• The Journal of the Korea Contents Association
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• v.15 no.5
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• pp.607-619
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• 2015

This paper investigates the relationships among family-friendly culture, intrinsic motivation, team-member exchange(TMX), and creativity in ICT(information & communication technology) company. Also the study investigates the moderator effect of TMX and the mediator effect of intrinsic motivation in the relationships between family-friendly culture and creativity. A structural equation modeling(SEM) was employed to test the hypotheses. Using survey data collected from 229 R&D department and support personnel in ICT company. The main finding of this study was as follows: First, a family-friendly culture had a negative effect on employee creativity. Second, intrinsic motivation had a positive impact on employee creativity. Third, a family-friendly culture had a positive effect on intrinsic motivation. Fourth, intrinsic motivation mediated effect on the relationship between a family-friendly culture and employee creativity. Fifth, the positive relationships between a family-friendly culture and intrinsic motivation were stronger when TMX was high rather than low. In particular, this review concludes with implications for future research, limitations of this study, and practical application.

• Informatization Policy
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• v.20 no.3
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• pp.63-85
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• 2013

Drawing on Protection Motivation Theory(PMT), this study attempts to clarify antecedents that influence the intention to protect individuals' privacy on the Internet. Protection motivation forms through individuals' cognitive appeal involving threat and efficacy. Then protection motivation causes privacy behavioral change. Protection motivation factors are established privacy trust and privacy risk, which are related to privacy attitude and belief. This proposed model is empirically analyzed by utilizing structural equation analysis(SEM). According to the result of the empirical analysis, it is founded that almost paths have statistically significant explanatory power except path from efficacy to privacy risk and path from privacy trust to privacy behavioral intention. This study shows powerful evidence of antecedent factors based on protection motivation of individuals' privacy behavioral intention in online environment.

• The Journal of the Convergence on Culture Technology
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• v.9 no.5
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• pp.535-542
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• 2023

This study attempted to identify various variables that affect satisfaction and continued use intention of the subscription economy services. Through previous research studies, individual characteristics and service characteristic variables were considered together. Finally, use motivation, platform characteristic factors, and product and service characteristic factors were classified and examined. As a result of the study, the motive for using the service that affects the satisfaction of the subscription economy service was found to be functional hedonic, and economic motive, and platform recency and convenience, economic utility, and perceived personalization had a positive effect. Functional and hedonic motives and convenience showed positive influences on continued use intention, while social motives showed negative influences. In addition, it was confirmed that economic motivation, platform recency, economic utility, and perceived personalization showed a positive influence on the intention to continued use intention by mediating satisfaction with subscription economy services.

• The Journal of the Korea Contents Association
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• v.17 no.2
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• pp.258-268
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• 2017

The purpose of this research was to examine the factors affecting motivation for change of injured workers. Data from 305 injured workers were anlayzed using hierarchical regression Factors associated with injured workers' motivation for change were: multiple psychological security, acceptability of injury, and independence at personal level, family support at family level, and perceptive severity of injury, job, and return to job.

• The Journal of the Convergence on Culture Technology
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• v.6 no.4
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• pp.53-58
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• 2020

Many stars are delivering various contents such as real time talks through Internet personal broadcasting to communicate with fans. For stars and entertainment companies that expect the effect of communicating with fans through Internet broadcasting, it can be said that it is important to grasp viewers' viewing motivation and satisfaction. Thus, we analyzed the viewing motivation and satisfaction of Chinese viewers' Internet personal broadcasting of famous celebrities based on the uses and gratifications approach. To this end, an online survey was conducted, and as a result, 'emotional motivation' and 'functional motivation' were found as Chinese viewers' motivation for viewing Internet personal broadcasting of famous celebrities. In addition, it was found that viewers' satisfaction increased as the viewers' 'emotional viewing motivation' increased. From the results of this study, it seems that a strategy of subdividing programs by reflecting the audience characteristics such as age and occupation is needed. It can be a way to expand the number of viewers and the intended broadcasting effect by designing and producing programs for personalized celebrity internet broadcasting by segmenting audiences.

• 한국경영정보학회:학술대회논문집
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• 2007.06a
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• pp.67-72
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• 2007

본 연구는 최근 이슈가 되고 있는 UCC를 네티즌들이 올리는 동기와 내려보는 동기를 분석하였다. UCC생산자와 소비자의 동기를 파악하면 UCC서비스 사이트의 마케팅 전략과 UCC를 마케팅에 활용하고자 하는 기업들에게 시사점을 줄 수 있을 것이다. UCC를 시청하고 게시하는 동기에는 각각 사회적인 측면, 개인적인 측면, 정보추구 측면, 오락적인 측면, 경제적인 측면 등 이상 다섯 가지 동기로 분류되었고 이들의 특성에 대해 분석해 봄으로써 이런 동기가 UCC마케팅 전략에 어떻게 적용될 수 있는지 제시하였다.

• The Journal of Information Systems
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• v.20 no.3
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• pp.209-235
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• 2011

비즈니스 조직에서 집단지성을 경쟁우위의 중요한 요소로 활용하는 사례가 증가하고 있다. 인터넷과 소셜 네트워크 서비스는 물론이고 위키와 같은 편집도구 등은 집단지성을 가능하게 하는 대표적인 정보기술이다. 그러나 집단지성은 전문가 지식에서와는 다른 품질의 문제가 제기되기도 한다. 따라서 본 연구에서는 집단지성의 품질에 영향을 주는 요인을 분석하는데 그 목적이 있다. 선행연구를 통해 집단지성의 품질에 영향을 주는 개인의 동기(love, money, glory, professional development), 집단특성(expertise, diversity, size), 집단지성의 도구(navigating, usefulness, agility, user preference) 차원에서 총 11개의 영향요인을 파악하였다. 조직 경쟁우위의 핵심으로 집단지성을 활용하는 대표적인 성공사례인 Threadless, InnoCentive, iStockphoto, Panda Security, Wikipedia를 분석하여 3개 차원에서 11개의 명제를 제안하였다. 사례분석의 결과, 개인의 동기, 집단특성, 집단지성을 위한 도구는 집단지성의 품질에 긍정적 영향을 주는 것으로 나타났다. 예를 들어, 개인적 동기가 뚜렷하고 다양한 특성을 지닌 다수가 참여할수록 소집단에서보다 더 잘 문제를 해결하고 있는 것으로 분석되었다. 따라서 집단지성의 품질을 개선하고 이를 통해 혜택을 얻기 위해서 조직에서는 다양성을 지닌 대규모 커뮤니티를 구성하고, 참여에 대한 동기를 부여하고, 적절한 집단지성의 도구를 선택하여 활용하여야 한다.

• Korean small business review
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• v.41 no.3
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• pp.23-47
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• 2019

This study investigates the effects of three types of person-environment fit, i.e. POF, PJF(ability) and PJF(needs), on effectiveness variables and the mediating effect of work motivation in SMEs. The data were collected from 211 employees who work for SMEs. Results of structural equation modeling(SEM) analyses demonstrated that PJF(ability) was significantly associated with task performance and turnover intention, while POF and PJF(needs) were significantly associated with turnover intention only. PJF(needs) and PJF(ability) have the positive impact on intrinsic motivation, PJF(ability) also has the positive impact on external and identified motivation. We also analysed mediating effects using Process macro. Results demonstrated that intrinsic motivation mediated the relationship between POF, PJF(needs), PJF(ability) and task performance. The relationship between PJF(ability) and task performance was mediated by external motivation. Based on the results, theoretical and practical implications are derived. Also suggested are methodological limitations and future research directions.

• Journal of Korea Society of Industrial Information Systems
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• v.10 no.4
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• pp.1-15
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• 2005

This study investigates the relationships between extrinsic motivation (perceived usefulness), intrinsic motivation (perceived ease of use and perceived enjoyment), and attitude toward online community. With 252 valid responses, the research hypotheses are tested using by structured equation model. The results show that perceived ease of use affects perceived usefulness and perceived enjoyment, that perceived enjoyment has a positive impact on perceived usefulness and attitude toward online community, and that perceived usefulness positively influences attitude toward online community. The study can help IS managers and professionals plan their courses of action more effectively for users' continuous visits on online community.

• Journal of the Korean Society for information Management
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• v.37 no.1
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• pp.107-126
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• 2020

With the rapid increase in information and the development of information technologies, the importance of information management is increasing for individuals. The study aimed to examine how the motivations or disturbance factors of personal information management affect college students. First, the motivation and disturbance factors of personal information management were derived through the analysis of previous studies, and the effects of these factors on information organization and information management activities were analyzed. For this purpose, an online questionnaire was conducted for college students at a university in Seoul and a total of 593 valid responses were analyzed. The study found that the motivations or disturbance factors of personal information management influenced personal information management behavior. The study extends the literature of personal information management by analyzing the information management behavior of individuals and identifying the factors influencing such behavior. Furthermore, the finding of the study suggests the practical implications that it is essential to provide personal information management education so that college students can manage personal information efficiently.