• Archives of design research
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• v.18 no.2 s.60
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• pp.91-100
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• 2005

There is few cultural tourism festival study which investigated snow related sculptures satisfaction from festival visitors and residents. The purposes of this study were to investigate the satisfaction of snow related sculptures based on festival visitors' and residents' evaluation and give directions for festival planners The important results of this study are as following: First, visitors from out of Taebak city satisfied with National Snow Sculpture Contest, International Snow Sculpture Exhibition, and Mysterious International Snow Culture Exhibition. They did not satisfied with Making Snowmen for Genius, Our Family Snow Sculptures, and Winter Riding Experiences. Secondly, residents satisfied with International Snow Sculpture Exhibition, Mysterious International Culture Snow Exhibition, and National Snow Sculpture Contest. Their satisfaction was low about Our Families' Snow Sculptures, and Winter Riding Experiences. Thirdly, introducing experience-oriented programs and facilities are recommended to festival planners for better festival than this year.

• Journal of Korean Society of Rural Planning
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• v.27 no.4
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• pp.13-24
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• 2021

This study used big data to analyze visitors' experiences in Fishing Experience Recreation Village. Through the portal site posting data for the past six years, the experience of visiting Fishing Experience Villages in Baekmi and Susan was analyzed. The analysis method used Text mining and Social Network Analysis which are Big data analysis techniques. Data was collected using Textom, and experience keywords were extracted by analyzing the frequency and importance of experience texts. Afterwards, the characteristics of the experience of visiting the Fishing Experience Village were identified through the analysis of the interaction between the experience keywords using 'U cinet 6.0' and 'NetDraw'. First, through TF and TF-IDF values, keywords such as "Gungpyeong Port", "Susan Port", and "Yacht Marina" that refer to the name of the port and the port facilities appeared at the top. This is interpreted as the name of the port has the greatest impact on the recognition of the Fishing Experience Villages, and visitors showed a lot of interest in the port facilities. Second, focusing on the unique elements of port facilities and fishing villages such as "mud flat experience", "fishing village experience", "Gungpyeong port", "Susan port", "yacht marina", and "beach" through the values of degree, closeness, and betweenness centrality interpreted as having an interaction with various experiences. Third, through the CONCOR analysis, it was confirmed that the visitor's experience was focused on the dynamic behavior, the experience program had the greatest influence on the experience of the visitor, and that the experience of the static and the dynamic behavior was relatively balanced. In conclusion, the experience of visitors in the Fishing Experience Villages is most affected by the environment of the fishing village such as the tidal flats and the coast and the fishing village experience program conducted at the fishing port facilities. In particular, it was found that fishing port facilities such as ports and marinas had a high influence on the awareness of the Fishing Experience Villages. Therefore, it is important to actively utilize the scenery and environment unique to fishing villages in order to revitalize the Fishing Experience Villages experience and improve the quality of the visitor experience. This study is significant in that it studied visitors' experiences in fishing village recreation villages using big data and derived the connection between fishing village and fishing village infrastructure in fishing village experience tourism.

• Journal of Forest and Environmental Science
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• v.34 no.3
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• pp.242-245
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• 2018

Understanding visit motivation to parks is important when attempting to improve visitor satisfaction and their intentions to revisit and recommend. The objective of this study is to not only examine the impact of visitors' motivations on their satisfaction, but also study the effect of their satisfaction on their behavioral intentions. This objective will be fulfilled using regression models populated with data from the Gyeryongsan National Park (GNP). Onsite surveys were collected during April and May 2017 at the Donghaksa, Gapsa, Cheonjeong, Sinwonsa, Sangsin, and Sutonggol information centers of the GNP (N=224). The results of this study indicate that the visitors' motivations influenced their visit satisfaction, which, in turn, impacted their behavioral intentions. The study's findings will help park managers and policy-makers establish effective park management strategies and enhance visitors' experiences.

• Journal of dental hygiene science
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• v.21 no.3
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• pp.140-149
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• 2021

Background: The aim of these two (pre COVID-19 pandemic) public health studies in Amsterdam were to promote the profession of the oral hygienist and to increase oral health care awareness among (pregnant) women and young mothers, who were visitors of public consumer's exhibitions. Methods: Two cross-sectional studies were carried out. In 2018, during the first study, 1,765 visitors of the Household Fair completed a questionnaire. In 2020, during Study 2, 304 visitors of the Nine-Month Fair completed a semi-structured online questionnaire. At both fairs a team of 'outspoken' oral hygienists, i.e., members of the Foundation 'Goed Gebekt', provided the visitors with tailored advices about general health related to adults, mothers', and their children' oral health, using natural routine interviewing, that was based on their own professional daily practical experience. Results: In Study 1, just over half (53.5%) of a total of 1,742 visitors, (85.7% female) was younger than 45 years old. In Study 2, 210 visitors with a mean age of 30.7 years were included. Most women reported their self-perceived oral health as 'good' (mean=8.0, standard deviation=1.3; range 3~10). Qualified (self) employed oral hygienists seem to be known among the visitors, but still only visited upon referral of the dentists. Up to the age of 18 reimbursements by the basic insurance is still unknown to the public. Conclusion: The Foundation 'Goed Gebekt' encourages other oral hygienists to make their own initiatives and experiences public and to share it. Public awareness is needed for oral health promotion and the development of optimally targeted interventions among (pregnant) women and young mothers by oral hygienists.

• Korean Journal of Environment and Ecology
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• v.20 no.1
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• pp.20-28
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• 2006

The purpose of this study was to provide basic visitor information through understanding visitors' attitudes to the attributes for recreational experiences. To accomplish the purpose of the study, a questionnaire survey was conducted on major entry points in Taean Coast National Park. As for the results, socioeconomic characteristics of the visitors' parks were similar to the findings of previous studies of national park visitors. The visitors' overall attitudes to significance levels of the 20 attributes which are related to the recreation experience were perceived as from normal to not serious, but a few dissatisfaction factors were indicated in park facility use. The satisfaction level was evaluated in the affirmative.

• Korean Journal of Environment and Ecology
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• v.32 no.2
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• pp.225-230
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• 2018

The purpose of this study was to explore visitors' experiences based on two different types of ecological sites: natural and artificial ecological sites. Specifically, this study aimed to analyze the differences in the perceived experiences and satisfaction according to the perception of the visitors to the ecological sites. First, the analysis of measurement factors of visitor experience perception identified four factors such as ecological experience, environment friendliness, sociality, and relaxation. The comparison of perception according to the factor of visitor experience showed that there were significant differences between natural and artificial ecological sites and that the perceived visitor experience was generally higher in the natural ecological sites. The result of the analysis of the influence of the perceived visitor experience to ecological sites on visitor experience showed the relaxation had the largest influence for both natural and artificial ecological sites. The ecological experience and environmental friendliness also had a significant impact on visitor satisfaction in the natural ecological sites and artificial ecological sites, respectively. This paper also discussed the implications for planning and management issues at ecological sites.

• Culinary science and hospitality research
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• v.22 no.2
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• pp.189-205
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• 2016

The purpose of this study is to examine the effect of experiential elements on visitors' satisfactions, brand attitude, and revisit intention and to suggest the marketing strategy for differentiated festival experiences by validating the mediating effect of brand attitude and visitors' satisfaction among constructs. Collected data were analyzed by using SPSS 22.0 and AMOS 22.0. The results from the data analysis are as follows. First, among experiential elements, the effect of three elements (feel, think, and act) on visitors' satisfaction was significant. Second, feel showed significant effect on brand attitude. Third, think and act showed significant effect on revisit intention. Fourth, visitors' satisfaction showed significant effect on brand attitude. Fifth, visitors' satisfaction and brand attitude showed direct effect on revisit intention and also indicated the mediating effect between experiential elements and revisit intention.

• Journal of the Korean Home Economics Association
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• v.46 no.3
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• pp.103-116
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• 2008

With increasing of communication technology in cyber-space, the space of consumer complain behavior moved from off-line to on-line, so called anti-site. No researches, however, really have done how the anti-sites worked for promoting consumer rights through consumer complain behaviors in cyber space. The purpose of this research was to give some suggestions for activating anti-site for promoting consumer rights. For this purpose, questionnaire on-line survey was conducted from April, 12 to 24, 2004. And 143 samples, who were visiting anti-site during survey period, were selected. Main findings were as following: First, visitors had rather positive confidence with informations in anti-sites. Second, visitors thought that anti-sites were working rather well in implementing consumer movement by sharing their experiences, and by supporting complaining space in cyber. Visitors, however, thought that anti-sites were not working well as a space for companies, not by giving their attentions on consumers' complains. Third, the satisfaction level of visitors was found to be rather high in terms of informations in anti-sites, and to be rather low in terms of companies' attentions on anti-sites and management of anti-sites. Based on results, some suggestions of activating anti-site for promoting consumer rights were as following: First, visitors should not only get information, but support new and useful informations for others. And also it was suggested that visitors should join consumer movement through anti-site actively. Second, companies should pay attentions on anti-sites for their sake because anti-sites could give very useful information improving customer satisfaction, and finally reducing cost and increasing profit.

• The Journal of the Korea Contents Association
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• v.7 no.3
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• pp.129-139
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• 2007

The purpose of this study was to investigate the visitors' satisfaction with the Daegaya History Experience Festival and to provide practical implications to festival planners. Some important results of this study were as following. First, educational effectiveness had the highest satisfaction among visitors. Second, picking strawberries was founded as the most favored family oriented experience and experiencing the Daegaya vessel was perceived as the next layered program. Third, This festival provided pay experiences to the visitors including drawing bronze age rocks on the visitors' faces and Daegaya vessel making. Fourth, this festival achieved specializing of volunteers and increased satisfaction of guides. For future study, it is necessary to do empirical studies including investigating the determinant factors of festival visitors' satisfaction and behavioral intentions.

• The Journal of the Korea Contents Association
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• v.11 no.2
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• pp.425-431
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• 2011

This study is were to demonstratehow tourism motivation related to Water leisure influence the effectiveness of tourism value, based on the empirical information provided by Chung-ju visitors. The result of study revealsthat there are some significant motivational differences depending on the level of the visitors' past water leisure experiences. In addition, the tourism motivation impacts partly on the effectiveness of tourism value. These findings enable entrepreneurs to participate in efforts not only to provide separate stimulus elements depending on level of water leisure experiences but also to propose several innovative strategies that could be adopted and applied to water leisure tourism value.