• Korean Journal of Optics and Photonics
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• v.9 no.6
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• pp.355-361
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• 1998

Reflectors for reflective LCDs are required to be able to control the direction of the image and viewing angle range for optimal display. To achieve these required characteristics, we performed elementary experiments on conventional reflectors, and theoretical analyzed the reflective property of rough surfaces by using scattering theory. We also proposed a reflector structure by which we can control the direction of the image and viewing angle characteristics simultaneously. If we fabricate and apply this reflector to the reflective LCDs, we can realize high performance display.

• Journal of the Korean Institute of Electrical and Electronic Material Engineers
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• v.22 no.1
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• pp.86-92
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• 2009

We fabricated the charged particle type display using opposite-charged two toner particles. The particles were composed of polymer, colorant($TiO_2$, carbon black) and external additives(nano-sized silica and so on). In fabrication process we controlled the putting layers of this toner particles on the inner panel. To get the effect of number of layers ($1{\sim}3$), we measured the threshold, driving and breakdown voltages, reflectivity, viewing angle, and color characteristics using RT-300 anisotropic scattering system. We ascertained that these voltages are increased with increasing of layers of particles. Cell gap between electrodes must be enlarged with increment of layers and the size of particles. The lumping phenomena of particles at near of the rib observed by optical system with same CIE values.

• Proceedings of the Korean Institute of Electrical and Electronic Material Engineers Conference
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• 2006.06a
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• pp.446-447
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• 2006

We investigated the electro-optic characteristics of a fringe-field driven twisted nematic (TN) display using a LC with negative dielectric anisotropy depending on electrode structures. The fringe-field driven TN mode known to exhibit wide viewing angle and excellent color characteristics over a wide viewing range and high transmittance. However, when the electrode width and distance between them is large enough, the transmittance is lower than the conventional vertical field-driven TN mode. By narrowing the electrode width and distance, the transmittance reaches the same value of the conventional TN mode.

• The Journal of the Korea Contents Association
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• v.20 no.1
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• pp.73-98
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• 2020

This study aims to redefine Vlog, ASMR, and Muk-bang contents as 'Need Fulfillment Video Contents,' which are emerging as major genres among the video contents. And this study explores the relationships between consumers' motives, viewing satisfaction, and consumers' characteristics such as demographic characteristics, big five personality traits, and individualism-collectivism tendencies in terms of uses and gratifications theory. Statistical analysis techniques such as factor analysis and hierarchical regression analysis were used to analyze 441 samples. As a result, age, income level, and collectivism were found to influence consumers' choice of Need Fulfillment Video Content genre. It was also found that the motivation of using Need Fulfillment Video Contents consisted of five factors: self-assessment and improvement, sensory stimulation and relaxation, entertainment, escapism and passing time, and following trends. Also, each usage motive influenced the viewing satisfaction in various ways. Based on the results of the analyses, the study concludes with discussion of the academic significance and practical implications for Need Fulfillment Video Contents industry development.

• The Journal of the Convergence on Culture Technology
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• v.6 no.4
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• pp.53-58
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• 2020

Many stars are delivering various contents such as real time talks through Internet personal broadcasting to communicate with fans. For stars and entertainment companies that expect the effect of communicating with fans through Internet broadcasting, it can be said that it is important to grasp viewers' viewing motivation and satisfaction. Thus, we analyzed the viewing motivation and satisfaction of Chinese viewers' Internet personal broadcasting of famous celebrities based on the uses and gratifications approach. To this end, an online survey was conducted, and as a result, 'emotional motivation' and 'functional motivation' were found as Chinese viewers' motivation for viewing Internet personal broadcasting of famous celebrities. In addition, it was found that viewers' satisfaction increased as the viewers' 'emotional viewing motivation' increased. From the results of this study, it seems that a strategy of subdividing programs by reflecting the audience characteristics such as age and occupation is needed. It can be a way to expand the number of viewers and the intended broadcasting effect by designing and producing programs for personalized celebrity internet broadcasting by segmenting audiences.

• Journal of Science Education
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• v.45 no.1
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• pp.118-128
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• 2021

In this study, as the viewing characteristics of users of YouTube video content related to science education, 'Inflow and Access' is analyzed to find out the interaction between learners and the system, and 'Reaction and Subscription' to find out the interaction between learners and contents. To this end, the YouTube channel "Elementary Science TV," was selected as the subject of research. The channel is mainly focused on the contents of elementary science textbooks, STEAM, and gifted education. The channel's data of YouTube studio was analyzed. The following results were obtained through data analysis: first, as a result of 'Inflow and Access' analysis, YouTube video content related to science education was most often introduced through external links, and the access device was mainly a computer. Second, as a result of the analysis of 'Reaction and Subscription,' 'like' and commenting performed as a reaction to the video were less than 1% of the number of views. Most users watch without a subscription, and watch for longer when using self-directed. Although this study was analyzed through a limited channel called 'Elementary Science TV,' we were able to discover a little about the users' viewing characteristics of YouTube video contents related to science education. In the future, it is expected that it can be used as a basic material for creating videos related to science education for remote classes, establishing a science education video platform.

• Journal of the Korean Institute of Landscape Architecture
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• v.21 no.3
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• pp.77-88
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• 1993

This study is a fundamental research to propose the preservation and management technique of urban skylines in case of Seoul City, and to find landscape resources that based on investigation of characteristics of urban landscape. The question are is designed for citizens' perception of urban landscaped. The results of this study is summarized as follows.; 1) The representative landscapes in Seoul City are chiefly Mt.Nam, Hand River, 63 Bldg, Kyungbokgung, Namdaemum, etc. The difference of the reasons of reasons of chosing for representative landscapes is that there must be a certain difference in direction of preservation and management of the landscape. 2) The ward which don't have obvious representative landscapes requires process survey and designation for representative landscapes, and technique for strenghtening them. 3) The major places of viewing the impressive or beautiful landscape are classfied into places of viewing whole Seoul City(ex;Mt.Nam, 63 Bldg, Seoul Toewr, MT.Kwanak, etc) and places of viewing Han River(ex;Youido Square, Olympic Road, Riverside parks of Han River etc). 4) For conservation and management of urban landscapes, it is requisitive for harmony of preservation and management technique between Seoul City and each ward.

• The Journal of the Korea Contents Association
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• v.15 no.4
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• pp.153-167
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• 2015

This paper empirically analyzes specific characteristics of VOD users and their practical viewing patterns, using socio-demographic data of the current IPTV subscribers in combination with actual data of genre usage and payment. The findings revealed active viewing patterns of male, the unemployed, high earners and early adopters. In terms of preferences, households with large numbers of women prefer time shift contents, whereas households composed of more men or preschoolers prefer non-time shift contents. Likewise, the households that have more women or higher income had relatively a lot of experiences of purchasing time shift contents on one hand, but the households characterized by the larger numbers of family members or unemployed householder or young householder showed much willingness to pay premium contents on the other hand. Given the utilization of correct database, the findings offer useful information conducive to service promotion and marketing strategies to maximize VOD use in the practical dimension.

• Journal of the Ergonomics Society of Korea
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• v.32 no.2
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• pp.207-215
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• 2013

Objective: This study aimed to investigate important human factors that should be considered when developing ultra-high definition TVs by reviewing measurement methods and main characteristics of ultra-high definition displays. Background: Although much attention has been paid to high-definition displays, there have been few studies for systematically evaluating human factors. Method: In order to determine human factors to be considered in developing human-friendly displays, we reviewed subjective and objective measurement methods to figure out the current limitations and establish a guideline for developing human-centered ultra-high definition TVs. In doing so, pros and cons of both subjective and objective measurement methods for assessing humans factors were discussed and specific aspects of ultra-high definition displays were also investigated in the literature. Results: Hazardous effects such as visually-induced motion sickness, visual fatigue, and mental fatigue in the brain caused by undesirable TV viewing are induced by not only temporal decay of visual function but also cognitive load in processing sophisticated external information. There has been a growing evidence that individual differences in visual and cognitive ability to process external information can make contrary responses after exposing to the same viewing situation. A wide vision, ultra-high definition TVs provide, can has positive and negative influences on viewers depending on their individual characteristics. Conclusion: Integrated measurement methods capable of considering individual differences in human visual system are required to clearly determine potential effects of super-high vision displays with a wide view on humans. All of brainwaves, autonomic responses, eye functions, and psychological responses should be simultaneously examined and correlated. Application: The results obtained in this review are expected to be a guideline for determining optimized viewing factors of ultra-high definition displays and accelerating successful penetration of the next-generation displays into our daily life.

• The Journal of the Korea Contents Association
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• v.20 no.12
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• pp.123-135
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• 2020

This study examined how the quality of Netflix service affects user satisfaction and continuance intention. This study classified the quality of Netflix service as content diversity, rate system appropriateness, recommendation system, N-screen service, binge viewing, and service quality, and examined the effect of each dimension on user satisfaction and continuous intention. We conduced an online survey on 202 Netflix users and analyzed the data with the SEM. Results are as follows. First, content diversity, recommendation system, binge-viewing and service quality are positively associated with user satisfaction. Second, the N-Screen service has neither direct nor indirect effects on continuance intention. However, rate system has a direct effect on continuance intention. On the other hand, content diversity, recommendation systems, binge-viewing, and quality of service affect continuance intention positively through user satisfaction. Finally, it is shown that user satisfaction and continuance intention have a significant static correlation as predicted.