• Title/Summary/Keyword: 場所選定要因

Search Result 47, Processing Time 0.032 seconds

Structural Relationships among Servicescape of Theme Park, Affective Image and Place Dependence - Focused on Visitors of Lotte World - (주제공원의 서비스스케이프, 정서적 이미지, 장소의존성 간의 구조적 관계 - 롯데월드 방문객을 대상으로 -)

  • Lee, Woo San;Yun, Hee Jeong;Shin, Sang Hyun
    • Journal of the Korean Institute of Landscape Architecture
    • /
    • v.45 no.4
    • /
    • pp.35-44
    • /
    • 2017
  • This study intends to analyze the structural relationships among the servicescape of theme park, the affective image and the place dependence of visitors, one of the most important factors of place attachment. For this purpose, this study selects Lotte World in Seoul as a study site and conducts a questionnaire survey focused on visitors who visited the site previously. The results of an exploratory factor analysis, confirmatory factor analysis and structural equation method show that esthetics and amenity factors among servicescape of theme park affect the attractiveness and comfortableness of the affective image of visitors positively, and two factors of visitors' affective image also affect the their place dependence positively. Tourism planners or landscape designers can consider these useful servicescape elements of theme park as important planning and managing factors in order to improve the images of theme parks and the level of place attachment.

The Study On A Marina's Construction Location Analysis Using Integer Optimization Programming (정수최적계획법을 이용한 마리나 건설 대상지 분석에 관한 연구)

  • Pak, Seong-Hyeon;Joo, Ki-See
    • Journal of Navigation and Port Research
    • /
    • v.34 no.1
    • /
    • pp.59-64
    • /
    • 2010
  • This study is to determine an optimal marina's construction location candidate among many alternative candidates in order to obtain the maximized efficiency under the natural conditions. To deal with marina's construction location, the optimal construction location is selected using 10 important factor analysis for 10 candidates in Yeosu city. In this paper, the new model to assign the most reasonable alternative is introduced using 0-1 integer programming. This proposed model has not been applied in the optimal marina's facility candidate selection problem yet. This paper will contribute to determine the most reasonable alternative. Also, this proposal model can be applied to other marina's facility candidate selection problem in other regions.

The Study on the Sale Form Selection in the Sale and Purchase of Second Hand Ships (중고선박 매매계약의 선택기준에 대한 연구)

  • Cho, Jae-Kee;Kim, Junseung;Park, Keun-Sik
    • Journal of Korea Port Economic Association
    • /
    • v.36 no.1
    • /
    • pp.59-76
    • /
    • 2020
  • The purpose of this study is to analyze the factors of the main selection criteria of the contract form used to conclude the sales contracts of used ships and to assist parties in selecting the most suitable contract form for trading situations. The methods of the study are based on identifying the factors from the questionnaires using analytic hierarchy process analysis, following the selection of typical details through interviews with the S&P Broker Group and finding the solutions that match each detail. The analysis shows that ship traders prefer the Norwegian Sales Form (NSF) to NIPPONSALE for various reasons. Considering the sellers' situations, NFS is the more reasonable option for major countries, except Japan. NIPPONSALE is relatively more focused on the advantages of the buyer's conditions, including for Japan. It is important to select the appropriate clauses from these types of contract, according to the trading conditions, including the main and additional terms, in order to create a mutual agreement between the shipper and the consignee that leads to more cooperation and balances the purposes of both parties in adjusting the time for securing and disposing of the vessels.

The Development of Event Tourism in the Case of Namdo Food Festival at Nakan (이벤트관광의 정착과 성장과정에 관한 연구 -전남 낙안의 남도음식축제를 사례로-)

  • 추명희
    • Journal of the Korean Geographical Society
    • /
    • v.33 no.2
    • /
    • pp.339-351
    • /
    • 1998
  • 본 연구는 낙안읍성이라는 특정 장소에서 열리는 남도음식축제를 사례로 이벤트관광의 정착과 성장과정을 관광지리학적 관점에서 고찰하였다. 남도음식축제는 특정장소가 갖는 매력요인과 전남지역의 고유한 향토음식이 결합된 전남의 대표적인 이벤트관광이며, 1998년 문체부에 의해 전국 3대 축제로 선정되어 전국적인 규모의 축제로 성장하였다. 1994년부터 시작된 남도음식축제는 프로그램과 예산, 참가인원 등 규모면에서 꾸준한 성장을 보여 왔다. 그리고 개최기간은 3일에서 일주일로 연장되었고, 관광세력권은 꾸준히 확대되고 있다. 남도음식축제를 더욱 활성화시키기 위해서는 관 주도의 축제에서 민간주도의 축제로의 전환, 지역축제를 이끌어 갈 전문인력의 양성, 낙안읍성이라는 장소성과 역사성을 부각시킬수 있는 프로그램 개발, 음식축제에 대한 보다 적극적인 경영마인드의 도입, 낙안읍성 주변의 주요 관광지와 연계관계를 구축하여 관광세력권의 확대, 지속적인 관광객 형태 및 평가분석을 통한 관광객들의 관심과 욕구의 반영 등이 필요하다.

  • PDF

The Influence on Store Attitudes and Revisit Intentions of Consumers' Perception of Service Providers' Marketing Attitudes (서비스기업의 마케팅 활동에 대한 소비자의 지각이 점포태도와 재방문의도에 미치는 영향)

  • Kang, Kyoung-Soo;Hong, Soon-Bok
    • Management & Information Systems Review
    • /
    • v.31 no.4
    • /
    • pp.197-215
    • /
    • 2012
  • The purpose of this study is to verify the influence on customers' experiences of products, prices, places of advertisements, staffs, and physical environments, and the impact on store attitudes and revisit intentions of the customers' experiences. For this, in this study marketing activities and store attitude factors were selected as sub-factors and the empirical analysis was carried out. As a result of the analysis, of dimensions that comprise those marketing activity factors, physical environments, prices, and places had a positive impact on store attitudes. In addition, the stores' positive attitude on hypermarkets had a positive influence on the customer's revisit intention. The results of the study suggest that hypermarkets can utilize the experiential marketing using customer experience factors as their important strategic factor through moving away from their traditional marketing activities.

  • PDF

The Influence of the Sense of Place on Regeneration Space using Idle Industrial Facilities on Visitors' Satisfaction and Length of Stay - Focused on Visitors of Mullae Art Village - (유휴산업시설 재생공간의 장소성이 방문만족도와 체류시간에 미치는 영향 - 문래예술창작촌의 방문자들을 대상으로 -)

  • Yoon, Han;Yun, Hee Jeong
    • Journal of the Korean Institute of Landscape Architecture
    • /
    • v.46 no.4
    • /
    • pp.1-10
    • /
    • 2018
  • The purpose of this study is to analyze the influence of visitors' sense of place on regeneration space using idle industrial facilities on visitors' satisfaction and length of stay. For this purpose, this study selected Mullae Art Village in Seoul as a study site and conducted a questionnaire survey focused on visitors. The results of an exploratory factor analysis (EFA), reliability analysis and multiple regression analysis show that among the sense of place factors of Mullae Art Village 'Attractiveness' and 'Meaningfulness' have a positive influence on visitor satisfaction and length of stay. 'Attractiveness' was found to be the most influential factor. 'Historicity' was found to have no effects on visitor satisfaction and length of stay. In addition, visitor satisfaction has a positive influence on duration of stay. These results suggest that it is important to analyze the sense of place of idle industrial facilities. It will be a useful guide for urban space planners in revitalizing and establishing a marketing strategy for these spaces.

Location Analysis on the Melting System of Waste FRP Ship (폐 FRP선박 용융처리시스템 입지 선정에 관한 연구)

  • Oh, S.W.;Jeon, T.B.;Park, J.M.
    • Journal of the Korean Society for Marine Environment & Energy
    • /
    • v.13 no.2
    • /
    • pp.75-82
    • /
    • 2010
  • The economical efficiency and easy ship building have enabled to spread FRP ships in the shipbuilding field. As waste FRP ships have been thrown away at a river or within a harbour, this matter has become issues. For the improvement of this matter, the melting technique and system of waste FRP ships was developed. But, Decision making was required for a location plan of the melting system of waste FRP ships. It's recognized that the location decision of this system is difficult due to the dependence on technical, economical, environmental factors. In this paper, we survey the primary factors of location-economic, life-environment, infrastructure and make up a question for the experts. We also calculate the important weight and related weight using Fuzzy AHP, Limiting probability method and discuss on the calculation results on the proposed sites.

A Study on E-Marketplace Solution Selection Factors (e-마켓플레이스 솔루션 선정 요인에 관한 연구)

  • Kwon, Hyuk-In;Yoon, Sim;Lee, Eun-Hyung
    • Journal of Korea Multimedia Society
    • /
    • v.5 no.6
    • /
    • pp.712-729
    • /
    • 2002
  • In this study, we evaluated degree of importance of e-marketplace solution selection factors. Factor analysis was conducted to find out relationships among various variables which come from literature survey. The result shows that 16(sixteen) -selection variables regarding solution characteristics could be grouped into four areas 'flexibility', 'ease of use', 'security', and 'economy'. And 11(eleven) selection variables regarding to vendor characteristics could be grouped into three areas, 'vendor's support', vendor's general situation', and 'vendor's business accomplishment`. Through various analysis, we found important factors for 3 types of operational companies, buyer-biased, seller biased and neutral. 'Security for data item' was showed as the most important factor for all kind of B2B operational companies. For buyer-biased companies, additional supporting manpower, solution education, and educational cost are shown to be more important factors than others. Place of education, education hours and education level are important for 'Neutral' companies. And the factor 'market share of vendor' are important for 'seller biased' companies.

  • PDF

The Study on the main viewpoints chosen for the landscape simulation evaluation (경관시뮬레이션 평가를 위한 주요 조망점 선정에 관한 연구)

  • Lee, Im jung;Choi, Joo youn
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.16 no.11
    • /
    • pp.7534-7540
    • /
    • 2015
  • In this paper, we set up a vista point overlooking the focus of new research center placed on the existing research literature and point to the selection of books, reports or studies actually suggested focusing on topics such as for landscape simulation evaluation. To re-organize and classify a number of items were presented to spill the evaluation items of this view point selection via the SPSS Statistics. Evaluation items 16 through a professional survey to establish a concrete and systematic plan with selected research results leaked technical characteristics of the view that detailed questions to the factors of technical characteristics and population-specific comparisons through factor analysis in the first, landscapes simulation The views were set out. Second, if you set 16 classified by type of view that considering a similar nature or characteristics depending on the properties of the view that publicity, overlooking castle, the castle was divided into three types of places. Third, the views point for the public good are three items, vista point at which the gender perspective has six items that gender point of view places is set to seven items, was set up to view the most appropriate place to point gender. These results provide a framework for analysis and future system reliability and landscape simulation evaluation study is expected to be used as reference material.

A Study on the Influence of the Marketing Strategy Factor at Golf Courses in Jeonnam Area on Perceived Values and Customers' Behaviors (전라남도 골프장의 마케팅전략 요인이 지각된 가치와 소비자 행동에 미치는 영향)

  • Jun, Ho-Moon
    • 한국체육학회지인문사회과학편
    • /
    • v.51 no.3
    • /
    • pp.171-181
    • /
    • 2012
  • The purpose of this study was to analyze the influence of the marketing strategy at golf courses in Jeonnam area on perceived values and customers' behaviors. To make this goal, the study was selected it as the population to customers who were the member of 10 golf courses run by membership and public system. The study, then, selects 366 by convenience sampling. The study was analyzed the data by frequency analysis, reliability analysis, factor analysis, and simple and multiple regression analysis. The results are as follows. First, it has a meaningful influence on perceived value to the factors of product, price and place which are the component of marketing strategy in golf courses. Second, it has a meaningful influence on revisiting intention, one of the customers' behaviors, to the factors of product, price and promotion which are the component of marketing strategy in golf courses; but the factor of place has no influence on it. Third, the factors of product and price, the component of marketing strategy have a meaningful influence on the intention of recommending others which is one of customers' behaviors while the factors of promotion and place don't have. Finally, the factor of perceived value has a meaningful influence on both of the intention of revisit and recommendation to others which are customers' behaviors.