This paper deals with the design and the characteristic analysis of a coreless axial flux permanent magnet (AFPM) motor. Because a direct-drive wheel motor is easily derived from it, the AFPM motor is very suitable for application in an electric scooter. Compared to a conventional motor of the same size and weight, the AFPM motor is proven to have more power and torque per unit weight. In this paper, an AFPM coreless motor with a double-sided rotor disk equipped with Nd-Fe-B rare earth magnets is designed and a prototype of the motor is manufactured, which will be properly applied for the low-speed, and high-torque direct drive required for the electric scooter. The manufactured prototype of the motor has a rating of 300W, 510rpm, 5.6Nm, and 85% efficiency.