• Journal of Internet Computing and Services
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• v.12 no.3
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• pp.57-67
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• 2011

Trust is generally assumed to be an important precondition for people's adoption of e-government services. This study analyzes the direct and indirect impact of information privacy, interactivity, subjective norms and words-of-mouth on perceived trust of e-government services and trust toward government. The Partial Least Square(PLS) was applied to the citizen survey data for hypotheses testing. PLS permits the simultaneous testing of cause-effect hypotheses while also allowing evaluation of the measurement model. Statistical results indicate that interactivity, subjective norms and words-of-mouth positively affects perceived trust of e-government services, which in turn affects the level of political efficacy and the trust toward the government. Interactivity has been found to affect words-of-mouth as well. However, information privacy has no significant effect on the trust of e-government services.

• Phonetics and Speech Sciences
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• v.3 no.3
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• pp.141-148
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• 2011

There are many factors that affect speech intelligibility and speech acceptability. Structural anomalies and neuromotor pathologies are known for the reasons of abnormal speech sounds. And there are minor variations related to oral mechanism. Speaking with restricted mouth opening related to therapeutic procedure or habitual speech pattern might affect the quality of speech sounds. So this study compared speech intelligibility and speech acceptability of recorded 24 words in two conditions (restricted mouth opening condition and normal mouth opening condition) by 30 normal hearing adults. The results showed that speech intelligibility and speech acceptability were significantly lower in restricted mouth opening condition. And speech acceptability was significantly lower than speech intelligibility in restricted mouth opening condition. Speech acceptability in restricted mouth opening condition was significantly lower especially in open vowel. These findings indicated that the mouth opening condition could affect vowel shape and could be an adverse effect on speech intelligibility and speech acceptability.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.12 no.8
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• pp.4090-4102
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• 2018

After emerging online communications, text mining and sentiment analysis has been frequently applied into analyzing electronic word-of-mouth. This study aims to develop a domain-specific lexicon of sentiment analysis to predict box office success in Korea film market and validate the feasibility of the lexicon. Natural language processing, a machine learning algorithm, and a lexicon-based sentiment classification method are employed. To create a movie domain sentiment lexicon, 233,631 reviews of 147 movies with popularity ratings is collected by a XML crawling package in R program. We accomplished 81.69% accuracy in sentiment classification by the Korean sentiment dictionary including 706 negative words and 617 positive words. The result showed a stronger positive relationship with box office success and consumers' sentiment as well as a significant positive effect in the linear regression for the predicting model. In addition, it reveals emotion in the user-generated content can be a more accurate clue to predict business success.

• The Journal of the Korea Contents Association
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• v.12 no.2
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• pp.439-452
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• 2012

This study is to analyse which tourism marketing communication influences on the tourism destination brand equity. Three factors of advertising, publicity, and the words of mouth of tourism destinations were set as tourism marketing communication in order to understand effects of tourism marketing communication on tourism destination brand equity, and tourism destination brand equity was deducted as three factors of brand awareness, brand image, and brand loyalty in order to understand each influential relationship. As a result of empirical analysis, advertising and publicity of tourism destination have positive influence on brand image and words of mouth about tourism destination has positive influence on all brand awareness and brand image. Brand awareness and brand image both have significant effect on brand loyalty, and it was verified that words of mouth about tourism destination among factors of tourism marketing communication has the highest influence.

• Journal of the Korea Furniture Society
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• v.24 no.2
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• pp.183-190
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• 2013

This article intends to explore the formation of furniture terms with the name of furniture, furniture materials, tools, and machinery from eight furniture companies manufacturing their own different furniture items. As a result of this study, the terms can be abstracted as four things as follows. First of all, the terminology that the furniture firms is are unified over 80 percent and has no problem on the communication among the companies. Especially office furniture all is using common words because the terms are almost fixed by an administration agreement relating to the Supply Administration. Second, the furniture terms being used at the fields are mixed with Korean, English, and Japanese, and this current state shows more at small businesses than at large businesses Third, the terms of foreign words, almost English, present 48 percent as 156 words among the total 325 terms. Japanese shows 6 percent as 21 terms but it tends to be handed down from mouth to mouth with inaccurate conditions. Finally, the formation of the terms are from the original words or English, from the combination of Korean and foreign words for convenience at the fields, and from being created as Korean newly in considering Korea's special situation.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.7
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• pp.341-348
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• 2021

The aim of this study is to fill gaps in emerging empirical evidence and negative electronic word of mouth (NeWOM) in repurchase intention (RI) moderated by the roles of social network sites (SNS) and company mitigation response (CMR). This type of research is descriptive. The sample used in this study is online consumers who buy energy drinks, based on the questionnaire obtained by 145 respondents. Based on the results of testing the estimation of the structural equation model, it was found that the negative variable brand experience sharing had no significant effect on NeWOM; the negative variable electronic reviews had a significant effect on the electronic word of mouth variable, the negative variable electronic reviews had a significant effect on the negative electronic variable word of mouth, the variable intensity of the use of social networking sites can strengthen the direction of the causal influence between the negative variables sharing brand experiences on negative electronic words of mouth. The variable social networking sites usage intensity can strengthen the direction of the effect of causality between negative electronic review variables on negative electronic word of mouth, the negative brand experience sharing variable does not have a significant effect on the repurchase intention variable.

• Journal of Korea Society of Industrial Information Systems
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• v.27 no.2
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• pp.163-176
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• 2022

As the business ecosystem has become more uncertain, the sources of supply chain risk have also been becoming more diverse. In particular, due to the development of informational technology in recent years, firms need to consider the emerging supply chain risk sources as well as traditional supply chain risk sources. A typical example is negative word-of-mouth by social media. Therefore, we investigated the virality of negative word-of-mouth on manufacturing firms by using YouTube as a representative social media. More specifically, we investigated how the social capital of the video creator influences the virality of negative word-of-mouth and how the emotional tone of the video affects the virality of negative word-of-mouth. In conclusion, the social capital of the video creator influenced the scale and speed of negative word-of-mouth. Furthermore, negative emotion words moderated the relation between the social capital of the video creator and the scale of negative word-of-mouth.

• Journal of Distribution Science
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• v.15 no.1
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• pp.51-56
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• 2017

Purpose - The study verified the effects of consumers' knowledge perception upon word-of-mouth intention and purchase intention of consumers who were exposed to a lot of information, and examined consumer's behavior from multi-dimensional points of view. Research design, data, and methodology - The study conducted the test of difference between consumer's cognition on importance and satisfaction of HMR product by gap of HMR (Home Meal Replacement) product for IPA analysis. The consumer's reliability and words-of-mouth were measured by the questionnaire method with 4 questions according to Likert 7-point scale. Conversion into z-score removed the difference of variables. Results - The causal relation model for importance, satisfaction and gap, not relying upon multi-dimensional scaling and others, could construct causal relation model to give implications. Difference (d) of the products could lessen consumer's reliability to increase consumer's knowledge perception, word-of-mouth intention, knowledge perception, and purchase intention. Therefore, enterprises should make an effort to lessen consumers' complaint for the products and to elevate consumers' reliability. Enterprises also try to give consumers exact information and to promote purchase intention. Conclusions - Difference (d) of consumers' complaint and/or disappointment decreased consumers' reliability to increase knowledge perception. Enterprises should supply consumers with products according to their requirements to minimize the gap and to give them proper information.

• The Journal of Korean Medicine Ophthalmology and Otolaryngology and Dermatology
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• v.26 no.3
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• pp.20-35
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• 2013

Objectives : The purpose of this study is to provide grounds for the development of preparation of Korean medicine through investigating the usage of smoking preparation, fumigant and buccal preparations in "Dongeuibogam". Methods : We have researched the usage of related preparations as following procedure : 1. Choosing a related words such as combustion(燒, 燎, 燃) smoking(烟), fumigation(熏, 熏烟, 熏洗), inhalation(聞, 嗅, 齅), holding in mouth(含, 噙). 2. Searching sentences : We have searched sentences containing the related words in "Dongeuibogam", analyzed the selected sentences and made tables of the usage including indication, formula, material. Conclusions : 1. Smoking preparations and Fumigant can be classified into two different groups : 1) internal usage for the treatment of internal diseases such as dizziness, congestion, stroke, cough. 2) external usage for the treatment of wounds, sores, genital diseases, anal disease and for the prevention of diseases. 2. Buccal preparation is mainly used for the treatment of mouth, tongue, throat and lung diseases. 3. These preparations have been used not only for external diseases but internal diseases. 4. Each preparation has chief herbs for its peculiar properties of treatment.

• International Area Studies Review
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• v.16 no.3
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• pp.159-180
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• 2012

The objectives of this study are to identify significant antecedents of trust and satisfaction and to examine the relationship between trust and satisfaction and interrelationship between trust, satisfaction, loyalty, relationship retention and intention of words of mouth based on buyers of Chinese internet shopping mall. The questionnaire was collected by personal interview. A total of 448 completed questionnaires were collected. Confirmatory factor analysis was conducted to test the validity of the measurement model, and the structural model also was analyzed to examine the associations hypothesized in the research model. This study uses AMOS program to investigate the research model. Results in this paper indicate that the antecedents of trust and satisfaction have three dimensions, namely communicational, traditional and relational factors. All these three functions are positively related to trust and satisfaction. Also the results show that trust and satisfaction are positively related to loyalty, relationship retention and intention of words of mouth. Finally, this study suggests the implications of these findings and offers directions for future research.