KSCE Journal of Civil and Environmental Engineering Research (대한토목학회논문집)

Korean Society of Civil Engeneers (대한토목학회)
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A Study on Retailers' Recognition about Commercial Power Altering Due to Urban Regeneration Project : Case of Changwon Urban Regeneration Priority Project

도시재생사업에 따른 상인들의 상권 변화 인식에 관한 연구 : 창원시 도시재생 선도사업 사례

  • 박진호 (부산대학교 도시공학과) ;
  • 최열 (부산대학교 도시공학과)
  • Received : 2018.08.19
  • Accepted : 2018.09.06
  • Published : 2018.10.01
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Abstract

The purpose of this study is to empirically analyze local retailers' recognition of commercial power altered by urban regeneration. For the purpose of this study, analysis is performed on pilot urban regeneration priority projects implemented in the city of Changwon. Although regeneration of commercial districts directly affect the local retailers therein, little research has been carried out to examine how they recognize such changes. This study, therefore, identifies those factors that have influence on the recognition of local retailers who would be aware of the alteration of their commercial power more immediately than others do. Using an ordered logit model, empirical analysis on two pilot projects for Odong-dong and Chang-dong indicates that retailers in Odong-dong are more likely to have a negative recognition toward the altered business areas. For the both districts, recognition of business area alterations is affected with statistical significance by how long they have run their shops, how many employees they hire, and whether they believe that the urban regeneration has resulted in gentrification. For each of the mentioned district, recognition in Odong-dong is significantly impacted by the number of employees and recognized rent changes, while in Chang-dong, the age of retailers and the perceived presence of gentrification have statistically significant influence. Issues found by this study need to be addressed prior to the upcoming 'Urban Regeneration New Deal Project', which then will bring satisfaction to each and every local residents including those retailers.

본 연구의 목적은 상업지역 도시재생사업에 의한 지역 상인들의 상권 변화 인식을 실증분석하는 것이다. 이를 위하여 본 연구는 창원시 도시재생선도사업을 사례로 분석을 실시하였다. 상업지역의 도시재생사업에 있어 지역 상인들은 직접적인 당사자임에도 불구하고, 지금까지 그들의 인식을 분석하는 연구는 다소 미진하였다. 이러한 점에서 본 연구는 도시재생사업에 의한 상권 변화를 가장 먼저 체감하는 지역 상인들을 대상으로 인식에 영향을 미치는 요인을 도출하였다. 순서형로짓모형을 통한 실증분석 결과, 창원시 도시재생 선도사업지를 구성하는 오동동과 창동 중 오동동의 상인들이 상권 변화를 부정적으로 인식할 확률이 높은 것으로 추정되었다. 그 외에도 대상지 전체에 대해서는 점포 운영기간, 종업원 수, 상인들의 젠트리피케이션에 관한 인식이 상권 변화 인식에 통계적으로 유의한 영향을 미치고 있었다. 지역별 분석에서는 오동동의 경우에는 종업원 수와 상인의 임대료 변화 인식이, 창동의 경우에는 요식업인 경우와 상인의 연령 및 젠트리피케이션에 관한 인식이 상권 변화 인식에 통계적으로 유의한 영향을 미치고 있었다. 이러한 본 연구의 분석에 의하여 도출된 문제점을 사전에 극복하여 향후 '도시재생 뉴딜사업'이 추진되었을 때, 상인을 비롯한 주민 모두가 만족할 수 있는 도시재생이 될 수 있도록 노력하여야 할 것이다.

Keywords

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