Acknowledgement
This work was supported by the Ministry of Education of the Republic of Korea and the National Research Foundation of Korea (NRF- 2019S1A5A2A03034742)
References
- Adner, R. and Zemsky, P., "A Demand Based Perspective on Sustainable Competitive Advantage," Strategic Management Journal, Vol. 27, No. 3(2006), 215~239. https://doi.org/10.1002/smj.513
- Burt, R. S., Structural Holes. Harvard University Press, 1992.
- Cha, M., Kwak, H., Rodriguez, P., Ahn, Y.-Y. and Moon, S., "I Tube, You Tube, Everybody Tubes: Analyzing the World's Largest User Generated Content Video System," Proceedings of the 7th ACM SIGCOMM conference on Internet measurement(2007), 1~14.
- Cha, M., Kwak, H., Rodriguez, P., Ahn, Y.-Y. and Moon, S., "Analyzing the Video Popularity Characteristics of Large-Scale User Generated Content Systems," IEEE/ACM Transactions on Networking, Vol. 17, No. 5(2009), 1357~1370. https://doi.org/10.1109/TNET.2008.2011358
- Cheong, H. J. and Morrison, M. A., "Consumers' Reliance on Product Information and Recommendations Found in Ugc," Journal of Interactive Advertising, Vol. 8, No. 2(2008), 38-49. https://doi.org/10.1080/15252019.2008.10722141
- Drucker, P. F., The Practice of Management. Harper & Brothers, 1954.
- Eng, T.-Y., "Customer Portfolio Planning in a Business Network Context," Journal of Marketing Management, Vol. 24, No. 5-6(2008), 567~587. https://doi.org/10.1362/026725708X325995
- Gallaugher, J. M. and Wang, Y.-M., "Understanding Network Effects in Software Markets: Evidence from Web Server Pricing," MIS Quarterly, Vol. 26, No. 4(2002), 303~327. https://doi.org/10.2307/4132311
- Gao, L. S. and Iyer, B., "Analyzing Complementarities Using Software Stacks for Software Industry Acquisitions," Journal of Management Information Systems, Vol. 23, No. 2(2006), 119~147. https://doi.org/10.2753/MIS0742-1222230206
- Gill, P., Arlitt, M., Li, Z. and Mahanti, A., "Youtube Traffic Characterization: A View from the Edge," Proceedings of the 7th ACM SIGCOMM conference on Internet measurement (2007), 15~28.
- Gould, R. V. and Fernandez, R. M., "Structures of Mediation: A Formal Approach to Brokerage in Transaction Networks," Sociological Methodology, Vol. 19(1989), 89~126. https://doi.org/10.2307/270949
- Ha, J., Bae, D.-H., Kim, S.-W., Baek, S.-C. and Jeong, B.-S., "Analyzing a Korean Blogosphere: A Social Network Analysis Perspective," Proceedings of the 2011 ACM Symposium on Applied Computing(2011), 773~777.
- Hargadon, A., How Breakthroughs Happen: The Surprising Truth About How Companies Innovate. Harvard Business Press, 2003.
- Hoelck, K. and Ballon, P., "Competitive Dynamics in the Ict Sector: Strategic Decisions in Platform Ecosystems," Communications & Strategies, Vol. 99, No. 3(2015), 51~70.
- Hwang, Y.-S., Shin, D.-H. and Kim, Y., "Structural Change in Search Engine News Service: A Social Network Perspective," Asian Journal of Communication, Vol. 22, No. 2(2012), 160~178. https://doi.org/10.1080/01292986.2011.642397
- Joo, Y. G. and Sohn, S. Y., "Structural Equation Model for Effective Crm of Digital Content Industry," Expert Systems with Applications, Vol. 34, No. 1(2008), 63~71. https://doi.org/10.1016/j.eswa.2006.08.016
- Kang, M., Kim, B., Gloor, P. and Bock, G. W., "Understanding the Effect of Social Networks on User Behaviors in Community Driven Knowledge Services," Journal of the American Society for Information Science and Technology, Vol. 62, No. 6(2011), 1066~1074. https://doi.org/10.1002/asi.21533
- Kar, A. K., "What Affects Usage Satisfaction in Mobile Payments? Modelling User Generated Content to Develop the "Digital Service Usage Satisfaction Model"," Information Systems Frontiers, Vol. 23, No. 5(2020), 1341~1361. https://doi.org/10.1007/s10796-020-10045-0
- Katz, M. L. and Shapiro, C., "Network Externalities, Competition, and Compatibility," The American Economic Review, Vol. 75, No. 3(1985), 424~440.
- Katz, M. L. and Shapiro, C., "Systems Competition and Network Effects," Journal of Economic Perspectives, Vol. 8, No. 2(1994), 93~115. https://doi.org/10.1257/jep.8.2.93
- Kim, J., "The Institutionalization of Youtube: From User-Generated Content to Professionally Generated Content," Media, Culture & Society, Vol. 34, No. 1(2012), 53~67. https://doi.org/10.1177/0163443711427199
- Lee, C. S., "An Analytical Framework for Evaluating E Commerce Business Models and Strategies," Internet Research, Vol. 11, No. 4(2001), 349~359. https://doi.org/10.1108/10662240110402803
- Massa, L., Tucci, C. L. and Afuah, A., "A Critical Assessment of Business Model Research," Academy of Management Annals, Vol. 11, No. 1(2017), 73~104. https://doi.org/10.5465/annals.2014.0072
- Qiu, L., Tang, Q. and Whinston, A. B., "Two Formulas for Success in Social Media: Learning and Network Effects," Journal of Management Information Systems, Vol. 32, No. 4(2015), 78~108. https://doi.org/10.1080/07421222.2015.1138368
- Schmidt, J., Makadok, R. and Keil, T., "Customer Specific Synergies and Market Convergence," Strategic Management Journal, Vol. 37, No. 5(2016), 870~895. https://doi.org/10.1002/smj.2372
- Shim, A., Yecies, B., Ren, X. and Wang, D., "Cultural Intermediation and the Basis of Trust among Webtoon and Webnovel Communities," Information, Communication & Society, Vol. 23, No. 6(2020), 833~848. https://doi.org/10.1080/1369118X.2020.1751865
- Srinivasan, A. and Venkatraman, N., "Indirect Network Effects and Platform Dominance in the Video Game Industry: A Network Perspective," IEEE Transactions on Engineering Management, Vol. 57, No. 4(2010), 661~673. https://doi.org/10.1109/TEM.2009.2037738
- Subramanian, H., Mitra, S. and Ransbotham, S., "Capturing Value in Platform Business Models That Rely on User-Generated Content," Organization Science, Vol. 32, No. 3(2021), 804~823. https://doi.org/10.1287/orsc.2020.1408
- Susarla, A., Oh, J.-H. and Tan, Y., "Social Networks and the Diffusion of User-Generated Content: Evidence from Youtube," Information Systems Research, Vol. 23, No. 1(2012), 23~41. https://doi.org/10.1287/isre.1100.0339
- Ye, G., Priem, R. L. and Alshwer, A. A., "Achieving Demand-Side Synergy from Strategic Diversification: How Combining Mundane Assets Can Leverage Consumer Utilities," Organization Science, Vol. 23, No. 1(2012), 207~224. https://doi.org/10.1287/orsc.1100.0627
- Yoganarasimhan, H., "Impact of Social Network Structure on Content Propagation: A Study Using Youtube Data," Quantitative Marketing and Economics, Vol. 10, No. 1(2012), 111~150. https://doi.org/10.1007/s11129-011-9105-4