The purpose of this study were to analyze the character usage situation such as domestic and foreign character's type, expression method and items, and also to propose the character usage promotion strategies of future fashion brands to activate and merge the character business and fashion. Five brands are selected for this study. The future promotion strategies of the Fashion Brands with characters were as follows: 1) stimulating the customers to purchase by awakening the sweet reminisce, 2) promoting the reputation of the fashion company's brand, 3) gaining an opportunity to raise their sales amount by taking advantage of emotional marketing or experience marketing.

The purposes of this study were 1) to identify the dimension of perceived service quality of fashion retail stores in the basis of expanded marketing mix, 2) to investigate the effect of each dimension on long-term orientation/customer satisfaction, trust, commitment and WOM/repurchase intention) on perceived service quality. The questionnaires were administered to 333 women shopped in a fashion retail store in Gwang-ju city. Data were analyzed by using exploratory and confirmatory factor analysis, Cronbach' ${\alpha}$, and multi-regression analysis. The results were as follows: 1) The dimension of perceived service quality based on expanded marketing mix were classified as follow: product, price, place, promotion, people, physical evidence, process services. Long-term orientation was categorized into four factors: customer satisfaction, trust, commitment, WOM/repurchase intention. 2) For the effect of the perceived service quality by dimension, product, people, physical evidence, process services have significant effect on long-term orientation, while price, place, promotion services have not significant.

This study has examined middle school students' perception and practical use of the clothing life sector in the subject of Technology Home economics for middle school. The subjects of the study are 337 students attending middle schools in the city of Daegu. The results of the study have shown that the girl students make more use of each unit in the clothing part than their counterpart, and that the higher is their preference for the clothing part and the greater is their necessity for it, the greater is their use of the clothing part. Therefore, to make students more interested in learning and to make the learning more practicable, a study of teaching-learning methods should be made. Along with it, the educational environment should be improved and the contents of the clothing life education should be developed. Once these needs are met, students are expected to participate actively in class and their achievements are sure to be greater.

The purpose of this study is to investigate the fit of ready-to-wear garment for girls at the age of puberty and to find out the respective differences by age and locality. For this study, a questionnaire survey was conducted to 547 girls in Seoul and Gyeonggi-do. As a whole. the largest parts of complaints for unfitness were height, waist circumference and, next hip circumference. According to the result of comparing the fit of ready-to-wear garment by items, the fit of clothing for girls at the age of puberty gets relatively worse with the increase of age in all items except one-piece. As for the fit by parts of ready-to-wear garment, significant differences were observed according to age in the length of sleeve, crotch and the length of upper garments. That is, girls at the age of 10${\sim}$11 were found to think that their clothes are long in the three measures.

The purposes of this study were to investigate and to compare the actual state of clothing gift giving behavior according to gender. A survey using questionnaire was conducted on 417 university students in the Cheongju area, Korea. The questionnaire was composed of questions concerning demographic factors, clothing gift giving behavior and purchasing behavior, and of multiple choice and 5-point scales depending on the characteristics of the questions. Frequency, descriptive analysis, x$^2$-test and t-test were used for a data analysis. Most of the students had experience of giving the clothing for a gift more than once during the year. They usually purchased the clothing for their parents and Fiends. The items of clothing were low purchasing risk items like sweater, T-shirts, underwear and shirts or blouse. The main reason for purchasing clothing gift for their parents and friends was based on mostly practical motivation.

This study aimed to investigate buying behaviors of cosmetics for female university students in Korea, China, and Japan as related to their lifestyles. For data analysis, a survey was conducted to total 12,000 females university students in 4-year university in Seoul, Tokyo, and Beijing from March 11 to April 14 in 2002. A total of 1,165 were collected and 1,127 were finally used in the analysis (361 in Korea, 381 in China, and 385 in Japan). Data were analyzed by factor analysis, cluster analysis, frequency analysis, Cronbach's a, t-test and Duncan's Multiple Range test by using SPSS statistics package. The lifestyle segmentations identified 5 groups for Korea, 5 groups for China and 2 groups for Japan. Segments in each country showed significant differences in selected variables, the satisfaction with cosmetics and in places to purchase cosmetics.

From the viewpoint of color perspective, black has more obvious effects to impart images than dress itself This study aims to examine black dress through the fashion history to highlight the aesthetic value of black and to make better use of black in designing. Black in fashion, particularly in the guise of the little black dress, became an indispensable feature of cosmpolitan style after World War I. Designers harnessed the power of black, drawn irresistibly to its innate qualities of drama and strength of line. For the past five hundred years, aside from the use of black for mourning as well as for religious, academic, legal and ceremonial dress, black with a greater or lesser dominance has been a fashion constant. Since then black has been an important color in fashion. How to use black in formative designs should be studied continuously.