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http://dx.doi.org/10.14400/JDC.2021.19.1.401

A Study on the Influence of Education Service Quality of Online Dance Education on User Satisfaction, Intention to Continue Use, and Intention to Continue Study  

Kim, Gyu-Jin (Department of Dance, Sejong University)
Na, Yun-Bin (Department of Culture & Arts Management, Cyber University of Korea)
Publication Information
Journal of Digital Convergence / v.19, no.1, 2021 , pp. 401-410 More about this Journal
Abstract
Since the outbreak of Corona 19, Universities and Lifelong Education Center's arts and sports classes are mainly conducted online. Unfortunately, even in dance where practical practice through face-to-face classes is important, the satisfaction of students is falling because of the limitations of online education. Therefore, it is necessary to measure the quality of education service they feel. In addition, since their academic departure is increasing, we intend to comprehensively study user satisfaction, continuous use intention, and academic continuity intention related to online education. This study confirmed the causal relationship between these 4 variables through exploratory factor analysis, reliability analysis, model fit and validity verification, and path analysis. As a result of the study, 3 out of 6 hypotheses were adopted, and the of education service quality had a positive effect on satisfaction and use in online dance education. But there was also a limit that did not affect the intention to continue the study. In order to solve fundamental problems such as academic departure, follow-up studies taking into account more diverse social variables are needed.
Keywords
Online dance education; education service quality; user satisfaction; intention to continue use; intention to continue studying;
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Times Cited By KSCI : 2  (Citation Analysis)
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