• 복식
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• 제50권8호
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• pp.129-147
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• 2000

The main purpose of this study was to define the Fashion Coordination through chanel style. The methods of research were review precedent theses. the document rotated to fashion, and fashion Magazine. Also, information on the Internet was used. In sense of the fashion coordination, Designer Chanel understands fashion. Chanel is created that has Chanel Style through garcon style in 1920 by coordination with accessory and so on that means modern fashion. From than, even though Chanel Style has changed over and over according time, that become ideal image model what modern women is running after be. 1. Tubular style has easy to represent personal identity each people, by coordination with accessories and so on. The relationship tubular style and accessory is help to produce image bast. 2. Chanel' Hat was coordination with the same color clothes, contributed to finish wearing clothes and increase position. 3. Necklace has representative accessory in Chanel style. 4. Carmellia made use of point accessories on clothes. 5. Chanel N$^{\circ}$ 5 was produced crystallization that is necessary to make image. 6. Chanel was created Modern style based on the garcon style. 7. That became ideal image what women want to be in 20th century 8. Through cackle kennedy, that has best style symbolized rich and position.

• 패션비즈니스
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• 제12권2호
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• pp.134-152
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• 2008

Functional, aesthetic and symbolic working uniforms in the industrial complex are demanded by employees and employers. The purpose of this research was to find out the actual wearing condition and preference of the working uniform design in the industrial complex. The research selected 7 enterprise subjects located in the Changwon National Industrial Complex and adopted a questionnaire method. 912 workers categorized into 4 work groups according to their work posts replied in total. The data and the degrees of satisfaction/preference of the working uniforms were analysed into descriptive statistics and F-tests by using the SPSS S/W package. The results were as follows: First, the style of the working uniform was the standard two-piece style. Second, the degree of the satisfaction with the entrepreneurial image implied to the working uniform was 2.83 throughout the 5-scale evaluation. In addition, the degree of the satisfaction with the working uniform colors was in between 2.94 and 2.96. Third, unsatisfied parts of the upper and lower uniform garments were: sleeve > pocket > collar; and waist belt loop > hip pocket > hem line respectively. Fourth, beige was the most preferred color for the working uniform top and bottom both. The most preferred color images were the calm and safety and the bright and light in order. Especially, the demand on the safety factors and soil proof colors of the outside field workers was much higher than the clerical workers. Fifth, the blouson type jacket with shirts collar or soutien roll collar was more preferred to than the casual style; and the straight formal pants were more preferred to than the casual/sweat sports pants styles. Sixth, inner pockets to keep the mobile phone and pens were required for upper garment details specially by manufacture workers. Increase of the waist belt loop numbers was required by all work groups.

• 패션비즈니스
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• 제12권2호
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• pp.117-133
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• 2008

In this research, female adults in ages 25 to 34 that reside in Shanghai, China, have been polled from 29th of December, 2007 to 2nd of February, 2008 in accordance with simple random sampling method. 210 women have been selected and polled. Of these, 10 who responded in appropriately were excluded and the remaining 200 were used in the final analysis. The questionnaires used in this poll were made up of ones that are about how they wear tailored suits and how much they are satisfied with them, and questions about demographical characteristics. SPSSWIN 12.0 Program was used as the analysis method in getting statistics and descriptive statistical analysis, t-test, and $x^2$ analysis have been performed. The summary about the Chinese female adults is as follows: 1. They prefer jackets with design, style, and quality that better fit them to the ones with a name brand and a lower price. 2. They prefer shoulder princess style jackets with short lapel color lengths and slacks with a basic style in waistline. 3. When wearing jackets they feel uncomfortable in all regions and were not satisfied. 4. All responded that they have an experience of having the jackets mended after purchasing them and a high frequency of mending was shown along the waistline, hips, and leg lengths.

• 복식
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• 제59권1호
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• pp.94-105
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• 2009

Jeogori, Korean jacket, can be categorized into two styles. Traditional style Jeogori is based on conventional construction method for ceremonial or festive occasions. Contemporary casual style Jeogori is based on western style flat pattern making for better fitting and functionality. Traditional style Jeogori is quite flat on human body because it is not considered the grade of shoulder line and is drawn by vertical & horizontal line. This characteristic feature causes weakness in functionality and comfort compared to contemporary casual style. Apparently contemporary casual style has better wearing comfort. Yet to most Koreans, contemporary style Jeogori seems to lack of some characteristic style of its own. This study is to find out how to make Jeogori well balanced in terms of functionality, fit, comfort and traditional style. Currently used Jeogori patterns are compared in order to select the best among them. Onto the selected pattern, several alterations were tried focused on shoulder, armhole and sleeve lines to make optimal modifications. After several comparative fitting tests, the final pattern making method was suggested.

• 한국의류학회지
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• 제28권7호
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• pp.995-1006
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• 2004

This study examines the effects of clothing style and the order effect on impression formation. The instrument of this study consisted of response scales and stimuli. Fifty-one items of 7-point semantic differential scales, 9 items of demographic traits, and 4 items of subjective evaluation scales were developed. Stimuli were color pictures of a model wearing each of two clothing styles(mannish style, feminine style). The sample include 56 male and female subjects in their twenties and thirties. The experimental design was within-subject design and the half of the sample responded to the mannish style first and the other half responded to the feminine style first. Responses to the semantic differential scales were factor analyzed, and seven factors were identified: intellectuality, sensibility, activity, modesty, competence, display, keenness. There were significant differences between mannish style and feminine style in impression of wearer＇s age, job, and physical attractiveness as well as wearer＇s intellectuality and sensibility. It was revealed that the first impression and second impression of wearer＇s intellectuality, sensibility, modesty, competence, display were differed by the function of the order of stimuli shown to the subjects. Both primacy effect and recency effect of order effect were confirmed, and especially negativity effect was influenced prominently on impression formation.

• 패션비즈니스
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• 제20권4호
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• pp.96-109
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• 2016

This objectives of this research was to look into the actual state of fashion wearing purchase and makeup purchase to recognize the interrelationship between fashion and makeup styles by selecting words used for fashion image and cosmetic style. Such study can offer basic materials for choice of makeup style by each fashion style. Most information on fashion and cosmetics were obtained through the internet. However, a lot of information on cosmetics were also obtained through TV. Therefore, if fashion companies use both internet and TV for advertising, more effect on purchasing might be obtained. The design and color are important standards for selecting clothes. However, the quality and price of clothes are essential standards for purchasing cosmetics. Therefore, for fashion companies, they need to pay more attention to design and color. However, for cosmetic companies, they need to take notice of quality and price. When image words were extracted, fashion images showed the following words: natural, romantic, elegance, casual, and avant-garde, while makeup images showed romantic-casual, elegance, avant-garde, and natural. Regarding the interrelationship between fashion style and makeup style, natural and casual fashion style were harmonized with natural makeup while romantic fashion style was associated with romantic makeup. The fashion style of elegance and avant- garde was associated with elegance makeup. Therefore, similar images were found between fashion and makeup styles.

• 한국의류학회지
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• 제29권3_4호
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• pp.462-469
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• 2005

This study was inquiry into wearing condition and satisfaction of Saenghwal Hanbok uniform for Korean restaurant's employees. For this Purpose to be fulfilled survey was carried out to the managers and employees who are working in Korean traditional restaurants located in Seoul, and the reality of wearing Saenghwal Hanbok uniforms and the employees's satisfaction were considered. It taken into consideration when designing Hanbok uniforms for Korean traditional restaurants. The analysis was executed involving Simple Analysis, Correlation Analysis, Independent Samples T-test, Paired Comparison, ANOVA, and Duncun Test using SPSS. The report shows that buyers get two pieces style of skirt ($74\%$) and they are buying from Hanbok shops ($58\%$), or from uniform shops ($21\%$). It is almost impossible to see that employees' opinion is reflected in the uniform design since the decisions are made by either Senior manager or General Manager. Based on the result of this survey, followings should be taken into consideration when designing Hanbok uniforms for Korean traditional restaurants. Firstly, a design should reflect a sphere and a radiuses of action throughout a grasp of the type of restaurant, such as the type of sitting and whether there are stairs or not, and the type of service in charge, and so on. Secondly, considerations on the fabrics in terms of sweat absorption, tactility, weight and so on should be prioritized emphasizing a functional aspect. Thirdly, a sleeve should be narrower and shorter, and the skirt should be less wide and not crease easily. Lastly, a Geogori should be knot-button on with care in order not to be opened and a skirt should be zipped up.

• 패션비즈니스
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• 제12권1호
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• pp.76-92
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• 2008

The purpose of this study was to analyze the general wearing attitude & brand Image Perception for Golf Wear in wearer's mind, and to investigate the brand preference on the image characteristics of golf wear, and to find out the wearer's purchasing point for golf wear, for developing the possibility and strategy of the golf wear market for the apparel marketers and manufacturers. For this study, the data obtained from 210 respondents were analyzed by the descriptive statistics, Pearson's simple correlation, Crossing Analysis, parato graph. The results from the study were as follow : The respondents who were specially wearing for golf game were 23.3%(49 persons) among the 210 respondents. The 210 respondents evaluated highly the features of golf wear, such as design(51%), quality(44.3%), materials(36.2%), color(35.2%), size(21.0%), as the purchasing point for golf shirts, otherwise, the 210 respondents evaluated lowly the social aspects of golf wear, such as, fashion conformity, brand loyalty and promotion. And the most important material features for the golf wear was the elasticity, speed dryness by the 210 respondents The most frequent brand by 207 respondents described in the free style was Daks(11.1%) and Ping(11.1%). The 205 respondents described in the free style evaluated Daks(14.6%) as the most preference brand. The reason for the most preference brand was based with the comfort and pleasure of design, quality, color, size, materials.

• 복식문화연구
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• 제29권4호
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• pp.471-487
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• 2021

The purpose of this study was to analyze changes to body measurements and silhouettes after wearing an early 19th century women's corset. Two types of corsets were tested. Changes in body size and silhouette were compared based on the levels of tightening strength of the corset. The tightening strength was adjusted in 4 steps by making the length of back fastening string 10-40 cm shorter than the standard. The silhouette was compared with the front silhouette and the side silhouette. The results were as follows. After wearing the experimental 19th century corsets, the chest circumference and front interscye length increased. However, the chest circumference did not increase proportionally to the tightening strength. The underbust circumference, waist circumference, and back interscye length also decreased. The waist width was decreased to create a slim front silhouette. The change in the body silhouette differed depending on the style of the experimental corset. The experimental corset made with the six-piece torso pattern changed the posture so that the shoulders were pulled back and the chest was pushed forward. The experimental corset with the side bodice pattern resulted in the subject's shoulders reclining backward and the chest and abdomen extending forward. The results of this study show that women's body sizes and silhouettes could be changed by wearing the early 19th century corsets, but the changes in body size and silhouette vary depending on the wearer's individual body type or corset style.

• 한국의류학회지
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• 제14권2호
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• pp.73-84
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• 1990

The present research investigated perceptions of persons wearing Korean and Western clothing with reference to judgement of appropriateness of style in a variety of socially interacting contexts and relationship to social schemata and to general clothing interest. 180 male and 180 female students responded to open-ended and Likert-type questionnaires. The stimuli were 9 line drawings of male and female figures in traditional Korean and Western formal and informal attire. Data were analyzed by content analysis, frequency, percentage, and mean. Traditional Korean clothing was judged as inappropriate on the campus and in the office but appropriate in the ambiguous context. Korean traditional styles were related to person schemata, but Western styles were related to role schemata. Furthermore, Korean styles were considered to be 'impractical' and 'inactive.' A newly emerging perception of persons wearing Korean attire as 'individualistic' and 'radical activist' was discovered. Impressions of persons wearing traditional Korean clothing were partially related to subject's own clothing interest.