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A Study on Antecedents of Online Trust in the Context of e-Government Services  

Moon, Chul-Woo (성균관대학교 경영대학원)
Kim, Jae-Hyoun (성균관대학교 컴퓨터교육과)
Publication Information
Journal of Internet Computing and Services / v.12, no.3, 2011 , pp. 57-67 More about this Journal
Abstract
Trust is generally assumed to be an important precondition for people's adoption of e-government services. This study analyzes the direct and indirect impact of information privacy, interactivity, subjective norms and words-of-mouth on perceived trust of e-government services and trust toward government. The Partial Least Square(PLS) was applied to the citizen survey data for hypotheses testing. PLS permits the simultaneous testing of cause-effect hypotheses while also allowing evaluation of the measurement model. Statistical results indicate that interactivity, subjective norms and words-of-mouth positively affects perceived trust of e-government services, which in turn affects the level of political efficacy and the trust toward the government. Interactivity has been found to affect words-of-mouth as well. However, information privacy has no significant effect on the trust of e-government services.
Keywords
e-Government Service; interactivity; words-of-mouth; trust; political efficacy; Partial Least Square;
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