Browse > Article
http://dx.doi.org/10.7838/jsebs.2019.24.2.143

A Study on the Acceptance Factors of the Introduction of a Smart IoT Technology for Well-being Companion Animal  

Kang, Sung Kwang (Graduate Program of Convergence Technology Management Engineering, Yonsei University)
Kim, Hoontae (Department of Industrial Engineering, Daejin University)
Ji, Yong Gu (Department of Industrial Engineering, Yonsei University)
Lee, Jeongyoung (MainIT and Yonsei University)
Publication Information
The Journal of Society for e-Business Studies / v.24, no.2, 2019 , pp. 143-163 More about this Journal
Abstract
The purpose of this study is to identify acceptance factors and influencing factors of respondents' adoption of smart IoT technology to companion animal health based on the integrated technology acceptance model. Based on the previous studies, we constructed the hypotheses by defining the technical factors, social factors, control variables, and mediating variables (UTAUT), and set the hypotheses between the independent variables of each factor and the dependent intention. A research model was designed to verify the relationship between variables. We developed questionnaires on the items and verified them through data collected from 494 people. As a result, product design, quality of service, product performance, and quality service of technological factors had a significant effects on performance expectancy and effort expectancy. However, product safety, product function awareness, and product price did not significantly affect performance expectancy and effort expectancy. Social influence had significant effects on cognitive effect, welfare system, and welfare facilities. In conclusion, the comparative analysis of technical factors and social factors showed that social factors have more significant effects on welfare systems and facilities.
Keywords
Companion Smart IoT Technology; Technical Factors; Social Factors; Unified Theory of Acceptance and Use of Technology; Behavioral Intention;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
연도 인용수 순위
1 Animal and Plant Quarantine Agency, "90,000 organic animals lost protection structure 9.3% increase compared to last year," 2017.
2 Animal and Plant Quarantine Agency, Korea Natural Environment Institute Company Limited by share, "Survey on possession of companion animals," 2017.
3 Bryant, K. B., "The Richness of the Child-Pet Relationship," A Consideration or Both Benefits and Costs of Pet to Children, Anthrozoo's, Vol. 3, No. 4, 1990.
4 Byun, M. S., Lee, H. J., and Lee, J. W., "A Subjectivity Study on Factors Affecting Consumer Purchase of Smartwatches," The Korean Association of Subjective Research, Vol. 29, pp. 77-98, 2014.
5 Chang, H. Q. and Lee, J. Ho., "The Study on the Effects of Electronic Finance Trading's Characteristics on Satisfaction and Continuous Use Intention by Smart phone," e-business research, Vol. 13, No. 1, pp. 45-65, 2012.
6 Chang, J., Jung, H., and In, S., "Research about Factor the Continuous Use of Cloud Storage Service: User Factor, System Factor, Psychological Switching Cost Factor," The Journal of Society for e-Business Studies, Vol. 19, No. 1, pp. 15-42, 2014.   DOI
7 Chen, K. Y. and Chang, M. L., "User acceptance of NFC mobile phone service: an investigarion based on the UTAUT model," The Service Industries Journal, pp. 1-15, 2011.
8 Cho, B. J. and Lee, J. S., "Adoption Factors of Smart Watch: Focusing on Moderate Effects of Innovation Resistance," Broadcasting and Communication Research, Vol. 93, pp. 111-136, 2015.
9 Cho, S. J., "A Study on the Pet Protection Laws of USA: Based on the Pet Trust Laws of USA," Kangwon National University, The Institute of Comparative Law, Vol. 53, pp. 351-378, 2018.
10 Chung, Y. J., "A Study on Pet-monitoring Robot Design," The Korea Creative Content Association, Vol. 17, No. 8, 2017.
11 Kang, S. H. and Kim, H. K., "A Study on the User's Acceptance and Use of Easy Payment Service: Focusing on the Moderating Effect of Innovation Resistance," Journal of Management Information Systems, Vol. 35, No. 2, 2016.
12 Grand View Research, Pet Wearable Market Analysis By Technology(GPS, RFID, Sensors), 2017, http://www.grand viewresearch.co m/industry-analysis/pet-wearable-market.
13 Hong, J. S. and Kim, S. J., "A Study on the Effect of Pet-Wearable Device's Function Perception on Purchase Attitude and Intention Based on Technology Acceptance Model," Korea Information and Communication Association, Vol. 42, No. 7, pp. 17-07, 2017.
14 Jung, H. I., Park, I. S., and Ahn, H. C., "Identifying the Key Success Factors of Massively Multiplayer Online Role Playing Game Design using Artificial Neural Networks," The Journal of Society for e-Business Studies, Vol. 17, No. 1, pp. 23-38, 2012.   DOI
15 KB Financial Group Management Institute, No. 59, 2017.
16 KB Financial Group Management Research Institute, "KB Knowledge Vitamin; Trends and Implications of Domestic and Foreign Pet Insurance," pp. 15-23, 2015.
17 Kim, J. W., Park, S. H., Lee, K. H., and Kwak, H. H., "Influence of Smart Watch Purchase Intention: Moderating Effects of Personal Innovation," Academic Society of Management Information Systems, 2016.
18 Davis, F. D., "Perceived Usefulness, Perceived Ease of Use and Use Acceptance of Information Technology," MIS Quarterly, Vol. 13, No. 3, pp. 319-340, 1989.   DOI
19 Kim, K. W., "A Study on the Factors Influencing the In IoT Technology Acceptance of SMEs: Applying Unified Theory of Acceptance and Use of Technology (UTAUT)," Hansei University Graduate School, Doctoral dissertation, 2016.
20 Kim, K. S., "AMOS 18.0 Analyze Structural Equilibrium Model," and Hannarae Academy, 2010.
21 Lee, H. J., "A Study on the Recognition of Urban Spaces due to the Propagation of Companion Culture," Kyung Hee University Graduate School, Master Thesis, 2017.
22 Kim, S. C. and Noh, H. R., "A Study on the Effects of Visiting Companion Dog Program on People with Chronic Mental Disability," Korean Social Welfare, Vol. 36, pp. 1-20, 1998.
23 Korea Trade-Investment Promotion Agency, 2015, http://globalwindow.org/.
24 Korea Trade-Investment Promotion Agency, 2016, http://globalwindow.org/.
25 Lee, J. Y., Ko, S. M., Kim, M. J., Ji, Y. G., and Kim, H. T., " Develpment of Smart Livestock Disease Control Strategies and Policy Priorities," The Journal of Society for e-Business Studies, Vol. 23, No. 4, pp. 109-126, 2018.   DOI
26 Lee, M. B., "A Study of Factors Influencing the Satisfaction SNS Use," The Journal of the Korea Society of Industrial Information, Vol. 17, No. 5, pp. 61-73, 2012.   DOI
27 Lee, S. I., "A Study on the Influence of Technical and Individual Characteristics on the Acceptance Intention and Performance Expectation of Healthcare Wearable Devices," Konkuk University Graduate School, Doctoral dissertation, 2017.
28 Ministry of Agriculture, Food and Rural Affairs, 2011.
29 Lee, Y. J., "Research on Customer Satisfaction and Engagement," Seoul National University's management essay, Vol. 27, No. 1, pp. 111-130, 2008.
30 Lim, B. H. and Um, J. H., "A Study of the Comparing of Product Quality Competitiveness of Consumer Electronics among Major Countries," Korea Business Management Association, Vol. 19, No. 3, pp. 131-151, 2012.
31 Oh, J. Y., Lee, S. H., and Jeon, J. W., "An Empirical Study on the Purchasing Intention of Smart-phone by technological, personal and environmental features," Inha University Industrial Economics Institute, Vol. 24 No. 2, pp. 95-125, 2010.
32 Rogers, & Shoemaker, F. F., "Communication of innovations: A cross-cultural approach," Journal of Marketing Research, Vol. 5, pp. 227-233, 1971.
33 Parasuraman, A., Zeithaml, V. A., and Berry, L. L., "Servqual: A multiple-item scale for measuring consumer perc," Journal of reatailing, Vol. 64, No. 1, pp. 12-40, 1988.
34 Park, I. S. and Ahn, H. C., "A Study on the User Acceptance Model of Mobile Credit Card Service based on UTAUT," e-Business Research, Vol. 13, No. 3, pp. 551-574, 2012.
35 Park, M. S., Lee, B. J., and Ham, S., "Comparison of Consumer's Perceptions of Quality Certified Agricultural Products by Consumer's Health-Concern and Environmental Concern", Food and Drug Administration Research, Vol. 17, No. 5, pp. 107-132, 2014.
36 Ross, S. B., "Building Empathy to Reduce Violence to All Living Things," Journal of Social for Companion Animal Studies, Vol. 4, No. 1, pp. 4-5, 1992.
37 RSPCA, http://www.rspca.org.uk/whatwedo/care/vetcre.
38 Siegel. J. M., "Stressful Life Events and use of Physician Service among the Elderly, The Moderating Role of Pet Ownership," Journal of Personality and Social Psychology, Vol. 58, pp. 1081-1086, 1990.   DOI
39 Seoul Information Graphics, No. 227, 2017. The Seoul Institute, 2016, Introduction of animal welfare support facilities in Seoul, https://www.si.re.kr/.
40 Shin, H. K., "Children's Companion Animal Farming Experience and Sociality," Sookmyung Women's University Graduate School, Department of Child Welfare, Master Thesis, 2003.
41 Steven, T. L., "Attachment to Pet among Eighth Graders. Anthrozoos," Vol. 3, No. 3, pp. 177-183, 1990.   DOI
42 Thompson, R. W. and Hamilton, R. T. "Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing," Journal of Marking Research, Vol. 42, pp. 431-42, 2005.   DOI
43 Venkatesh, V., Thong J. Y. L., and Xu X., "Computer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology," MIS Quarterly, Vol. 36, No. 1, pp. 157-178, 2012.   DOI
44 Venkatesh, V., Morris, M. G., Davis, G. B., and Davis, F. D., "User acceptance of information technology: Toward a unified view," MIS Quarterly, Vol. 27, No. 3, pp. 425-478, 2003.   DOI
45 Venkatesh, V., Sykes, T. A., and Venkatraman, S., "Understanding e-Government portal use in rural india: Role of demographic and personality characteristic," Information Systems Journal, Vol. 24, No. 3, pp. 249-269, 2012.   DOI