• 한국유기농업학회지
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• 제18권4호
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• pp.463-487
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• 2010

This work is described as an early effort to study organic products marketing. Discusses the characteristics, barriers and vitalization strategies of developing new markets in an environment of increasing consumer awareness and marketability of organic products. Barriers to developing new markets for organic products include lack of basic information or poor understanding among farmers of sustainable techniques and practices, poor access to markets, high start-up costs, lack of understanding the developing market, uncertainty in marketing and pricing, consumer habits, inadequate financing, including resistance to paying premium prices, misinformation and misapprehension concerning the production of organic products. Recommends strategies for implementing sustainable systems, e.g., involve government agencies, educating and organizing both farmers, processors, and consumers developing marketing and distribution programs. Examines business strategies that have successfully targeted markets, such as advertising, labeling, public relations and communications, gaining consumer trust, partnerships, and diversifying operations.

• 산업융합연구
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• 제15권2호
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• pp.7-16
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• 2017

농업의 6차산업화는 농업의 융 복합을 통해 새로운 부가가치를 창출하며, 지역경제 활성화에 기여하는 등 농촌지역의 선순환 효과를 촉진시키고 있다. 이에 지역별 효율성 분석 및 효율성에 미치는 영향요인을 분석함으로써 국내 6차산업화 활성화를 위한 시사점을 제공하고자 한다. 본 연구의 분석 자료는 "2015년~2016년 농 식품 6차산업화 기초실태조사 연구" 보고서 자료를 활용하였다. 분석방법으로는 DEA 및 Tobit 검증을 통해서 분석을 실시하였다. 분석 결과는 다음과 같다. 첫째, 6차산업화는 소득증대 및 효율성 개선에 기여하고 있다. 두 번째, 연평균 농가 인구증가율, 2차산업 참여 비율은 부(-)의 관계가 있는 것으로 나타났다. 세 번째, 6차산업화 인지여부는 정(+)의 관계가 있는 것으로 나타났다. 본 연구 자료의 한계 및 정성적 요인, 외생변수 및 설명력 등의 한계가 있을 수 있지만, 지역별 6차산업화 효율성 제고를 위한 객관적인 시사점을 도출하였다는 점에서 의미가 있다.

• 농촌지도와개발
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• 제28권3호
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• pp.137-151
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• 2021

The study aims to explore the success factors focus on the system for implementing the New Rural Vitalization Plus Project (NRVPP). It offers recommendations to bring the success of the community development projects and support the strategies in political and practical. Conclusions and recommendations for improving the practice of implementation are based on the results of the in-depth interview with 9 developers and experts joining the NRVPP. Findings show that the promotion team as the NGO for the community development project used the collaboration and cooperation network to progress for the success of the project although they suffered the political, legal, and institutional problems hindering the normal function of each promotion entity in municipalities. The implications of the study were presented in the conclusion section.

• 농촌계획
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• 제20권3호
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• pp.111-120
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• 2014

This study aims to investigate the residents' and village leaders' complementary demand for the regional economic vitalization and 6th industrialization in the rural. Based on the field expert'(the head of the village or the chairmen of the farming association) interview, the study was conducted. For the study, 42 villages where selected to consider as 6th industry. Cross table were conducted to see if there were any differences of demand and consideration for between the type of 6th industries. This article further improve the rural environment for 6th industrialization, improve the policy measures in that rural can plan the basis for an effective strategy can be.

• 통상정보연구
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• 제16권2호
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• pp.131-155
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• 2014

말산업은 우리나라 국가 및 지역경제에서 그 역할이 매우 크고 중요한 산업이다. 이러한 말산업은 관련 농업, 비즈니스, 스포츠, 게임, 엔터테인먼트 및 레크리에이션 등의 복합산업으로서 최근 국내에서 관심이 증가하고 있을 뿐만 아니라, 고부가가치 산업으로서 사회 및 경제적인 효과의 극대화를 기대할 수 있다. 그러나 현실은 전체 농업에서 차지하는 비중이 매우 작고, 말산업에 대한 낮은 인지도와 약한 경쟁력 등과 같은 저해요소 때문에 활성화가 저조한 실정이다. 이러한 상황 하에서, 본 연구는 우리나라 말산업의 수출실태를 살펴본 후, 이를 바탕으로 말산업의 수출활성화 방안을 모색하였으며, 그 결과는 다음과 같다. 우리나라 말산업의 수출을 활성화하기 위해서 정부는 수출확대를 위한 관련법의 정비, 말관련 HS 품목분류의 명확화, 수출품목 및 시장의 확대, 수출지원정책의 마련, 선진국과의 기술제휴 등이 필요하다.

• 농촌계획
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• 제19권1호
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• pp.123-135
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• 2013

The purpose of this study is to investigate industry-wise employment growth factors in rural areas. Regional economic vitalization is sensitive to internal and external interaction changes among various industrial and occupational sectors. Thus, rural regional economic vitalization requires a comprehensive approach in analyzing industry-dependent employment structures and growth factors in rural areas. However, research conducted thus far has mostly focused on agriculture and farmers. Considering the evidence that rural communities continue to be stagnant and 80% of the rural population is engaged in nonagricultural activities, it becomes necessary to review industry-specific employment change factors in rural areas. This study targeted 5 counties in Chungnam. The results revealed that agriculture, forestry, and fisheries occupied the foremost positions with regard to population employed and regional GRDP share. The influence of national growth on employment and business variation effects was as high as 98.1% and 78.6%, respectively, thus demonstrating the high likelihood of rural economy to be influenced by external factors. Growth in the public sector appeared to support employment structure. Moreover, wholesale and retail businesses, constituting 14.4% of employment in rural areas, showed a strong trend toward degeneration, to the extent that difficulties have been forecasted for the supply of goods and services essential for basic livelihood of the rural residents. The implications based on the above observations need to be considered for policy-making to ensure that industrial structure is modified on the basis of internal demand of the region, and support for small businesses is integrated in rural area development projects.

• 한국유기농업학회지
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• 제17권3호
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• pp.327-345
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• 2009

Environment-friendly agricultural products market has been experiencing various change through the quantitative growth in Korea. The food safety is considered seriously and the interest of the consumer is increasing about environment-friendly agricultural products and organic agricultural products. Environment-friendly agricultural products is encouraged in the link of the counter-measure which follows in the market opening. This research aims at making shorter the distance between the productive person and the consumer and to improve the income for organic farm and the price competitiveness for Environment-friendly agricultural products through the present condition analysis for organic produce's production, distribution and consumption market. To solve the problems above, the development of strategies for the establishment of distribution system for the organic produce's stable supply and the improvement of price competitiveness, the establishment of the cooperating system on the produce's demand and supply, the improvement of consumer's reliability by reinforcement with connectivity and transparency of the process, and the vitalization of regional economy and the exchange of rural and city area are needed.

• 인간식물환경학회지
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• 제21권6호
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• pp.461-471
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• 2018

The role of urban agriculture should not be limited as a small-scale crop cultivation activity as it was, but it has to be considered as an entire process of a agriculture activity for the restoration of the city community. This study is based on the assumption that there has been a significant change in urban lifestyle and urban farming preference, considering the overall improvement in standard of living after implementation of five day work week system. It was conducted for urban citizens who were interested in actual urban agriculture for ages 19 and over who visited the Korea Urban Agriculture Exhibition in 2018. Only 115 valid samples were used for the empirical analysis. To analyze the demographic characteristics and effects of urban agriculture, frequency analysis and descriptive statistics were conducted. In order to analyze the reliability and validity of the measurement variables of the effect, the variables that deteriorate the validity were removed and 15 variables of the urban agricultural effect were selected. According to the result of factor analysis, three factors were extracted as follows: socially sustainable effect, negative effect and economically sustainable effect. In order to examine the effects of urban agriculture depending on income level, the one-way ANOVA, which is a statistical technique for verifying differences in the sample means, was performed. The psychological stability of people, the recovery of humanity through communion with nature, and the vitalization of agriculture linked with local agriculture had significant correlations with income level. The negative effect showed no significant correlation with income level. The improvement of the local environment was found to have an impact in relation with income level. We expect that there will be more studies on policies for the new types and models of urban agriculture in order to make it easier for urban citizens to approach it.

• 인간식물환경학회지
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• 제22권1호
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• pp.1-14
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• 2019

This study was designed to examine agro-healing services and programs provided and operated by farms in Korea. The results of the analysis of the agro-healing programs and operation of farms were as follows. The purpose of the operation of farms was to raise productivity by managing farms in a cooperative way through agricultural production, education and healing, and to raise income by processing and selling agricultural products. It was difficult to access farms by public transport and thus visitors had to use their own cars. The size of farms varied. The main resources utilized in the surveyed programs were plants, rural environments and landscapes, and agricultural products. The programs were conducted using resources that were commonly found in rural areas. Facilities on each farm were equipped with facilities (indoor and outdoor learning place, gardens, vegetable gardens, orchards, etc.) and convenience facilities (parking lots, drinking fountains, kiosks, etc.) to support program operation. However, facilities for the handicapped and accommodation facilities were insufficient. The programs operated on each farm utilized agricultural resources, farm produce, and rural resources and were classified into activities such as making, feeling, and growing. The average number of people who operated the family-centered program was 2-3, having qualifications such as welfare horticultural therapists, forest interpreters, experience instructors, and social workers. In addition, they had expertise in medicinal food, dietary life, and social welfare, and they also had essential expertise required to operate programs.

• 한국조경학회지
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• 제44권6호
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• pp.40-50
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• 2016

본 연구는 라이프스타일에 따른 도시농업 유형 선호도를 분석함으로써 향후 "도시농업활성화 정책" 수립을 위한 기초 자료를 제시하는데 목적이 있다. 연구방법은 서울특별시 자치구 중 도시농업 활성화를 지원할 수있는 근거를 마련한 9개자치구민을 대상으로 설문조사를 실시하였다. 이를 통해 라이프스타일과 도시농업 선호활동과의 인과관계를 검정하고자 하였다. 연구결과, 첫째, '건강추구형'이 도심형 도시농업에 유의한 것으로 나타났다. 이는 안전한 먹거리와 건강을 추구하는 도시민이 도시농업 교육 프로그램에 적극적으로 참여하고, 도심 내 자연경관 향상을 위해 식물 및 경관작물 심기, 도시농업박람회 참가 등의 도심형 도시농업 활동을 선호하는 것으로 나타났다. 둘째, '여가활동형'이 주택활용형 도시농업에 유의한 것으로 나타났다. 주로 취미 및 여가활동을 중시하는 도시민은 실내 생활 속에 텃밭 가꾸기, 아파트 베란다 공간을 활용한 텃밭 가꾸기 등 주로 텃밭 가꾸기 등의 주택활용형 도시농업 활동을 선호하는 것으로 나타났다. 셋째, '건강추구형'이 학교교육형 도시농업과, 농장 및 공원형 도시농업에 유의한 것으로 나타났다. 건강을 추구하는 도시민은 교육농장 참여 및 학교텃밭 가꾸기, 도심 외곽 개인 농장 운영, 도시농업 박람회 참가 등의 참여 활동을 선호하는 것으로 나타났다. 넷째, '가족지향형'이 학교교육형 도시농업에 유의한 것으로 나타났다. 가족지향형 도시민은 학교와 연계된 다양한 도시농업 교육 및 활동에 적극 참여하는 활동을 선호하는 것으로 나타났다. 본 연구는 도시농업 유형을 고찰하고, 라이프스타일과 도시농업 유형 선호도와의 영향관계를 살펴, 도시농업의 실수요자의 성향 및 선호활동을 알아보는데 연구의 의의가 있다.