The Korean and the American consumers's attitude toward globalization were compared in the context of cultural values. This study exclusively investigated the effect of traditional versus non-traditional values and the mediating role of fashion involvement. The study sample consists of American and Korean female college students. It was affirmed that long supported categorization of individualism for Western culture and collectivism for Asian or Eastern culture does not seem to characterize the postmodern generation. No major differences between Korea and the U. S. were found in the empirical study except that Americans showed higher levels of cultural values and Koreans associate fashion involvement with global-mindedness more strongly. The impact of cultural values was similar across cultures but the mediating role of fashion involvement was dissimilar depending on the cultural backgrounds of respondents.

The present study attempted to analyze the behavioral patterns and attitudes of high school girls toward apparel ads in magazines in relation to their physical self-concept. The study used a self-administered questionnaire. The sample consisted of 419 students at 3 girl's high schools located in Seoul. Likert scales were used for most measures with 1=never or very unimportant and 5=always or very important. Physical self-concept was measured on the basis of W S. Jung's Standardized Self-concept Test and Tennessee Self-concept Scale. Percentage, t-test, and Chi-square were used for the analysis of the data. Results are as follows: (1) Those with a high sense of physical self-concept read more magazines. (2) Those with higher sense of physical self-concept showed greater interest in magazine ads, consulted magazines for fashion trends, found ads more useful, and more often expressed satisfaction with the ads, than the lower self-concept group. (3) Advertisers should attempt to gain a deeper understanding of the socio-psychological characteristics of their readership as self-concept appeared to be related to several magazine readership attitudes and behaviors. Apparel ads targeting high school girls should consider the importance of company ads.

Mechanical properties and hand evaluation of wool/acrylic(W/A) blend knits were conducted before and after repeated washing to get the optimum W/A blending ratio, which could help achieve the optimum mechanical and hand properties of the knits. The five test fabrics using the yarns with different W/A blending ratios($\%$), 100/0, 70/30, 50/50, 30/70, 0/100, were knitted. The fabrics were washed by a rotating drum type washing machine. Then, objective mechanical and hand properties were evaluated by KES-FB, Kawabata evalution system for fabric. The results are as follows: there was no change in the hand value of the knitted fabric with the W/A-blended yarn caused by the change in the blending ratio before washing. After washing, however, the increase of acrylic's blending rate caused the bending property to decrease proportionally, while the friction coefficient of the surface property increased. Furthermore, the study showed that W/A 50/50 possesses the most superior tensile property and shearing property, which could attain the optimum blending ratio. Similar results in hand value were derived in all the samples. After washing, however, the increase in acrylic's blending rate caused a proportional decrease in KOSHI and an increase in FUKURAMI. In addition, W/A 50/50 gained the biggest NUMERI value, again corresponding to the optimum blending ratio. Similar results in total hand value were derived in all the samples before washing. After washing, though, all the total hand values decreased, and, as the wool fabric's blending rate increased, the total hand values proportionally decreased further.

This paper aims to propose fashion designs based on the application of art flower technique to translucent clothing material. For study method, firstly I looked into art flower applications occurred in modern trend since 2000 as well as theoretical research on art flower and transparency expressed as artificial beauty. Second, I attempt to express transparency in a variety of unique ways by using the art flower technique in producing clothes. Third, I utilized transparent flower with translucent clothing material and tried to suggest fashion design attempting mixture of new materials. As a result, firstly transparent image and material are well fitted in with modern trend and especially it was very suitable for expressing feminine beauty. Second, transparency was the element to suggest creative formative world in fashion design in regard to flower's beauty, various shapes and colors and to provide infinite materials as design motive. Third, the combination of knit clothing and plastic art flower displayed a new form of material combination. Especially as translucent material is fitted with trend such as function, lightness and variableness in modern times of the $21^{st}$ century, it presents beautiful combination with transparent flower. Fourth, Silk flower technique is variously used in art flower techniques. Various possibility ranges are presented such as flower was recreated with artificial image by silk flower technique to be newly expressed and various materials like aesthete film can be also expressed with silk flower technique.

This research analyzed the anthropometric data for Filipino plus-size women. The study aims to identify key dimensions used for the sizing system that can improve on fit and style concerns/issues for the plus-sizes. This study also develop a reference of body measurements for Filipino plus-size women from the data collected. The data was collected from subjects residing or working in the University of the Philippines and within Metro Manila. The full figure body shapes have been derived from the raw anthropometric data. The pear and the barrel shapes were derived figure types based on the anthropometric data collected. These body types show that weight distribution is on the lower torso for the pear and the upper torso for the barrel.

The goals of this study were to refine conceptualization of clothing involvement and fashion involvement and develop a distinction between the two construct. A questionnaire was developed for an empirical study. A total of 669 female consumers participated in the study. Results indicated that respondents were able to be segmented into four groups based on clothing involvement and fashion involvement. Consumers who were highly involved in both clothing product and fashion were likely to be young and not married. Consumers who were involved in clothing were likely to seek quality than consumers who were involved in fashion. Interest in brands was more related to fashion involvement rather than clothing involvement.