• Title/Summary/Keyword: 가치 창출

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The Moderating Effect of Activation Factors : An Empirical Study on the Motivation of Co-creation Participation (공동가치창출을 위한 활성화 정책이 참여 동기에 미치는 조절 효과 분석)

  • Kim, Na-Rang;Hong, Soon-Goo;Kim, Jong-Ki
    • Journal of Digital Convergence
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    • v.14 no.5
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    • pp.227-236
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    • 2016
  • Co-creation is an important approach to innovation that uses internal and external sources for value creation. This study identified the effects of intrinsic motivation, extrinsic motivation, and the moderating effects of activation factors using multiple regression and moderated multiple regression. To this end, 181 usable questionnaires were collected and analyzed. The result of analysis showed that intrinsic motivation had the significant meaning and the moderating effects of activation factors on the relationship between extrinsic motivation and co-creation participation exist. Companies may use this result to activate the co-creation participation of the customer. The future study analyzed by survey responses in multiple layers will improve the generalization of the study.

Regional R&D efficiency of knowledge and value creation in Korea (지역R&D의 지식창출 및 가치창출 효율성 분석)

  • Min, Sujin;Kim, Juseong
    • Proceedings of the Korea Technology Innovation Society Conference
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    • 2017.11a
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    • pp.1281-1296
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    • 2017
  • 세계경제가 범국가적 경쟁에 접어면서 과거보다 지역R&D의 중요성이 강조되고 있다. 국내에서도 지역R&D의 경쟁력 향상을 통해 지역불균형 문제를 해소하고 지역경제발전을 이루고자 하는 노력이 지속되어 왔다. 이러한 문제인식을 바탕으로, 그동안 지역R&D의 효율성을 분석하고 개선점을 도출하기 위한 여러 정책적 학술적 노력이 있어왔다. 본 연구는 지역R&D 효율성을 지식창출과 가치창출의 두 가지 측면에서 진단하고 정책적 시사점을 도출하려는 목적에서 15개 국내 지역의 통계자료를 대상으로 자료포락분석(DEA)을 실시하였다. 본 연구에서 효율성 분석을 위해 사용한 R&D투입과 산출요소의 분포를 살펴본 결과 대부분 수도권과 대전에 양적으로 편중되어 있었다. DEA모형을 분석한 결과, 지식창출 부문의 효율성 점수는 평균 0.869 수준으로 나타났으며, 서울, 대구, 광주, 대전, 강원, 전남, 경북 지역이 효율적이었다. 반면 경남 지역은 0.630으로 지식창출에 있어 가장 비효율이 큰 지역이었다. 가치창출 부문의 효율성 점수는 평균 0.677 수준이며 지식창출보다 지역 간 점수 편차가 컸다. 광주, 대전, 울산, 강원 지역이 효율적인 것으로 나타난 반면 경기 지역은 0.198으로 가장 비효율적이었다. 종합하여 비교하면 광주, 대전, 강원 지역만 지식창출과 가치창출이 모두 1.000점으로 효율적이었고 이를 제외한 지역들은 효율성 개선이 필요하였다. 본 연구는 지역R&D 효율성의 개선방향에 대한 시사점을 제시함으로써 지역발전 정책수립에 도움이 될 것으로 기대된다. 그러나 특정 시점에 한정되어 효율성을 분석하였으므로 생산성 변화에 대한 추가적인 분석과 분석자료에 대한 보완이 필요하다.

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Evaluation Index and Process for Business Value Creation of Proptech (프롭테크 비즈니스의 가치창출 평가지표 개발 및 평가 프로세스 제언)

  • Kim, Jae-Young;Kang, Yeon-Sil;Lee, Sung-Hee
    • Knowledge Management Research
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    • v.22 no.2
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    • pp.289-300
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    • 2021
  • Proptech, which has applied information technology to the real estate market, is leading real estate transaction innovation by presenting various value creation models. This study categorizes and understands values that are created and shared in proptech-based businesses, and develops evaluation data that reflects the relative importance of individual value areas. To this end, the dimension of value creation of proptech was hierarchically constructed, and the degree of relative value creation of the sub-industries of the proptech industry was evaluated. In order to grasp the relative importance of the proposed indicators, AHP analysis was conducted for industry and academic experts. In the first stage, intangible values, relational values, and advanced values were presented. It was derived as weights between indicators through two-way comparison. This study aims to improve and develop the value-creation capability of the entire Korean proptech ecosystem in the future by evaluating the value-created competence of each sector of the proptech industry.

Value Creation and Value Appropriation in E-Business (인터넷 비즈니스에서의 가치 창출과 가치 전유)

  • 한두흠
    • Proceedings of the Korea Association of Information Systems Conference
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    • 2004.11a
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    • pp.454-461
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    • 2004
  • 성과간에 차이가 발생하고 있다. 따라서 고객의 확보와 사용 확대를 통해 창출된 가치로부터 수익을 얻는 가치 전유(Value Appropriation)에 대한 전략적 관심이 증대되고 있다. 본 연구는 가치 전유 측면에서 인터넷 비즈니스의 성공 방안을 제시한다. 인터넷 비즈니스의 성공을 위해서는 더 많은 가치를 창출하는 것만으로는 부족하며, 동시에 그 가치의 더 많은 부분을 전유하는 것이 필수적이다. 인터넷 비즈니스에서 가치 전유의 특성을 분석하고 한국 포털 사업의 사례를 통하여 가치 전유의 방법을 도출한다. 인터넷 매체는 가치의 전유를 어렵게 하며, 특히 고객으로부터의 가치 전유가 매우 중요하다. 인터넷 비즈니스에서 가치 전유는 크게 '직접적인 유료화', '간접 수익의 확대', 그리고 '가치 창출에 고객의 참여 유도'의 측면에서 이루어지고 있다.

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Study on the behavioral model of co-creation by customers (고객의 공동가치창출 행태 모형 연구)

  • Kim, Na Rang;Hong, Soon Goo;Kim, Jong Ki;Park, Soon Hyung
    • Journal of Korea Society of Industrial Information Systems
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    • v.21 no.2
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    • pp.59-72
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    • 2016
  • The main objective of this study is to provide the behavioral model of co-creation by customers and explorer influential factors of participation from the customer's perspective. To achieve the research goals, we employed grounded theory and conducted intensive interviews of 8 customers who had writing product reviews experiences with Beauty Net. The study results indicate that the most important influential factors of participation from the customer's perspective are: (1) Co-creation platform; (2) Co-creation policy; and (3) Individual characteristics.

The Impact of Shared Value Creation of Social Enterprise on Organizational Performance (사회적기업의 공유가치창출이 조직성과에 미치는 영향)

  • Lee, Yong-Jae;Um, So-Young
    • The Journal of the Korea Contents Association
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    • v.18 no.4
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    • pp.369-379
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    • 2018
  • The purpose of this study is to examine the impact of social enterprise's shared value creation on corporate performance and to develop policy measures to enhance competitiveness of social enterprises. The main results and implications are as follows. First, according to the general characteristics of social enterprises, the difference between shared value creation and organizational performance was not statistically significant. In other words, although the social enterprise has various organizational characteristics, it does not differ from the shared value creation or the organizational performance that it creates. The rapid increase of social enterprises led to a rapid increase in various types of social enterprises, but there is no difference between shared value creation and organizational performance. Second, the results of analyzing the impact of shared value creation on the organizational performance of social enterprises revealed that social performance was statistically significant influenced by re-recognition of product market and regional cluster among sub-factors of shared value creation. Among the sub-factors of social enterprise's economic performance, the re-recognition of the product market had a statistically significant effect on the overall organizational performance of social enterprises. Among the sub-factors of shared value creation. In the future, it will be necessary to make effort to improve corporate performance by introducing the concept of shared value creation for social enterprise and making policy efforts to activate it.

The Effect of Consumption Value and Creating Shared Values on Purchase Intention - Focused on Outdoor Brands - (소비가치와 기업의 공유가치창출활동이 구매의도에 미치는 영향 - 아웃도어 브랜드 중심으로 -)

  • Lee, Kil-Gu;Yi, Seon-Gyu
    • Journal of Convergence for Information Technology
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    • v.9 no.1
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    • pp.105-115
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    • 2019
  • This study empirically analyzed the effect of outdoor brand consumer's consumption value and company's creating shared values activity on consumers' purchase intention. The sub-variables of consumption value were set as functional value, conditional value, and emotional value as factors affecting consumers' purchase intention. The sub-variables of company's creating shared values activities were set as economic value, relational value, social value. As a result of analysis, functional value, conditional value, and emotional value of consumption value were found to have a positive effect on purchase intention, and economic value, social value, and relational value of company's creating shared values were all positively influenced Respectively. According to the results of the analysis, it is found that both consumption value of outdoor brand consumers and company's creating shared values activities are positive factors for purchase intention. This result can be deduced that consumers 'consumption value and company's creating shared values activities in outdoor brand industry are already reflected in consumers' purchase intention.

Waste Elimination in Construction Process using Value Stream Analysis - Focused on Waste Elimination of Re-bar Works (가치흐름 분석을 통한 건설프로세스의 낭비제거 방안)

  • Mun Jeong-Mun;Kim Chang-Duk;Park Dong-Sik
    • Proceedings of the Korean Institute Of Construction Engineering and Management
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    • autumn
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    • pp.416-421
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    • 2001
  • The domestic reinforcement concrete works have mainly worked the process of re-bar fabrication/assembly on site and re-bar works affected by structural safety, durability, and schedule with form work. Accordingly, This study analyzes the process of re-bar fabrication/assembly on site to apply lean production principles to construction Value Stream Analysis(VSA) is analyzed into value-adding activity and non-value-adding activity on construction process through value analysis and Value Stream Mapping(VSM). In the results, non-value-adding activity generates waste such as the activity steps, labors, equipments, materials, time, and so on. Additionally, push-driven production is investigated making low productivity from the overproduction and so on. To resolve the problems in the process, The purpose of this paper eliminates waste factor through maximizing the value-adding activity generating value added and minimizing non-value adding activity. Particularly, it makes flow production and pull-driven production through minimizing work-in-process(WIP ).

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Towards a Value-Creation Framework for Proptech Business (프롭테크 비즈니스 가치창출 프레임워크)

  • Kim, Jae-Young;Park, Seung-Bong
    • Knowledge Management Research
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    • v.22 no.1
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    • pp.105-120
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    • 2021
  • Recently, there has been a dramatic change in real estate markets with the development of information technology. The word, Proptech, is defined as the real estate transaction innovation motivated by various types of information technology including artificial intelligence, sensing technology and big data. The objective of this study is to provide a value-creation framework for Proptech business based on the understanding of how and what types of values are created and shared, which gives organization to develop strategies and business models. And a new classification scheme of Proptech business is also suggested based on the recognition of created values along the development of Proptech business. Then, the proposed matrix is applied to derive the business value such as intangibility value, relational value and enhancement value with the case analysis on the each components of Proptech business.

Productivity Improvement through the Waste Elimination of Construction Process (건설공정의 낭비제거를 통한 생산성 향상 방안)

  • Mun Jeong-Mun;Kim Chang-Duk
    • Korean Journal of Construction Engineering and Management
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    • v.3 no.4 s.12
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    • pp.93-103
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    • 2002
  • The reinforcement concrete work is the work affected by structural safety, durability, and schedule with form work. The domestic reinforcement concrete works have mainly worked the process of re-barfabrication/assembly on site. Finally it have low productivity. Then this paper analyzed waste factors and the process of re-bar fabrication/assembly on site for the productivity improvement and value-added productivity improvement. Waste factor analysis aims at maximizing value-added by the value analysis of re-bar fabrication and assembly on site. Finally, Value-AddingActivity(VAA)ismuchlessthan non-value adding activity. Especially, Non-Value-Adding Activity(NVAA) generates waste such as the activity steps, labors, equipments, materials, time, and soon. And it was non-flow production, over production, and analyzed into having to shift value. This paper aimsat maximizing value-addingactivity and minimizingnon value-addingactivity through waste factor analysis in process for the improvement of value added productivity.