• Management & Information Systems Review
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• v.33 no.5
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• pp.97-115
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• 2014

The purpose of this study is to illustrating how the store selection factors affect the customer's satisfaction about the store and the intention of revisit base on the analyzing the store selection factors. At the same time, the difference between the influence on the customer's satisfaction and revisit intention of that in Korea and in China is also compared. Accordingly, through the notional understanding of configuration variables and the investigation of previous research, the Research hypothesis was set and the relevance between the two was inspected. The survey was aimed at the Korean customers who visit the large supermarkets in Korea and Chinese customers who visit the large supermarkets in China. After that, the reliability and validity of the collected data was verified and the research hypothesis was validated by structure equation modeling. The result of this study can by concluded as follows: First, in Korea the customer's satisfaction is showed to be affected by store selection factors, product property, service property and physical environment. Second, in China the customer's satisfaction is showed to be affected by store selection factors, product property, service property and physical environment. Third, in Korea the revisit intention is showed to be affected by customer's satisfaction. Forth, in China the revisit intention is showed to be affected by customer's satisfaction. Fifth, it shows little difference between the store selection factors of the customers visiting large supermarkets in Korea and in China. According to the research results above, the implications can be drawn as the customer's satisfaction of those who visit the large supermarkets may be affected by store selection factors (store property, product property, service property and physical environment). In recent years, more and more overseas large supermarkets are opening in both Korea and China and the competition among each is become more intense day by day. Every larger supermarket is trying their best to refine their store property, product property, service property and physical environment, in order to enhance the customer's satisfaction. The biggest factor that affects the customer's satisfaction and revisit intention in Korea is service property, So that the services requires proper measures and improvement. In China, the factor that affects most on the customer's satisfaction and revisit intention is physical environment. In order to enhance the customer's positive consciousness of stores, the physical environment needs to be well constructed. Lastly, in the compared research between Korea and China, the distribution of survey responders was limited from certain areas. Therefore, the further study can be implemented by more research in various geographical areas and more development in store selection factors.

• The Journal of the Korea Contents Association
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• v.9 no.9
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• pp.380-392
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• 2009

This study aims to understand what aspects among perceived environmental cues affect on satisfaction and behavior intention of visitors with the object of Gwangju Chungjang Festival 2008, which is a city festival. The survey was performed in the festival period, from October 7 through, 12 2008 with 300 visitors who finished the touring of the Festival. All the 300 questionnaires were returned, but only 270 out of 300 were used, except for the unfaithful responses, for the analysis. For statistical process of the collected data, frequency analysis, reliability analysis, factor analysis and multiple regression were performed by using SPSS 12.0 for Windows via the process of data coding. As the result, first, the factor, environmental cues of city festival were shown differently in three dimensions of satisfaction. In other words, 'food factor' is an important factor for festival satisfaction. Second, for re-visit intention, which is the consequence variable and behavior intention of satisfaction regarding the environmental cue factor, 'convenient facility factor' and 'accessibility and promotion factor' were significant and 'promotion and guidance factor' for the recommendation factor was significant. On the contrary, 'food factor' did not have significant impact. Third and finally, as the analysis result of impact of festival satisfaction on re-visit intention and recommendation intention, which are the behavior intentions, festival satisfaction was significant. This study aims suggestion of development strategies for Gwangju Chungjang Festival 2008. It is appropriate time for this study at the point of promoting city festivals. Also, suggestions in this study can help promotion of development direction.

• Journal of Cadastre & Land InformatiX
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• v.44 no.1
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• pp.151-164
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• 2014

This study research how beginner utilization guild is made of beginner utilization guild for expanding the V-World. We classified the subjects and investigated the purpose of the visit through satisfaction surveys, Depending on the purpose of the visit, we categorize a beginner, intermediate and advanced user of the V-World visit. This paper studies making beginner utilization guild in the majority of visitors of using map-based services. We carried out analyzing function of the V-World, configuration beginner utilization guild, creation contents, making guild. The V-World is a public service that the spatial information of having built of the country provide to Citizens.

• Journal of the Korean association of regional geographers
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• v.14 no.1
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• pp.54-67
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• 2008

This paper is to analyze the relationships between the factors of choice attributes and the related satisfaction focused on Domestic tourists in Jeju region. First, this paper used the structural equation model with the questionnaires to investigate the attributes affecting the visitors' satisfaction and service value. In conclusion, the attribute factors influencing service value and the visitors' satisfaction are 'equipment and convenience' and 'culture and leisure'. Also, this paper presents that the 'foods' factor is affecting re-visit and others' recommendation through the mediation of satisfaction factor.

• Korean Institute of Interior Design Journal
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• v.27 no.1
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• pp.39-47
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• 2018

This study is intended to suggest an improvement scheme of activating container multiplex cultural space through an analysis of container architecture characteristics and a survey of user satisfaction, focusing on container multiplex cultural space located in Seoul city. Hence, the elements of multiplex cultural space and the characteristics of container architecture were deduced and analyzed through precedent study and literature review relating to multiplex cultural space and container architecture, and then an analysis framework was established with items to measure the user satisfaction. Based on this, a questionnaire was created, and users were surveyed through on-site visit. The results of analyzing the container multiplex cultural space users' satisfaction are as follows. First, in order to increase user satisfaction, it is necessary to highlight visual element. Second, there is necessity for distinct space configuration, such as connection, stack and extension by utilizing the fixed specifications, the characteristics of container. Third, there is necessity for extended space where people feel a sense of openness. Fourth, it should be improved so that air is well circulated by installing glass, operable window, etc. In further research, it is thought necessary to make a study of commercial space and facilities inside university besides multiplex cultural space.

• The Journal of the Korea Contents Association
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• v.9 no.7
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• pp.361-370
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• 2009

This research, targeting the visitors to Hahoe Village at Andong, which is a cultural tourist attraction with its traditional cultural heritage well preserved, aimed at offering applicable implications to the staff in charge of management of Hahoe Village at Andong by clarifying which cultural tour experience factor has an effect on touring satisfaction and visitors' behavioral intention as a follow-up attitude from touring satisfaction, i.e. effect relationship between the intention of re-visit and intention of recommendation in a structural viewpoint. To sum up this research result, first, there are two factors of cultural tour experience: education and escape. These were found to have a positive effect on touring satisfaction. Second, four factors of cultural touring experience was found to have a positive effect on visitors' behavioral intention. Third, touring satisfaction was found to have a positive effect on visitors' behavioral intention

• Journal of Environmental Science International
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• v.29 no.10
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• pp.961-968
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• 2020

This study aims to analyze the causality of placeness cognition which includes the place satisfaction, place attachment, place function, and behavioral intention of those who visit Suseong amusement park. A questionnaire survey was administered to 255 individuals who visited in Suseong amusement park. To conduct the analysis, six hypotheses were formulated and tested. While two hypotheses were statistically rejected, four hypotheses were accepted. First, place satisfaction was found to have a positive effect on place function (β=.577, p<0.001). Second, place attachment had a positive effect on behavioral intention (β=.450, p<0.001). Third, place function had a positive effect on behavioral intention (β=.247, p<0.05). Fourth, place function was found to have a positive effect on place attachment (β=.637, p<0.001). Unlike most existing research which has indicated that place satisfaction has a direct effect on behavioral intention this study suggests a that double mediating effect through place function and place attachment between place satisfaction and behavioral intention. In addition to increasing satisfaction through the environment of the Suseong Amusement Park, it is also necessary to improve the function of the place to ensure repeated visits from visitors.

• Journal of Korean Society of Rural Planning
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• v.23 no.1
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• pp.41-52
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• 2017

This study began to learn wether or not satisfaction factor of rural tourism is effective to visit for the ordinary foreign people. Research method was parallel-site investigation literature, questionnaire. The analytical data of the study, literature 40 reviews, questionnaire 179 survey in 200 of the subject was using. Measurement and scale was set factors of satisfaction with 'Transportation Infrastructure', 'Festival Experience Program', 'Place', 'Room and Food', 'Local People', and 'Buying the Local Product' through the previous studies and preliminary survey. In the statistical analysis method, frequency analysis, crosstabs, multiple regression analysis and a structural equation model analysis was performed, using SPSS and AMOS program. The Structural analysis results showed 'Place' and 'Local People' have an positive effect on the 'Overall Satisfaction'. Satisfaction of the 'Festival ExperienceProgram', had a major impact also 'Intention of Revisit'. Finally for rural tourism fascination, the contents such as the distinctive local attraction, human resources, information transmission and convenient use is more important than the format and scale.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.7
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• pp.269-277
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• 2020

Bao Loc City is the new tourism destination in Lam Dong province, Vietnam, where more and more tourists have been drawn to pay a visit. This study aims to test the correlative impact of tourism service quality factors on satisfaction of the tourists who have visited Bao Loc City. The key theory used in this study is SERVQUAL scale. The survey sample consists of 350 tourists who stayed overnight in Bao Loc City in the last quarter of 2019; 315 valid survey questionnaires could be used for the analysis. The research applied Cronbach's Alpha, exploratory factor analysis (EFA), confirmatory factor analysis (CFA), structural equation modeling (SEM), and bootstrap test. The results show that the satisfaction of the tourists who have visited Bao Loc City has been affected statistically by three factors: (1) Responsiveness; (2) Reliability; and (3) Empathy, which were ranked by descending importance. Surprisingly, the research found that Tangibles and Assurance do not have an impact on tourists' satisfaction towards Bao Loc City. The research formulates some suggestions to the city policy-makers and the tourism businesses management in Bao Loc City in order to enhance tourists' satisfaction through improving the tourism service quality at Bao Loc City.

• Korean Journal of Environment and Ecology
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• v.22 no.2
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• pp.113-118
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• 2008

This study was carried out with the aim to provide basic data for efficient park management by analyzing satisfaction factors and estimated regression model through questionnaire survey method for the visitors to Bukhansan National Park in Korea. As a result of analysis, it was found that visitors are satisfied with such variables as 'illegal camping', 'cooking act' and 'padded bills' but extremely unsatisfied with 'waste problem', 'congestion', 'damage of visiting trails' and 'lack of cultural facilities'. In the result of satisfaction factors, it was revealed that 'facility management factor' was found to have the greatest effect on satisfaction degree. In the estimated model by Multiple Regression Analysis, 'damage of natural resources' and 'damage of cultural and historic resources', and 'lack of traffic facilities' were found to affect visitors' satisfaction.