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http://dx.doi.org/10.15207/JKCS.2019.10.2.183

Research on Consistent Use Intention of Home-training Program on Personal Media Service YouTube Based on Post-Adoption Model  

Oh, Jung-Heui (Division of Sport Industry Studies, Yonsei University)
Oh, Jai-Woo (Division of Health Management & Education, Kyungdong University)
Cho, Kwang-Min (Division of Sport Industry Studies, Yonsei University)
Publication Information
Journal of the Korea Convergence Society / v.10, no.2, 2019 , pp. 183-193 More about this Journal
Abstract
This study empirically analyzed the factors affecting satisfaction and consistent use of 'home training' on personal media service YouTube based on Post-Acceptable Model. To this purpose, data were collected from adult men and women with personal media service using experience. As for data analysis, frequency analysis, correlation analysis, confirmatory factor analysis, reliability analysis and path analysis were performed by using SPSS 21.0 and AMOS 21.0. The results of the study were as followed. First, using motivation of YouTube home training had a positive effect on usefulness. Second, health literacy had a positive effect on usefulness. Third, it was found that the expectation confirmation of the home training on personal media service positively influenced usefulness. Forth, expectation confirmation of the home training on personal media service had a positive effect on satisfaction. Fifth, usefulness had a positive effect on satisfaction. Sixth, usefulness had no significant effect on consistent use intention. Seventh, satisfaction had a positive effect on consistent use intention. Behavioral analysis with collective demographic factors and diverse analysis considering the differentiation of the personal media service are suggested for further research.
Keywords
Post-Acceptance Model; personal media; YouTube; home training;
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