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Empirical Analysis of the Effect of Avatars on Learner's e-Learning Performance : Emphasis on Trust Transference between Avatars and Contents (아바타가 학습자 이러닝 성과에 미치는 영향에 관한 실증연구:아바타와 학습내용간 신뢰전이를 중심으로)

  • Chae, Seong-Wook;Lee, Kun-Chang;Lee, Keun-Young
    • Asia pacific journal of information systems
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    • v.19 no.4
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    • pp.149-176
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    • 2009
  • In the recent e-learning environment, avatars are often used to help learners get familiar with the contents, which is ultimately to motivate them to study more. Therefore, it is important to investigate whether avatars have actually the desirable effect on users of e-learning materials. Surprisingly, however, no extensive study has been conducted on this crucial issue Accordingly, main objectives this study are summarized as follows. First, we need to gain better understanding of how much learners' trust towards avatars (termed as "avatar trust") is transferred to learners' trust towards e-learning contents (termed as "contents trust"). Second, we need to investigate how much learners' personal relationships with avatars as well as learning behaviors change depending on avatar types (attractive vs. professional) and contents complexity (easy vs. difficult). As described in the study objectives, in order for us to analyze empirical data more systematically, we classified avatar types into two: "attractive" and "professional;" the contents are categorized as either "easy" or "difficult." Therefore, it is essential for this study to build a prototype e-learning website on which our research purpose can be realized and tested effectively with proper avatar types and e-learning contents. For this purpose, we built a prototype e-learning website, in which avatars are invited from currently working avatar instructors used in real-world e-learning websites, and e-learning contents are adapted from real-world contents about Java programming topic, which have been proved to have shown high quality and reliability. Our research method includes questionnaire survey by inviting a number of valid respondents comprised of office workers who are believed to have high demands for the e-learning contents as well as those who have previous experience with avatar instructors. Respondents were given one of the four e-learning experiment conditions (2 avatar types x 2 contents types) on a random basis. Each experimental e-learning condition is framed to have the same quality but different avatar type and content complexity. Then the respondents are asked to fill out the survey form which has questions about avatar trust, contents trust, personal relationships with avatar, and learning behavior, among others. Regarding the constructs used in research model, we based them rigorously on previous studies. For example, we used six constructs such as behavior to give information (BGI), behavior to obtain information (BOI), need for inclusion wanted, need for control wanted, contents trust, and avatar trust. To measure them, 7-Likert scales were used in the questionnaire. E-learning performance was measured indirectly through two constructs such as BGI and BOI. Six constructs used in the research model were adopted and revised from the FIRO-B model suggested by Schutz. Empirical results are as follows: First, professional avatars are more effective for difficult contents, while attractive avatars were not as effective for easy contents. Second, our study results ascertained that avatar trust transfers to contents trust regardless of avatar types and contents complexity.

A Study on Causes of Franchisee's Conflict in Distribution Channel of small and middle sized Franchise Industry (중소형 프랜차이즈 유통시스템에서 가맹점의 갈등에 관한 질적 연구 - 토대이론 접근법을 활용하여-)

  • Jeon, Ta-sik
    • Journal of Distribution Science
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    • v.4 no.2
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    • pp.21-40
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    • 2006
  • Small and middle sized Franchise system channels experience conflicts because of constant interaction between franchiser and franchisee. However, it is rarely that attempt has been made to identify causes of conflicts in distribution of franchise industry. The purpose of this study was to explore cause of conflicts from the franchisee. For the study, data were collected from the owner or the shop-manager with a contractor in franchise systems. By means of in-depth interviews with multiple informants, their statement was analyzed qualitatively. From analysis of the resulting data, the causes of conflicts were associated with two broad sets, attitudinal and structural differences between franchisers and franchisees. First, attitudinal sources of conflict were identified as perception of subordinated relationships between channel members, delayed announcement on order changes, difficulties in communication by doing irresponsible behavior, different expectations between channel members in market territory and lack of consistent-supporting. Second, structural sources of conflict involved unilateral decision on interior, payment method, unreasonable delivery issue, treat franchisee with discrimination by the sales, in controlling against free management. There are limitations on generalization due to the results based on interview, but this study will be a useful exploratory step before designing a large scale survey.

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Ubiquitous Campus Model for Students Oriented (학생 중심의 유비쿼터스 캠퍼스모델)

  • Kim, Chang-Su;Lee, Jae-Hyuk;Jung, Hoe-Kyung
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.11 no.7
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    • pp.1407-1413
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    • 2007
  • University environment on campus has been changed faster than before in today. Especially, they have devised middle & long-term development plans such as improving the image of campus and increasing campus competitive power to overcome difficulties in campus management. Therefore, many of those have made every effort to provide convenient university services for campus students and to improve the image of campus through building a Ubiquitous-Campus. But existing systems of a Ubiquitous-Campus have not understood actual conditions of IT (Information Technology) for campus students or not provided basic environment to analyze actual conditions of efficient using the system, expectations of the following people about a Ubiquitous-Campus is getting higher md higher though. Must become technology base ubiquitous campus construction, and is real erudition that ubiquitous campus model who can utilize substantially through service construction that is required newly with student's IT infra practical use analysis hereupon such as is required to solve these problems, But there is a limitation on designing the model in rapidly changed university environment on campus. In this paper, we studied about a Students Centralized Ubiquitous Campus model through U-Learning, U-Recruit, U-Printer, and personal information history service which are based on data warehouse for students analysis which is a key point element of building a Ubiquitous Campus.

Bottom-up Approach: the Effects of Performing Arts Fostering Program, Chang-jak-san-shil (상향식접근(bottom-up approach)이론을 이용한 창작산실육성지원사업의 효과연구)

  • Kim, InSul;Shin, Hyesun;Lee, Heungjae
    • Review of Culture and Economy
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    • v.19 no.2
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    • pp.97-120
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    • 2016
  • This study aims to identify how performing artists in Korea, who are the target beneficiaries of the Arts Council Korea's Performing Arts Fostering Program, Chang-jak-san-shil(CJSS), would perceive and assess the current state of CJSS and its effects. To do so, this paper has adopted a bottom-up approach as a theoretical lens for policy evaluative analysis. This research engages with qualitative research design by conducting a series of in-depth interviews and FGIs with 28 participants in total. The interview participants consist of CJSS grantees(n=21) and peer-review panels(n=7) based on the intension to enhance objectivity and reliability of the study. Results of the data analysis suggest that the grant program still carries pressing needs to achieve a success as follows: providing post-program support, enhancing transparency of the panel appointment process and the peer review process, reflecting different nature of each arts discipline, and having more open communications with arts professionals. Based on these findings, this paper will provide and discuss about policy implications which can contribute to the performing arts domain at large.

A Study on Ethical Problem of Insider Trading (내부자 거래의 윤리적 문제점에 대한 연구)

  • Yoon, Hye-jin
    • Journal of Korean Philosophical Society
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    • v.126
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    • pp.213-233
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    • 2013
  • The aim of this paper is to reveal the ethical problem of insider trading. 'Insider trading' refer to obtaining information from non-public sources such as private acquaintances about trade secret, using it purposes of enhancing insider's financial advantages. And sometimes such a practice can be conducted fraudulently. Therefore, the focus of this paper will be on fairness or justice arguments against insider trading. And all kinds of discussion this paper are to focus the underlying consideration behind these arguments, that is, the underlying consideration about violation of ethical standards of fairness. First, one of these arguments argues that insider trading does necessarily involve defrauding general investors such as general employees, general stockholders. And economic power and unjust advantage of insider can be exercised to the detriment of this non-insider's interests. Second, another argument argues that insider trading undermines competition which is the principle of any free market. And insider trading is not only a complication in the free market mechanism, but also thwarts free competition which free markets depend. Third, the final argument argues that insider trading will be made something unfair about the concept of equal access to information. This argument argues, therefore, that to permit insider trading would be to set up stock market trading rules that are unfair to non-insiders.

Artists or Educators? : A Phenomenological Study on the Collective Identity of Future Arts & Culture Education Instructors (ACEIs) (예술가인가 교육가인가?: 문화예술교육사 국가자격증 취득희망자의 정체성에 관한 현상학적 연구)

  • Kim, InSul;Park, ChilSoon;Cho, Hyojung
    • Review of Culture and Economy
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    • v.17 no.2
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    • pp.185-216
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    • 2014
  • It has been two years since the national certificate of Arts & Culture Education Instructor(ACEI) was implemented the 2012 amendment to the Arts & Culture Education Act. Separate from the initial policy goals, students who attend the program to achieve ACEI certificate share various expectations, motivations and intents. The purpose of the research is to understand the collective identity of future ACEIs to evaluate the initial policy implementation during the period when the collective professional identity has not been fully formed yet. This research studies the data that were collected from 172 students who were attending one of the official ACEI institutes in Seoul area. As one of qualitative research methods, Questionnaire Method was employed to conduct this phenomenological study. James E Marcia's theory provides the theoretical framework for the data analysis of this study. The research results indicate that many students'identity status are between Identity Diffusion and Moratorium, which raises concerns for both arts and cultural fields as well as the policy success. Therefore, this research will relate these findings to the larger arts and culture infrastructure in order to better prepare them as arts and cultural professionals and also to stress the importance of the job market development and social environment that can accept them.

Optimal Landing Location and Skid Trail Network Selection in Timber Harvesting Area (목재수확작업지의 적정 집재장 선정 및 작업로 배치)

  • Ji, Byoung-Yun;Oh, Jae-Heun;Park, Sang-Jun;Hwang, Jin-Sung;Cha, Du-Song
    • Journal of Forest and Environmental Science
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    • v.27 no.3
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    • pp.195-203
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    • 2011
  • Forest in the our country is in the age that needs positive operation in order to foster economical forest. Multiple operations for making valuable forest should be conducted steadily and timely from afforestation to harvesting. In order to execute these kinds of forest operations, the construction of skid trail network that can be effectively used as a pathway for forestry machine and working space is necessary. To investigate facility effect of skid trail network, we executed the location of skid trail network through centroid method by GIS for 50ha of harvesting workplace in mechanized model forest located in Hongcheon, Gangwon Province. As a result of this research, skid trail density in this area changed from 79m/ha with current method to 42m/ha with improved method. It appeared that skid trail density with improved method is nearly half of current method even though the cutting area is the same as the current cutting area. Also, skidding distance changed from 117m with current method to 57m with improved method. It appears that skidding distance with improved method is nearly half of current method even though cutting area was enlarged in adjacent tending cutting area.

Shaping the Innovation Policy in the Post-COVID era: Focusing on Building Creative Learning Capabilities (포스트 코로나 시대 기술변화와 혁신정책 방향성 재정립: 창조적 학습사회 전환을 중심으로)

  • Yeo, Yeongjun
    • Journal of Technology Innovation
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    • v.28 no.4
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    • pp.151-163
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    • 2020
  • The routinized tasks in the post-COVID era are to be replaced by digital technologies, while there is a high possibility that digital transformation technologies and non-routinized tasks have strong complementarity. In particular, looking at the job composition within Korea's industries, the intensities of routinized works appear to be continuously rising. It suggests that the potential side effects on the labor market caused by the acceleration of digital transformation in the post-COVID era will be greater within Korean innovation system. With this background, this study aims to provide a conceptual framework for dealing with potential crises such as, job polarization and widening gaps between workers in terms of economic earnings, based on an in-depth understanding of the inherent properties of digital transformation that will lead to structural changes in our economic and social system. In particular, focusing on the interaction between digital transformation technology and learning in the post-COVID era, this study attempts to redefine the role of the innovation policy for making a successful transition to a new equilibrium state. In addition, this study examines the institutional conditions of the Korean innovation system which affect the creative learning activities of economic actors to draw policy implications for establishing future-oriented innovation policy. Based on these approaches, this study highlights the importance of coevolution between the skills demand and skills supply to spur inclusiveness of Korean innovation system in the post-COVID era.

A Study on the Operation Support and Activation of Drone Geospatial Information Service (드론 공간정보 서비스 운영지원 및 활성화에 대한 연구)

  • Ok, Jin-A;Yoo, Soonduck
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.21 no.6
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    • pp.147-153
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    • 2021
  • The purpose of this study is to establish strategic suggestions for the direction of the drone-related business by Gyeonggi-do through a survey on the operation and actual conditions of the drone geospatial information service business experienced by Gyeonggi-do civil servants. For this purpose, as a result of surveying the demand survey of 219 people in charge of drone field work, it was analyzed by dividing it into four categories: technology-based operation support, business discovery and support, legal and institutional support, and education and public relations. As an improvement measure, technology-based operation support is to secure service operation efficiency by establishing a dedicated manpower and a dedicated organization and securing drone-related experts.The plan for improvement of project discovery and support is as follows. 1) The government proactively discovers prior research projects for project discovery and support; 2) Legal and institutional support requires support services for simplification of administration such as drone geospatial data shooting schedules and permits, 3) legal and institutional review on improving the scope and restrictions for using drone geospatial data. In the field of education and publicity, it is necessary to operate an education program on the overall operation of drones, and to conduct seminars for each field and use, and to seek activation methods through practical application guidelines for the application process and system. The limitation of this study is that the survey subjects are related to Gyeonggi-do, and in the future, survey analysis through a wide range of participants is required.

A Study on the Detection Model of Illegal Access to Large-scale Service Networks using Netflow (Netflow를 활용한 대규모 서비스망 불법 접속 추적 모델 연구)

  • Lee, Taek-Hyun;Park, WonHyung;Kook, Kwang-Ho
    • Convergence Security Journal
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    • v.21 no.2
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    • pp.11-18
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    • 2021
  • To protect tangible and intangible assets, most of the companies are conducting information protection monitoring by using various security equipment in the IT service network. As the security equipment that needs to be protected increases in the process of upgrading and expanding the service network, it is difficult to monitor the possible exposure to the attack for the entire service network. As a countermeasure to this, various studies have been conducted to detect external attacks and illegal communication of equipment, but studies on effective monitoring of the open service ports and construction of illegal communication monitoring system for large-scale service networks are insufficient. In this study, we propose a framework that can monitor information leakage and illegal communication attempts in a wide range of service networks without large-scale investment by analyzing 'Netflow statistical information' of backbone network equipment, which is the gateway to the entire data flow of the IT service network. By using machine learning algorithms to the Netfllow data, we could obtain the high classification accuracy of 94% in identifying whether the Telnet service port of operating equipment is open or not, and we could track the illegal communication of the damaged equipment by using the illegal communication history of the damaged equipment.