• Title/Summary/Keyword: web site

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Web Accessibility Compliance Rate Evaluation of Domestic Broadcaster Site (국내 방송사 사이트의 웹 접근성 준수율 평가)

  • You, Kangsoo;Kim, Namyee
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2013.10a
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    • pp.834-835
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    • 2013
  • This study makes an evaluation whether compliance on the web accessibility of domestic broadcasters site is observed to some degree. The compliance rate is estimated by six guidelines provided in KWA-H 4.0 automatically assessed tool. While the compliance rate of the broadcaster web accessibility is the highest in 'open new window' by 80.2% among six guidelines, the item of 'markup error prevention' demonstrated the lowest level by 36.2%.

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Analysis of the Methods to Decrease the Depth of Menu in Web Site (웹사이트 메뉴 Depth를 줄이는 방식간의 비교 분석)

  • Park, Hui-Seok;Kim, Yu-No
    • Journal of the Ergonomics Society of Korea
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    • v.19 no.3
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    • pp.61-75
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    • 2000
  • To enhance web site's usability, it has been suggested that the depth of tree structured menus should be minimized. In this research, experimental results are reported to quantitatively compare the methods currently used for reducing the depth of menus in web sites. 25 popular web sites were selected and their menu types were categorized into four types: top menu, drop-down menu, boolean menu, and table of contents. The four types of menu were then sub-categorized into 15 different types according to their sub-menu type, existence of menu colors, and the event occurring after mouse activation. Performance tests and subjective evaluation were carried out. The results showed that there were no significant differences in terms of response time among the 15 menu types, while table of contents and drop-down in which the first and second level of menus were visible induced the least number of errors. In the subjective test, the top-menu structure with colors and presentation of its sub-menu without clicking mouse were preferred.

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An Integrated View of Web Site Evaluation Method (통합적인 관점에서의 웹사이트 평가 방법)

  • 곽기영
    • Journal of Korea Society of Industrial Information Systems
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    • v.7 no.4
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    • pp.74-82
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    • 2002
  • Although there have been many Web site evaluation models with an explosive growth of Internet, they seem to be not fully considering various aspects of Web sites resulting from their changing roles. This paper proposes a method for evaluating Internet Web sites based on an integrated view. The method consists of 4 views including user-judgement view, user-performance view, expert-judgement view, and expert-performance view. Working procedures of the method along with tools and techniques and its implications are presented.

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The Effect of Perceived Website Quality of Fashion Shopping on Customer Satisfaction and Repurchase Intentions for Korean and Chinese College Students (한.중 대학생들의 의류쇼핑 웹사이트 품질지각에 따른 고객만족과 재구매의도)

  • Park, Hye-Sun;Lee, Yeon;Kim, Hyun-Sook
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.2
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    • pp.212-225
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    • 2010
  • This study investigates the dimensionality of perceived web site quality for fashion e-retailers to compare the differences in perceived web site quality between Korean and Chinese college students in the identification of the decisive web site quality dimensions for customer satisfaction and repurchase intentions. Data were collected from 300 Korean and 300 Chinese online apparel shoppers. The survey was statistically analyzed by factor analysis, T-test, and regression analysis. The perceived service quality dimensions were identified as product quality, economic efficiency, information quality, site design, and trust. The Chinese college students had significantly higher evaluations than Korean college students on information quality and trust. For Korean college students, product quality, economic efficiency, and trust were the most decisive predictors of customer satisfaction and they have indirect effects on repurchase intentions. For Chinese college students, product quality and information quality were identified as the most decisive predictors of customer satisfaction and they have indirect effects on repurchase intentions. Strategic directions for e-commerce business targeting Korean or Chinese college students are suggested in the conclusion.

A Structural Modeling for Switching Costs and Site Retention in Apparel Shopping Website (의류쇼핑 웹사이트 전환비용과 사이트 유지의 구조모델)

  • Kim, Eun Young
    • Korean Journal of Human Ecology
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    • v.21 no.6
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    • pp.1173-1184
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    • 2012
  • This study estimates a structural model to examine the causal relationships among web browsing, switching cost, and site retention in the context of apparel shopping website. A total of 499 usable questionnaires were obtained from consumers aged from 20 to 49 years. For data analysis, exploratory factor analysis, confirmatory factor analysis and structural model were used. The result showed that consumer's perceived switching costs consisted of three factors: relationship cost, search cost and benefit loss cost. In estimated structural model, the relationship cost was influenced by leisure browsing; the search cost was influenced by informational browsing and leisure browsing; the benefit loss cost was influenced by leisure browsing. Especially, the leisure browsing was the most highly related to the benefit loss cost, and followed by relationship cost and search cost. However, hedonic browsing was not significantly related the factors of switching costs. The search costs significantly affected customer's intentions for site retention. A managerial implication was discussed for e-retailers in order to develop strategic switching costs in building long-term relationships with web browsers on the apparel shopping websites.

An Evaluation Method for Web Contents Services (웹콘텐츠 서비스 평가)

  • Jang, Hee S.;Park, Jong T.
    • Journal of Service Research and Studies
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    • v.3 no.2
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    • pp.33-44
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    • 2013
  • As the Internet and mobile services increase, the use of wired/wireless web contents services increase and the demand for various contents explosively grows. To survive in competitive market, and to minimize the errors and warnings for web accessibility and standardization, and then to maximize the web usability, the periodical evaluation for web site should be performed with the events of web marketing and campaign. Through the web evaluation, the errors for technical programming language and contents offering can be found and diagnosed. In this paper, the quantitative and qualitative evaluation method for web site providing web contents are presented, and the analytic results for the 138 home pages in domestic are evaluated to validate the quantitative methodology. The accessibility, standardization, and usability factor are adopted for the evaluation in which accessibility is evaluated for perceivable, operable, understandable, and robust discipline with K-WAH(Korea-Web Accessibility Helper) tool, the standardization are measured for the number of errors and warnings in technical language with the W3C validator, and finally the usability factor is analyzed for the number of visits, average visit duration, and bounce rate with Google Analytics. In addition to, the quantitative analysis is also performed with the consideration of cost for construction and operation of web site. From the results, in the case of total score of 100 in conversion with relative weight, the average and standard deviation are evaluated to be 55 and 14, respectively. The correlation analysis indicates that the coefficient is estimated as 0.058, and then correlation between the quantitative results and cost is evaluated to be a little positive.

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A study on the evaluation and improvement of web accessibility and usability of Korea government department websites (국내 중앙행정기관 웹사이트의 접근성과 사용성 평가 및 개선방안 연구)

  • Moon, Tae-Eun;Moon, Hyung-Nam
    • 한국경영정보학회:학술대회논문집
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    • 2008.06a
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    • pp.786-793
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    • 2008
  • This research is carried out being divided into a first evaluation and second evaluation. A Study is carried out on first, the accessibility compliance level of Korea government department websites and second, whether the site which complies well with web accessibility increases web usability for users through a web usability evaluation. The evaluation result, web sites which comply well with the web accessibility guidelines were observed to increase web usability for both normal and disabled people but web sites which do not comply well were observed to lower the web usability making the web sites unavailable or inconvenient to use. Therefore, it can be concluded that there is a very close interrelationship between web accessibility and usability and thus compliance with web accessibility is not an option but a mandatory requirement.

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