• Journal of the Korean Society of Costume
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• v.62 no.6
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• pp.139-153
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• 2012

To prolong the rapid progress of IT, it is necessary to develop contents through IT convergence among the existing goods & service and process areas to create new added-values. In particular, the wedding dress industry has infinite potential in utilizing various contents like virtual fitting by connecting with newly compelling IT areas such as smart phones, Augmented Reality (AR), and application contents. In the meantime, a large scale of the wedding industry has gained global competitiveness due to consulting expertise and the influence of the Korean Wave, whereas most small-sized wedding dress shops in Korea fall short of developing wedding dress designs and receiving relevant information. Accordingly, the purpose of this study was to help brides who have difficulties in choosing a wedding dress by decreasing their time and effort by providing wedding dress designs and information, according their desired image, body type, and circumstances through the utilization of virtual fitting application contents. Not only that, this study aims to diversify and specialize in wedding information and to help users to set a guideline for wedding dresses that are most suitable for them. Moreover, this study has an academic meaning in proposing an interdisciplinary convergence research model through the study of wedding dress design development, AR, and application contents utilization.

• Journal of the Korean Society of Clothing and Textiles
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• v.42 no.2
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• pp.360-378
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• 2018

Noeui was a garment used for women's outfits and robes. In the late Joseon Dynasty it was a special garment that could only be worn by the class belonging to the royal family. Noeui was especially prepared as a wedding dress, and was worn by the bride at the Chinyeong ceremony on the day of the wedding ceremony. Until now, Noeui did not have in depth research at the costume history despite its importance as a royal costume in the Joseon Dynasty. Thus, based on Uigwe for the Royal Wedding Ceremony of King Injo and Queen Jangryeol (which is the only material with a diagram of Noeui and its pattern) this study historically investigated and restored the Noeui set of Queen Jangryeol, which was arranged in 1638, when King Injo and Queen Jangryeol were married. This academic study is the first to historically confirm and restore Queen Noeui's set, and rigorously analyze the historical materials as well as provide new comments on the shapes of Noeui's Git and the front side.

• Journal of the Korean Society of Costume
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• v.49
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• pp.137-154
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• 1999

This study was designed to unify two types -traditional and western- of wedding dress in one and to develop new wedding dress which can be used to wedding ceremony as well as Pae-Bae(Greeting) as an alternative for the modernistic utilization of traditional wedding dress. The wedding dress for a bride and bridegroom was developed to be used not only for wedding ceremony but also for engagement. The children's dress which can be worn for carrying flowers in front of a bride and a bridegroom was also developed. All six dresses two of each for a bride and a bridegroom one of each for a body and a girl were developed from the review of literature and photos to be introduced traditional wedding dress. The results were as follows: 1. The Korean characteristics in the developed dress were expressed well in the curves straight lines oblique lines and cracks. 2. The traditional symbolic meanings were expressed by using the pattern which was on traditional wedding dress. Changes from five original colors -red, blue, yellow, white, black- to pastel colors also could modernize the dress. 3. The Korean characteristics could be effectively expressed in dying techniques and piling -up by using hand-made silk and No-Bang, 4. The children's dress for a ceremony was re-established to modernized design with traditional beauty. 5. The expenses could be saved practically because the dress was developed for wedding ceremony as well as for engagement.

• The Research Journal of the Costume Culture
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• v.12 no.5
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• pp.691-701
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• 2004

The first purpose of this study was to compare the factors of information searching before purchasing with the factors of information offering after purchasing of the products, which were communication contents about the wedding Hanbok in internet communities. The second purpose was to propose marketing strategies for internet wedding Hanbok marketer. To accomplish the goal, the content analysis method which considered references and opinions of internet community members was used. Two hundred cases from WEDDING CLUB(62,893members), WEDDING GONGBU (18,649members), and WEDDING DOUMI (17,326members) in Daum internet portal site were selected from August 1 to September 21, 2003. The results were as follows: First, the information factors which were considered seriously when consumers purchased wedding Hanbok, were design, the level of sewing, price, store location, cognitive power, service level, and manufacturing time. Second, the consumers considered the price as the most important factor when they searched internet information. Third, the service factor was also considered importantly, and it was recognized important factor so much after purchasing as before purchasing wedding Hanbok. Fourth, the factors such as cognitive power, manufacturing time and store location were seriously considered as the information searching factors before purchasing. It showed higher rate when compared with information offering factors of after purchasing the wedding Hanbok. Fifth, the factor of sewing was considered as lower rate than other factors. It showed similar results before and after purchasing the wedding Hanbok.

• Journal of the Korean Society of Costume
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• v.59 no.10
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• pp.68-84
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• 2009

A state wedding ceremony of kings and crown princes in the Chosun Dynasty was systemically formalized in a book Five National Ceremonies (1474) as one of the five major formal events of the royal auspicious ceremonies(Ga-rae). For a state wedding, Ga-rae Protocol was made by a devision for Ga-rae temporarily established for the occasion. A total number of auspicious ceremony protocols of kings and crown princes amounts to 20 in the span of 279 years. Among the proposals, the wedding of Soon-jong in the Imo Year of 1882 is described most thoroughly. Nap-bin-ui(reception of bride) comprises six rituals which are nap-chae, nap-jing, go-gyi, chaek-bin, chin-young, and dong-ryae. A grand formal costume of the crown prince is granted based on the 'Seven Parts Formal Costume' of the first year of the king Moon-jong in 1450 together with an official costume for crown prince(Gon-myeon-chil-jang) arranged in the third year of the king Young-rak. In the royal palace of the Chosun Dynasty, the granted formal costume of the crown prince is officially recorded as a code and presented in a Gwon-ji-il section of the Formalities of the Five National Ceremonies. The formal costume and its accessory set for the crown prince recorded as a code are described in Sangbang Jeong-ryae as the formal costume of the crown prince section published by the king's request at the high senate commission in the 28th year of the king Young-jo in 1752. The aim of the study is to investigate the formal costume of the crown prince as an auspicious ceremonial costume worn at the wedding in the year of Imo.

• The Research Journal of the Costume Culture
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• v.29 no.2
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• pp.240-251
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• 2021

The purpose of this study is to establish the relationship between wedding companies and wedding planners and understand the influence of relationship factors on the relationship performance and relationship continuation intention of wedding companies. We conducted an online survey from June to July 2017, and collected 201 responses which were used during analysis. Statistical analysis, including technical statistical analysis, factor analysis, reliability analysis, and regression analysis, was undertaken using SPSS 23. This study shows that among the relationship factors affecting the wedding planner and the wedding company, the computational tie-up has a significant impact on both the financial and non-financial performance of the wedding company, while emotional tie-ups have a significant impact on the non-financial performance of the wedding company, but not on financial performance. As for the effects of relationship commitment to wedding planners on wedding shops' relationship continuation intention, each factor for relationship commitment significantly affected wedding shops' relationship continuation intention. Regarding the effects of wedding shops' relational performance on relationship continuation intention, each factor of performance significantly affected relationship continuation intention. Therefore, wedding companies should make continuous efforts to maintain this relationship and recognize the need for robust relationships with wedding planners as a sure and important competitive tool for attracting customer and generating revenue.

• The Research Journal of the Costume Culture
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• v.14 no.4
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• pp.625-634
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• 2006

The purpose of this study is to preview artistic presentation, factors of designing and ornamentation, to provide useful information to the wedding dress industry in developing consumer-oriented design of wedding dress. Also, this study is to investigate relativity between individual characteristics, such as demographic character and body figures, and preference of consumers, in order to learn if there is any pattern of consumers decision making, and to help consumers by giving tips for their wedding dress shopping. According to this study, I can see that when modern South-Korean adult women choose their wedding dress, they consider many factors just like silhouette, detail, fabric material and so on, then they select their own best dress by grasping their body characteristics.

• Journal of the Korean Society of Costume
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• v.52 no.1
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• pp.1-19
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• 2002

Kyung(景, 景衣), Which is Wedding ceremonial head dress, Veil. Ancient China. When dynasty is changing. wedding head dress form is different. Old china, Kyung(景) was sleeves attached dress form. But. after Dang(唐) and Song(宋) Dynasty changed square formed clothes, which is put on from head to the shoulder, and another is sleeves attached dress form. In Japan. after Edo Dynasty, Wedding veil, which was sleeves attached dress formed, head dress cloth. Mouei(帽衣). and Piuei(被衣). Ancient Korea have been face covered clothes. Myunuei(面衣). from Buyo(夫餘) to the south Silla(남국신라) Dynasty. Koryo(高麗) dynasty. likeness of the Song Dynasty square formed head wear, Mongsu(蒙首), and Kedu(蓋頭). When Chosen(朝鮮) Dynasty, Kyunguei(景衣), which was square formed 12 chuk size head wear of the blue colored veil. When King and Queen finished wedding ceremony in the another palace, Queen following the King, go to the palace. who put on the wedding veil, Kyungui(景衣), in the papanquin.

• Journal of the Korean Society of Costume
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• v.65 no.1
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• pp.61-75
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• 2015

This study is analyzes how consumers view the market leading Virtual Wedding Application in order to contribute to the development of the wedding industry in the future. The research consists of the following steps: questionnaires with detailed items were used to develop the application, the wedding application was developed, and questionnaires were used to get consumer responses. The results are as follows: 1) paid application service providing useful information is appropriate for busy consumers. 2) Regular updates regarding wedding trend are needed. 3) Augmented reality or development of HMD based virtual experience programs should be considered as virtual experience technology on smart devices evolve. 4) Wedding consumers want all kinds of instant information to be presented in harmony, so the application should allow consumers to obtain and to purchase information at the same time. 5) The application can help consumers to share the process of total wedding coordination with others around them. 6) Since people's awareness on virtual experience is relatively low, marketing strategies such as identifying the wedding application from other applications should be used as well as promoting useful functions are important.

• Journal of the Korea Fashion and Costume Design Association
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• v.13 no.4
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• pp.153-165
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• 2011

The purpose of this study is to take into consideration the package products of wedding miniature dress. The method of the research was mainly focused on precedent research data and general references. Furthermore the data on wedding dresses was mainly collected from internet sites. Ai; reflection customer's demands, more personal and distinctive design was planned reflecting trend in the sector of wedding dress. The results of the research is the following. First, the first consideration for designing product in wedding miniature was designed with the focus on what consumers are easy to make and on brilliance when having made. 8 pairs for barbie miniature and 2 pairs for ball joints were designed. Among these things, it designed colorfully with 6 pairs for wedding dress and 4 pairs for shooting, which are used in the right size. Second, as a result of seeing consumers' response by up-loading totally 10 pieces of miniature clothes on wedding miniature. com site, and were the most popular products. The aim is to suggest package product based on these two works. The design-based pattern, the fabric of being used, lace material, beads, and several trimmings are offered to 2 wedding miniature package products. Consumers can make own collection with a handicraft-based feeling by using this.