• Title/Summary/Keyword: 가치 및 태도

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Study on the Attitudinal changes of the Korea Forest Service Employees toward New Forest Resource Management Paradigm : 1993-2006 (신 산림자원관리 패러다임에 대한 태도변화 연구 - 한국 산림청 공무원을 대상으로 -)

  • Kim, Yong-Ha;Kim, Se-Bin
    • Journal of Korean Society of Forest Science
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    • v.97 no.3
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    • pp.237-248
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    • 2008
  • Recently the social movement which emphasizes the new balanced relationships between human and its environment has been arisen. In the field of forestry also the new paradigm which requires to manage forest resources in a sustainable way has been issued. Furthermore forest policy environment in Korea has been rapidly changed. The Forest Law era lasted over 40 and more years was ended and the new Forest Basic Law era which emphasizes the sustainable forest management just started in 2006. Under these circumstances this study explored the attitudinal changes of the Korea Forest Service employees, who have strong influence in forest policy making and implementing, on the multiple use issues of national forests, the new environmental paradigm and resources management paradigm between 1993 and 2006. The study results indicate that there are no significant differences on attitudes and beliefs between the staff and line employee groups. But there are attitudinal changes between 1993 and 2006 groups. Generally the KFS employees favored using national forest lands for the timber production and recreational uses, but they did not favor the livestock forage and mineral development. The KFS employees have pro-environmental attitudes and beliefs. On the other hand they perceive the KFS policy position is more toward commodity production or neutral.

Trends and an International Comparison of Korean Middle School Students' Attitudes Toward Science (우리나라 중학생의 과학에 대한 태도 추이 분석 및 국제 비교)

  • Lee, Mee-Kyeong;Hong, Mee-Young
    • Journal of The Korean Association For Science Education
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    • v.27 no.3
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    • pp.201-211
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    • 2007
  • The purposes of this study were to examine trends in Korean middle school students' attitudes toward science and the differences in boys' and girls' attitudes toward science as well as to analyze Korean middle school students' attitudes toward science compared to those in Singapore, Chinese-Taipei, Hong Kong, and Japan. In order to achieve these purposes, we analyzed students' survey data on self-confidence in science, interests in science, external motivation for science, and career preference for science collected from TIMSS 1995, TIMSS 1999, and TIMSS 2003. Korean students' interests in science and external motivation for science reduced in TIMSS 1999 and increased again in TIMSS 2003. The amount of change was greater in interests in science. On the other hand, self-confidence in science and career preference for science consistently declined from TIMSS 1995 to TIMSS 2003. Self-confidence in science among boys and girls was similar in TIMSS 1995 and 1999. But self-confidence of girls in science declined rapidly from TIMSS 1999 to 2003, while self-confidence of boys in science remained almost the same. Trends of interests in science were similar between boys and girls; they declined in TIMSS 1999 and increased again in TIMSS 2003. External motivation for science of both boys and girls increased, and the increase among girls was greater. The percentage of boys who wanted to have a job using science consistently declined from TIMSS 1999 to TIMSS 2003, while the percentage of girls declined in TIMSS 1999 and increased in TIMSS 2003 again. The results from an international comparison with other Asian countries having similar cultures showed that Korean students' self-confidence in science, career preference for science of middle school students was the lowest.

Counseling on Astrology on the Self-awareness Change of Youth at Risk (아스트롤로지를 활용한 상담과 위기 청소년의 자기인식 변화)

  • Lee, Young-Suk;Park, Sun-Sook
    • The Journal of the Korea Contents Association
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    • v.14 no.11
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    • pp.272-284
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    • 2014
  • This study is to reveal the significant value of astrology as a counseling tool beyond its unscientific means in prophecy and counseling effects on changes in adolescents' self-awareness with astrology. In astrology, personal self-awareness is related to the nature of the sun and the public self-awareness is associated with ascendants, or the persona. In addition, the location of the moon that governs emotion and basic and peripheral aspects of polarity, quality, and elements are analyzed to be applied to the scene of consultation in relation of social unrest. For this study, 24 subjects were selected randomly at the Youth Support Center in Gyeongsangnam-do city C who referred to be showing social maladjustment, problematic behaviors and so under probation. The subjects were divided into the experimental group (12) and control group (12). To measure the affects of astrology-utilized consultation and to assess changes of self-awareness and its sub-factors, analysis of variance was conducted repeatedly and statistically validated with the difference between the group (experimental, control) and test(pre, post). As the results, it was proven that the consultation using astrology is affective on increasing adolescents' self-awareness and it can be understood that astrology has a meaningful value as a consultation tool in the aspects of social science.

The Effect of the Perceived Hedonic Value, Usefulness and Ease of use on Attitude toward using in Internet Shopping Mall and Purchase Intention of the Fashion Merchandise (지각된 쾌락적 가치, 유용성 및 용이성이 인터넷 쇼핑몰 이용태도와 패션상품 구매의도에 미치는 영향)

  • Hong, Byung-Sook;Na, Youn-Kue
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.1
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    • pp.147-156
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    • 2008
  • The purpose of this study is to find out the important factors and efficient strategies concerning Internet marketing. This study contributes to the effect on shopping behavior of Internet consumer applying technology acceptance model(TAM) in the Internet fashion merchandise shopping environment. The areas of study interest are, the perceived hedonic values, the perceived usefulness, the perceived ease of use, attitude toward using in Internet shopping mall and purchase intention of the fashion merchandise. To fulfill this objectives, a survey was conducted from May 20 to June 20 in 2007, and an subject of study is the college students and business man aged from 20s to 30s in purchase experience of the fashion merchandise to Internet shopping malls. Data collected over the Internet, and analyzed the 217 subjects. The empirical studies were summarized as follows. First, the perceived hedonic values, the perceived usefulness, and the perceived ease of use had an effect on attitude toward using in Internet fashion shopping mall. Second, the perceived hedonic values had an effect on the perceived usefulness in Internet fashion shopping mall. Third, the perceived ease of use had an effect on the perceived usefulness in Internet fashion shopping mall. Forth, the attitude toward using had an effect on intention of repurchase in Internet fashion shopping mall.

On Student's Immersion in Learner-Centered Instruction (학습자 중심 수업과 학생들의 수업에의 몰입에 관한 소고)

  • Kim, Jin-Ho
    • Communications of Mathematical Education
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    • v.22 no.1
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    • pp.41-52
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    • 2008
  • In this paper, some factors such as the perspective of children, instructional materials(especially activities in textbooks for elementary school mathematics), and teacher's questioning styles are discussed as ones influenced on students' immersion in leaner-centered instruction. This discussion is based on the author's two implementations of the kind of two instructions. About the first theme, constructivists assert that even children who are in elementary school can have reflective abstracting ability. Teachers' asking questions with the belief differ from ones with traditional perspective of children, which is relevant the third factor. They value and respect learners' thinking outcomes, even though they are not sometimes wrong and have errors. Also, they have them opportunities to think different from others and to ask how they get their answers. To do these, they frequently ask open-ended questions, not closed. All of them is possible through the activities provided in textbooks. Some characteristics which can prompt such teacher's questions using activities in elementary mathematics textbooks are discussed.

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Art and Career Convergence Class for Career Recognition - Through drawing a Neighborhood Job Map - (진로인식을 위한 미술과 진로 융합 수업 -동네직업지도 그리기를 통하여-)

  • Kim, Ji-Hyun;Huh, Yoon Jung
    • Journal of Digital Convergence
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    • v.17 no.1
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    • pp.433-442
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    • 2019
  • We have developed art and career convergence class for career recognition through drawing a neighborhood job map. Thus, we want to expand the students' career recognition. 3 Classes were conducted in 16 elementary school students from 5th to 6th. Through pre & post-questionnaire, and the interviews with the students' work, job recognition with job value and job prejudice, self-understanding and career attitude were analyzed. As follows. First, students' job recognition was expanded. The ability to identify the needs, values and purposes of jobs has improved. Changes in job values that all jobs are worth have occurred and job bias has changed. Second, the career attitude changed on the basis of self-understanding. Thus, in the context of deciding the job demanded by the society rather than the student's will, art and career convergence class was effective in career recognition.

Evaluating and Categorizing Brand Assets of Full-Service Carriers and Low-Cost Carriers (대형항공사와 저비용항공사의 브랜드 자산 평가와 유형화)

  • Jeong, Seung-Hwa
    • The Journal of the Korea Contents Association
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    • v.21 no.8
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    • pp.442-454
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    • 2021
  • Many domestic and international airlines that experienced dramatic recession due to COVID-19 pandemic are carefully being ready to normalise operations as a number of governments has begun to vaccinate for COVID-19. So with the same market share from domestic to short distant international services, the competition between Full Service Carriers (FSC) and low cost carriers (LCC) is anticipated to be more intensive. To explore the concepts such as the perception, value, attitude and faith of the object, this study implements Q methodology proposed to complement the limitations of quantitative and qualitative research methodology. As a result, the consumers of airlines' brand are divided into three types - the type of utility seeking, value-oriented and task-related. Using Q samples which consist of 25 statements, this study specifically approached the traits of each type by observing the subjectivity with the comparative P sample group that is made up for 20 participants. By discovering the type of FSC and LCC's brand asset and comparing the recognition of consumers, not only does this study evoke the need for a strategic direction of the effective management of Airlines' Brand asset but also have a signification in the way that especially provide hypotheses for follow up studies.

Effects of Brand Image, Model Image and Context of Advertising Copy on Cosmetic Advertising (브랜드 이미지와 모델이미지 및 광고카피의 맥락이 화장품 광고효과에 미치는 영향)

  • Young-Jun Yeo
    • Journal of Advanced Technology Convergence
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    • v.2 no.3
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    • pp.49-58
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    • 2023
  • This study tried to verify the context effect in cosmetics advertisements by examining the cosmetics advertisement effect according to whether the brand image and the model image matched, and whether the brand image and the advertisement copy were harmoniously perceived. To this end, data were collected using the brand value type (3) × advertisement copy type (3) factorial design. The results are as follows. First, as a result of confirming the advertising effect according to the matching of the cosmetic brand image and the model image, it was found that both the advertising attitude and purchase intention were significantly high when the model image and the brand image matched. Second, it was confirmed whether there was a difference in the advertisement effect according to whether the cosmetic brand image and copy type matched. As a result, consumers who perceived that the cosmetic brand image and copy type matched had significantly higher advertising attitudes and purchase intentions than consumers who perceived that the copy type did not match. It is expected that it will provide validity as to whether the copy strategy should be established by incorporating the context effect when setting up a copy strategy for cosmetics advertisements in the future.

Perceived Value, Satisfaction and Revisit Intention for Arboretum Visitors (수목원 방문자들의 지각된 가치, 만족 및 재방문 의도간의 관계)

  • Hong, Sung-Kwon;Kim, Jae-Hyun;Kim, Yong-Ha;Kim, Sung-Jin;Jang, Ho-Chan;Lee, Seok-Ho;Tae, Yoo-Lee
    • Journal of Korean Society of Forest Science
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    • v.99 no.4
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    • pp.517-527
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    • 2010
  • The purpose of this study was to investigate the causal relationship among perceived value, satisfaction and revisit intention for visitors of the Korea National Arboretum. Three hundred respondents were selected by quota sampling, and well-known measurement scales utilized in marketing field were adopted in order to measure three variables with some modification to apply for arboretum visitors. Results of structural equation model showed that perceived value affected visitors' satisfaction, which in turn influenced revisit intention. Specifically, "emotional value" had the most significant influence on satisfaction, followed by "value for money" and "novelty value"; however, "social value" was not an influential construct. Based on calibration results, several strategies were suggested for the effective management. Authors advised that (a)improvement of measurement scale of value, (b)inclusion of self-congruity as antecedent variable to satisfaction, (c)changing revisit intention to word-of-mouth communication as a post-purchase behavioral intention, and (d)implementation of market segmentation should be considered for future research.

A Basic Study on the Development of Indicators for Measuring the Value of Ocean Education (해양교육의 가치 측정 지표 개발에 관한 기초연구)

  • Lee, Seulgi;Kim, Tae-goun
    • Journal of Navigation and Port Research
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    • v.45 no.4
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    • pp.224-230
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    • 2021
  • It has been 16 years since the government announced its first Ocean Education Policy in 2005. Although the public consensus on the importance of ocean education has been formed, it is impossible to objectively analyze the impact of the policy on the society or the economy. The aim of this paper was to identify differences in perceptions and behaviors about the ocean between groups participating in ocean education and non-participating groups and to analyze the effectiveness of ocean education by developing measurement indicators for the value that individuals gave to ocean education services. To conduct this study, first, the value of ocean education was defined and value items that could be provided to individuals were classified. Second, to develop indicators that could measure classified value items, a Delphi survey was conducted to collect opinions of various experts. Third, by measuring the content validity ratio (CVR) for each item, final indicators and questionnaire were derived. As a result of Delphi analysis, 18 items with a CVR value of 0.6 or higher were finally adopted out of 32 indicator items. In the cognitive value category, indicators that could identify an individual's level of knowledge of the ocean, change in perception, and problem-solving ability were selected. In the behavioral value category, indicators were expanded to judge changes in attitudes and relationships toward the ocean and responsible behavior in more detail. This study is meaningful in that it provides the basis for directly judging the value of ocean education service provided by the government to the people. Results of such analysis are expected to contribute to securing a stable budget and the justification for expanding human resources in the government's continuous promotion of ocean education policies.