• Knowledge Management Research
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• v.23 no.4
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• pp.133-157
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• 2022

As data becomes a new core resource with high attention, MyData service is spreading to various fields such as finance, medical care, and the public sector. However, research on the behavior of MyData service users is insufficient. Therefore, this study aims to empirically examine the effect of MyData service traits on value perception and acceptable behavior particularly in the financial sector where MyData service is most active. To this end, this study proposed a research model based on the literature. 295 survey responses were collected from individuals and analyzed using AMOS 26.0 for hypothesis testing. As a result of the analysis, it was found that self-information control, financial convenience, and personalized service had a significant effect on perceived value, and that perceived value had a significant effect on the intention to accept MyData service. Furthermore, this study examined the role of personal innovation and technological security in the relationship between variables by suggesting them as moderators. Results show that individual innovation was found to strengthen the relationship between two variables(self-information control and personalized service) and perceived value. Also, technological security was shown to strengthen the relationship between perceived value and intention to accept financial MyData services. The findings are expected to provide useful information to understand the factors affecting the acceptance of financial MyData service users and to understand the importance of individual innovation levels and technological security.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.2
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• pp.180-189
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• 2019

The purpose of this study is to analyze the factors that affect the entrepreneurial satisfaction of entrepreneurs, based on the characteristics of entrepreneurial firms. For this purpose, we tried to derive the psychological factors besides the personal characteristics of the entrepreneurs as the factors affecting the entrepreneurial satisfaction, which is the result of much research. Psychological factors were empirically analyzed by satisfaction with job and work environment through entrepreneurship, satisfaction with economic employment stability and income factors, and individual development potential, autonomy, and social reputation. The results of this study are as follows: First, the sample consists of entrepreneurs who have been engaged in entrepreneurship activity in Busan for 3 years. Through technical statistical analysis, correlation analysis and multiple regression analysis, The hypotheses about entrepreneurship satisfaction were verified and meaningful results and implications could be derived. Based on this, it can be extended to include research on firm capacity variables such as financial indicators and technological power that were not reflected in this study in the future.

• Knowledge Management Research
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• v.23 no.4
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• pp.159-175
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• 2022

As creativity is a crucial attribute for companies' survival and innovative success, many firms encourage and implement ways to promote employee creativity. Previous studies in the dual pathway to creativity model have shown that creativity can be enhanced when either the cognitive flexibility or cognitive persistence path is triggered. Although individuals have different personal traits, prior research has rarely investigated whether one pathway is more effective for a certain personality in promoting creativity than the other. Using attachment theory, we examined the influence of attachment style on the degree of the impact of each path on creativity. Specifically, we hypothesized that securely attached people would show higher creativity only when they use the cognitive flexibility path. Data from the US support our hypothesis. Our research highlights that the link between cognitive flexibility and creativity is salient when securely attached people use the cognitive flexibility path because of the strong fit between secure attachment and flexible thinking.

• Asia Marketing Journal
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• v.9 no.3
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• pp.117-149
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• 2007

It can be explained by congruity theory as a process that consumers engage in a matching process to identify personal community that is congruent with their self-images to find the identification between the self and the personal community. Personal community cues that evoke certain images are viewed as activating similar beliefs about the self (e.g., high status). Individuals prompt a comparison process to determine whether the personal community and self-image are congruent and imagine prototypical users of the personal community and select ones that maximize similarity to their actual or desired self-concept. Identity is devided into personal identity and social identity. Consumers are likely to be influenced by both personal identity and social identity. In this article the influencing factors of the commitment to on-line personal community are explored by the sources of both personal identification and social identification. The results are as follows. The maintenance expression and enhancement expression of personal self influence the level of personal identification positively and the maintenance expression and enhancement expression of social self influence the level of social identification positively. The level of both social and personal identification positively influence the commitment to on-line personal community which gives positive responses to the source enterprise that allows the cyberspace and the other benefits to be used.

• Journal of the Institute of Electronics Engineers of Korea CI
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• v.47 no.1
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• pp.116-122
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• 2010

As the importance of HCI(Human-Computer Interface) caused by dramatically developed computer technology is getting high, the requirement for the design of human friendly systems is also getting high. First of all, the personality and Emotional factor should be considered for implementing more human friendly systems. Many studies on Knowledge, Emotion and personality have been made, but the combined methods connecting these three factors is not so many investigated yet. It is known that memorizing process includes not only knowledge but also the emotion and the emotion state has much effects on the process of reasoning and decision making step. Accordingly, for implementing more human friendly efficient sophisticated intelligent system, the system considering these three factors should be modeled and designed. In this paper, knowledge-emotion reaction model was designed. Five types are defined for representing the personality and emotion reaction mechanism calculating emotion vector based on the extracted Thought threads by Type matching selection was proposed. This system is applied to the virtual memory and its emotional reactions are simulated.

• Journal of Digital Convergence
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• v.19 no.12
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• pp.193-206
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• 2021

In this research, Collectivism's influence on Singaporean employee's volunteerism in Multinational Enterprise (MNE) was investigated with an individual empathy mediating. Most research on Hofstede's cultural dimensions were examined at national levels. However, in this study, Yoo's Cultural value Scale (CVSCALE) was used to analyze collectivistic tendencies at individual levels and its influence on volunteerism. A total of 200 self-administering online surveys was distributed to MNE employees in Singapore for three weeks period. 180 usable surveys were collected and analyzed with SPSS 21.0. Research outcomes indicated collectivism positively influenced volunteerism in Singaporeans with empathy as possible antecedent of volunteerism. In conclusion and application, the significance of this research lies in indicating collectivism's positive impact on volunteerism and empathy as possible antecedents of volunteerism in Singaporeans even though Singapore has exhibited stronger individualism and often defined as one of the most westernized country in the Asian continent. Also findings suggest further developing emotional education to increase both individual and group level performance.

• Proceedings of the Acoustical Society of Korea Conference
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• autumn
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• pp.137-140
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• 2000

스피커나 앰프 등의 음향기기의 음질을 평가한다는 것은 전기(electric)적인 신호와 음향(acoustic)신호의 종합적인 측정, 분석으로 이루어진다. 또, 이러한 대상에 대한 객관적인 평가 외에 청취자의 심리상태와 관련하여 음질을 분석하는 주관적 음질 평가 역시, 계측기에 의한 측정의 한계와 귀의 탁월한 센싱능력에 힘입어 보편적인 음질 측정법으로 인정받아왔다. 그러나, 주관적 음질 평가법의 경우 개인적 취향이나 음에 대한 숙련정도에 따라 평가가 다를 뿐 아니라 개인의 심리상태에 따라서도 평가가 달라지는 등 그 재현성이나 객관성이 논란이 되어 왔고 이에 대한 연구도 계속되고 있다. 본 연구는 대상으로서의 음향기기(여기서는 스피커)와 청취자의 심리를 포괄하는 시험법인 주관적 음질 평가법에 재현성이나 객관성을 부여하기 위하여 청감에 영향을 미치는 음색인자를 스피커의 특성과 인간의 청각에 근거하여 8가지로 분류하고 이를 평가할 수 있는 Test용 Reference CD를 제작하였다.

• Journal of the Korean Society for information Management
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• v.28 no.3
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• pp.31-46
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• 2011

Information literacy of the individuals affects their competitive capability significantly by providing problem solving skills in the short run, and by enabling life-long learning in the long run. This study examines if information literacy capacity has any relationship with individuals' achievement level through the experiment with college student subject group. As evidences for individual achievement level, we adopted GPA's(grade point average) of students. As a result, it was confirmed that information literacy and academic achievements has positive relationship. Additionally, it has been found that this relationship has a tendency of sustaining for a significant period. These experiment results would serve as a rationale for providing information literacy courses in the academic curriculum.

• Journal of the Korea Society of Computer and Information
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• v.18 no.12
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• pp.189-196
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• 2013

This study perceived multicultural children's ability to look at the impact of autonomy in the multicultural families to derive policy implications using SPSS 19.0 and AMOS 19.0 empirical analysis. To this end, in the area of A metrocity and Y city targeting elementary school autonomy on the final survey data were analyzed. The results of this study revealed the following: First, multicultural children's social skills and self-perceived ability to influence the psychological wellbeing of the two perceptual effects were. Second, multicultural children's psychological well affect its autonomy was found to be third, multicultural children's social skills and self-perceived ability to influence the perception of autonomy was the effect. As a result, the empirical analysis The results obtained by the analysis of the independent variable perceived social skills and personal skills perceived to affect the psychological wellbeing of the dependent variable autonomy also appeared to affect the result of these two effects through causal multicultural that is meaningful to the child's ability to assume that perception were found.

• Journal of the Korean Society for Railway
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• v.15 no.6
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• pp.645-653
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• 2012

This study analyzes the effects of the KTX driver's person-environment(job, organization, Coworker) fit on job satisfaction, organizational commitment and turnover intention. It, additionally, examines the mediating effect of job satisfaction and organizational commitment between person-environment fit and turnover intention. Consequence of the analysis indicates that person-environment fit has mostly meaningful influences on job satisfaction, organizational commitment and turnover intention. But person-job fit makes a meaningless impact on job satisfaction, and person-coworker fit also makes a meaningless impact on job satisfaction and turnover intention. The mediating effect of job satisfaction and organizational commitment is mostly effective, but the mediating effect of job satisfaction does not affect the relation between person-organization fit and turnover intention. In conclusion, this study implies that, in order to grasp KTX driver's turnover intention and to protect actual turnover, it is important to enhance job satisfaction and organizational commitment as well as to improve overall person-environment fit.