• The Journal of the Korea Contents Association
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• v.13 no.10
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• pp.533-546
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• 2013

This study analyzed the contents of online hotel reviews of Benikea hotels. The results were as follows: First, the outstanding customer value were functional value, emotional value, price/value for money and epistemic value, conditional value are next. Social value was not found. Functional value was provoked by the functions of hotel room, room amenities, room view, room cleaness, restaurant service, and hotel staff friendliness as human services. Emotional value was the emotional response to the qualities of hotel's functions. Price/value for money was a perceived value of hotel user by the comparison of what to invest with what to receive. From the results, it can be proposed that hotel should maintain the basic qualities of core functions of hotel.

• The Journal of the Korea Contents Association
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• v.10 no.11
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• pp.304-317
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• 2010

The study was performed to measure structural relationship among service value, brand image, and royalty of patients in regional public hospitals in Korea. Based on the analysis, the study aims to establish strategic direction of the regional public hospitals. Through a review of related literatures, measurement variables were identified, and a path model was developed for the study. Five regional public hospitals were chosen, and questionnaire has been collected from 387 outpatients and 358 inpatients. The study found that service value has a positive direct effect on brand image, and brand image has a positive direct effect on loyalty. Based on the findings, it is desirable for the regional public hospitals should mange the issues with lower level of perception and those with bigger effect, and establish low pricing strategy with improving the quality of service they provide.

• Journal of Korea Technology Innovation Society
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• v.21 no.2
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• pp.684-714
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• 2018

Contrary to predictions, the market diffusion of smartwatch is proceeding slowly. Smartwatch companies should pursue new strategies to overcome this so-called chasm; however, little is known about smartwatch attributes valuable for target consumers. This study investigates beneficial and sacrificial features influencing overall perceived value of smartwatch, which in turn affects usage intention, and considers moderating effect of personal innovativeness. A total of 323 usable data were analysed using partial least squares. The results show that two benefits (utilitarian and hedonic) and three sacrifices (usability, performance, and finance) significantly impact on usage intention via perceived value. A significant effect of personal innovativeness as a moderator is also observed. Interestingly, the influence of social benefits on perceived value is not supported, which means strengthening image improvement strategies might not be appropriate for the diffusion. In order to overcome the chasm, suitable strategies should be used, and focusing on consumers who are highly innovative are strongly recommended.

• Korean Journal of Social Welfare
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• v.66 no.1
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• pp.163-189
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• 2014

The public perceptions about the cause of the poverty are generally considered as the important subject because they are assumed to have profound influences on the anti-poverty strategies, the features of the welfare system, and the welfare politics. Yet, there have been few studies on the public perceptions about attributions for poverty in Korea. In this article, we explore the popular perceptions about the causes of the poverty and investigate the determinants of the various beliefs about the causes of the poverty in Korea. The data derive from the Welfare Attitudes data of the 8th Korea Welfare Panel Survey. The results indicates that Koreans are more likely to support the individualistic explanations on the causes of the poverty than the structural and the fatalistic explanations. The results of regression model analysis show that there are differences in the determinants of the three types of poverty explanations, but subjective variables have the strong effects on all of the poverty explanations in Korea. In this study we find that Koreans are more likely than the western european welfare states to endorse individualistic explanations. These findings suggest that the underdevelopment of the welfare system in Korea is assumed to have the connection with the popular individualistic explanations. And, they suggest that there are needed to have notices to changing the public perceptions of the poverty and the cultural context of the social welfare in order to advance the welfare state in Korea.

• Journal of dental hygiene science
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• v.13 no.3
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• pp.246-253
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• 2013

The present study was carried out to evaluate the impacts of the qualities of dental medical services on service value, consumer satisfaction and consumer loyalty for 221 patients who visited 17 dental hospitals or clinics located in Busan and Ulsan using questionnaires and obtained the following conclusion. By gender, males had higher perceptions of para-language than females did in the qualities of the dental medical services, and by the level of education, college students and university graduates had higher perceptions of body language and physical appearance. Scores of service value, consumer satisfaction and customer loyalty were higher in males, college students and university graduates, and married patients, but those were not statistically significant. It turned out that the qualities of the dental medical services were correlated with service value, consumer satisfaction and consumer loyalty. As the perception of para-linguistic and verbal communication in the qualities of the medical services increased, service value increased; as the perception of verbal communication and physical appearance increased, consumer satisfaction increased; and as the perception of verbal communication, physical appearance and body language increased, consumer loyalty increased. To sum up the above findings, the qualities of dental medical services influence service value, consumer satisfaction and consumer loyalty, so in the future, it will be necessary to study quality dental medical services with which patients are satisfied.

• Journal of Korean Library and Information Science Society
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• v.53 no.1
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• pp.1-29
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• 2022

The purpose of this study is to understand the effect of people who have heard of 'reading aloud' on the formation of reading satisfaction and reading attitude, and to obtain implications for the library book reading service. To this end, a survey was conducted on 439 people of various age groups. The results are as follows. First, there was a difference in value perception and satisfaction with reading books by age group, and there was no difference in reading attitude. Second, the satisfaction of the respondents who answered that the value of reading books was efficacy and feeling loved was positive, and the satisfaction of the respondents who answered that they were comfortable was lower than this. Third, the more positive the satisfaction level was, the more positive the reading attitude was. Fourth, respondents who participate in reading groups for children were found to have a high value perception of trust relationships and more experience in reading books, and the more experience they have in reading, the more they are affected by the behavioral aspect of reading attitude. Therefore, librarians (teachers) need to support the improvement of reading attitudes by actively operating reading groups for parents while planning programs that take into account value recognition types and satisfaction by age group.

• 한국벤처창업학회:학술대회논문집
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• 2023.11a
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• pp.49-52
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• 2023

최근 첨단기술의 발달로 인해 기존의 생산업들보다 고 부가 가치를 이끌어 낼 수 있는 아이디어의 중요성이 대두되고 있다. 이러한 점에서 창업은 참신한 아이디어로 고 부가 가치를 이끌어 낼 수 있다는 점에서 중요하다 할 수 있고 국가의 정책적으로도 많은 창업을 이끌어 내려는 노력이 이어지고 있다. 본 연구는 이러한 창업 중 스포츠 창업의 분야에서 체육동호인의 개인적 특성 요인이 창업의지에 미치는 영향에 대해 알아보고자 하며, 이러한 관계에 창업에 대한 자기효능감 요인의 조절효과 영향에 대하여 밝히고자 한다. 창업의지의 결정 요인으로서 개인적 특성 요인과 네트워크 요인, 창업지원 인식 요인이 창업의지에 미치는 영향에 대해 알아보고자 하였으며, 이 요인들은 창업효능감의 조절로 인하여 더욱 활동력이 강화될 것으로 보고 창업효능감의 조절효과를 살펴보고자 하였다. 독립변수로 잠재적 창업자의 개인적 특성 요인(성취욕구, 위험감수성향, 혁신성), 네트워크 요인(온라인 교류, 오프라인교류), 창업지원 인식 요인(동호회 창업지원 인식, 정부 창업지원 인식), 조절변수로는 창업효능감, 종속변수로는 창업의지의 내용으로 연구모형을 구성하였다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.2
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• pp.229-239
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• 2020

This study aims to provide suggestions for effective human resource management at the organization level, by considering the psychological and behavioral attributes of hospital employees. Employees at 4 general hospitals, 5 hospitals, 7 convalescent hospitals, and 7 psychiatric hospitals were surveyed. A three-step model adjustment return analysis was performed using mean centering methods to the moderating effect of organizational performance recognition, for analyzing the relationship between job value and organization value. Assessing the relationship between job value and organization value revealed that awareness of customer response effort and awareness of hospital image has a moderating effect amongst hospital nurses. Considering the administrative employees of hospitals, awareness of customer response effort had negative moderating effect, whereas awareness of hospital image had positive moderating effect. In nurses of convalescent hospitals, awareness of customer response effort had positive moderating effect, but awareness of growth and competitiveness, and awareness of hospital image, had negative moderating effect. Taken together, our results indicate that depending on the hospital type and occupation, the effect of adjustment of organizational performance recognition when considering the relationship between job value and recognition of organization value by hospital employees, is varied.

• Proceedings of the Korea Water Resources Association Conference
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• 2006.05a
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• pp.259-263
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• 2006

정부주도의 연구개발 프로그램에 있어서 체계적인 평가가 필요하다는 점에 대해서는 그간 정부 및 민간에서 지속적으로 제기되어왔다. 이는 기술에 대한 중요성을 인식하면서 연구개발에 대한 민관의 절대적 자원투입은 급격하게 증가하여 온 반면, 질적인 효율성 측면에서 새로운 단계로의 도약이 필요하다는 광범위한 문제인식에 근거한 것이다. 하지만, 그간의 국내 기술평가는 크게 연구비 배정 등 경영-행정적인 목적을 가지고 행하여 온 평가와 연구개발진을 중심으로 연구대상 기술의 특성을 반영한 연구로 양분되어왔다. 즉, 평가의 항목이나 가중치 등의 선정에 있어서 기술개발 당사자와 경영자 및 평가전문가 간의 기술가치평가에 대한 격차가 크게 존재하여왔다. 1990년 이후 우리나라에서도 체계적인 기술가치평가의 필요성이 증대되면서 이에 대한 다양한 연구가 진행되었지만, 기존의 두 측면간의 격차는 크게 좁혀지지 못하고 있는 실정이다. 이는 기술가치 평가가 주로 투자용으로 치우침에 따라 경영적 측면이 강조되는 반면 기술개발자들이 중시하는 R&D 측면에서의 가치가 충분히 반영되지 못한 결과라고 할 수 있다. 따라서 많은 연구들이 본연의 가치를 충분히 입증받지 못하고, 단지 경영적인 측면에서 바라본 단편적인 이유로 사장되는 일이 발생하고 있다. 이를 막기 위해 기술적 측면과 경영적 측면이 함께 하는 학제간(interdisciplinary), 또는 기술-경제(Engineering-Economy) 가치평가 연구가 필요하다고 할 수 있다. 본 연구에서는 과학기술부의 21C 프론티어 사업 중 하나인 수자원의 지속적 확보기술개발사업단에서 개발 중인 수자원의 지속적 확보기술을 대상으로 기술가치평가 모형을 구축하였다. 수자원의 지속적 확보기술의 가치를 평가하기 위해서는 위에서 언급한 기존 기술가치 평가방법의 문제점을 해결해야 할 뿐만 아니라 추가로 공공재 및 필수재의 성격을 갖는 수자원의 특성을 반영할 수 있는 기술가치평가 모형의 구축이 요구된다. 이에 본 연구에서는 효율적인 R&D 투자 정책 수립과 정부정책수립에 기여하고자 AHP(Analytic Hierarchy Process, 계층 분석 과정)기법을 이용, 수자원의 지속적 확보기술의 특성에 따른 4개의 평가기준과 26개의 평가속성으로 이루어진 2단계 기술가치평가 모형을 구축하였으며 2개의 개별기술에 대한 시범적용을 실행하였다.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.30 no.2
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• pp.245-261
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• 2019

The purpose of this study was to investigate factors affecting the use of modern photographic records. Data was collected through a survey of 95 potential users for photographic records in future. Independent variables in this study included evidential value, informational value, usage value, intrinsic value. Dependent variable was selected as use intention for photographic records. The results of analysis of multi-regression analysis showed that evidential value and intrinsic value were found to have a positive impact on use intention for photographic records in modern korea. The results from this study can be used as important basic data for building archives for photographic record or for developing the policy for effective photographic records management.