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http://dx.doi.org/10.12925/jkocs.2021.38.6.1493

The Effects of Emotional Dissonance and Service Sabotage on Skin Experts Who Have Experienced Inappropriate Customer Behavior  

Sung, Young-Whan (Department of Beauty & Cosmetic, Osan University)
Lee, Young-Jo (Department of Beauty Coordination, Kookje University)
Publication Information
Journal of the Korean Applied Science and Technology / v.38, no.6, 2021 , pp. 1493-1501 More about this Journal
Abstract
The purpose of this study is to investigate the effect of emotional dissonance and service sabotage on skin experts who have experienced inappropriate customer behavior. To achieve the purpose of the study. 383 skin experts in Seoul and Gyeonggi-do were selected as the subjects of the study. As for the analysis method, frequency analysis, factor analysis, reliability analysis, correlation analysis, and multiple regression analysis were performed, and the following research results were derived through such research procedures. Inappropriate customer behavior showed a positive (+) correlation with emotional dissonance, and emotional suppression of emotional dissonance affects service sabotage.
Keywords
Skin Expert; Inappropriate Customer Behavior; Emotional Dissonance; Service Sabotage; Service Industry;
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