• The Journal of the Acoustical Society of Korea
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• v.30 no.4
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• pp.207-214
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• 2011

Human auditory acuity decreases naturally due to aging. But recently cases of impaired hearing at a young age are increasing greatly. The biggest reason for such an increase of population with impaired hearing is popularization of various kinds of portable multimedia appliances. Many studies on impaired hearing due to noises caused by the earphone and headphone are being made, but there are few studies on noise-impaired hearing caused directly by mobile phone communication. Based on a precedent inquiry, this study proposes a technique for preventing noise-impaired hearing applying to an active noise reduction technique onto bone conduction speaker. This technique is a method for reducing noises by antiphase oscillation through bone conduction speaker with ambient noises. If the proposed system is applied, the noise level that is actually introduced to audition decreases by more than 12 dB, and such a decreased amount of sound volume fundamentally prevents the factors of noise-caused hearing difficulty due to mobile phone communication. Sensibility test results showed that adequate communication was possible even in such a situation where communication volume was decreased like this.

• The Journal of the Korea Contents Association
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• v.14 no.8
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• pp.110-121
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• 2014

As the Korean market is becoming increasingly diverse, it is imperative that marketers targeting the Korean market understand the consumers with various racial and cultural backgrounds. The current study investigated the effects of the endorser race (White vs. Black) on the attitudes toward the ad and brand while varying the experimental context (private vs. public) and product type (high involvement-rational vs. low involvement-emotional) with White participants. Impression management was included as a covariate. The results showed that when the endorser was White and the product was an automobile, participants indicated more positive attitudes toward the ad in the private context than in the public context. When the endorser was Black, the context had no significant effects on the attitudes. The implications of these findings for the Korean market are discussed.

• 한국HCI학회:학술대회논문집
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• 2008.02b
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• pp.465-469
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• 2008

Mobile phone becomes composite product which the high technological multimedia functions of a Digital camera, MP3, MP4, Blue-tooth, DMB over basic functions of a calling and 3M3. By the view of user, many functions give a heavy burden rather than supporting convenient function itself because it is complex for user to use it. We want to evaluate how users feel using mobile phone according to age, comparing use frequency and necessity. So survey is tried to figure out the difference between use frequency and necessity by dividing three groups into 20s and 30s and 50s. As a result, difference of use frequency and necessity for functions of mobile phone between 20s and 30s and 50s. And the other users have the difference. Consequently, mobile phone development according to age is necessary to satisfy user's desire, evaluating elements research of user preference. We hope this paper can contribute to mobile phone development as a basic guidance.

• The Journal of the Korea Contents Association
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• v.15 no.5
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• pp.455-463
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• 2015

As recently increased penetration of smart phones, branded applications(the brand app) via mobile are growing rapidly. Since these brand apps are being used as means of corporate marketing and sales, many consumers have been using them. However, there are few studies about brand apps. And it is also necessary to study about continuous use of brand apps because they are easy and free to download and remove. In this study, we analyzed how a variety of brand experience have impact on the brand apps' continuous use. As a result of this study, sensory, affective, behavioral, and intellectual experience as a brand experience affected brand commitment positively, and then the brand commitment had a positive impact on the degree of brand loyalty and continuous use intention. Eventually the more brand loyalty, the more continuous use intention of brand apps. That is, consumers' experience about a variety of brand apps makes customers' brand commitment and loyalty increase and keep customers using the brand apps consistently. Therefore, if companies let the customers have various experience through brand apps, they will have good marketing performance.

• Journal of Digital Contents Society
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• v.15 no.1
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• pp.61-68
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• 2014

In the past, to stimulate customers' rationality were used as a marketing methods but the storytelling marketing is appealing to consumers by showing product or brand value. Storytelling marketing attracts clients favorable attitude. In this research, I tried to figure out how emotional storytelling and humor advertising affects to brand attitude a quality of products according to advertising types, brand image, trust, interest, message, advertising model, intension of purchase and recommendation requisite to impact on brand attitude. As a result emotional storytelling was more effective than the humor advertising method when forming the brand attitude and brand image. Also, among the types of advertisement, emotional storytelling tended to bring a significant difference between men and women. Emotional storytelling advertisement are increasing and being competitive. Therefore, we need notable advertisement. It is a significant research to understand how advertising type affects to consumers.

• The Journal of the Korea Contents Association
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• v.21 no.8
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• pp.89-107
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• 2021

This study began with the problem of establishing the identity of the region through tourism storytelling and the need for economic and cultural recovery. Thus, we analyze the attributes of tourist-aware tourism storytelling, authenticity through experience in tourist attractions, and structural and causal relationships between behaviors. Studies have shown that the attributes of tourism storytelling's sensibility, educationality, ease of understanding, interest and theme have a significant impact on tourists' authenticity experiences. And it was confirmed that the authenticity experience of tourists has a positive impact on tourists' intentions of visiting and oral intentions. This study is of high academic significance in that it applied the attributes of storytelling, which had been studied in the existing linguistics and humanities, to Namwon, a representative cultural tourist destination in Korea. In addition, in order for Namwon to grow into a global cultural tourist destination, it is necessary to develop tourism storytelling using unique storytelling attributes and local resources, and furthermore, it is meaningful to suggest that various contents and services should be developed.

• Asia Marketing Journal
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• v.9 no.2
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• pp.131-163
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• 2007

Recently, the importance of 'character' is widely acknowledged by practitioners and academic arena. Character is the archetype of design product. Unfortunately, however, there have been limited character design studies. The purpose of this study is to identify the components of character design and then to verify the causal relationships among them. The research model of the current study is developed based upon the past studies on the consumer response model related to the product design. The result of the study shows that the dimensions of character design are converged into upper dimensions, including such as character appearance, character image, and character attachment with each lower dimensions, respectively. An analysis of relationship among these variables indicates that while the character appearance tends to trigger character image, the character image leads to character attachment. In addition, both the character image and the character attachment have a positive influence on the loyalty of the character. Understanding of the paths among consumers' responses will be able to be a good guideline for establishing character design strategy. And, finally, the authors discuss some theoretical contributions and managerial implications.

• Economic and Environmental Geology
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• v.40 no.5
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• pp.605-622
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• 2007

Elemental, Rock-Eval pyrolysis and isotopic analysis of the core sediments from the northwestern and eastern Ulleung Basin of the East were carried out to identify their geochemical characteristics, spatial and vertical variation and origin of organic matter in Upper Quaternary sediments from the northwestern and eastern Ulleung Basin of the East Sea. TOC, m and TS did not show spatial variation between the sampling locations whereas they showed systematic vertical variation associated with MIS stages related to the sea-level change of the East Sea. It is suggested that these past changes of sea-level influenced the sedimentary depositional environments and/or diagenesis which resulted the patterns observed in this study. Based on the results of TOC/N, TS/TOC, ${\delta}^{13}C_{org}\;and\;{\delta}^{15}N_{org}$ analysis, organic matters in the study area appears to be predominantly originated from the marine algae rather than land plant and deposited under normal marine oxic condition during MIS I and MIS III period, and under euxinic/anoxic condition during MIS II period. TOC/N, ${\delta}^{13}C_{org}\;and\;{\delta}^{15}N_{org}$ have a relatively constant value irrespective of MIS stages, implying that the organic matter source does not change by the sea-level fluctuations. However, the results of Rock-Eval pyrolysis indicates that the organic matter is in immature stage and originated from land-plant (Type III), locating in the immature stage land plant (Type III). Similar differences were reported from other areas such as the Atlantic Ocean, Iberia Abyssal Plain, Mediterranean Sea, suggesting that Rock-Eval method does not exactly reflect the characteristic of immature organic matters. Accordingly, the application of Rock-Eval pyrolysis for delineating the source of immature organic matters should be approached with caution and all other geochemical proxies should be considered altogether at the same time.

• Science of Emotion and Sensibility
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• v.16 no.1
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• pp.107-116
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• 2013

In the implementation of a P300 speller, rows and columns paradigm (RCP) is most commonly used. However, the RCP remains subject to adjacency-distraction error and double-flash problems. This study suggests a novel P300 speller stimuli presentation-the sub-block paradigm (SBP) that is likely to solve the problems effectively. Fifteen subjects participated in this experiment where both SBP and RCP were used to implement the P300 speller. Electroencephalography (EEG) activity was recorded from Fz, Cz, Pz, Oz, P3, P4, PO7, and PO8. Each paradigm consisted of a training phase to train a classifier and a testing phase to evaluate the speller. Eighteen characters were used for the target stimuli in the training phase. Additionally, 5 subjects were required to spell 50 characters and the rest of the subjects were to spell 25 characters in the testing phase. Classification accuracy results show that average accuracy was significantly higher in SBP as of 83.73% than that of RCP as of 66.40%. Grand mean event-related potentials (ERPs) at Pz show that positive peak amplitude for the target stimuli was greater in SBP compared to that of RCP. It was found that subjects tended to attend more to the characters in SBP. According to the participants' ratings on how comfortable they were with using each type of paradigm on 7-point Likert scale, most subjects responded 'very difficult' in RCP while responding 'medium' and 'easy' in SBP. The result showed that SBP was felt more comfortable than RCP by the subjects. In sum, the SBP was more correct in P300 speller performance as well as more convenient for users than the RCP. The actual limitations in the study were discussed in the last part of this paper.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.2
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• pp.615-627
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• 2012

The market penetration of the smart phones has brought significant changes to the related industries. As the mobile phone market as well as the smart phone application market are growing rapidly, competition among small-size application developers has become severe. However, due to the severe competition and expensive market entry costs, the developers argue that it is necessary to develope the applications from the perspective of the users. However, studies on application development from the users' perspectives are still in the early stages and they have not provided various approaches. Therefore, based on the Open Coding method of Ground Theory, this study collected data on applications review from related communities and blogs of Korean web portal sites, and identified indices which users consider important when they use the applications. In addition, we conduct a comparative analysis between those indices by calculating their frequency of exposure. As a result, a total of 30 sub-categories of indicators such as amusement, controllability, versatility and ease of use appeared to be predominant to users and those lower categories were grouped into five categories; sensibility, design, technology, price, and social skills. The results of this study suggest to the application developers the guidelines of user oriented design and development. It can be used to develop the evaluation tool for application usability.