• The Journal of the Korea Contents Association
• /
• v.20 no.1
• /
• pp.245-258
• /
• 2020

The study analyzed the frequency, type, and context of violence in 10 school-life webtoon published on Korean portal-site, Naver. Results of content analysis showed 2.15 PAT(Perpetrator-Action-Target) per 1 episode. As for the types of violence, physical violence accounted for 73.2 percent of PATs. As for the characteristics of characters, 53.6 percent of those who committed violence were set to have good-looking. 35.9% of those who committed of violence were heros and 37.3% were villains. The case that perpetrator and target were friends accounted for 60.8%. The case that a travesty is made of the violent scenes adopting excessive expressions, overtures, and balloons accounted for 66.7%. The most common motive for violence was the means for the interests and beliefs of individuals and groups (29.4%), followed by fun (20.9%). The case that the punishment or compensation for violence is absent accounted for 79.9%.

• Journal of Digital Convergence
• /
• v.17 no.11
• /
• pp.459-466
• /
• 2019

In these days, the term 'snack culture' has been popularized as on of the tendency of new content consumption, and various related contents are introduced. This study is an analytical study related to the snack animation content based on the webtoon which can be considered as a representative snack culture content. The Purpose of this study is to investigate the frequency of use of transition techniques, which are importance for viewer to help to understand story by making space and time change in the moving image. To do this, I analyzed the each type of transition technique about the whole contents of NAVER's play webtoon, which is representative snack animation platform. Then I derived and contemplated the result of the analysis with a viewpoint of composition of shot. Through this process, I think this study could provide another basic data about snack animation contents which are not been studied enough yet.

• Smart Media Journal
• /
• v.12 no.9
• /
• pp.152-158
• /
• 2023

This study analyzed the consciousness, unconsciousness, and individuation process of 'Cheongmyeong', the protagonist presented in the webtoon "Return of the Blossoming Blade", based on Jung's theory of individuation. The subject of the research was the webtoon "Return of the Blossoming Blade", which has formed a readership across various genders and age groups, based on a successful web novel. The individuation process of the protagonist of "Return of the Blossoming Blade", analyzed using Jung's theory, is as follows: Firstly, the protagonist's ego originated from the shadow derived from the unconscious. Secondly, the protagonist's persona is social and positive in reality, but the personal persona manifested as an unrevealed shadow. Thirdly, the protagonist's anima/animus connects the profound inner consciousness with reality, maintaining a complementary relationship with the persona. Fourthly, the protagonist's Self symbolizes the collective ideal human and the essence of the volcano. The protagonist was shown to achieve individuation through a continuous repetitive process of integrating consciousness and unconsciousness, and through the compensatory process.

• Cartoon and Animation Studies
• /
• s.44
• /
• pp.235-261
• /
• 2016

Media consumers in the context of the Internet and digital media are using the same content to a variety of platforms. As such, the content of various genres is converted to the form of a new content through the process of fusion, combination, transformation, differentiation, reproduction, etc on the basis of digital media. That is referred to as trans-media. In order to create the successful content in trans-media era, it requires the work of Edi-curation. Edi-curation work is the act of editing and adding meaning to the curation work of curators. In that sense, this paper analyzed the definition and meaning for Edi-curation of publishing and comic(webtoon) content in trans-media era. Edi-curation process induces the changing role of consumers and producers of content in the digital media experience. In process of Edi-curation, consumers(producers) will soon lead to a media producer(consumer), namely proconsumer / produser. Diversification of digital platforms and devices, digital 1 person (or SNS) appeared in the media, etc. are also required to Edi-curation of content and comic(webtoon) published in a variety of ways. Depending on the intention of media producers (or consumers), content through the process of replication, montage, disassembly, dismantling, hypertext, compression, and reconstruction births to new content. The work of Edi-curation has the significance that it affects the way the media producers work in creative process, as well as the reading content of the media consumers. In the publishing content, Edi-curation work is the logicality destruction of a chapter or a paragraph, a sentence of colloquialisms, card news, the deformation of the utilization of video and media content. Meanwhile in the comic(webtoon) content, we mention the destruction of cut(frame), the various modifications of speech bubbles, onomatopoeia, and mimetic word.

• Cartoon and Animation Studies
• /
• s.43
• /
• pp.211-230
• /
• 2016

First this research starts with agreement that comics is 'the sequential art'. It means that over two sequential panels makes how to recognize the story and this research owes to the connection of forward panel and backward panel. Webtoon, internet comics is also consisted to sequential panels. But only it is different with the publish comics by direction, shape, length and so on. So this research tries to make point of the connection between first panel and second panel. Especially it researches what types of connections between the last panel of first episode and the first panel of second one beyond the connections of panels at only episode. This research treats the types of gutter, 'connection' means to continue the same scenes or 'separation' does to devide the story and shows the new scenes. Weekly webtoon must have a kind of break time. The first panel of next episode should remind of the former story, it means easy technique. Otherwise some first panel don't show the same scenes or story so this study researches 130 artworks from the portal sites; Naver, Daum, mobile comics platform; Lezhin Comics and Toptoon, Corea.

• The Journal of the Korea Contents Association
• /
• v.22 no.6
• /
• pp.295-306
• /
• 2022

This study examined the effects and roles of transmedia such as trailer (i.e., trailer) and webtoon OST (i.e., Original Sound Track), which have recently served as extended content in webtoons. In recent years, the number of transmedias using webtoons has increased rapidly, and production and consumption in various directions have been taking place. However, studies on whether these contents lead to positive emotions and attitudes toward webtoons are not actively conducted. Therefore, this paper examined the effect through loyalty and perceived enjoyment, and found that 'increasing immersion in content through transmedia' plays a major role as a major variable. In addition, it is determined whether these mechanisms appear differently by gender, and in the case of women, media consumption tends to be based on emotional signals compared to men, so transmedia will further increase the level of immersion, but webtoon content did not show gender effects on media consumption. This is a meaningful result that shows that in general, media consumption methods according to gender appear differently in webtoons. Therefore, based on the results, this study presented directions and implications to keep in mind when planning the production of various transmedias using webtoons.

• Journal of Intelligence and Information Systems
• /
• v.28 no.1
• /
• pp.1-28
• /
• 2022

In recent years, many Internet giants have begun providing their own content services, which attract online users by offering personalized services based on artificial intelligence technologies. This study investigates the role of two firms' content services within the firms' online service network. We examine the role of Naver Webtoon, which can be characterized as a professional-generated content, within Naver's service portfolio, and that of Google YouTube, which can be characterized as a user-generated content, within Google's service portfolio. Using survey data on viewers' use of the two services, we analyze a valued directed service network, where a node denotes an online service and a relationship between two nodes denotes a sequential use of two services. We found that both Webtoon and YouTube show higher out-degree centrality than in-degree centrality, which implies these content services are more likely to be starting services rather than arriving services within the firms' interactive network. The gap between the out-degree and in-degree centrality of YouTube is much smaller than that of Webtoon. The high centrality of YouTube, a user-generated content service, within the Google service network shows that YouTube's initial role of providing specific-content videos (e.g., entertainment) has expanded into a general search service for users.

• Proceedings of the Korean Society of Computer Information Conference
• /
• 2015.07a
• /
• pp.169-172
• /
• 2015

웹툰의 양은 방대하여 사용자가 원하는 웹툰을 찾는데 어려움이 있기 때문에 체계적인 추천 시스템이 필요하다. 하지만 기존의 추천 시스템은 조회수가 많은 인기 웹툰을 추천하는 방식과 사용자와 비슷한 연령대, 성별의 사용자들이 조회한 콘텐츠를 추천해주는 인구 통계학적 추천(demographic filtering)방식, 그리고 비슷한 사용자를 분석하여 추천해주는 협업적 추천(collaborative filtering)방식에 국한되어 있어, 개인의 성향을 반영하여 추천하고 있다고 보기 어렵다. 따라서 사용자 개인의 성향을 분석하는 방식에 대한 시도가 필요하다. 본 연구에서는 이러한 한계를 극복하기 위해서 개인의 성향을 분석하는 지표로 MBTI(Myers-Briggs Type Indicator) 유형을 이용하고, 같은 MBTI 유형의 사용자간의 협업적 필터링 추천 방식을 제안하였다. 또, 협업적 필터링 방식에서 발생하는 콜드 스타트 문제와 초기 평가자 문제를 해결하는 방안을 제시하였다.

• International journal of advanced smart convergence
• /
• v.12 no.1
• /
• pp.108-119
• /
• 2023

Instatoon is a type of webtoons distributed through Instagram, but in the process of advancement of the webtoon industry, it shows the possibility of diversifying into a new genre that meets creativity, and diversity beyond uniform commercial webtoons. Since it does not go through a large platform, the content is freely composed. In addition, it is differentiated from other types of webtoons because in many cases artists create instatoon by adding entertaining elements into their real-life stories rather than drawing fictional ones. Furthermore, instatoons are free to enjoy, satisfaction level is high, but in most cases, even if there is a complaint, readers just enjoy webtoons without expressing it. We aimed to find out how the service quality characteristics of these instatoons affect behavioral intentions through the coexistence of satisfaction and dissatisfaction of readers, and meaninful results were found through empirical analysis. We discusses factors affecting the spread of Instatoons, including readers' satisfaction and dissatisfaction, the importance of relatability, good directing, and informativeness. The study emphasizes the need to approach maintaining existing readers and attracting new ones separately, and to manage readers effectively in the future.

• Cartoon and Animation Studies
• /
• s.34
• /
• pp.293-316
• /
• 2014

(傳說의 故鄕) is a broadcast play as one-act play series based on Korean legends and folktales. It was first aired in 1977 from KBS and there has been borrowed from this play in a variety of genres such as books and movies as the name of this series securing its popularity and awareness of the public. In this context, this is a representative work for Korean horror genre. Recently, for example, a series webtoon <2013 Home of the Legends> is published on one of the main portal websites, NAVER from July, 2013. This webtoon is main subject of this study. The purpose of this study is to discuss how the genre characteristics of Korean horror in TV serial play transmitted and changed in series webtoon <2013 Home of the Legends>. TV serial play is a representative narrative based on Korean folktales, trying to change its narrative in the range of undestroyed folktale basic move with combining the original motifs. Serial webtoon <2013 Home of the Legends>, however, deconstructs this combination motif in folktale form and leads to new move in narrative. For Korean users accustomed to Korean folktale form as the architext, this will be expected as reversal and make catharsis. Meanwhile, the deconstruction of combination motif leads to extinction of its cause-and-effect, which consists the axis of original narrative form, with resulting powerless theme, good overcoming evil and punitive justice. The aspects of changes in <2013 Home of the Legends> represent new orientation of Korean horror.