• Title/Summary/Keyword: 경로모형

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Research on Consistent Use Intention of Home-training Program on Personal Media Service YouTube Based on Post-Adoption Model (후기수용모델을 적용한 1인 미디어 유튜브 홈 트레이닝의 지속의도 연구)

  • Oh, Jung-Heui;Oh, Jai-Woo;Cho, Kwang-Min
    • Journal of the Korea Convergence Society
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    • v.10 no.2
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    • pp.183-193
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    • 2019
  • This study empirically analyzed the factors affecting satisfaction and consistent use of 'home training' on personal media service YouTube based on Post-Acceptable Model. To this purpose, data were collected from adult men and women with personal media service using experience. As for data analysis, frequency analysis, correlation analysis, confirmatory factor analysis, reliability analysis and path analysis were performed by using SPSS 21.0 and AMOS 21.0. The results of the study were as followed. First, using motivation of YouTube home training had a positive effect on usefulness. Second, health literacy had a positive effect on usefulness. Third, it was found that the expectation confirmation of the home training on personal media service positively influenced usefulness. Forth, expectation confirmation of the home training on personal media service had a positive effect on satisfaction. Fifth, usefulness had a positive effect on satisfaction. Sixth, usefulness had no significant effect on consistent use intention. Seventh, satisfaction had a positive effect on consistent use intention. Behavioral analysis with collective demographic factors and diverse analysis considering the differentiation of the personal media service are suggested for further research.

Analyzing the Relationship between Dynamic Capability of Project-Based Organization and the Competitive Advantage in the E&C Companies (프로젝트 조직의 동적역량과 건설기업 경쟁우위와의 상관관계 분석)

  • Jin, Sangjoon;Oh, Minjeong;Kim, Seungchul
    • Korean Journal of Construction Engineering and Management
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    • v.20 no.1
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    • pp.73-85
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    • 2019
  • Since the beginning of a new century, many Korean construction and engineering companies are facing a very dynamic and fast changing business environment which includes severe competition, higher risk, economic depression, declining revenues and profits, etc. In order to cope with these challenges, they need to secure special capabilities to actively adapt to the paradigm changes. One of those capabilities could be project management capability which allows us to manage organizational resources dynamically and integratively based on project portfolio management concept. The objective of this study is to investigate how the dynamic capability of a project-based organization to control the resource affects the firm performance and the competitive advantages. Data was collected from the construction and engineering companies in South Korea by using survey questionnaire, and analyzed for empirical tests by using statistical methods such as structural equation modelling and path analysis. The results showed that the organizational resources, if they had the VRIN characteristics, would have positive impacts on creating the dynamic capabilities for project organization. In turn, the dynamic capabilities of a project organization would have impacts on improving business performance and creating competitive advantages. Also, it was found that the organizational resources may have direct impact on business performance and competitive advantages. The academic contribution of this study is that it attempts to integrate resource based view and the dynamic capability theory about creating competitive advantages for project based organization. This study also provided practical implications to the companies in construction industry by showing how to use organizational resources strategically to create competitive advantages.

The Effects of Functional Capacity and Depression on the Life Satisfaction among the Elderly: Focused on the Mediating Effects of Spirituality (노인의 기능적 능력과 우울이 삶의 만족도에 미치는 영향: 영성의 매개효과를 중심으로)

  • Park, Sunae;Hur, Junsoo
    • 한국노년학
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    • v.37 no.1
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    • pp.125-149
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    • 2017
  • The purpose of this study is to analyse the mediating effects of spirituality on the relationship between functional capacity and depression among the elderly. The conceptual framework was based on the integrated theory by Brief et al.(1993) to life satisfaction. The sample was collected through convenience sampling of 413 elderly persons who were 65 years of age or older drawn from senior welfare centers, community senior centers, and religious institutions in Seoul, Incheon, and Gyeonggi Province. Data analysis was performed using Structural Equation Modeling(SEM). The main findings of the present study are as following: First, spirituality had the mediated effects on which depression and IADL influenced life satisfaction. Particularly, existential spirituality on life satisfaction had larger effect size than religious spirituality. Second, the results showed that religious spirituality had positive effects on existential spirituality. These findings demonstrate that the development and implementation of programs geared for fostering religious spirituality and existential spirituality of senior citizens are needed to improve life satisfaction in the field of social welfare. To this end, the foundation of spiritual practice in the field of social work with older people should be constructed through a spirituality-related system and professional training.

Borehole Elemental Concentration Logs: Theory, Current Trends and Next Level (암석구성성분검층: 원리, 연구동향 및 향후 과제)

  • Shin, Jehyun;Hwang, Seho
    • Geophysics and Geophysical Exploration
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    • v.22 no.3
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    • pp.149-159
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    • 2019
  • Borehole elemental concentration logging, measuring neutron-induced gamma rays by inelastic scattering and neutron capture interactions between neutron and formation, delivers concentrations of the most common elements found in the minerals and fluids of subsurface formation. X-ray diffraction and X-ray fluorescence analysis from core samples are traditionally used to understand formation composition and mineralogy, but it represents only part of formations. Additionally, it is difficult to obtain elemental analysis over the whole intervals because of poor core recovery zones such as fractures or sand layers mainly responsible for groundwater flow. The development of borehole technique for in situ elemental analysis plays a key role in assessing subsurface environment. Although this technology has advanced consistently starting from conventional and unconventional resources evaluation, it has been considered as exclusive techniques of some major service company. As regards domestic research and development, it has still remained an unexplored field because of some barriers such as the deficiency of detailed information on tools and calibration facility for chemistry and mineralogy database. This article reviews the basic theory of spectroscopy measurements, system configuration, calibration facility, and current status. In addition, this article introduces the domestic researches and self-development status on borehole elemental concentration tools.

A Study on the Acceptance Factors of the Introduction of a Smart IoT Technology for Well-being Companion Animal (반려동물 웰빙을 위한 스마트 IoT 기술 도입 수용요인에 관한 연구)

  • Kang, Sung Kwang;Kim, Hoontae;Ji, Yong Gu;Lee, Jeongyoung
    • The Journal of Society for e-Business Studies
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    • v.24 no.2
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    • pp.143-163
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    • 2019
  • The purpose of this study is to identify acceptance factors and influencing factors of respondents' adoption of smart IoT technology to companion animal health based on the integrated technology acceptance model. Based on the previous studies, we constructed the hypotheses by defining the technical factors, social factors, control variables, and mediating variables (UTAUT), and set the hypotheses between the independent variables of each factor and the dependent intention. A research model was designed to verify the relationship between variables. We developed questionnaires on the items and verified them through data collected from 494 people. As a result, product design, quality of service, product performance, and quality service of technological factors had a significant effects on performance expectancy and effort expectancy. However, product safety, product function awareness, and product price did not significantly affect performance expectancy and effort expectancy. Social influence had significant effects on cognitive effect, welfare system, and welfare facilities. In conclusion, the comparative analysis of technical factors and social factors showed that social factors have more significant effects on welfare systems and facilities.

A Study on Strategic Management of Native Advertisement (네이티브 광고의 전략적 관리방안에 관한 연구)

  • Son, Jeyoung;Kang, Inwon
    • Management & Information Systems Review
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    • v.38 no.1
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    • pp.63-81
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    • 2019
  • In order to overcome the disadvantages of banner ad, pop-up ad, interstitial ad, which are existing web advertisement forms, native ad is actively utilized. Native advertising is considered to be a useful advertising technique in that it can reduce users' rejection and attract attention. However, in recent years, there have been a lot of fake news and fake contents that have turned articles or video contents into advertisements. The purpose of this study is to understand how firms can coordinate and control native advertisements in a rational way. For this analysis, we conducted a survey of 308 social media users using quota sampling method. As a result of the verification, it was found that the more negative the perception of the evaluation of the advertisement, the less the level of persuasion about the advertisement and the negative impact on the website where the advertisement is exposed. In addition, this study examined the influence of the negative stimulus factors on the qualitative performance of the firm. As a result, it was found that source non-expert had the highest effect on skepticism on ad. Also, platform overflow has a direct effect on the evaluation of the website as well as the negative evaluation of the advertisement. Moreover, this study provides concrete implications for the subdivision market by verifying the differences between the paths according to the level of website involvement.

A Study on the Influence of Education Service Quality of Online Dance Education on User Satisfaction, Intention to Continue Use, and Intention to Continue Study (온라인 무용교육의 교육서비스품질이 사용자만족, 지속사용의도, 학업지속의도에 미치는 영향 연구)

  • Kim, Gyu-Jin;Na, Yun-Bin
    • Journal of Digital Convergence
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    • v.19 no.1
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    • pp.401-410
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    • 2021
  • Since the outbreak of Corona 19, Universities and Lifelong Education Center's arts and sports classes are mainly conducted online. Unfortunately, even in dance where practical practice through face-to-face classes is important, the satisfaction of students is falling because of the limitations of online education. Therefore, it is necessary to measure the quality of education service they feel. In addition, since their academic departure is increasing, we intend to comprehensively study user satisfaction, continuous use intention, and academic continuity intention related to online education. This study confirmed the causal relationship between these 4 variables through exploratory factor analysis, reliability analysis, model fit and validity verification, and path analysis. As a result of the study, 3 out of 6 hypotheses were adopted, and the of education service quality had a positive effect on satisfaction and use in online dance education. But there was also a limit that did not affect the intention to continue the study. In order to solve fundamental problems such as academic departure, follow-up studies taking into account more diverse social variables are needed.

Multiple Mediating Effects of Depression, Academic Helplessness, and Smartphone Addiction Tendency in The Relationship between Self-esteem and Grit of Adolescents (청소년의 자아존중감이 그릿에 미치는 영향에서 우울, 학업 무기력, 스마트폰 중독 경향성의 다중매개효과)

  • Kim, Do-Hee;Kim, Hyeok-jin
    • Journal of Digital Convergence
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    • v.19 no.1
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    • pp.443-451
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    • 2021
  • The purpose of this study is to investigate the mediating effects of depression, academic helplessness, and smartphone addiction tendency in the relationship between self-esteem and grit of adolescents. Data from the 2018 (first-year) Korean Children and Youth Panel Survey were used in this study. The subjects of this study were 1,375 male and 1,166 female students in seventh grade school. The multiple mediation model analysis was conducted using the SPSS and PROCESS macro program. The results of this study are as follows. First, there was a positive correlation between self-esteem and grit, while self-esteem and grit had negative correlations with depression, academic helplessness, smartphone addiction. Second, it was found that the relationship between self-esteem and grit was mediated by depression, academic helplessness, and smartphone addiction tendency, respectively, and furthermore, it was found that all pathways mediated sequentially were also significant. These results suggest that education and intervention considering self-esteem, depression, academic helplessness, and smartphone addiction to be useful as a way to help adolescents develop interest in specific goals and continue their efforts in these days when smartphone use is common.

An Analysis of the Relationship between the Achievement of Intellectual Property Education and Its Factors of College Students (대학생의 지식재산 교육 성취와 그 영향요인간의 관계 분석)

  • CHEE, Seonkoo;SUL, In Hwan
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.22 no.3
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    • pp.227-233
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    • 2021
  • To obtain a fruitful outcome in intellectual property (IP) education in colleges, it is essential to identify the affecting factors. The relationships between the factors were to be analyzed as a structural equation model. The IP education achievement was measured by the IP total score. The students' characteristics (input factor) were measured by defining the characteristics, parents' expectations, and IP interest. The characteristics after highschool (process factor) were observed as college satisfaction and learning attitude. Students with excellent defining characteristics have not only high college satisfaction but also an excellent learning attitude, so they have a high IP total score. Using indirect effects analysis, the path through which the defining characteristics indirectly affects the IP total score through college satisfaction and learning attitude was identified. This is consistent with the prediction that self-directed students will have high participation in IP classes and achieve excellent results. The IP interest was found to have no significant effect on the IP total score. This contradicts the belief that students with high IP interest will actively participate in IP classes and earn high scores, which is because it overlooks the possibility that participation in IP activities in high school is semi-forced.

Cross-sector Job Mobility and Job Satisfaction Change among College Graduates (신규대졸자의 비영리영역과 영리영역 간 직업이동과 직무만족 변화)

  • Kang, Chul-hee;Huh, Soo-yeon;Lee, Jiman;Chung, Seungwha;Cho, Sang-mi
    • 한국사회정책
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    • v.19 no.2
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    • pp.9-38
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    • 2012
  • Little research has empirically examined cross-sector job mobility between non-profit and for-profit sector despite the rise and increased importance of this phenomenon in Korea. Using the panel data of Graduates Occupational Mobility Survey(GOMS) by the Korea Employment Information Service, this study attempts to examine changes in job satisfaction(overall score and 10 facet scores) associated with four types(retention at non-profits, turnover from non-profits to for-profits, turnover from for-profits to non-profits, and retention at for-profits) of cross-sector job mobility among college graduates by employing a first difference model. Major results reveal that (1) in the group of retention at non-profits, 'overall job satisfaction' is consistently higher; (2) in the group of retention at non-profits, negative change in 'overall job satisfaction' is the largest; (3) in the group of 'for-profits to non-profits,' negative change in 'stability of employment' is the smallest; (3) in the group of 'non-profits to for-profits,' negative change in 'job contents' is the smallest; (4) in the group of 'non-profits to for-profits,' negative change in 'weekly work hours' is the largest; (5) in the group of retention at non-profits, negative change in 'potential growth & development' is the largest; and (6) in the group of retention at non-profits, negative change in 'social reputation' is the smallest;. This study has made a start in a new area of inquiring attempting to explain cross-sector job mobility and raises implications for future research.