• Asia Marketing Journal
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• 제1권3호
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• pp.120-140
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• 1999

Q 방법은 인간의 태도와 행동을 연구하기 위해 철학적, 심리학적, 통계적, 그리고 심리측정과 관련된 개념을 통합한 방법론으로서 인간의 주관성을 정량적으로 분석할 수 있는 특수한 통계기법이다. 소비자의 인식, 가치, 태도, 신념과 같은 개념을 객관적으로 연구할 수 있는 방법으로서 가설 생성을 위한 탐색적 연구와 이론의 검증과 같은 확인적 연구에서도 적용될 수 있다. 많은 수의 표본을 대상으로 한 횡단적 R 방법에 비하여 개인이나 소집단에 대한 깊이 있는 탐구가 가능하다는 점에서 소비자 행동 연구에 유용성이 매우 높다. 개인의 주관성을 바탕으로 한 소비자 개인의 특성과 차별성을 이해하는 것이 마케팅 분야의 핵심을 이루고 있음에도 불구하고 그 동안 소비자의 주관성에 대한 깊이 있는 접근이 이루어지지 못하였다. 1935년에 심리학 분야에서 개발된 Q방법은 이를 분석할 수 있는 컴퓨터 패키지의 보급과 더불어 사회과학 전반에 걸쳐 그 활용이 확산되어 가고 있다. 이에 Q 방법의 과학철학적 특성과, 현재 널리 이용되고 있는 변수 중심의 R 방법과의 차이, 그리고 컴퓨터 분석을 포함한 구체적인 Q 분석방법 및 관리적 활용상의 문제점에 대해 논의하였다

• Journal of The Korean Association For Science Education
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• 제27권9호
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• pp.765-777
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• 2007

Investigations into how the status of prior learning on the textbook of science were conducted, and the effects of prior learning on students' attitudes towards science class were carried out. The investigations for the status of prior learning were performed with a number of students who experienced prior learning, (self-directed and unself-directed prior learning), a selfless intention as the starting motive for prior learning, the problem solving strategies used by students in prior learning, and the important factor that influenced prior learning. The effects of prior learning on student attitude towards science class were also examined with respect to four categories, including confidence, interest, learning intention, and value (effect). The effects of prior learning on the four categories were analyzed on the basis of the students' level of scientific achievement, the types of prior learning, the starting motive for prior learning, and the extent of the students' understanding of the content on prior learning. The analytical results for the effects of prior learning on students' attitudes towards science class showed that the mean values of confidence, learning intention, and value among the students in the self-directed prior learning group were higher than those of the students in the unself-directed prior learning group. These findings are the result of positive recognition, such as the possibility that the students experienced with self-directed prior learning can do, the induction of an inherent motive based on their level of achievement in science class, and the operant learning of strategies for solving problems in science class. Meanwhile, by the effects of having a teacher lead the science class and the consensus formed between friends, the mean level of interest was higher in the unself-directed prior learning than in the self-directed prior learning.

• Korean Journal of Social Welfare
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• 제66권1호
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• pp.163-189
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• 2014

The public perceptions about the cause of the poverty are generally considered as the important subject because they are assumed to have profound influences on the anti-poverty strategies, the features of the welfare system, and the welfare politics. Yet, there have been few studies on the public perceptions about attributions for poverty in Korea. In this article, we explore the popular perceptions about the causes of the poverty and investigate the determinants of the various beliefs about the causes of the poverty in Korea. The data derive from the Welfare Attitudes data of the 8th Korea Welfare Panel Survey. The results indicates that Koreans are more likely to support the individualistic explanations on the causes of the poverty than the structural and the fatalistic explanations. The results of regression model analysis show that there are differences in the determinants of the three types of poverty explanations, but subjective variables have the strong effects on all of the poverty explanations in Korea. In this study we find that Koreans are more likely than the western european welfare states to endorse individualistic explanations. These findings suggest that the underdevelopment of the welfare system in Korea is assumed to have the connection with the popular individualistic explanations. And, they suggest that there are needed to have notices to changing the public perceptions of the poverty and the cultural context of the social welfare in order to advance the welfare state in Korea.

• Management & Information Systems Review
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• 제35권1호
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• pp.143-154
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• 2016

In this research, The new CEO is expected to increase a reporting income through earning management for individual benefit such as a good reputation, high compensation and CEO' s contract extension in the early years of service, of which may influence value relevance of the accounting numbers. We investigate the change of value relevance from 2004 to 2014, compare firms with a change of CEO and firms with non-change of CEO and analysis the value relevance in the early years and in the late years of the new CEO. The results of research are as follows. First, value relevance of EPS of firms with change of CEO are decreased, whereas value relevance of BPS are increased in the regression of all sample. Second, value relevance of EPS are decreased, whereas value relevance of BPS are increased in the early years of the new CEO. This research makes a contribution to provide the first proof about influence of value relevance by the earning management in the early years of the new CEO in Korea.

• Fashion & Textile Research Journal
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• 제20권2호
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• pp.177-190
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• 2018

Fashion industry constantly produces and consumes, which leads to huge waste piles of perfectly usable textiles in landfills, as well as other negative effects of an exploitative and excessively rapid fashion process. Pollution created by making and dyeing clothes has pitted fashion industry and environmentalists against each other. In this context, upcycling is seen as an optimal way to solve the growing problem of waste in fashion industry. The first purpose of the study was to analyze the relationships between upcycling fashion products' perceived value, pro-environmental beliefs, attitudes, electronic word of mouth (eWOM) intention, and purchase intention. The second purpose is to verify the difference of perceived consumption value among the consumers' awareness level and purchase experience. A total of 258 valid responses obtained from a group of 20-30-year-old participants were collected through an online survey. SPSS 23.0 and Amos 18.0 programs were used for data analysis. The results of the present study suggest that there are significant effects of upcycling fashion products' perceived value on pro-environmental belief; furthermore, pro-environmental belief was found to positively influence attitude, eWOM intention, and purchase intention. In addition, there are differences of perceived consumption value among the consumers' awareness level and purchase experience. Taken together, the results of this study provide researchers and practitioners with a deeper understanding of consumers' values, beliefs, attitudes, and behavioral intentions towards upcycling fashion products.

• Journal of the Korea Fashion and Costume Design Association
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• 제23권4호
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• pp.1-17
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• 2021

This study was examined whether the experiential marketing factors proposed by Bernd Schmitt were applicable to the consumer behavior of active seniors. The study was analyzed the influence of SEMs have on value perception of brand and attitude formation as well as the behavioral intentions of active senior consumers and whether this effect differed between the level of commitment. For empirical analysis, frequency analysis, EFA, reliability, CFA, SEM, and multiple-group comparison analysis were performed. The results showed that sense and feel factor did not have a significant influence on the value perception of brand, while think factor had a positive effect on the value perception of brand. Act factor did not affect the value perception of brand; on the other hand, relate factor had a significant effect on the value perception of brand. The result of structural equation modeling also revealed that the value perception of brand had a positive influence on attitude formation and behavioral intentions. The result of multiple-group comparison analysis confirmed that the influence of act factor on value perception of brand differed according to the level of commitment, but the positive influence of act factor on value perception of brand was limited to the high-level of commitment group. As a result of the influence relate factor had on the value perception of brand, differences existed between the two groups, and the low-level of commitment group had a greater influence than the high-level of commitment group. So it will be effective for active senior consumers to form fashion communities and let them participate in to enhance positive consumer behavior toward fashion brands.

• Korean Journal of Heritage: History & Science
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• 제44권4호
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• pp.154-171
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• 2011

Assessing values in establishing conservation principles has been at the heart of discussions for the last twenty years since conservation has been recognised as a social process to include various kinds of stakeholders for making a rational decision rather than a single scientific activity by a small group of experts. Such perception makes values attributed to cultural heritage important in deciding the reason why, the way how to, and the thing what to conserve making value assessment become crucial theme to understand and developing value-based conservation process. However heritage values, the way of assessing them, and establishing value-based conservation principles have been less studied in Korea. This thesis aims to initiate studies of heritage values and encourage discussion for setting out value-based conservation principles. It has three main chapters: 1. to analytically review previous studies on value assessment to redelineate various kinds of values which can be attributed to Korean cultural heritage; 2. to examine affecting factors in assessing values and significance, which are authenticity and historical and cultural dimension of value assessment; 3. to develop a process to establish value-based conservation principles. This study left several areas to be developed in future studies: 1. deeper understanding of various kinds of values from local perspective taking actual cases; 2. addressing problems in compromising conflicting values and providing solution to conserve all attributed values withing devaluing certain aspects of values; 3. providing guidance for practicing value - based decision - making process and setting out regular training opportunities for heritage - related professionals.

• Korea journal of population studies
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• 제22권2호
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• pp.5-45
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• 1999

이 논문의 목적은 우리 나라에서 인구증가나 인구억제 등 인구에 관한 국민들의 가치관의 변화를 살펴보기 위한 것이다. 여기서 말하는 가치란 특정한 사회구조의 산물이며 동시에 그 사회를 구성하는 개인들의 행위의 동기가 되며 행위의 지침이 되는 모든 태도와 관심을 말한다. 우리 나라는 1960년대 초부터 정부가 주도하여 실시한 가족 계획 사업을 국민들이 적극적으로 받아 들여 출산율의 억제에 성공한 대표적인 나라로 손꼽힌다. 이에 따라 우리 나라에서는 많은 조사 특히 인구억제를 위한 피임 및 자녀수에 대한 조사연구를 했다. 이들 조사는 대부분 질문표를 이용한 조사였기에 실제 상황에 접하지 않고 가상적인 상황을 설정하여 그에 대한 반응을 알아 낸 자료이기에 실제상황에 봉착했을 때 꼭 그와 같이 행동하리라는 보장은 없다. 위와 같은 단점을 고려하여 주요 신문의 사설을 국민감정과 가치를 대변하는 가장 적합한 자료로 이용했다. 우리 나라에서 지난 수십년간 가장 큰 영향을 미친 대중매체는 신문이었으며 또한 오늘날까지 계속 발간되고 있는 신문으로서 동아일보와 조선일보를 손꼽을 수 있다. 1955년부터 1996년 말까지 두 신문이 밝나한 사설의 수는 30,000여 편을 넘는다. 인구에 간접적으로 관련되는 사설의 수는 수백 수천편에 달하겠으나 직접적으로 관련된 사설을 130편으로 집계되었다. 이 자료를 인구증가, 산아제한 및 가족계획, 법 및 정책, 인구 재분배, 수도권 인구 억제, 인구와 사회문제, 노동력과 취업, 및 인구자료-센서스 등 8가지 범주로 구분했다. 이들 각각에 대한 관점을 5년 간격으로 제시하고 마지막으로 역년(曆年) 5년 간격으로 그 주요 쟁점의 변화를 요약했다.

• 한국신재생에너지학회:학술대회논문집
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• 한국신재생에너지학회 2010년도 춘계학술대회 초록집
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• pp.209.1-209.1
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• 2010

본 연구에서는 울산산업단지 및 인근 지자체에서 발생하는 가연성폐기물 중 화학산업의 원료로 공급하기 위하여 활용가능한 폐기물들을 선정하고, 선정된 폐기물들의 안정적인 수급을 위하여 자원순환네트워크를 구축하는 연구를 수행하였다. 활용가능한 폐기물을 선정하기 위하여 먼저 선정기준을 설정하고, 울산지역에서 발생하는 가연성폐기물의 발생 및 처리현황, 폐기물의 특성 등을 고려하여 활용가능량을 산출하였다. 또한 이들 폐기물을 지속적으로 수급하기 위하여 울산산업단지 기업과 지자체, 합성가스 이용 업체 등으로 구성된 컨소시움을 구축하는 방안을 제안하였다.

• Asia Marketing Journal
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• 제9권2호
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• pp.49-95
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• 2007

The "cause-related marketing (CRM)," generally defined as a mutually beneficial relationship between a company and a non-profit relationship or a social cause, which is perhaps the most progressive outgrowth of marketing trend. This paper contributes to, and looks at the practical issues of CRM and its effect on the brand attitude of the customer. To do so, following three broad research questions have been addressed. Which cause-related orientation is effective on customer's attitude of the brand? Which type of cause-related message provides crucial impact on customer's attitude of the brand? How product category acts upon and brings about different consequences on CRM? To address these questions, a causal model has been developed incorporating message type, product relevance, social significance, and brand attitude. The study model was tested with survey data collected from 400 career professionals and students in Seoul and statistically processed the 176 valid ones. The results of the study considerably supported the conceptual model. The analysis also revealed that the study population was not able to detect the differences in CRM strategies but tend to conceptualize them as a whole.