• Title/Summary/Keyword: 고객불량행동

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The Effects of Customer Citizenship Behavior and Badness Behavior on Perceived Service Quality, Customer Satisfaction, and Repurchase Intention (고객시민행동과 고객불량행동이 서비스품질지각과 고객만족 및 재구매의도에 미치는 영향)

  • Yi, Youjae;Gong, Taeshik
    • Asia Marketing Journal
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    • v.7 no.3
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    • pp.1-27
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    • 2005
  • This study investigated the effects of two types of customer extra-role behavior (citizenship and badness behavior) on perceived service quality, customer satisfaction, and repurchase intention. The model was tested with a sample of sports center customers by using structural equation modeling. The findings supported the effects of customer citizenship and badness behavior, and all structural path coefficients were significant. However, the differential effects of customer citizenship and badness behavior on perceived service quality were not significant. Lastly, perceived service quality fully mediated the effects of customer citizenship and badness behavior on customer satisfaction and repurchase intention. The results of the present study demonstrate that service organizations need to manage all two types of customer behavior. Further, it provides new insights into the relationships among customer's extra-role behavior, customer satisfaction, and repurchase intention.

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A Study on the Effects of Hospital Customers' Disgruntled Behaviors on Turnover Intention and Customer Orientation, using Emotional Dissonance and Emotional Exhaustion as Mediators: The Moderating Effects of Emotional Labor Strategy (병원고객의 불량행동이 감정부조화와 감정고갈을 매개로 이직의도와 고객지향성에 미치는 영향에 관한 연구: 감정노동전략의 조절효과)

  • Han, Na Young;Bae, Sang Wook
    • Journal of Korea Society of Industrial Information Systems
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    • v.22 no.5
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    • pp.113-128
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    • 2017
  • This Study Examined the Effects of Disgruntled Customers' Behaviors on the Emotional Dissonance of Service Workers, the Effects of Emotional Dissonance on Emotional Exhaustion, and the Effects of Emotional Dissonance on Turnover Intention and Customer Orientation. In Addition, this Study Examined the Moderating Effects of Emotional Labor Strategies(both surface acting and deep acting), in the Relationship Between Customers' Disgruntled Behaviors and Emotional Dissonance. A Survey was Conducted on Hospital Workers and Drew the Following Results. First, Disgruntled Behavior had a Positively Significant Effect on Emotional Dissonance. Second, Emotional Dissonance had a Positively Significant Effect on Emotional Exhaustion. Third, Emotional Exhaustion had a Positively Significant Effect on Turnover Intention but Negatively Significant Effect on Customer Orientation. Finally, According to a Hierarchical Regression Analysis, Disgruntled Behavior and a Moderating Variable, Surface Acting had a Significant Interaction Effect on Dependent Variable, Emotional Dissonance, but Disgruntled Behavior and a Moderating Variable, Deep Acting did not.

The Effects of Eating-out Customers' Customer Citizenship Behavior and Customer Badness Behavior on Service Employees' Emotional Dissonance and Job Burnout (외식고객의 고객시민행동과 고객불량행동이 서비스 종업원의 감정부조화와 직무소진에 미치는 영향)

  • Park, Beam-Woo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.3
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    • pp.342-352
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    • 2020
  • This study examines the effects of customer citizenship behavior and customer badness behavior on service employees' emotional dissonance and job burnout. To achieve this, a survey was empirically carried out to 338 foodservice employees. The overall findings were as follows. First, the customer citizenship behavior had a significant effect on the emotional dissonance of service employees. Second, the customer citizenship behavior had no significant effect on job burnout. Third, the customer badness behavior had a significant effect on the emotional dissonance. Fourth, the customer bad behavior had a significant effect on the job burnout. Fifth, the emotional dissonance had a significant effect on job burnout of service employees. These results confirmed the importance of customer citizenship behavior and customer badness behavior in the foodservice industry. This suggests that the customer badness behavior has a significant effect on the emotional dissonance and job burnout, leading to the deterioration of quality in the foodservice industry that pursues the unconditional suppression of service employees' emotion or customer-centered operating strategies. Therefore, strategic systemization is required in terms of promoting civil behavior on behalf of customers through positive interaction and induce contribution behavior through loyal service.

The Effect of Jaycustomers Behavior Perception of Beauty Professionals on Emotional Harmony, Job Enthusiasm, and Management Performance (뷰티종사자의 불량고객 행동지각이 감정부조화 및 직무열의와 경영성과에 미치는 영향)

  • Lee, Jung-Hee;Sung, Young-Whan;Lee, Jae-Eun;Lee, Young-Jo
    • Journal of Convergence for Information Technology
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    • v.11 no.11
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    • pp.304-311
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    • 2021
  • The purpose of this study is to empirically research the effect of jaycustomers behavior perception on emotional dissonance, job enthusiasm, and management performance. The sample was 327 beauty workers. The research methods were conducted by frequency analysis, factor analysis, reliability analysis, correlation analysis, and simple regression analysis. First, the study shows it was confirmed that the perception of jaycustomers behavior causes emotional dissonance and loss of job enthusiasm for beauty professionals. Second, it was confirmed that the perception of the behavior of jaycustomers had a statistically significant effect on emotional dissonance. Third, the perception of the behavior of jaycustomers had a statistically significant effect on management performance. Fourth, emotional dissonance had a statistically significant effect on job enthusiasm. Fifth, it was confirmed that management performance had a statistically significant effect on job enthusiasm. Therefore, it is believed the perception of jaycustomers behavior negatively affects beauty professionals.

Types of Bad Behavior and Countermeasures Against Civil Complaints Experienced by Civil Servants in Protection Positions at National Important Facilities (국가중요시설 방호직공무원이 겪는 민원인 불량행동의 유형 및 개선방안)

  • Lee, Min-kyu;Kim, tae-hwan
    • Proceedings of the Korean Society of Disaster Information Conference
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    • 2023.11a
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    • pp.343-344
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    • 2023
  • 본 연구는 국가중요시설의 청사 내에 근무하는 청사보안과 안전유지, 질서유지를 담당하는 방호직 공무원에게 발생하는 다양한 민원인 불량행동의 유형과 국가중요시설에서 일어나는 각 유형에 맞는 민원인 불량행동에 대한 개선방안을 효율적으로 제시하는데 그 목적이 있다. 이에 인터뷰를 통해 국가중요시설에서 근무하는 방호직공무원이 느끼는 민원인 불량행동이 어떠한 유형으로 있는지 조사하였고 개별면담을 통해 나타난 대표적인 민원인 불량행동의 유형들은 첫째, 국가중요시설 내에서 큰 소리를 지르고 욕설을 하는 언어폭력형 둘째, 각 국가기관 및 지자체의 국가중요시설에서 서비스 업무수행 과정 중 다른 타 민원인이 있음에도 본인 자신의 이익과 편의를 위해 행해지는 행위를 하는 이기주의형 셋째, 각 국가중요시설의 규정 및 내규가 있음에도 규정된 규칙을 무시하고 따르지 않는 규칙위반형 등이 있다. 이에 따라 각 유형별 민원인 불량행동에 대한 개선방안 항목들로 첫째, 방호직공무원 교육의 체계화, 둘째, 민원인을 응대할 수 있는 기관의 내규 및 규칙, 셋째, 민원인에게 겪는 스트레스를 해소할 수 있는 환경을 제시하였다.

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Types of Bad Behavior and Coiintermeasures Against Civil Complaints Experienced by Qvil Servants in Protection Positions at National Important Facilities (국가중요시설 방호직공무원이 겪는 민원인 불량행동의 유형 및 개선방안)

  • Lee, Min-kyu
    • Proceedings of the Korean Society of Disaster Information Conference
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    • 2022.10a
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    • pp.119-120
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    • 2022
  • 본 연구는 국가중요시설의 청사 내에 근무하는 청사보안과 안전유지, 질서유지를 담당하는 방호직 공무원에게 발생하는 다양한 민원인 불량행동의 유형과 국가중요시설에서 일어나는 각 유형에 맞는 민원인 불량행동에 대한 개선방안을 효율적으로 제시하는데 그 목적이 있다. 이에 인터뷰를 통해 국가중요시설에서 근무하는 방호직공무원이 느끼는 민원인 불량행동이 어떠한 유형으로 있는지 조사하였고 개별면담을 통해 나타난 대표적인 민원인 불량행동의 유형들은 첫째, 국가중요시설 내에서 큰 소리를 지르고 욕설을 하는 언어폭력형 둘째, 각 국가기관 및 지자체의 국가중요시설에서 서비스 업무수행 과정 중 다른 타 민원인이 있음에도 본인 자신의 이익과 편의를 위해 행해지는 행위를 하는 이기주의형 셋째, 각 국가중요시설의 규정 및 내규가 있음에도 규정된 규칙을 무시하고 따르지 않는 규칙위반형 등이 있다. 이에 따라 각 유형별 민원인 불량행동에 대한 개선방안 항목들로 첫째, 방호직공무원 교육의 체계화, 둘째, 민원인을 응대할 수 있는 기관의 내규 및 규칙, 셋째, 민원인에게 겪는 스트레스를 해소할 수 있는 환경을 제시하였다.

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The Effects of Emotional Dissonance and Service Sabotage on Skin Experts Who Have Experienced Inappropriate Customer Behavior (피부전문가들이 경험한 고객 불량행동이 감정부조화 및 서비스 사보타주에 미치는 영향)

  • Sung, Young-Whan;Lee, Young-Jo
    • Journal of the Korean Applied Science and Technology
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    • v.38 no.6
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    • pp.1493-1501
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    • 2021
  • The purpose of this study is to investigate the effect of emotional dissonance and service sabotage on skin experts who have experienced inappropriate customer behavior. To achieve the purpose of the study. 383 skin experts in Seoul and Gyeonggi-do were selected as the subjects of the study. As for the analysis method, frequency analysis, factor analysis, reliability analysis, correlation analysis, and multiple regression analysis were performed, and the following research results were derived through such research procedures. Inappropriate customer behavior showed a positive (+) correlation with emotional dissonance, and emotional suppression of emotional dissonance affects service sabotage.

A Convergence Study about Influences of Trust in Supervisor, Customer badness behavior, Turnover Intention behavior on Job Embeddedness in Clinical Nurses (임상간호사의 상사신뢰, 고객불량행동 및 이직의도가 직무배태성에 미치는 영향에 관한 융합연구)

  • Kang, Jung-Mi;Kwon, Jeong-Ok
    • Journal of the Korea Convergence Society
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    • v.8 no.7
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    • pp.113-122
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    • 2017
  • The purpose of this study is to verify trust in supervisor, customer badness behavior have turnover intention influence on job embeddedness. Self-report questionnaire was completed by 188 clinical nurse May 1st to May 30th, 2016. and date analyzed using the IBM SPSS/WIN 21.0 program. As a result, The mean score of trust in supervisor is 3.20 points, customer badness behavior is 2.66 points, job embeddedness is 3.05 points, turnover intention is 3.39 points(out of 5). There were significant positive correlations between job embeddedness and trust in supervisor(r=.57, p<.001) and turnover intention(r=.19, p=.011) and negative correlations between Sacrifice sub-cale of job embeddedness and customer badness behavior(r=-.15, p=.037). The convergence factors with the effect on job embeddedness, trust in supervisor(${\beta}=.471$, p<.001), job satisfaction(${\beta}=.226$, p<.001), turnover intention(${\beta}=-.196$, p<.001), nursing satisfaction(${\beta}=-.169$, p=.005) explained 48.9% of the job embeddedness. therefore, nursing managers have to strategy increasing nurse trust in supervisor and job satisfaction and nursing satisfaction for job embeddedness and plan to lower the turnover intention at the organization level.

The Effects of Customer's Badness Behavior, Job Burnout, Positive Psychological Capital on Job Embeddedness of Nurses (고객불량행동, 직무소진, 긍정심리자본이 간호사의 직무착근도에 미치는 영향)

  • Kwon, Jeong Ok;Kang, Jung Mi
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.8
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    • pp.205-214
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    • 2020
  • This study was undertaken to identify the impact of bad customer behavior, job burnout, and positive psychological capital, on the job embeddedness of nurses. Data was collected from July 1 to July 31, 2019 using a structured questionnaire, enrolling 198 nurses working at three general hospitals located in 2 metropolitan cities. Data were analyzed by applying t-test, ANOVA, Scheffe' test, Pearson's correlation coefficients, and multiple regression, using the SPSS/WIN 21.0 program. Our results indicate that bad customer behavior significantly correlates with job burnout (r=0.24, p=<0.001), positive psychological capital (r=-0.37, p=<0.001), and job embeddedness (r=-0.48, p=<0.001). Moreover, job burnout had a positive impact on psychological capital (r=-0.44, p=<0.001) and job embeddedness (r=-0.31, p=<0.001), whereas positive psychological capital impacted job embeddedness (r=0.49, p=<0.001). Multiple regression analysis revealed that bad customer behavior (β=-0.34, p<0.001), positive psychological capital (β=0.32, p=0.004), and position (β=-0.19, p=0.001) had maximum influence (38%) on the level of job embeddedness experienced by nurses. Taken together, results of this study indicate that in order to increase the level of job embeddedness of nurses, it is necessary to develop strategies that eradicate and manage bad customer behavior, and also develop programs that strengthen and develop positive psychological capital.

A Study on Librarian's Job Stress with Black Consumer in Public Libraries (도서관 블랙컨슈머와 사서 스트레스 연구)

  • Sim, Min-Seuk;Nam, Yeong-Joon
    • Proceedings of the Korean Society for Information Management Conference
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    • 2015.08a
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    • pp.99-102
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    • 2015
  • 도서관 민원과 이용자 불평행동을 살펴보고, 사서의 직무 불안을 야기하는 이용자 불평행동에 대한 이론적인 접근과 조사를 통해, 도서관 현장에서의 블랙컨슈머와 사서스트레스의 상관성을 분석하고자 한다. 본 논문은 지금까지의 사서의 직무스트레스 관련 연구가 직무스트레스 요인분석, 직무만족과의 관련성을 분석하였다면, 사서 직무에 대한 업무 범위를 좀 더 세분하여 사서의 대민서비스 역할에 주목하고, 도서관의 불량고객의 유형을 파악하여, 감정노동 분야 및 소비자학에서 논의되어 왔던 불평행동에 따른 직무스트레스 부분에 대하여 심도 있게 접근하고자 한다.

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