• Archives of design research
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• v.14 no.1
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• pp.17-26
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• 2001

A shopping mall sie is the area which males use of the Internee activity as a medium in business transactions, But their growth rate of revenues does not keep up with the growth rate in the number of internet users. One of the reasons why they fall behind of the expected earning proportionate to the growing number of internet user is that the shopping sites do not satisfy various need of customers on the web. This comes from that there has been not enough efforts on a shopping site design satisfying their needs. This paper is to find the elements of the shopping site design to affect the my customers purchase goods on the internet on the premise that a design being closely related with a marketing strategy makes a good design. This paper consists of three parts. The first chapter is about related works inducing e-commerce, marketing as wet as design theory. In the second chapter, data are analyzed to find the elements of a good design. The data are categorized by criteria of general properties, elements in design theory, demographic characteristics and hypothesis tests are done. The third chapter is the conclusion.

• Korean Journal of Agricultural and Forest Meteorology
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• v.25 no.3
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• pp.208-217
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• 2023

Accurate estimation of dormancy breaking and first bloom dates is crucial for effective fire blight control by disease model such as Maryblyt in apple orchards. The duration from dormancy breaking to first bloom in apple trees was influenced by daily minimum temperatures during the dormant period. The purpose of this study is to investigate the relationship between minimum temperatures during this period and the time taken for flowering to commence. Webcam data from eight apple orchards, equipped by the National Institute of Horticultural and Herbal Science, were observed from 2019 to 2023 to determine the dates of starting bloom (B1). Additionally, the dormancy breaking dates for these eight sites were estimated using an apple chill day model, with a value of -100.5 DD, based on collected weather data. Two regressions were performed to analyze the relationships: the first regression between the number of days under 0℃ (X₁) and the time from calculated dormancy breaking to observed first bloom (Y), resulting in Y = 0.87 × X₁ + 40.76 with R² = 0.84. The second regression examined the starting date of breaking dormancy (X₂) and the duration from dormancy breaking to observed first bloom (Y), resulting in Y = -1.07 × X₂ + 143.62 with R² = 0.92. These findings suggest that apple anti-chill days are significantly affected by minimum temperatures during the period from dormancy breaking to flowering, indicating their importance in fire blight control measures.

• The Journal of the Korea institute of electronic communication sciences
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• v.8 no.5
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• pp.771-777
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• 2013

This study was investigated the relationship between the stress and suicidal ideation of adolescents from multi-cultural families. For the purpose, the study incorporated data of Youth Risk Behavior Web-based Survey 2011-2 and attempted to understand factors of their suicide ideation and reasons of stress, targeting 607 boy students and 543 girl students. For a statistical analysis, SPSS version 17.0 was used. During the analysis, the students one of which parents was not born in Korea were considered as those from multi-cultural families and statistical significance was set to be p<0.05, To look into relations between suicide ideation and reasons of stress with the former as a subordinate variable, the study figured out Odds Ratio(OR) through a simple logistics analysis and a complex sample was set for the analysis. Boy students had 2.70 times more suicide ideation due to stress from associates than girl students while girl students had 2.50 times more suicide ideation due to conflicts with parents than boy students. In conclusion, as there were various reasons of stress relating to individuals, families and school life which may affect suicide ideation of adolescents from multi-cultural families, our society should pay attention especially to improvement of relationships with parents and friends to prevent and control their suicide ideation.

• Archives of design research
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• v.16 no.2
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• pp.161-170
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• 2003

This study aims to understanding the effects of culture on websites with emphasis on the website structure and navigation. The website is inherently‘cultural’because anyone around the world can access to website if he or she is equipped with appropriate equipment. For the importance of cultural role in website, various researches have been conducted to understand the relationship between culture and website. However they tended to focus mainly on phenomenal matters such as color, layout, icon etc. There have been not so many thorough attempts to causal relationships between website and‘thick culture’in depth. The study conducted cross-cultural usability testing of websites between Korea and America. At first, representative I-commerce websites of Korea and America were selected and they were analyzed by the selected frameworks such as layout, display type, element type, and the relationship with homepage and sub-page navigation. The results were used to construct typical prototypes of website for Korea and America for experiment. Two websites were used for cross-cultural usability testing though specially-developed remote testing. 20 users from each country participated in the usability testing. The result shows that Korean users peformed better usability testing for Korean style structure of website while American counterparts showed better performances in American style of websites. Other various significant findings were revealed.

• Science of Emotion and Sensibility
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• v.21 no.4
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• pp.43-54
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• 2018

The aim of this study is to determine the effect of motion sickness on pupil rhythm. Sixteen volunteers of both genders (8 male, 8 female, mean age $25.67{\pm}2.43$ years) experienced VR contents in both 2D and HMD versions for 15 minutes, and their pupillary rhythms were compared. The irregular pattern of the pupillary rhythms, as demonstrated by increasing mean pupil diameter (mPD) and standard deviation of the pupil diameter (sPD), revealed motion sickness after experiencing HMD condition. The pupillary response is strongly related to the cognitive load, and the motion sickness can be interpreted as a change in the cognitive load caused by the increasing volume of visual information that must be processed and the conflict or inconsistency between different sensory modalities. The method proposed in this study could be a non-contact measurement method for the monitoring of motion sickness using a web-camera rather than previous sensor-based methods.

• Informatization Policy
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• v.30 no.3
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• pp.3-28
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• 2023

This study aims to analyze the usage behavior of e-government service users based on the e-government maturity model and provide suggestions for advancement of the e-government services. The changes in Korea's e-government services were analyzed as follows; 1) Proportion of use of e-government services in Korean public services, 2) E-government service types/stages use, 3) Service use by platform 4) User response to e-government service 5) Users' requests for future e-government service usage methods. For the analysis, this study used data from Korea's 2012-2020 e-government usage behavior survey data. As a result of the analysis, first, the proportion of e-government service has been continuously increasing, and second, the use of the e-participation stage is relatively low compared to the presenting information, interaction, and transaction stages. Third, by platform, e-government service has been expanded to various access platforms such as mobile, kiosk, and SNS centering on the web. Fourth, users' satisfaction with e-government service is very high. However, to vitalize e-government services, users requested improvements such as providing one-stop integrated services and simplifying authentication procedures. Based on the analysis results, this study 1) reflects the user's point of view in the maturity model of e-government, 2) considers access to various platforms according to the development of digital technology, 3) improves the e-government maturity model through data-based analysis such as user usage behavior suggested the need.

• Journal of Technology Innovation
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• v.21 no.1
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• pp.279-301
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• 2013

This study demonstrates how social network analysis can be used for identifying potential buyers in technology marketing; in such, the methodology and empirical results are proposed. First of all, we derived the three most important 'seed' keywords from 'technology description' sections. The technologies are generated by various types of R&D activities organized by South Korea's public research institutes in the fundamental science fields. Second, some 3, 000 words were collected from websites related to the three 'seed' keywords. Next, three network matrices (i.e., one matrix per seed keyword) were constructed. To explore the technology network structure, each network is analyzed by degree centrality and Euclidean distance. The network analysis suggests 100 potentially demanding companies and identifies seven common companies after comparing results derived from each network. The usefulness of the result is verified by investigating the business area of the firm's homepages. Finally, five out of seven firms were proven to have strong relevance to the target technology. In terms of social network analysis, this study expands its application scope of methodology by combining semantic network analysis and the technology marketing method. From a practical perspective, the empirical study suggests the illustrative framework for exploiting prospective demanding companies on the web, raising possibilities of technology commercialization in the basic research fields. Future research is planned to examine how the efficiency of process and accuracy of result is increased.

• Archives of design research
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• v.14 no.2
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• pp.187-196
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• 2001

Today's internet advertisement market is growing rapidly placing great importance on banner advertisements. Still, banner advertisements are being ignored by the users because most of these banners are exaggerated, visually distracted and they usually interfere with internet surfing. These banners make the agents and the users feel displeased and furthermore, make internet market unstable. 'Rich-Media'came in sight as the new way of advertising means in the internet market as the users demand for more dynamic and interactive media. In Rich-Media, sound and animation interact with former animated banner advertisements. Internet advertising businesses inducing web agencies have positive views about Rich-Media, because more information and ideas are shared through aural and visual integration and it is very effective way to draw attentions from the users. In this study, we have examined the effects of Rich-Media advertisements through surveys. As a result, Rich-Media advertisements are superior to ordinary banner advertisements in visual effect, leading interests of users, inducing mouse did(s and providing of information. The recent uses of Rich-Media is just a mere beginning, but we expect to make the Rich-Media an essential medium of internet advertisement as we continue studying the uses and effects of Rich-Media.

• Archives of design research
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• v.15 no.1
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• pp.163-170
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• 2002

Virtual Reality is the technique which makes the man experience the similar interaction behavior to the experience in the real world through virtual space. The users participating in the 3D virtual space using virtual reality technique can have the various experiences in the space desired without restrictions on time and space and then it has been applied in many application areas such as video industry, entertainment simulator, medical treatment, construction and design. The area of video among them has been highlighted as a high-added value industry. Therefore this study classifies video industry into four including movie, broadcasting, advertisement and internet and is to examine their characteristics, application cases and developmental potential. In the industry using virtual reality technique in video industry, it is implied for special elect in the area of movie and for providing the various graphic virtual word to audiences with the introduction of virtual studio and character in the area of broadcasting. It can give audiences a synergy effect by inserting 3D advertisement into virtual space in the area of advertisement. Also the implementation of 3D virtual reality such as virtual museum, virtual model house, virtual home shopping and entertainment on the web is possible with the emergence of Virtual Reality Modeling Language (VRML) and it plays the roles of more entertainments. Accordingly, this study is to seek the application methods using virtual reality technique in video industry.

• Journal of the Korea Society of Computer and Information
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• v.16 no.11
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• pp.35-44
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• 2011

Advances in science and technology have made a lot of changes in our life. Especially, sensors have used in various ways to monitor in real time and analyze the world effectively. Traditional sensor networks, however, have used their own protocols and architecture so it had to be paid a lot of additional cost. In the past 8 years, OGC and ISO have been formulating standards and protocols for the geospatial Sensor Web. Although the OGC SWE initiatives have deployed some components, attempts have been made to access sensor data. All spatial operations had to calculate on the client side because traditional SOS architecture did not consider spatial operation for GeoSensor. As a result, clients have to implement and run spatial operations, and it caused a lot of overload on them and decreased approachableness. In this paper we propose S-SOS for in-situ and moving GeoSensor that extends 52 North SOS and provides spatialFilter and spatialFinder operations. The proposed S-SOS provides an architecture that does not need to edit already deployed SOSs and can add spatial operations as occasion. Additionally we explain how to express the spatial queries and to be used effectively for various location based services.