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http://dx.doi.org/10.9715/KILA.2018.46.4.001

The Influence of the Sense of Place on Regeneration Space using Idle Industrial Facilities on Visitors' Satisfaction and Length of Stay - Focused on Visitors of Mullae Art Village -  

Yoon, Han (Graduate School, Kangwon National University)
Yun, Hee Jeong (Dept. of Tourism Administration, Kangwon National University)
Publication Information
Journal of the Korean Institute of Landscape Architecture / v.46, no.4, 2018 , pp. 1-10 More about this Journal
Abstract
The purpose of this study is to analyze the influence of visitors' sense of place on regeneration space using idle industrial facilities on visitors' satisfaction and length of stay. For this purpose, this study selected Mullae Art Village in Seoul as a study site and conducted a questionnaire survey focused on visitors. The results of an exploratory factor analysis (EFA), reliability analysis and multiple regression analysis show that among the sense of place factors of Mullae Art Village 'Attractiveness' and 'Meaningfulness' have a positive influence on visitor satisfaction and length of stay. 'Attractiveness' was found to be the most influential factor. 'Historicity' was found to have no effects on visitor satisfaction and length of stay. In addition, visitor satisfaction has a positive influence on duration of stay. These results suggest that it is important to analyze the sense of place of idle industrial facilities. It will be a useful guide for urban space planners in revitalizing and establishing a marketing strategy for these spaces.
Keywords
Urban Regeneration; Cultural Place; Art Place; Cultural Tourism; Place Marketing;
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Times Cited By KSCI : 1  (Citation Analysis)
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