The Antecedents of Negative e-WOM and Their Effects on Purchasing Intention of Energy Drinks: An Empirical Study in Indonesia |
HERSETYAWATI, Endwien
(Binus Business School, Binus University)
ARIEF, M. (Binus Business School, Binus University) FURINTO, Asnan (Binus Business School, Binus University) SAROSO, Hardijanto (Binus Business School, Binus University) |
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