• Journal of Korea Society of Digital Industry and Information Management
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• v.6 no.4
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• pp.171-182
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• 2010

The precent, many outdoor advertisements in the media has such experience. Looking at the trend of outdoor advertising media, visual stimuli, causing extreme curiosity, stimulate emotion, expression, such as illogical to consumers using a variety of unexpectedness "surprising expression" attempt to give a strong impression on consumers appears to can. In this study, outdoor advertising media, outdoor advertising is now through the case study to evaluate the characteristics of the media in the unexpectedness, in the process based on components derived extraordinariness configure Tetrad Map and extraordinariness factors of outdoor advertising media Analysis of the key elements to configure the user experience factor that has the purpose of identifying the characteristics extraordinariness. As a result of analysis of outdoor advertising media element to configure the Visual / Installation / Technology / Story of the most important factors acting Visual elements were found to be leveraging. Components, as well as factors was higher than the interest factor involved. So now with the development of outdoor advertising media, the unexpectedness expression appears in the flow, limited to the visual aspect of extraordinariness factors that could be seen being used. Characteristics of outdoor advertising media in the past did not deviate more as consumers look to stimulate the technical attributes of a visual form that could be seen to be extended.

• Journal of the HCI Society of Korea
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• v.1 no.2
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• pp.51-58
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• 2006

Information visualization, generally speaking, consists of three steps: transform from raw data to data model, visual mapping from data model to visual structure, and transform from visual structure to information model. In this paper, we propose a visual mapping method from spatiotemporal table information, which is related to events in large-scale building, to 3D map metaphor. The process has also three steps as follows. First, after analyzing the table attributes, we carefully define a context to fully represent the table-information. Second, we choose meaningful attribute sets from the context. Third, each meaningful attribute set is mapped to one well defined visual structure. Our method has several advantages. First, users can intuitively achieve non-spatial information through the 3D map which is a powerful spatial metaphor. Second, this system shows various visual mapping method applicable to other data models in the form of table, especially GIS. After describing the whole concept of our visual mapping, we will show the results of implementation for several requests.

• Archives of design research
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• v.16 no.3
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• pp.273-280
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• 2003

Priming Effect, as a part of "Contextual Effect" is the phenomenon that pre-searched product information influences consecutive product evaluation. "Priming Effect" is different from other types of "Contextual Effects" in that pre-searched information doesn't have an direct effect on product evaluation, but an indirect effect which means that pre-searched information influences interpretation of consecutive product evaluation. On the previous theoretical background, this study investigated that how visual images can influence consumer preference and product choice, introducing concept of priming effects into the design of on-line shopping malls. This experiment adopted the digital cameras as the experimental stimulus target products and designed the individual web pages by priming the attributes of price and size. In result of analysis, the difference of product preference by priming attributes was proved to be statistically significant. In this reason, suggesting the background of commercial web page can be the significant factor in choosing products, the priming effects introduced into the design can be positively employed in online advertising.mployed in online advertising.

• Preventive Nutrition and Food Science
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• v.11 no.4
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• pp.328-332
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• 2006

Baikseolgi was made with Kugija powder with the intention to take advantage of its functional properties. Appropriate amount of Kugija powder (0$\sim$8%) was mixed with rice flour, sugar, salt, and water and then, steamed for predetermined time and their physicochemical and sensory properties were measured. pH decreased significantly while titratable acidity increased significantly with the addition of Kugija (p<0.05). The addition of Kugija powder did not significantly affect the moisture content (p>0.05) although it appeared to decrease with the higher amount of Kugija. Lightness (L-value) decreased significantly with the addition of Kugija (p<0.05), indicating that the color of Baikseolgi became dark as also indicated by the visual observation. Redness (a-value) and yellowness (b-value), on the other hand, increased significantly as the amount of Kugija increased in the sample (p<0.05). Both hardness and firmness decreased significantly with the addition of Kugija (p<0.05). Eight percentage Kugija Baikseolgi was significantly stronger in Kugija flavor (7.9), chewiness (6.1), sweetness (5.0), and yellowness (8.2) attributes than other samples, whereas control was significantly higher in mouthfeel (6.0) and hardness (6.0) attributes than others (p<0.05). Finally, consumer test indicated that 4% Kugija sample received the highest score in appearance (8.13) and overall acceptability (8.07) attributes.

• Journal of the Korean Institute of Landscape Architecture
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• v.29 no.3
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• pp.70-80
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• 2001

It is necessary to construct an effective regional information system in facing the incoming information intensive society. Many local government in Korea began to recognize a need for constructing a GIS(Geographic Information System) and they are planning to construct GIS´s to improve their administrative efficiency. However, ti requires high-priced hardware, software, and an experienced operator to sue a GIS effectively. The purpose of this study is to develop the GIS program which can be sued with ease by common users. By developing a GIS functioned program using a coordinate recognition module by application of geo-spatial data, and a digital map which is already made, this program can be used efficiently only by only inputting attributes without high-priced hardware and software, and can be utilized easily to every purposes of work with geo-spatial data and attributes. MapObjects, mapping and GIS component, was employed to use geo-spatial data, and Access 97 from Microsoft to manage and attributes database. Visual Basic, objected-oriented language, was used to develop an application program. Results of this study were applied to constructing the Information system of Kanwon National University. This program could be used for various purposed by common users without additional hardware and software.

• 한국HCI학회:학술대회논문집
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• 2009.02a
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• pp.841-845
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• 2009

The aim of this study is to analyze the unique framework of Hong Kong brand and compare it to Seoul through examining the process of developing city brand visual identity, which is top-down. As Asian cities, the processes of developing their city identity system to be strong city brands have taken outstandingly different steps between two cities. Hong Kong has the strongest tourism attributes modernity, stability, attractiveness of tourism attributes. Hong Kong has the most competitive power. Korea is the least one. Hong Kong has made it as a good example of a city brand and proved it through tourism statistics which are one of visible branding results. Apparently, it gives us constructive suggestions to consider its steps for developing city brand identity.

• The Korean Journal of Ecology
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• v.21 no.4
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• pp.357-372
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• 1998

Land (scape) ecology is a trans-disciplinary science studying the related systems at the earth surface, in their visual, structural and functional aspects. it serves as an umbrella under which abiotic and biotic sciences, in an integrated way, study the for each relevant land attributes and their interrelations. The spatial aspects of these relations have a special interest. Landscape ecology my have a pure scientific purpose, but usually is executed in an applied context, related to land evaluation for land use and conservation. Depending on the aim and application of the study, one of the land attributes may get special attention. Vegetation mapping may contribute to landscape ecological study but also benefit from it especially in case of reconnaissance surveys. This is because in less detailed surveys of any land attribute, like land form, soil, vegetation, one must necessarily apply landscape ecological principles in the survey methodology, including remote sensing.

• The Transactions of the Korea Information Processing Society
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• v.6 no.6
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• pp.1447-1457
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• 1999

Visual Object Query language(VOQL) proposed recently is a visual object-oriented database query language which can effectively represent queries on complex structured data, since schema information is visually included in query expressions. VOQL, which is a graph-based query language with inductively defined semantics, can concisely represent various text-based path expressions by graph, and clearly convey the semantics of complex path expressions. however, the existing VOQL assumes that all the attributes are multi-valued, and cannot visualize the concept of binding of object variables. therefore, VPAL query expressions are not intuitive, so that it is difficult to extend the existing VOQL theoretically. In this paper, we propose VOQL that improved on these problems. The improved VOQL visualizes the result of a single-valued attribute and that of a multi-valued attribute as a visual element and a subblob, respectively, and specifies the binding of object variables by introducing visual variables, so that the improved VOQL intuitively and clearly represents the semantics of queries.

• Journal of Animal Science and Technology
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• v.63 no.3
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• pp.614-625
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• 2021

This study investigates how visual appearance of pork cuts affects consumer preference. Images of pork belly, Boston butt, and loin were chosen on the basis of visible fattiness and used to analyze consumers' perception of the appearance of each pork cut. Meat color and visible fat proportion of images of pork cuts were analyzed by the researchers before conducting the survey. A total of 211 pork eaters evaluated the pork cuts based on appearance (lightness of color, redness, visible fat proportion, and fat distribution), preferability, and overall acceptability. Also, muscle pieces from different pork cuts were taken and the relative area composition of muscle fibers was measured. Based on survey results, correlation between visual traits and preferences of each pork cut was analyzed. The survey results showed that preferred pork appearance varied as per each individual's favorite pork cut. Also, the respondents evaluated visual characteristics and preference for each pork cut differently possibly due to the different visual characteristics of each cut. Correlation analysis between visual traits and preference indicated that overall acceptability of pork cuts was mainly influenced by fat preference, followed by color preference. Fat and color preferences for each pork cut were affected by various visual attributes including redness, lightness of color, visible fat proportion, and fat distribution, but their effects were considerably varied among different pork cuts. Thus, Korean consumers perceived and assessed pork appearance using various quality cues but the evaluation depended on which cut was being observed.

• Journal of the Architectural Institute of Korea Planning & Design
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• v.34 no.10
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• pp.83-94
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• 2018

In many theoretical and empirical studies on the design issues of therapeutic healthcare facilities, spatial configuration that promotes users' wayfinding behavior, has been emphasized as a significant factor to mitigate stressful experiences and to enhance restorative quality in the healthcare environment. This is also applicable to the healthcare setting for children. However, not much evidence has been reported with regard to the relationship between spatial configuration and wayfinding behaviors in this specific setting. Moreover, healthcare facilities for children with physical disabilities need more attention to provide easy wayfinding due to various physical restrictions. The aim of this study is therefore, to unfold the relationship between spatial configuration and visual cognitive qualities of outpatient spaces in the selected children's rehabilitation hospitals in Seoul, by examining visual cognitive attributes such as visibility, accessibility, and intelligibility. In the first phase, the spatial layout of the hospitals was analyzed, with an emphasis on the major outpatient areas such as the entrance lobby, doctors' examination, and physical therapy zones. In the second phase, a space syntax tool was implemented to examine visual cognitive characteristics of the spatial configuration. The spatial configuration parameters measured were integration, integration core, visual isovist field continuity, correlation between integration and step depth, and the correlation between integration n and integration 3. As a result, the integration was higher in the hall type configuration. Circulation intersections acted mostly as integration cores for better visibility. Some areas showed the lack of continuity in the visual isovist fields overlap and irregular correlation between integration and step depth. The intelligibility was higher in the circulation area and social interaction spaces such as a cafe, reception waiting, and therapy waiting areas. Based on the analysis, design implication and possible future improvement were discussed to enhance wayfinding experiences in the hospitals for children with physical disabilities.