to each user using the modeling toolkit JaUCE based on GUI. We design and implement U-Silvercare service to demonstrate the effectiveness of the proposed context-awareness agent and modeling toolkit.