• 유통과학연구
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• 제8권3호
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• pp.49-56
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• 2010

At the initial stage of Internet advertising, banner advertising came into fashion. As the Internet developed into a central part of daily lives and the competition in the on-line advertising market was getting fierce, there was not enough space for banner advertising, which rushed to portal sites only. All these factors was responsible for an upsurge in advertising prices. Consequently, the high-cost and low-efficiency problems with banner advertising were raised, which led to an emergence of keyword advertising as a new type of Internet advertising to replace its predecessor. In the beginning of 2000s, when Internet advertising came to be activated, display advertisement including banner advertising dominated the Net. However, display advertising showed signs of gradual decline, and registered minus growth in the year 2009, whereas keyword advertising showed rapid growth and started to outdo display advertising as of the year 2005. Keyword advertising refers to the advertising technique that exposes relevant advertisements on the top of research sites when one searches for a keyword. Instead of exposing advertisements to unspecified individuals like banner advertising, keyword advertising, or targeted advertising technique, shows advertisements only when customers search for a desired keyword so that only highly prospective customers are given a chance to see them. In this context, it is also referred to as search advertising. It is regarded as more aggressive advertising with a high hit rate than previous advertising in that, instead of the seller discovering customers and running an advertisement for them like TV, radios or banner advertising, it exposes advertisements to visiting customers. Keyword advertising makes it possible for a company to seek publicity on line simply by making use of a single word and to achieve a maximum of efficiency at a minimum cost. The strong point of keyword advertising is that customers are allowed to directly contact the products in question through its more efficient advertising when compared to the advertisements of mass media such as TV and radio, etc. The weak point of keyword advertising is that a company should have its advertisement registered on each and every portal site and finds it hard to exercise substantial supervision over its advertisement, there being a possibility of its advertising expenses exceeding its profits. Keyword advertising severs as the most appropriate methods of advertising for the sales and publicity of small and medium enterprises which are in need of a maximum of advertising effect at a low advertising cost. At present, keyword advertising is divided into CPC advertising and CPM advertising. The former is known as the most efficient technique, which is also referred to as advertising based on the meter rate system; A company is supposed to pay for the number of clicks on a searched keyword which users have searched. This is representatively adopted by Overture, Google's Adwords, Naver's Clickchoice, and Daum's Clicks, etc. CPM advertising is dependent upon the flat rate payment system, making a company pay for its advertisement on the basis of the number of exposure, not on the basis of the number of clicks. This method fixes a price for advertisement on the basis of 1,000-time exposure, and is mainly adopted by Naver's Timechoice, Daum's Speciallink, and Nate's Speedup, etc, At present, the CPC method is most frequently adopted. The weak point of the CPC method is that advertising cost can rise through constant clicks from the same IP. If a company makes good use of strategies for maximizing the strong points of keyword advertising and complementing its weak points, it is highly likely to turn its visitors into prospective customers. Accordingly, an advertiser should make an analysis of customers' behavior and approach them in a variety of ways, trying hard to find out what they want. With this in mind, her or she has to put multiple keywords into use when running for ads. When he or she first runs an ad, he or she should first give priority to which keyword to select. The advertiser should consider how many individuals using a search engine will click the keyword in question and how much money he or she has to pay for the advertisement. As the popular keywords that the users of search engines are frequently using are expensive in terms of a unit cost per click, the advertisers without much money for advertising at the initial phrase should pay attention to detailed keywords suitable to their budget. Detailed keywords are also referred to as peripheral keywords or extension keywords, which can be called a combination of major keywords. Most keywords are in the form of texts. The biggest strong point of text-based advertising is that it looks like search results, causing little antipathy to it. But it fails to attract much attention because of the fact that most keyword advertising is in the form of texts. Image-embedded advertising is easy to notice due to images, but it is exposed on the lower part of a web page and regarded as an advertisement, which leads to a low click through rate. However, its strong point is that its prices are lower than those of text-based advertising. If a company owns a logo or a product that is easy enough for people to recognize, the company is well advised to make good use of image-embedded advertising so as to attract Internet users' attention. Advertisers should make an analysis of their logos and examine customers' responses based on the events of sites in question and the composition of products as a vehicle for monitoring their behavior in detail. Besides, keyword advertising allows them to analyze the advertising effects of exposed keywords through the analysis of logos. The logo analysis refers to a close analysis of the current situation of a site by making an analysis of information about visitors on the basis of the analysis of the number of visitors and page view, and that of cookie values. It is in the log files generated through each Web server that a user's IP, used pages, the time when he or she uses it, and cookie values are stored. The log files contain a huge amount of data. As it is almost impossible to make a direct analysis of these log files, one is supposed to make an analysis of them by using solutions for a log analysis. The generic information that can be extracted from tools for each logo analysis includes the number of viewing the total pages, the number of average page view per day, the number of basic page view, the number of page view per visit, the total number of hits, the number of average hits per day, the number of hits per visit, the number of visits, the number of average visits per day, the net number of visitors, average visitors per day, one-time visitors, visitors who have come more than twice, and average using hours, etc. These sites are deemed to be useful for utilizing data for the analysis of the situation and current status of rival companies as well as benchmarking. As keyword advertising exposes advertisements exclusively on search-result pages, competition among advertisers attempting to preoccupy popular keywords is very fierce. Some portal sites keep on giving priority to the existing advertisers, whereas others provide chances to purchase keywords in question to all the advertisers after the advertising contract is over. If an advertiser tries to rely on keywords sensitive to seasons and timeliness in case of sites providing priority to the established advertisers, he or she may as well make a purchase of a vacant place for advertising lest he or she should miss appropriate timing for advertising. However, Naver doesn't provide priority to the existing advertisers as far as all the keyword advertisements are concerned. In this case, one can preoccupy keywords if he or she enters into a contract after confirming the contract period for advertising. This study is designed to take a look at marketing for keyword advertising and to present effective strategies for keyword advertising marketing. At present, the Korean CPC advertising market is virtually monopolized by Overture. Its strong points are that Overture is based on the CPC charging model and that advertisements are registered on the top of the most representative portal sites in Korea. These advantages serve as the most appropriate medium for small and medium enterprises to use. However, the CPC method of Overture has its weak points, too. That is, the CPC method is not the only perfect advertising model among the search advertisements in the on-line market. So it is absolutely necessary that small and medium enterprises including independent shopping malls should complement the weaknesses of the CPC method and make good use of strategies for maximizing its strengths so as to increase their sales and to create a point of contact with customers.

• 대한치과마취과학회지
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• 제14권1호
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• pp.17-27
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• 2014

Background: Various medical emergency situations can occur during dental practices. Cardiac arrest is known to comprise approximately 1% of emergency situation. Thus, it is necessary for dentists to be able to perform cardiopulmonary resuscitation (CPR) to increase the chance of saving patient's life in emergency situation. In this paper, we conducted a survey study to evaluate to what extent dentists actually understood CPR practice and if they had experience in handling emergency situations in practice. Method: The survey was done for members of the Korean Dental Society of Anesthesiology (KDSA), who had great interest in CPR and for whom survey-by-mail was convenient. We had selected 472 members of the KDSA with a dental license and whose office address and contact information were appropriate, and sent them a survey questionnaire by mail asking about the degree of their CPR understanding and if they had experience of handling emergency questions before. Statistical analyses -frequency analysis, chi-square test, ANOVA, and so on- were performed by use of IBM SPSS Statistics 19 for each question. Result: Among 472 people, 181 responded (38.4% response rate). Among the respondents were 134 male and 47 female dentists. Their average age was $40.4{\pm}8.4$. In terms of practice type, there were 123 private practitioners (68.0%), 20 professors (11.0%), 16 dentists-in-service (8.8%), 13 residents (specialist training) (7.2%) and 9 military doctors (5%). There were 125 dentists (69.1%) who were specialists or receiving training to be specialist, most of whom were oral surgeon (57, 31.5%) and pediatric dentists (56, 30.9%). There were 153 people (85.0%) who received CPR training before, and 65 of them (35.9%) were receiving regular training. When asked about the ratio of chest pressure vs mouth-to-mouth respiration when conducting CPR, 107 people (59.1%) answered 30:2. However, only 27.1% of them answered correctly for a question regarding CPR stages, C(Circulation)- A(Airway)- B(Breathing)- D(Defibrillation), which was defined in revised 2010 CPR practice guideline. Dentists who had experience of handling emergency situations in their practice were 119 (65.6%). The kinds of emergency situations they experienced were syncope (68, 37.6%), allergic reactions to local anesthetic (44, 24.3%), hyperventilation (43, 23.8%), seizure (25, 13.8%), hypoglycemia (15, 8.3%), breathing difficulty (14, 7.8%), cardiac arrest (11, 6.1%), airway obstruction (6, 3.3%), intake of foreign material and angina pectoris (4, 2.2%), in order of frequency. Most respondents answered that they handled the situation appropriately under the given emergency situation. In terms of emergency equipment they had blood pressure device (70.2%), pulse oximetry (69.6%), Bag-Valve-Mask (56.9%), emergency medicine (41.4%), intubation kit (29.8%), automated external defibrillator (23.2%), suction kit (19.3%) and 12 people (6.6%) did not have any equipment. In terms of confidence in handling emergency situation, with 1-10 point scale, their response was $4.86{\pm}2.41$ points. The average point of those who received regular training was $5.92{\pm}2.20$, while those who did not was $4.29{\pm}2.29$ points (P<0.001) Conclusion: The result showed they had good knowledge of CPR but the information they had was not up-to-date. Also, they were frequently exposed to the risk of emergency situation during their dental practice but the level of confidence in handling the emergency situation was intermediate. Therefore, regular training of CPR to prepare them for handling emergency situation is deemed necessary.

• 지능정보연구
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• 제23권3호
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• pp.119-138
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• 2017

최근 SNS는 개인의 의사소통뿐 아니라 마케팅의 중요한 채널로도 자리매김하고 있다. 그러나 사이버 범죄 역시 정보와 통신 기술의 발달에 따라 진화하여 불법 광고가 SNS에 다량으로 배포되고 있다. 그 결과 개인정보를 빼앗기거나 금전적인 손해가 빈번하게 일어난다. 본 연구에서는 SNS로 전달되는 홍보글인 비정형 데이터를 분석하여 어떤 글이 금융사기(예: 불법 대부업 및 불법 방문판매)와 관련된 글인지를 분석하는 방법론을 제안하였다. 불법 홍보글 학습 데이터를 만드는 과정과, 데이터의 특성을 고려하여 입력 데이터를 구성하는 방안, 그리고 판별 알고리즘의 선택과 추출할 정보 대상의 선정 등이 프레임워크의 주요 구성 요소이다. 본 연구의 방법은 실제로 모 지방자치단체의 금융사기 방지 프로그램의 파일럿 테스트에 활용되었으며, 실제 데이터를 가지고 분석한 결과 금융사기 글을 판정하는 정확도가 사람들에 의하여 판정하는 것이나 키워드 추출법(Term Frequency), MLE 등에 비하여 월등함을 검증하였다.

• 지능정보연구
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• 제25권1호
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• pp.21-41
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• 2019

정보 기술의 발전으로 온라인에서 활용 가능한 데이터의 양이 급속히 증대되고 있다. 이러한 빅데이터 시대에 많은 연구들이 통찰력을 발견하고 데이터의 효과를 입증하기 위해 노력하고 있다. 특히 관광 산업의 경우 정보에 민감한 사업으로 소셜 미디어의 영향력이 높고 소셜 미디어의 상품 후기에 소비자들이 영향을 많이 받아 많은 기업과 연구자들이 소셜 미디어를 분석하여 새로운 서비스 및 통찰력을 얻고자 시도하였다. 하지만 소셜 미디어의 후기는 텍스트로 이루어진 대표적인 비정형 데이터로 적절한 처리를 하지 않으면 분석에 활용할 수 없다. 또한 후기 데이터의 양이 방대함에 따라 사람이 직접 분석하기도 어려운 실정이다. 따라서, 본 연구에서는 이러한 소셜미디어 상의 온라인 후기로부터 직접 호텔의 서비스 품질 향상을 위한 통찰력을 추출할 수 있는 분석 방법을 제시하고자 한다. 이를 위해 본 연구에서는 먼저 후기 데이터에 포함되어 있는 주제어를 추출하는 토픽 마이닝 기법을 적용하였다. 토픽 마이닝은 대용량의 문서 집합으로부터 문서를 대표하는 단어 집합을 추출하는 기법을 의미하며 본 연구에서는 다양한 연구에서 활용되고 있는 LDA모형을 사용하여 토픽 마이닝을 수행하였다. 하지만, 토픽 마이닝 자체만으로는 주제어와 평점 사이의 관계를 도출할 수 없어 서비스 품질 향상을 위한 통찰력을 발견하기 어렵다. 그에 따라 본 연구에서는 토픽 마이닝의 결과값을 기반으로 의사결정나무 모형을 사용하여 주제어와 평점 사이의 관계를 도출하였다. 이러한 방법론의 유용성을 평가하기 위해 홍콩에 있는 4개 호텔의 온라인 후기를 수집하고 제안한 방법론의 분석 결과를 해석하는 실험을 진행하였다. 실험 결과 긍정 후기를 통해 각 호텔이 유지해야할 서비스 영역을 발견할 수 있었으며 부정 후기를 통해 개선해야할 서비스 영역을 도출할 수 있었다. 따라서, 본 연구에서 제안한 방법론을 사용하여 방대한 양의 후기 데이터로부터 서비스 개선 및 유지 영역을 발견할 수 있으리라 기대된다.

• 지능정보연구
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• 제24권4호
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• pp.197-217
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• 2018

음악은 인간의 감성을 소리로 표현하는 창조적 예술 행위이다. 음악은 사람들의 기분을 우울하게 혹은 기쁘게 변화시킬 수 있다. 따라서 음악을 감상하는 데 있어 감성은 소비자에게 적합한 음악을 찾고 들려주는 데 매우 중요한 요소인데, 다양한 음원 서비스에서 제공하는 추천 알고리즘은 사용자의 기본적인 정보(성별, 나이, 감상 횟수 등)와 사용자의 플레이 기록에 기반한 음악 추천 방식을 주로 사용하고 있다. 본 연구에서는 음악을 감상하는 개인의 감성을 고려하여 각 음원이 가지는 고유의 감성을 기본으로 한 음악 추천 알고리즘을 제안해 보고자 한다. 구체적으로, 사용자들이 자주 듣는 음악과 그렇지 않은 음악을 기준으로 '감정 패턴'을 추출 후 상관관계를 확인하고자 하며, 앞선 결과를 기반으로 사용자들이 원하는 노래에 대한 검색과 사용자 감성 기반 추천 방법을 도출해내보고자 한다. 이를 위해 본 연구에서는 사례기반추론 기법을 이용하여 사람들이 주로 듣는 음악과 비슷한 '감성 패턴'을 갖는 특정한 곡을 추천해주는 알고리즘을 개발하였다. 먼저, 분석에 필요한 감정 형용사를 정리하여 변수화 시키고, 의미 있는 것끼리 묶어 음악 감성지수를 개발하였고, 분석의 대상이 될 음원에 대해 고유의 감성지수 점수를 측정하였다. 마지막으로 도출된 점수의 결과를 통해 유사한 감정 패턴이 나오는 곡들을 유사 곡 리스트로 분류하고 사용자들에게 추천하는 과정을 거친다. 앞선 일련의 과정을 거처 도출된 결과는 음원 추천 시스템뿐만 아니라, 인기 있는 곡과 아닌 곡에 영향을 미치는 변수 도출 및 음원 출시 전, 해당 곡의 스트리밍 수 예측 모형 구축 등 다양한 용도로 사용될 수 있을 것으로 기대한다.

• 한국정보통신학회:학술대회논문집
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• 한국해양정보통신학회 2008년도 춘계종합학술대회 A
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• pp.967-970
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• 2008

우리나라 암 발생빈도 중 간암은 위암에 이어 두 번째로 흔한 암으로, 초기에는 특이 증상이나 증후 없이 서서히 진행되는 경우가 많아 증상이 생긴 후 간암으로 진단될 경우, 대부분 마땅한 치료방법이 별로 없어 어떠한 치료를 해도 환자의 예후는 불량하나, 조기에 발견될 경우는 치료성적이 우수하여 조기 발견이 대단히 중요시된다. 본 시스템은 간암의 조기발견을 위한 시스템으로, 간암으로 확진된 환자와 간암이외의 대조군의 혈액을 바이오침에 반응시켜 바이오칩 프로파일을 기계학습을 통해 분류하는 시스템이다. 본 논문에서는 총 50샘플로 구성된 간암환자 와 100샘플로 구성된 간암 이외의 대조군의 혈액시료를 1149의 서로 다른 올리고로 구성된 바이오칩에 반응시켜 획득한 데이터를 인공신경 망을 통해 분석한 결과 $92{\sim}96%$의 분류 성능을 보였다.

• 융합정보논문지
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• 제8권1호
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• pp.235-242
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• 2018

최근 각 언론, 기업계, 정부 유관기관 및 학계 등 많은 분야에서 4차 산업에 대한 관심이 폭발적으로 증가하였다. 특히 우리가 피부로 느낄 수 있는 분야인 인공지능이 인간능력을 이미 크게 앞서고 있다는 것을 깨닫고 나서 많은 사람들은 4차산업혁명이 실제로 우리 코 앞에 와있다는 것을 실감할 수 있었다. 이렇게 대부분 사람들의 생각보다 빠르게 다가온 4차산업을 어떻게 효율적으로 대응해야 할까? 특히 최근의 인공지능, 빅데이터, 무인자동차 및 유전자가위 등에 대한 상반된 견해들을 비교분석하는 방식으로 연구를 진행해 본다. 이러한 분석과 연구를 통하여 교육적, 정치적, 사회적, 윤리적 그리고 과학적 영향들을 파악해 본 결과, 현재까지 뚜렷하게 정립되어 있는 개념이나 체계, 시스템이 존재하지 않는다는 것을 이해할 수 있었고 오히려 4차산업혁명의 개념, 체계를 앞서서 정의하고 정립하는 국가나 기업, 개인들이 산업의 주도권을 확보할 수 있다는 것을 알게 되었다. 그러나 한국사회와 대학은 오히려 현재 2차산업혁명의 체계와 문화에서 머물러있는 듯한 모습을 보이고 있는데, 이러한 현실인식 위에서 새로운 산업혁명의 트렌드를 맞추어 따라갈 수 있는 방안들을 찾아 보고자 한다.

• 핵의학기술
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• 제16권2호
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• pp.156-161
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• 2012

IRMA법의 실험결과 측정 시 각 축의 설정과 곡선 유형에 따라서 값이 다르게 계산되어 나온다. 시약의 안내서에 있는 대로 설정을 하되 안내가 되어 있지 않은 경우에는 안내서의 도표를 참고하여 설정을 하거나. 어려가지 실험을 통해서 가장 최적화된 설정 값을 찾아내야 한다. 본 실험에서 Immunotech사의 TSH에서는 Linear-Logit 값이 가장 좋은값을 나타낸다고 사료된다. 작은 규모의 실험실에서 감마카운터가 고장 시 SR-300을 이용하여 CPM만 측정 후 EXCEL을 이용하여 결과값을 계산 후 보고해도 좋을 것같다.

• 조형예술학연구
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• 제8권
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• pp.5-43
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• 2005

This study aimed to suggest a resolution through a research on actual condition of appreciation class among art classes in elementary school. For this object, this study is about the need and problem of appreciation through concert of art appreciation and educational meaning. And this study is research, based on 200 current teachers to teach the art education of appreciation in Seoul. In the case of student research, this study show the current appreciation education focusing on 200 students in Seoul. The teachers has been seeing the importance of the appreciation education, but that education has been performing in the poor environment without aids and appreciation materials. And they thought that the most effective way to teach the appreciation of art is the on-site education such as the invitation of art-gallery or museum. The Change of realization about art, together with improvement of realistic situation, is important. But more important problem is the role and the realization of teacher who teach art directly. If the teacher's viewpoint to teach directly education of appreciation is examined, there are following problems First, it lacks realization about the importance of appreciation education. Teachers who teach a student have been taken functional art education mainly and this trend has been spread in the whole of society, therefore, the importance about the teaching of appreciation is negligent and is handled indifferently. Also, Teachers do not offer opportunity to obtain professional information of art appreciation map to overemphasize the study of practical teaching research. Second, elementary schools teacher is, for the most part, occasion that homeroom teacher teaches all object classes, and complete charge teacher is selected only some. Therefore, teacher in charge who play most a lot of subjects is difficult to recognize the importance of art teaching appreciation subject or class. There must have been a research about the educational preventive measures as suitable support, reorganization of at time and experts in superior office educational institution. Trough this study, I could know that front-line teacher should be specialized and more complete charge teacher should be needed urgently. Finally, the teachers must break the custom of the art appreciation and develop various art appreciation method. And the teachers have to lead the students to be interested art appreciation. That's what cultivate the students' aesthetic feeling and genius.

• 대한소아치과학회지
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• 제26권4호
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• pp.608-615
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• 1999

저자는 1998년 6월과 7월에 전북대학교병원 소아치과에 내원한 초진환자중 설문지에 응답할 수 있는 환자 50명과 보호자 100명을 대상으로 불소에 대해 어느정도 인식하고 있는지 알아보고자 설문지를 이용하여 조사하여 다음과 같은 결론을 얻었다. 1. 불소의 치과에서의 사용여부에 대한 인식정도는 환자 26%, 보호자 51%, 전체적으로 42.7%를 보였다. 2. 불소의 우식예방효과에 대한 인식정도는 환자 86%, 보호자 85%, 전체적으로 85.7%의 높은 비율을 보였다. 3. 이에 반해 불소도포희망 여부에 대하여 환자 46%, 보호자 44%만이 긍정적으로 답하였다. 4. 불소를 이용하거나 도포한 경험은 환자 60%, 보호자 55%로 낮은 비율을 보였다. 5. 불소의 우식예방효과에 대한 인식여부와 실제이용 정도는 일치하지 않았다. 이에 치과 종사자 및 대중매체를 통해 보다 적극적인 불소사용의 교육이 이루어진다면 불소이용은 증가할 것이다.