• Journal of Korean Society of Rural Planning
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• v.14 no.2
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• pp.33-42
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• 2008

Recently, rural leisure by urban dwellers has been recognized as a catalyst for regional development or restoration. The federal government implemented several regional planning policies attempting to address this phenomenon in the late nineties. However, most of these policies focused on supply-centered planning, which caused a diverse set of problems relating to the sustainability and economic validity of the planning. Instead, this study focuses on the re-visitation one of the demand variables, with the intention of analyzing the character of rural leisure demand and its re-visitation choice attributes. For these reasons, this study investigates the character of current rural leisure demand, and develops functional equations about urban people who visit rural areas, using logit model. The results of this study can be summarized as follow: Urban people are visiting rural areas from nearby cities or metropolitan areas that are within 3 hours driving distance, and over 80% of rural visitors are one-day visitors. Therefore, most of their visitation activities should be understood as rural leisure, including rural tourism. In addition, the likelihood of the rural tourist to make a return visit is influenced by their transportation means, product purchasing, staying period and travel time. The results of such rural leisure demand can provide information for regional planning strategies, such as selection of target market, type of market segments, improvement of recognition level, activity program price, facility and space planning, produce sale and connection with tour site.

• The Journal of Information Systems
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• v.29 no.3
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• pp.35-52
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• 2020

Purpose Local governments in each region actively hold local festivals for the purpose of promoting the region and revitalizing the local economy. Existing studies related to local festivals have been actively conducted in tourism and related academic fields. Empirical studies to understand the effects of latent variables on local festivals and studies to analyze the regional economic impacts of festivals occupy a large proportion. Despite of practical need, since few researches have been conducted to predict the number of visitors, one of the criteria for evaluating the performance of local festivals, this study developed a model for predicting the number of visitors through various observed variables using a machine learning algorithm and derived its implications. Design/methodology/approach For a total of 593 festivals held in 2018, 6 variables related to the region considering population size, administrative division, and accessibility, and 15 variables related to the festival such as the degree of publicity and word of mouth, invitation singer, weather and budget were set for the training data in machine learning algorithm. Since the number of visitors is a continuous numerical data, random forest, Adaboost, and linear regression that can perform regression analysis among the machine learning algorithms were used. Findings This study confirmed that a prediction of the number of visitors to local festivals is possible using a machine learning algorithm, and the possibility of using machine learning in research in the tourism and related academic fields, including the study of local festivals, was captured. From a practical point of view, the model developed in this study is used to predict the number of visitors to the festival to be held in the future, so that the festival can be evaluated in advance and the demand for related facilities, etc. can be utilized. In addition, the RReliefF rank result can be used. Considering this, it will be possible to improve the existing local festivals or refer to the planning of a new festival.

• Journal of The Korea Institute of Healthcare Architecture
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• v.17 no.3
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• pp.27-33
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• 2011

The purpose of this study is to propose reasonable standards related to securing the number of parking lots of university hospital in Korea. High proportion of visitors use their cars in order to receive consultation and treatment from doctors and feel the shortage of parking capacity of hospital, resulting to the low satisfaction level in using hospital. Of course, every hospital meets the parking regulation of the government. Therefore it is necessary to consider another parking demand factors besides the parking regulation of the government in order to secure proper number of parking lots in hospital. This study proposes number of hospital beds, vicinity of public transportation, number of doctors and staffs of hospital, and peak time parking demand as the parking demand factors.

• Journal of Korean Society of Forest Science
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• v.96 no.4
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• pp.393-400
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• 2007

This research was conducted to develop the demand function and to estimate an increase of national parks visitors considering abolition of entrance fee, using dichotomous choice contingent valuation. Also, this study estimated the additional management cost with an increase of visitors. As a result, an average increase rate was estimated about 5.8% considering abolition of entrance fee. Each increase rate of national park is analyzed Bukhansan 9.0%, Gyeryongsan 8.5%, Deogyusan 8.2%, respectively. Seoraksan is the lowest rate of increase, 3.0%. Total additional management cost of 18 national parks was estimated about 5.6 billion won, Bukhansan 1.4 billion won, Jirisan 0.7 billion won, Dadohaehaesang 0.5 billion won, respectively.

• Journal of the Korean Institute of Landscape Architecture
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• v.40 no.1
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• pp.57-68
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• 2012

This research was conducted to understand the extent to which visitors to the DMZ Pyeonghwa Nuri-gil Trail(located in one of the most Ecologically Sensitive Areas(ESA) of Korea) are motivated by perceived constraints and loyalty to the trail. Self-administered questionnaires were distributed to the participants of the '2010 DMZ Border Trekking Course', which resulted in collecting 317 valid responses. For statistical tests, the respondents were divided into three clusters(accidental, activity-driven, and nature-driven) by their motivation for the visit. ANOVA was conducted to examine if the three groups differ in terms of the perceived constraints and loyalty to the DMZ Pyeonghwa Nuri-gil Trail. The results showed that nature-driven visitors were more likely to perceive "psychological constraints" than accidental or activity-driven visitors. As for loyalty, accidental visitors displayed the lowest level of loyalty while nature-driven visitors indicated the highest level of loyalty. These results illustrate that nature-driven visitors not only have the strongest desire to experience and learn about ESAs but also possess the highest sense of loyalty to the trail. It can further be argued that nature-driven visitors are the ones with the greatest concern for the trail's well-being. The paper concludes with the contention that understanding the demand and characteristics of trail visitors is critical to the future development of the trail.

• Journal of Korean Society of Forest Science
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• v.101 no.3
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• pp.469-479
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• 2012

Trail is a main infrastructure for various forest recreational activities. In this study, the recreational supply (trail) and demand (trail program according to visitor characteristics, preferred forest activities) were studied. Through the application of a multiple correspondence analysis and cross tabulation analysis, 3 trails (Bukhansan trail, Uljin trail, Jirisan trail) were identified. On this study, visitor demands for trail program participation, preferred forest recreational activities, program contents and program operations. Visitors expressed positive attitude toward trail program participating and showed characteristics with the differences. Young visitors preferred active experience program and middle aged visitors more liked health program such as forest therapy. On site program and self guided interpretation were preferred for program operation. In Bukhansan trail, continuous health program (1~2 hours) would be proper and it needs to adapt various nature activities in the Uljin trail. For the Jirisan trail, self guided program would be developed in many ways.

• Journal of Korean Society of Rural Planning
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• v.15 no.1
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• pp.101-107
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• 2009

The purposes of this study were to search for the ways to activate the Gochang Blackberry Festival by examining the visitors to the festival and utilizing the results to make efficient use of the local resources and vitalize the area. The results indicate that the visitors were aware of Gochang blackberry's superiority to that of other regions in quality and commercial value but lacked in the recognition of its related products, which suggests that the Gochang government should make diverse efforts to heighten their recognition of the products. There was a great demand for improving and supplementing the local festivals ad experience programs related to Gochang blackberry. It's thus required to reinforce new experience programs and develop various programs by incorporating blackberry into other local resources. The study has its limitations since its subjects were restricted to the visitors of the Gochang Blackberry Festival and it failed to investigate the preference factors of general potential tourists with the small sample. In future study, they need to use a bigger sample of general public to generalize the research findings.

• Journal of Information Technology Services
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• v.13 no.2
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• pp.71-82
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• 2014

Exhibitions are important sales promotional method commonly used by the marketer of industrial products. Exhibition utilized as a means of effective marketing tools, company's interest and demand is rising. Especially in recent years, visitors' activity within the exhibition space can be monitored in real time by applying near-field sensing technology such as RFID, NFC, RQ code. Exhibition organizers are also applying the near-field sensing technology in order to attract the participating companies and visitors. With the introduction of near-field sensing technology, the exhibition has been a lot of changes occur in the exhibition environment. However absence of performance indicators to measure new exhibition environment which adopt ubiquitous technology, still the exhibition performance is not properly measured. In this study, we use the Delphi technique with the performance indicators based on previous research, and propose performance indicators for measuring achievement of exhibition in the smart-exhibition environment.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2005.05a
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• pp.263-266
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• 2005

This work aims at the design of the artwork for the atrium of a furniture department store. In complying with the request of the building owner I have established the basic concept, 'silence in movement - movement in silence', to design a artwork, which not only can make the various atmospheres in the store to the unique one, but also arrange an emotional stability for the visitors. Most exhibited furnitures are those that demand particular interests from the visitors, and the exhibition scale is enormous. So it is difficult to sustain the continuous inspiration and the emotional stability, and also it is hard to make the store have the consequent image. This problem can be resolved through the installation of the artwork that can evoke the visitor to the abundant sensitive receivability. The materials, which are used tp express the basic concept, are water, concrete, light and aluminium that represent a unified harmony in a contrast each other.

• The Journal of the Korea Contents Association
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• v.13 no.7
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• pp.361-368
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• 2013

This research aims to offer the information required for demand increase on marketing strategy level by investigating Mudeungsan visitors' demographic characteristics and social economical variables. To accomplish this study, the proper analyzing model needs to be applied because a grave error of parameters will be led if regression model appropriate for analyzing the data of a continuous probability variable is applied, in case that dependent variable is a discrete random variable which have a discrete probability distribution. Therefore data analysis was performed with Poisson model. However, as the data was showing an overdispersion, parameter was estimated with the Binomial Poisson model able to cover the problem. As a result, some explanatory variables turned out to be significant such as visitor's age, occupation, preferred season to visit, type of company, five days working, and preferring type of tourism. Author could offer to the national park the information about characteristics of core market revealed and marketing strategy for it, based on those influential variables.